Pakistan Tourism Year Book 2008-09

Tourism Year Book 2008-09

1

CONTENTS S.# CONTENTS Page No. 1 Foreword ………………………………………….............. 3

2. Introduction ……………………………………………….. 5

3. Functions & Duties of Ministry …………...…………… 6

4. Organizational Chart …………………………….............. 7

5. Publicity and Promotion International Tourism Events…………………………….National Tourism Events…………………………………

8 8 9

6. Agreements and Memorandum of Understandings ……. 12 7. Tourism Research Publications…………………….......

Tourism in Pakistan 2008………………………………..….. Cultural Tourism 2008………………………………….…… Adventure Tourism 2008……………………………….…… Mountaineering and Trekking……………………..……..

Hospitality Industry 2008……………………………………

12 12 14 15 15 18

8. Tourism Development Projects…………………………... 19

9. Facilitation and Services………………………………….. Incentives and Concession for the Investors…………………

Tourism Industry………………………………………… Foreign Exchange………………………………………… Chartered Flights………………………………………… Work Visas………………………………………………

Custom Duty Exemption for Import of Hotel Equipment…. Visa Relaxation…………………………………………..

20 20 20 21 22 22 23 24

10. Pakistan Tourism Development Corporation…………… Planning Development & Engineering……………………… Marketing & Operations…………………………………… Publicity & Promotion……………………………………….

Tourist Information Centres………………………………… PTDC’s Role in Promotion of Tourism……………………..

24 24 25 25 26 26

11. Pakistan Tourism Development Corporation (Motels).. 33

12. Pakistan Tours (Pvt.) Limited……………….................... 34

13. Human Resource Development…………………………... Pakistan Institute of Tourism & Hotel Management…………Pakistan Austrian Institute of Tourism & Hotel Management

35 35 37


2

14. Department of Tourist Services …………......................... 41 15. Attached Departments / Autonomous Bodies Annex-I...… 45

16. Pakistan and World Tourism 1999-2008 Annex-II…….. 46

17. Nationality-wise Tourist Arrivals in Pakistan 2004 through 2008 Annex-III…………...……………………….

47

18. Tourism Receipts by Months 2004-2008 Annex-IV……... 53

19. List of PTDC Motels Annex-V…….……………………... 54

20. PTDC Tourist Information Centres (TICs) in Pakistan Annex-VI…………………………........................................

56

21. List of 24 Declared Tourist Friendly Countries whom the visa on Arrival (VOA) is offered by Pakistan Annex VII …………………………………………………………..

57


3

FOREWORD Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. This handbook has been prepared in pursuance of sub rule (2) of Rule 25 of Rules of Business, 1973 whereby each Division is required to prepare a Year Book for information of the Cabinet and the public. The document highlights the activities, achievements and progress undertaken by Ministry of Tourism and its support organizations during the financial year 2008-09.

Muhammad Zafeer Abbasi October, 2009 Secretary

Ministry of Tourism Islamabad


4


5

INTRODUCTION

In October 1947, an International Conference of National Tourist Organizations of the World was held in Paris in which Pakistan sent a delegation headed by the Pakistan High Commissioner in London. In this conference, International Union of Official Travel Organizations (I.U.O.T.O.) was formed, and Pakistan was enrolled as a member of the I.U.O.T.O (now UNWTO) in September, 1949.

The Railways Division of the Government of Pakistan was initially entrusted with the responsibility of handling tourism matter. Railway Division continued to deal with the subject until September, 1956 when it was transferred to Communications and Transport Division. A Central Tourist Planning Committee headed by the Minister for Communication was set up in December, 1955 to suggest a new organization for tourism and to detail charter of duties. In pursuance of their decision, the Communications and Transport Division prepared a short-term Plan which indicated, inter alia, the future national tourist organization and its objects and functions. This was approved by the Government on 4th of September, 1957.

Accordingly, a “Cell” was created in the Ministry of Communications headed by a Director. This Cell had then prepared a long-term Plan in pursuance of Central Planning Committee’s decision in which it was recommended to have a full-fledged national tourist organization comprising a Central Department in Karachi and Regional Offices at Dacca, Lahore, Peshawar and Rawalpindi and Sub-Offices at Chittagong, Abbottabad, Murree, Quetta, and Saidu Sharif, Swat and was approved by a high level conference in June 1959 under the Chairmanship of the Minister for Railway and Communications.

In June 1960, the Cell was named as “Bureau of Tourism” and was transferred to the Ministry of Commerce. In April 1961 it was given the status of an ‘Attached Department’. In October 1964, the Department was placed under the control of the Chief Administrator, Civil Aviation and Tourism. In October 1968, following a re-organization the Department of Tourism was placed under the direct administrative control of the newly created Aviation Division. In March 1970, the Government set up the


6

Pakistan Tourism Development Corporation (a public limited company). With the transfer of all commercial and promotional functions to PTDC, the Department was left with fewer functions to justify its retention in its former shape. The Department of Tourism was abolished on November 30, 1970 and the Tourism Cell of Aviation and Tourism Division came into being on December 1, 1970.

Tourism was taken seriously for the first time at the policy making level in 1972 when a Ministry of Minority & Religious Affairs and Tourism was created, though this Ministry was disbanded in 1976 when the Tourism Division became part of the Ministry of Commerce again. In 1977, the Ministry of Culture, Sports, Tourism and Archeology was created. From 1977 to 1996, tourism remained in the same Ministry but was emphasized variously in the administration and switched between divisions. In 1996, the Ministry became the Ministry of Culture, Sports, Tourism and Youth Affairs. In March 2000, the Ministry became the Ministry of Minorities, Culture, Sports, Tourism and Youth Affairs. In September, 2004 with the bifurcation of the Ministry, Tourism was given a separate status of Ministry of Tourism. FUNCTIONS & DUTIES OF MINISTRY

Promotion & Development of Tourism in Pakistan. Pakistan National Tourism Council.

Publicity and establishment of tourists centers in Pakistan and abroad.

Establishment of tourism information centers for the guidance of domestic and foreign tourists in Pakistan.

Development of tourist facilities in areas with tourist potential where private sector is shy to invest.

Pakistan Tourism Development Corporation. International organizations and agreements relating to

tourism. Tourism and Hotel training institutes. Facilitation of travel in Pakistan for tourists. Training and research in tourism in Pakistan and abroad. Control and regulation of tourist industries and allied

services. Organize foreign tours for Pakistanis.


7

ORGANIZATIONAL CHART OF THE MINISTRY OF TOURISM

LEGEND DC Deputy Chief F&S Facilitation & Support AC Assistant Chief F&A Finance& Accounts CO Coordination Officer Gen General SO Section Officer IC International Coordination RO Research Officer OP Operation PRO Public Relation Officer P&D Planning and Development CD Content Developer P&P Publicity & Promotion A Administration R&S Research and Statistics B&C Budget and Cash T Tourism C&C Coordination & Council

FEDERAL MINISTER

MINISTER OF STATE

PARLIAMENTARY SECRETAR

Joint Secretary

SECRETA

EconomicAnalyst

DS

SO(A-

SO(B&SO(F&

SO(IC)

SO(A(I

DS(T)

DC(F&S

AC(F&S

DC(R&S/P

RO(P&

AC(P&

AC(P& RO-5

RO-1 RO-3

RO-2 RO-4

AC(R&S

AC(R&S-

Program

CD

CO(CSO(Ge


8

PUBLICITY AND PROMOTION All the important assignments successfully completed during the year 2008-09 and the details of such tourism promotional events and budgetary allocations released by Ministry of Tourism for publicity and promotion of tourism are as under:

(Rs. In million) 2008-2009

S No. Budgetary Head Budget

Allocation

Budget Released/Utilized

2009-2010 Budget

Allocation

i) Government grants to PTDC for P&P

32.400 30.780 35.640

ii) Government grant to PTDC for TICs.

33.300 33.300 36.000

iii) Contribution to PATA Pakistan Chapter.

0.015 0.010 0.015

iv) Contribution to Pacific Asia Travel Association (PATA).

1.525 1.525 3.000

v) Contribution to World Tourism Organization (WTO).

3.4 3.4 3.988

vi) Delegation abroad. 0.030 0.030 1.800 vii) Conferences and Seminars. 7.185 7.185 8.500 viii) Budget arranged through

supplementary grant for conferences and Seminars.

-- -- --

ix) Annual Membership Fee to Indian Ocean Tourism Organization (IOTO)

0.135 0.135 0.303

International Tourism Events Pakistan was represented in the following international tourism promotional events during the financial 2008-09. The details of such tourism promotional events are given as under:

• The 21st Joint Meeting of the UNWTO Commission for South Asia and UNWTO Commission for East Asia and the Pacific, 52nd Meeting of UNWTO Commission for South Asia, 48th Meeting of the UNWTO Commission for East Asia and the Pacific, and the UNWTO Asia and


9

the Pacific Conference on Increasing Tourist flows between Asia and the Middle East held at Tehran, Iran from March 2-5, 2009.

• A high powered Pakistani delegation headed by the Federal Secretary,

Ministry of Tourism participated in the First Investment Meeting of the Tourism Sector D-8 Group in Tehran, Iran from March 2-3, 2009. The Pakistan delegation presented Pakistan’s point of view in a forceful manner.

• Pakistan was represented at Joint Secretary level in 3rd Meeting of the

SAARC Working Group on Tourism in Colombo, Sri Lanka from April 7-8, 2009.

• Pakistani delegation headed by Minister for Tourism participated in

PATA Annual Meeting from April 18-21, 2009 at Macau, China.

• Pakistani delegation headed by Minister for Tourism attended UNWTO International Conference on Human Resources from April 21-22, 2009 at Doha, Qatar.

• Minister for Tourism participated in World Conference of Electro

Homeopathy at Stockholm, Sweden from May 8-9, 2009.

• Pakistani delegation headed by Minister for Tourism participated in Beijing International Tourism Expo (BITE) at Beijing, China from June 17-21, 2009. Pakistan Pavilion / stall was declared among the 1st five countries out of 281 stall of 28 countries and multinational companies.

• Attended Seminar on Tourism Management & Development for Asian

Countries from June 16-29, 2009 in Beijing, China. National Tourism Events

Within the given budget allocations, the Ministry of Tourism successfully organized the following tourism promotional activities.


10

September-2008 Celebration of World Tourism Day

World Tourism Day was celebrated on September 27, 2008 at National Library, Islamabad with the theme “Tourism Responding to Challenge of Climate Change”. The spirit behind the celebration was to foster harmony amongst nations, pertaining to current prevailing issues within the tourism sector. In addition, a Seminar and Photo Exhibition on the theme was celebrated. The day was celebrated under the auspices of the United Nations World Tourism Organizations (UNWTO).

December-2008

IDEAS 2008: This exhibition held in December, 2008 at Karachi.

February-2009

Karakoram Festival: This Festival held at Park Towers, Karachi in

February, 2009. Sibi Mela 2009: Sibi Mela was celebrated with traditional spirit in

February, 2009.

March-2009 Pakistan Rock Climbing Competition: This competition was held at

Islamabad in March, 2009. Dawn Lifestyle Winter Exhibition: March, 2009 at Islamabad.

Khanpur Lake Festival: This festival held at Khanpur Lake in March,

2009.

May-2009 A Seminar on the topic “Tourism Marketing in Difficult Times” was held

at Karachi and Rawalpindi during May, 2009 under the arrangement of PATA Chapter Pakistan in collaboration with Ministry of Tourism.


11

Minister for Tourism was the Chief Guest. All stakeholders from the Tourism Industry attended.

June 2009

1st Inter-Provincial Ministerial Meeting on Promotion of Tourism

held on 30-06-2009 at Flashman’s Hotel: To promote domestic tourism and encourage cooperation among all public sector tourism organizations at the Federal as well as at the Provincial level, a meeting of Tourism Ministers of all the four provinces, AJK and Northern Areas was held on 30-06-2009 at Rawalpindi. The meeting was chaired by the Federal Minister for Tourism. The objective of the meeting was to develop strategy for promotion of Pakistan as a tourist friendly destination and to share ideas for implementation and utilization of tourism resources/potential available with provinces in collaboration with all stake-holders. The recommendations of the meeting would help develop a new National Tourism Policy for the country.

DISTRIBUTION OF LITERATURE ON TOURISM

Pakistan Missions abroad 78 Consignments Govt. Departments/NGOs 40 Consignments Foreign individuals 20 Consignments Pakistani individuals 30 Consignments Brochures distribution: 78,890


12

AGREEMENTS & MEMORANDUM OF UNDERSTANDINGS S.No. Name of

Country Date of signing Place of

signing Name of Instrument

1. Nepal 17.02.2009 Islamabad Agreement

TOURISM RESEARCH PUBLICATIONS Ministry of Tourism prepared the following Tourism Research publications:

1. Tourism in Pakistan 2008 2. Cultural Tourism in Pakistan 2008 3. Adventure Tourism in Pakistan 2008 4. Hotel & Restaurant Directory of Pakistan 2008-09 5. Pakistan Travel Trade Directory 2008-09

The main features and activities during the period under review have been:- Tourism in Pakistan 2008 During 2008, tourism industry had shown downward trend as detailed below:-

Items Unit Year 2008 Percentage Change in 2008 over Previous Year

Tourist Arrivals. (000 Nos) 822.8 (-) 2.0 Tourism Receipts (State Bank of Pakistan ) Million US$ 243.5 (-) 11.8

Domestic Tourists(Domestic Tourism Survey 2000) Million 44.5 2.2

Spending per tourist per day (State Bank of Pakistan) US$ 11.8 (-) 10.6


13

The year 2008 was not a good year in terms of foreign tourist arrivals and foreign exchange earnings from tourism. Pakistan hosted 822,828 foreign tourists in 2008, compared to 839,500 tourists in the year 2007 registering a decrease of 2.0 percent. Similarly, foreign exchange earnings from tourism also decreased to US$ 243.5 million in 2008 compared to US$ 276.1 in 2007. The factors attributed in decrease of tourist arrivals and foreign exchange earnings from tourism due to law and order situation, perceived security concerns followed by negative travel advisories against Pakistan by the tourist generating countries.

The United Kingdom maintained its position as 1st among the top ten tourist generating countries for Pakistan from 1995 to 2008 by generating 0.286 million tourists i.e. 35 percent of total foreign tourist arrivals in Pakistan during 2008, which are 3.7 percent greater than the year 2007. Other main tourist generating countries were the USA, Afghanistan, India, Canada, China, Germany, Iran, Norway and Bangladesh. During the year 2008, U.K., U.S.A., Afghanistan, India, Canada, China and Germany, maintained their last year's positions. However, Iran improved its position from 12th in 2007 to 8th in 2008 by replacing Norway which came down from 8th to 9th position while Bangladesh improved 13th in 2007 to 10th in 2008.

JAN

UA

RY

FEB

RU

AR

Y

MA

RC

H

APR

IL MA

Y

JUN

E

JULY

AU

GU

ST

SEPT

EMB

E R

OC

TOB

ER

NO

VEM

BER

DEC

EMB

ER

0102030405060708090

100

(000

NU

MB

ERS)

MONTHS

SEASONAL VARIATION IN TOURIST FLOW - 2008


14

Cultural Tourism 2008

During 2008, the number of foreign visitors decreased by (-) 55.4 per cent over 2007. Similarly, overall visitors to places of cultural importance also decreased by 2.5 per cent and domestic visitors by 1.6 per cent over 2007.

During 2008, overall visitors to historical places increased by 5.6 percent, however, visitors to archaeological sites decreased by 30.7 percent and visitors to museums decreased by 19.4 percent over the previous year as shown in the following table:

Items Visitors in Year 2008

(In Million)

Percentage Change in 2008 over

Previous Year Total Visitors to Cultural Places 2.810 (-)2.5 Pakistanis 2.788 (-)1.6 Foreigners 0.022 (-)55.4 Visitors to Historical Places 2.120 5.6 Visitors to Archaeological Places 0.088 (-)30.7 Visitors to Museums 0.602 (-) 19.4

VISITORS TO CULTURAL PLACES-2008

ArcaeologicalSites, 0.088

million HistoricalPlaces, 2.120

million

Museums, 0.602 million


15

Adventure Tourism 2008 Mountaineering and Trekking During 2008, eighty six (86) International Mountaineering Expeditions have made to climb Pakistan’s peaks, seventy eight (78) International mountaineering expeditions arrived in Pakistan and surmounted their allotted peaks. During the year 2008, one hundred & seventy three (173) trekking parties applied for trekking permits, which were issued well in time. All the trekking parties visited Pakistan as per schedule. During 2008, 59 applications were received for hunting purpose. Their applications were processed well in time and necessary permission to import and re-export of hunting arms were granted. The foreign earnings amounting to US$ 4,12,650 were earned during 2008 from mountaineering expeditions and trekking parties, which showed 24.29% decline over the previous year mainly due to internal security situation. The detail of amount earned is as under:- (Rs)

Fee Details 2007 2008 Royalty fee 24,978,807 20,173,115 Addl. Members Fee 6,104,071 3,712,461 Pollution fee 1,254,404 1,234,238 Trekking fee 3,761,133 2,237,603 Hunting Fee 36,258 -- Total 36,135,303 27,357,417

The analysis indicates that Pakistan earned an amount of

Rs.27,357,417/- in 2008 as compared to Rs. 36,135,303/- in 2007 showing a decline of 24.29%.

During 2008, 307 army / civilian, Liaison Officers/Guides/Assistant

Guides, 311 Cooks/Assistant Cooks, 84 High Altitude Porters and 5768 Low Altitude Porters were employed by the Foreign Expeditions.


16

Moreover, Government announced following incentives for the promotion of Adventure Tourism.

(i) Zero royalty fee for peaks up to 6500-M during the year 2008. (ii) Ten percent royalty fee on mountains situated in Chitral, Gilgit

and Ghizar except on Spantik/Golden Peak.

(iii) Five percent discount on royalty fee on all Peaks during winter season (December-February).

(iv) Fifty percent discount on royalty fee was granted during the year 2008 on all peaks except as mentioned (i) and (ii) above.

(v) Chief Secretary, Northern Areas was allowed to issue climbing permits to Chinese trekking parties coming to Pakistan via Sust Border.

(vi) Eighty percent (Rs. 1.00 million) of Environment clean-up/pollution fee charged by Ministry of Tourism has been transferred to Environment Department, Northern Areas.


17

A glimpse from “Rock Climbing Competition” at Islamabad

MA

RC

H

APR

IL

MA

Y

JUN

E

JULY

AU

GU

ST

SEPT

EMB

ER

OC

TOB

ER

NO

VEM

BER

DEC

EMB

ER

05

10152025303540

MONTHS

PEAK MONTHS IN RESPECT OF MOUNTAINEERING EXPEDITIONS 2008


18

Hospitality Industry 2008 Hospitality industry performed well in 2008 as shown in the following

table:-

Items

Year 2007 Year 2008 Percentage Change in 2009 over Previous Year

Restaurants (Air-conditioned) 285 313 9.8 Hotels 1,857 1724 (-) 7.2 Hotel Rooms 42,859 40998 (-) 4.3 Tour Operators/Travel Agencies 2,261 2376 5.1 During the year 2008, the size of Hotel Establishments decreased from 1857 to 1724, showing a decrease of 7.2 percent over the previous year 2007. The number of hotel rooms have also decreased from 42,859 in 2007 to 40,998 in 2008 showing a decrease of 4.3 percent. The restaurants (air-conditioned) increased from 285 in 2007 to 313 in 2008, reflecting an increase of 9.8 percent over the pervious year. Licensed Travel Agencies / Tour Operators have increased by 5.1 per cent from 2261 in 2007 to 2376 in 2008.

AREA WISE HOTELS 2008

Balochistan, 159

NWFP, 402Sindh, 163

Punjab, 722Islamabad, 61AJK, 63

Northern Areas, 130


19

AREA WISE TRAVEL AGENCIES 2008

A.J.K,3

Punjab1109

N.W.F.P, 303

Sindh,691

Balochistan 35

Northern Areas,30Islamabad,205

TOURISM DEVELOPMENT PROJECT

During the year 2008-09 Rs. 10.00 million were allocated for the development projects and Rs. 9.876 million were released. Details are as under:-

S. No.

Name of the Project

ApprovedCost

Release upto 30.6.2008

PSDP 2007-08

Release During 2007-08

11. Updation of Tourism Research Studies

5.203 3.062 0.067 0.047

2. Development of Website for Tourism Industry

5.000 1.805 1.544 1.440

3. Bus Terminal/ TFC at Nankana Sahib

37.793 15.950 8.389 8.389

4. PTDC Headquarter at Islamabad.

32.998 -- -- --

Total: 80.994 20.817 10.000 9.876

1. Updation of Research Studies The project will be completed during the financial year 2009-10,


20

which will cover the field studies based on foreign tourism survey, leisure domestic survey and religious tourism survey. The draft reports of three surveys have been received from the consultant.

2. Development of Website for Tourism Industry. The project will be completed during the current financial year 2009-10. Thereafter the Website will be maintained from the Ministry’s recurring budget.

3. Bus Terminal/ TFC at Nankana Sahib About three km from Nankana Sahib, land measuring 16 kanals and 16 marlas at a total cost of Rs.9.500 million has been acquired. PTDC has reported that the design work of the project has been completed and work has been awarded. Physical work of the project at plinth level is completed. An amount of Rs.24.339 million has been utilized upto 30.6.2009. The project is expected to be completed by the financial year 2010-11.

4. PTDC Head Quarter at Islamabad The project of construction of PTDC Headquarter has been shifted to Public Private Partnership (PPP) and its implementation is now being carried out through Infrastructure Project Development Facility (IPDF).

FACILITATION AND SERVICES

i) 46 cases of issuance of airport entry pass to major tour operators were recommended to Ministry of Defence

ii) 89 cases were processed for grant of work visas to foreign technical and managerial personnels for transferring skills and know-how to Tourism Industry.

Incentives and Concessions for the Investors a) Tourism Industry:

Tourism is categorized as “Industry” according to the Investment Policy in vogue. Ministry of Tourism issues a Certificate that a Project falls in the Category of Hotel Industry.

Permission is not required for setting up of tourism project in the Private Sector.


21

Telephone, Telex, Fax facilities are provided to travel Trade on

priority basis. Plant, Machinery & Equipment (PME) not manufactured locally

can be imported @ 5% custom duty. Initial depreciation is available @ 50% in addition to normal

depreciation allowable @ 10% on all depreciable assets. This incentive practically operates as universal tax holiday as income may not generally be liable to tax for a period of five to six years because of carry forward of unadjusted depreciation loss.

Special equipment for adventure tourism activities like water

sports, hang-gliding trekking, mountaineering angling, golf, indoor sports equipments, power boats, water rafts, canoes, water and snow skiing equipment provided by the travel trade as a service to the tourists is allowed to be imported on 5% customs duty.

The central air-conditioning equipment and apparatus of general

utility in hotels are charged industrial tariff for electricity.

b) Foreign Exchange:

Permission of the State Bank of Pakistan is not required for repatriation of profits from tourism projects.

Foreigners/local and Overseas Pakistanis can open foreign

exchange accounts. Full repatriation of capital, capital gains, dividends and profits is

allowed. However, the share of non-residents is required to be registered with State Bank of Pakistan.

c) Chartered Flights


22

Permission for chartered flights is given by Ministry of Tourism in consultation with Ministry of Interior and Ministry of Defence. Chartered flights are allowed on point-to-point basis from Karachi, Lahore, Islamabad and Peshawar.

Helicopter chartered flight service is also allowed anywhere in

Pakistan. d) Work Visas

Work visas are granted to foreign technical and managerial

personnel for the purpose of transferring skills and know-how, the work visas can be issued for a period up to 5 years. Ministry of Tourism’s Representative is a member of the team that issues work visas.

Custom Duty Exemption for Import of Hotel Equipment


23

Ministry of Tourism declared following projects of private sector as Tourism Projects so as to facilitate them to avail exemption/concession of 5% import duty and zero percent sales tax on import of machinery & equipment under SROs 575(1)/2006, 490(1)/2007 and 554(1)/2008:-

S.NO. NAME OF PROJECTS 1. M/s. Hashwani Hotels Pakistan (owners & operators of Marriot Hotels in Pakistan) 2. M/s. Pakistan Services Ltd (owners & operators of Pearl Continental Hotels in

Pakistan) 3. M/s. Tourism Promotion Services, Pakistan (owners & operators of Serena Hotels

in Pakistan) 4. M/s. Grand Hyatt Hotel, Islamabad. 5. M/s. Avari Hotels, Karachi & Lahore. 6. M/s. Hotel Hill View, Islamabad 7. M/s. Holiday Inn, Islamabad. 8. M/s. Rehman Residency Hotel, Lahore. 9. M/s. Alhamrah Hotel, Lahore. 10. M/s. Grand Leisure, Karachi. 11. M/s .Oasis Golf and Aqua Resort, Lahore 12. M/s. Patriata Chairlift and Cable Car System, Murree. 13. M/s. Bahria Golf City, Murree. 14. M/s. Kunhar River Rafting Project, Naran 15. M/s. China Acrobatic Wonders, Lahore 16. M/s. Chenab view Resort, Gujrat. 17. M/s. Defence Royal Golf Club, Lahore. 18. M/s. Millennium Entertainment, Karachi. 19. M/s. Punjab Entertainment Company Ltd. 20. M/s Sozo Adventure Park Murree. 21. M/s.Hawk Gliding Club Lahore. 22. M/s. Jacaranda Family Club, Islamabad 23. M/s Shaheen Associates (Water Sports at Rawal Lake), Islamabad 24. M/s. Laila’s Carnival Fun Fair, Rawal Lake, Islamabad 25. M/s. “Dodjim Cars Hall” owned by M/S Joyland (Pvt) Limited, Joyland

Amusement Park, Fortress Stadium, Lahore Cantt 26. M/s. Bahria Town Heritage Club, Hotel and Recreation Complex, Lahore. 27. M/s. Battlefield (Paintball, Mini golf, Bungee Trampoline, Archery Range), Rawal

View Lake Park, Islamabad. 28. M/s. Hotel at Plot No.1 (Old) Plot No. 24 (New) Sector Park Road, Islamabad. 29. M/s. Marvel Hotel, Defence Housing, Phase-IV, Lahore. 30. M/s.F-1 Traxx, Rawal Lake View Park, Islamabad. 31. M/s. The Monal Restaurant, Gokina Moor, Pir Sohawa, Islamabad. 32. M/s.F-1 Traxx, Lahore 33. M/s. Tulip Hotel, G.T. Road, Sarai Alamgir – District Gujrat.

Visa Relaxation


24

Ministry of Interior announced a Liberal Pakistan Visa Policy in July 2006. Highlights of the visa Policy are presented as under:-

1) Pakistani Missions abroad are authorized to grant visa / tourist visa of three months validity and stay with double entry to foreigners.

2) Visa on Arrival (VOA) will be allowed of one month validity and stay (multiple) to group tourists of 24 Tourist friendly countries through designated tour operators in Pakistan.

3) Tourist Friendly countries have been increased from 2 to 24 for grant of visa on arrival to group tourists through designated tour operators in Pakistan (List of countries is at Annex-VII).

4) Algeria and Sri Lanka have been excluded from negative list. PAKISTAN TOURISM DEVELOPMENT CORPORATION (PTDC)

Pakistan Tourism Development Corporation (PTDC) was established as a Public Limited Company under Companies Act in April 1970. It is now being governed under the Companies Ordinance 1984. PTDC operates one hotel, 39 motels, 04 restaurants and an exclusive tours & transport subsidiary. It has 22 members on its Board of Directors. The Federal Minister for Tourism is its Chairman and the Secretary (Tourism) is the Vice Chairman of the Board. Managing Director is the Chief Executive.

PTDC’s main objectives include promotion and development of tourism industry in Pakistan, provision of facilities, incentives, services and recreation to tourists, marketing of Pakistan’s tourist attractions at home and abroad, development of tourism infrastructure and services within the country, promotion of domestic tourism, etc. These objectives are achieved through PTDC’s following departments and subsidiaries; Planning, Development & Engineering Some of the functions & responsibilities of the Planning & Development Department covers following areas; 1. Preparation of annual development programme 2. Identification and preparation of preliminary/feasibility

reports about tourism development projects 3. Project implementation and monitoring 4. Coordination with Ministry of Tourism

5. Repair & maintenance of existing hotels, motels and TICs


25

6. Construction and supervision of new projects Marketing & Operations This department monitors operational side of the Publicity & Promotion, Tourist Information Centres, PTDC Hotels, Motels and Pakistan Tours Ltd. Publicity & Promotion Major functions of the Publicity and Promotion Department are as under;

Designing, production and distribution of tourist literature/ publicity material like tourist brochures, maps, posters, view cards, Video documentaries (on CDs/DVDs) through Tourist Information Centres (TICs), PIA offices, travel agents, tour operators, hotels, Pakistani missions abroad, etc.

Photographic coverage of scenic, cultural, archaeological,

historical and heritage sites/places of Pakistan. Organizing familiarization tours of Pakistan for foreign and

local travel agents, tour operators, travel writers, photographers and media teams.

Release of advertisements on tourism promotion in print and

electronic media. Participation in tourism related international and domestic

conferences, fairs, festivals, exhibitions and events, independently or in collaboration with Pakistan’s public and private sector tourism organizations.

Preparation of periodical reports on performance and

submission of suggestions/proposals on entering into agreements, MOUs with national and international organizations/countries for cooperation in tourism sector.

Tourist Information Centres (TICs)


26

PTDC is providing tourist information, tourist publications and assistance in planning holidays in Pakistan to foreign and domestic tourists through its 18 Tourist Information Centres (TICs) located throughout the country. Plans are underway to set-up tourist information booth at Quaid-i-Azam International Airport Karachi whereas such booths/counters have already been set up at Islamabad, Peshawar and Lahore International Airports. PTDC’s TICs are located at the following destinations;

Abbottabad Bahawalpur Gilgit Islamabad Benazir Bhutto International Airport, Islamabad Karachi Lahore Allama Iqbal International Airport, Lahore Moen-jo-Daro Multan Taxila Skardu Peshawar Peshawar International Airport Quetta Rawalpindi Saidu Sharif Thatta

PTDC’s Role in Promotion of Tourism During Year 2008-09, PTDC participated / organized the following activities:-

i. Participation in International Tourism Events

During the financial year 2008-09, PTDC participated in four (04) international tourism exhibitions/conferences/events by setting up Pakistan Pavilion in collaboration with Ministry of Tourism, Provincial Tourism Organizations, private travel agents, tour operators and hoteliers. Pakistan Pavilions were tastefully decorated with posters,


27

photographs and handicrafts of Pakistan. Video documentaries of Pakistan’s tourist attractions were shown on plazma screens while PTDC’s Information Desks were manned by experienced officers to impart tourist information. Free tourist brochures in different languages, give-away items and dry fruits were distributed among foreign tourists visiting Pakistani Pavilions.

The events are listed below;

1. JATA World Tourism Congress and World Travel Fair, Tokyo, Japan (September 18-21, 2008)

2. Annual Meeting of Pacific Asia Travel Association

(PATA), Macau (April 2009)

Participants enjoying with Pakistan’s traditional Products at BITE, China

ii. Tourism Promotional Events Organized


28

During the financial year 2008-09, PTDC organized five (05) tourism promotional events within the country as detailed below;

1. Inauguration of Tourist Facilitation Centre (TFC)

Abbottabad) The Tourist Facilitation Centre (TFC) Abbottabad was renovated, refurnished and upgraded in collaboration with CNFA/I-LED Pakistan on matching grant basis. The TFC was inaugurated in a simple but impressive ceremony at Abbottabad, on 19th February 2009. A seminar on importance of the role being played by TFC Abbottabad on promotion of tourism in Kaghan Valley was attended by representatives from the public and private sector tourism related organizations. A photographic exhibition on tourist attractions of Kaghan Valley was also arranged.

2. All Pakistan Rock Climbing Competition, Islamabad

PTDC and Adventure Club jointly organized All Pakistan Rock Climbing Competition from 5th to 8th March 2009 at Shahdra, Margalla Hills, Islamabad. A large number of young boys and girls took part in the competition.

3. PATA Seminar on, “Tourism Marketing in Difficult

Times”. Ministry of Tourism, PTDC and Pacific Asia Travel Association (PATA) Pakistan Chapter jointly organized a seminar on “Tourism Marketing in difficult Times” on 28th May 2009 at Flashman’s Hotel, Rawalpindi. The seminar was chaired by the Federal Minister for Tourism and was attended by a large number of tourism stake-holders.

iii. Distribution of Tourist Literature/Publicity Material


29

During the year 2008-09, publications like tourist brochures, maps, posters, CDs, etc. were distributed on complimentary basis through different distribution channels as listed below;

S.No Name/Title of Publication Distributed

through Pakistani missions and other channels

Stock Transfer to TICs (for distribution among tourists locally)

Total Distribution

a. Publications in English 1. Pakistan Guide Map 2. Northern Pakistan 3. Karachi/Sindh 4. Lahore 5. Rawalpindi/Islamabad 6. Peshawar/NWFP 7. Quetta / Balochistan 8. Multan / Bahawalpur

54,890

24,000

78,890

9. Information Kit Covers 3,500 500 4,000 10. Pakistan Tourism News 4,600 1,500 6,100 11. Visit Kaghan Valley 1,000 8,000 9,000 12. Destination Pakistan 1,000 500 1,500 13. Pakistan-Blessed Like No Other

(brochures on culture, heritage, adventure and religious tourism)

6,000 3,000 9,000

14. Posters 2,343 700 3,043 15. CDs (containing tourism

documentaries) 787 200 987

b. Publication on Other Languages 1. Brochures in Chinese (3

varieties) 3,500 500 4,000

2. Brochures in Japanese (2 varieties)

3,000 - 3,000

3. Destination Pakistan (German) 1,000 - 1,000

During the period under review, a total of 78 consignments of tourist publicity material were dispatched by PTDC through International Speed Post and through Diplomatic Bag, to the Pakistani Embassies/missions located in the following countries;

Turkey, Mexico, Canada, Iran, Bahrain, Nepal, UK (London),

Germany, Tajikistan, Czech Republic, Morocco, South Korea, Austria, Hungary, Kyrgyz Republic, China, Zimbabwe, Hong Kong, India, Cuba, USA (Los Angeles, Houston and New York), Sudan, Ireland,


30

Brunei, Greece, Thailand, Kuwait, Bangladesh, Tunisia, Qatar, Vietnam and Yemen.

A total of 40 consignments of tourist literature were delivered

to various Ministries, Divisions, Government Organizations, Pakistani tour operators/travel agents/hotels, NGOs, Media and PIA Offices. Twenty (20) packets of tourist brochures were mailed to foreign tourists and 30 to Pakistani tourists while 17 consignments of publications were dispatched to PTDC Tourist Information Centres.

iv. Designing, Production/Printing of Tourist Publications

During the year 2008-09, following tourist publications were

designed and produced/printed the design/production section;

a. Special Product Brochures 1. Welcome to Pakistan (German) 2,000 2. Welcome to Pakistan (Japanese) 5,000 3. Pakistan’s Gandhara Heritage (Japanese) 5,000 4. Welcome to Pakistan (Chinese) 5,000 b. Miscellaneous Publications

1. Four Issues of “Pakistan Tourism News” 8,000 2. CDs/DVD containing Video documentaries 1,000 3. Panaflex banners/backdrops for several

foreign and domestic events.

c. Regular Publications 1. Pakistan Guide Map 25,000 2. Northern Pakistan 25,000 3. Islamabad/Rawalpindi 25,000 4. Karachi/Sindh 25,000 5. Lahore 25,000 6. Peshawar/NWFP 25,000 7. Quetta/Balochistan 25,000 8. Multan/Bahawalpur 25,000

v. Release of Advertisements


31

During the financial year 2008-09, PTDC released

advertisements about promotions of tourism in the local print media at 12 different occasions as detailed below;

1. August 2008 issue of He & She Magazine 2. August 2008 issue of Travel World Pakistan

3. Independence Day 2008 (in daily Jang London, Nawa-e-Pak, Daily Express and Pulse Magazine)

4. August 22, 2008 (in Special Supplement on Tourism by Daily Dawn)

5. September 05, 2008 (in Daily Dawn and Daily Jang for Photo Competition to commemorate World Tourism Day)

6. September 27, 2008 (Daily Ausaf, The Nation and Holiday Weekly to mark the World Tourism Day)

7. December 27, 2008 (Business Recorder, Express, Frontier Times, Khabrain – to mark to death anniversary of Mohtarma Benazir Bhutto Shaheed)

8. Hotel & Restaurant Guide – 2009 Edition 9. Activities Report of Adventure Foundation Pakistan

2009 10. February 2009 – Green Valley Magazine AJK 11. 15 February 2009 – Dawn Special Supplement 12. Pakistan Hotel Guide 52nd Edition

TOTAL REVENUE GENERATED BY SUBSIDIARIES OF PTDC DURING THE FINANCIAL YEAR 2008-09

a. PAKISTAN TOURS LTD. Successful Operation of International Bus Services PTDC has been successfully operating Dosti Services between Pakistan and India as well as between Pakistan and China for facilitation of cross-border tourist traffic.

Name of Transport Service PTDC (PTL)


32

S.No Name of Bus Service No of Passengers

Traveled 1. Lahore - Delhi 9085

2. Delhi - Lahore 9150

3. Nankana - Lahore - Amritsar 1859

4. Amritsar - Lahore - Nankana 1361

Total 21455

PTL Bus Service Sust (Pakistan) – Taxkurgan (China) (1st July 2008- 30 June 2009)

S.No Name of Bus Service No of Passengers Traveled

1. Sust (Pakistan) – Taxkurgan (China)

1045

Naran Bus Service

S.No Name of Bus Service No of Passengers Traveled

1. Rawalpindi – Naran 1080 2. Naran –Rawalpindi 700 Total 1780

b. Income Generated by Subsidiaries of PTDC (2008-09)

(Rs in million)

S.No. Name of Subsidiary Total Sale

Net Profit / (Loss) (Provisional)

1. Pakistan Tours Ltd. 32.883 1.285 2. PTDC Motels 78.139 (11.916) 3. Flashman’s Hotel 110.433 14.317

The reason for deficit is due to a closure of 6 motels in

Swat following from Law and Order Situation there. These motels were the main source of income generation.


33

Decrease in International Tourism PTL is running its business with outdated transport

fleet, which has passed its economic life. The performance of PTL can be improved subject to the improvement of security situation in tourist areas and replacement of old transport with new fleet

Massive expenses on overhead expenses due to salaries being paid to staff of motels in Swat

Pakistan Tourism Development Corporation (Motels)

PTDC is currently running 39 motels and 4 restaurants at important tourist places in Pakistan. Out of these, 3 restaurants (Rawal Lake, Daman-e-Koh Islamabad and Chakdarra) and 7 motels (Barseen, Chattar Plain, Keenjhar Lake, Khuzdar, Taftan, Ziarat and Katas) have been leased out to private parties/provincial tourism organizations. It main booking office is located at PTDC Tourist Information Centre, Agha Khan Road, Super Market Islamabad (Tel: 051-9203223, 9208948-49 Fax: 051-9218233) Most of PTDC Motels are set up in the far flung/remote areas of Pakistan, where private sector is shy to invest. Hence, commercial aspect may not be taken into account while assessing the performance of PTDC Motels. In fact, PTDC Motels are the pioneers and trendsetters, offering an example in the promotion of tourism to these areas, for the private sector to follow. Despite higher operational cost and limited tourist season, PTDC Motels are providing comfortable, reliable and quality accommodation to foreign and Pakistani tourists in far flung areas on affordable and competitive rates.

Achievements: During the Financial Year 2008-09 following achievements were made:-

PTDC Motel Balakot, which was completely damaged during

the earthquake of 2005, has now been reconstructed with 8-room accommodation and a spacious restaurant. The motel is now fully functional, serving the visitors to Kaghan Valley.

Partially damaged during the 2005 earthquake, rooms at PTDC

Motel Besham have been rebuilt and furnished.


34

PTDC Motel Saidu Sharif has been made functional again. It is taking bookings from the NGOs involved in the rehabilitation/ resettlement work in Swat Valley.

PTDC Motels has floated special discounted package rates for

domestic tourists in collaboration with private and public sector tour operators.

Pakistan Tours Limited (PTL)

Pakistan Tours Ltd (PTL), subsidiary of PTDC is working as a pioneering agency responsible for organizing tours, transport and accommodation for foreign and domestic tourists in Pakistan. Its main office is located in Room No.17 & 18, Flashman’s Hotel, The Mall, Rawalpindi (Tel: 051-9272017-18 Fax: 051-9272020 Email: [email protected]). It is also operating regular international and domestic transport services/package tours to facilitate tourists between the following destinations fulfilling bilateral/international/national commitment of the Government of Pakistan;

Sust (Pakistan) to Taxkurgan (daily between 1st May till 31st October)

Lahore (Pakistan) to Delhi (India) and back Lahore (Pakistan) to Amritsar (India) and back Nankana Sahib (Pakistan) to Amritsar (India) and back Rawalpindi to Naran and back (daily between 1st June till 31st

August) Special discounted, fixed date departure, summer package tours

for domestic tourists, to Kaghan Valley, Northern Areas and Azad Kashmir (on 1st and 15th of every month between 1st June till 31st August)

Bus Service between Pakistan and India

During the year, following measures were taken to improve the quality and standard of facilities / services being provided to the passengers of the Bus Services between Pakistan and India:-

1. Increase in the revenue from sale of tickets and excess luggage

by adopting a proactive approach and aggressive marketing strategy

2. Renovation / Refurbishing of passenger’s lounge


35

3. Reconciliation of accounts record with Delhi Transport Corporation (DTC) in a record time of 45 days

4. Maintaining of waiting list of passengers 5. Construction work on self help basis 6. 3 x Bathrooms for passengers 7. Ladies security check room 8. Construction of room for Bus departure staff 9. Renovation of Indian Crew rooms 10. Renovation of Accounts Office 11. Uplifting of terminal area 12. Arrangement of guest house facility for overnight stay of

passengers 13. Installation of CCTV cameras for monitoring the security

HUMAN RESOURCE DEVELOPMENT To meet the shortage of skilled work force in Tourism Industry, Ministry of Tourism has established two Institutes in the public sector namely Pakistan Institute of Tourism & Hotel Management (PITHM), Karachi and Pakistan Austrian Institute of Tourism & Hotel Management (PAITHOM), Guli Bagh, Swat. 1. PAKISTAN INSTITUTE OF TOURISM & HOTEL

MANAGEMENT (PITHM), KARACHI The main objectives of the institute are to train and conduct courses for Tourism & Hotel Industry. During the period 2008-09, PITHM conducted the following courses. These courses are planned three days a week, two days a week – Saturdays/Sundays and Sundays only for full day. The introduction of courses on Saturdays/Sundays, Sundays only and increase in corporate courses has increased the number of students as well as the earning of the Institute as well as provided an opportunity to those who are employed in different fields and want to change their career to Tourism and Hotel Industry. The details of courses are given below:

S.No. Name Of Discipline Duration No. of Students

DIPLOMA COURSES 1. 14th Hotel Front Office Management (Morning) 01 Year 24 2. 16th Hotel Management (Evening) 18 Months 36 3. 18th Advance Food Production (Evening) 01 Year 28 4. 17th Hotel Management (Sat/Sun) 18 Months 36 5. 3rd F&B Management (Evening) 18 Months 26


36

6. 18th Hotel Management (Morning) 01 Year 36 7. 17th F&B. Management (Morning) 01 Year 28 8. 7th F&B Management (Sunday) 01 Year 28 9. 2nd Advance Food Production (Sunday) 01 Year 27 10. 19th Hotel Management (Evening) 01 Year 35 11. 15th Hotel Front Office Management (Morning) 01 Year 25 12. 20th Hotel Front Office Management (Morning) 01 Year 29 Sub Total 358 CERTIFICATE COURSES 13. 11 F&B. Production & Services (Full Day) 24 Weeks 25 14. Basic House Keeping (Morning) 16 Weeks 3 15. 74 Hotel Front Officer (Morning) 16 Weeks 28 16. 61 F&B. Production & Services (Evening) 24 Weeks 30 17. 62 F&B. Production & Services (Morning) 24 Weeks 29 18. 74 Fidelio (Hotel Front Office. Morning) 04 Weeks 25 19. 18 Fidelio ( Hotel Management) 04 Weeks 30 20. 12 F&B Production Service (Full day) 16 Weeks 26 21. 1st Thai And Malaysian Food 08 Weeks 21 22. 63rd F&B Production & Service (Evening) 24 Weeks 27 23. 15th Fidelio (15. Front Office Management) 04 Weeks 22 Sub Total 266 CORPORATE COURSES 24. Ministry of Finance (Islamabad) -- 23 25 Ministry of Finance (Islamabad) -- 25 26. Special F&B. For Aga Khan Foundation 08 Weeks 12 27. PAF Cooks Course (Morning) 02 Weeks 12 28. Training For Peons of Ministry of Population

(Sindh) 04 Weeks 38

29. Workshop For PITHM Trainees 01 Day 36 Sub Total 146 Grand Total 770

During the year 2008-09, the institute trained 770 persons as compared to 762 persons trained during 2007-08. The institute earned Rs. 8.355 million during 2008-09 as compared to Rs. 7.164 million during 2007-08.


37

PAKISTAN AUSTRIAN INSTITUTE OF TOURISM AND HOTEL MANAGEMENT (PAITHOM) GULI BAGH, SWAT BRIEF HISTORY A great urge for a training institute in the northern areas of Pakistan was realized to provide for the continuous supply of well- trained workforce to meet the demand of domestic and international tourism in the area. The idea of hotel training was highly appreciated as per standard of international institutes. The foundation on stone of the prestigious and state of the art Institute was laid down in May 1997and the campus building was completed in April 2001 according to Austrian architectural design to fulfill the requirement of Tourism and Hotel Management Institute.

It started functioning in the 2002 under the supervision of Austrian Principal but due to some inevitable reasons, it closed its operation. Fortunately, at the start of 2006, the Ministry of Tourism, took the initiative with a request to Austrian Government for their effective co-operation and the Institute started functioning again in the month of January 2006.

PAITHOM is presently closed due to uncertain law and order situation. It is currently functioning from a camp office located in PTDC’s Tourist Information Centre, Club Annexe, Jinnah Road, Abbottabad headed by Chief Instructor, Tel. 0992-543989. Due to limited practical facilities, the PAITHOM Camp Office is offering training in few discipline i.e. 6 months Diploma in Hotel Management containing following courses:-

- Front Office - House Keeping - Food Production - Food Service - Hiking & Trekking - English Language - Quality Assurance MISSION STATEMENT To provide and offer, in particular a quality oriented educational training facilities, activities, continuous professional development accessible and relevant to prospective youth and professionals engaged or interested in tourism and hospitality industry with an aim to promote the national importance of tourism and to develop student inter-personal skills and knowledge to highlight career opportunities and their on going professional development.


38

PAITHOM FACILITEIS

The institute has:

1. Eight classrooms which can accommodate up to 192 students at a time. 2. All classrooms are equipped with modern teaching aids. 3. A logically designed computer lab. 4. A library for students’ research and extra educational help. 5. Information center to provide prospective students information about the institute facilities. 6. A well equipped training kitchen to provide on job training with eight work stations which accommodate almost 40 students at a time 7. Four prestigious student hostels fully furnished to pamper 96 students on board. 8. In addition to lockers there are cabinets for students. 9. Each room has balcony that offers a magnificent view of valley. 10. A fully carpeted common TV room where 50 students can pass their leisure time. 11. A hall for indoor games like table tennis courts, carom board, chess tables

TRAINING HOTEL FACILITES

Classification(Room type) 3-star Executive 05 Deluxe 11 Standard 10

Twenty five elegantly furnished room and suits in Swati cultural

decors overlooking river swat and range of lush green snow covered mountains with modern attach bathrooms and toiletries

Restaurants 03 Lobby / Lounge 01 Conference Hall 01 Banquet Hall 01


39

The training Hotel has been established to provide on job practical

exposure to diplomas, certificate students in the following departments

Front office Housekeeping Food & Beverage Service Food Production

PAITHOM OFFERS

Diploma In Hotel Management (6 months duration) Front office Housekeeping Food & Beverage Service Food Production Tourism English Out door Hiking

FEE STRUCTURE DIPLOMA COURSE Admission fee 2,000/- Tuition 24,000/- Lodging/boarding 24,000/- Total 50,000/- Entry Qualification for Diploma

Minimum education requirement is intermediate or equivalent

Students are required to stay in hostel for practical training at PAITHOM hotel

CERTIFICATE COURSES Institute has successfully organized and conducted following on and off campus certificate courses in effective cooperation with NAVTEC, Aga Khan Foundation, I-LED, MRDP and other organizations for livelihood development and skill up-gradation of youth in northern areas of Pakistan.


40

1. Front Office 2. Housekeeping 3. Food Production 4. Food & Beverage Service 5. Basic Cooking 6. Bakery & Cooking 7. Advance Computer Course

The Course contents detail is as under:- 1. Front office

Operations To provide students with the necessary knowledge and skills for front office operations and procedures. Front office equipments, reservation, knowledge of check-in and check-out and guest communication. (Practical training of front office at PAITHOM HOTEL to be a part of the course).

2.Housekeeping

Management: Stresses on the important of comfortable, clean, fresh environment and providing the guest with “Home away from Home” rooms and services. The use of equipments and its maintenance. (Practical training of Housekeeping at PAITHOM HOTEL to be a part of the course.

3.Food & Beverages

Operations: Introducing the students with the food/beverages in Pakistan and abroad. The consumer desire and culinary preparation would be focused. (Practical training of Food & Beverages operation at PAITHOM HOTEL to be a part of the course).

4.Quality Assurance (The core subject for the success of any hotel). Exceeding guest expectations by adding values to the service. Teaching the art of personalized services and going the extra mile.

5. Tourism & U To provide the students the overlook about Global,

national and local tourism business and leisure industry. Teaching about Tourism Development Strategies.

6. Spoken English To develop the basic skills of speaking understanding

and writing English. To improve both verbal and


41

written communications.

7. Hiking/Outdoors Giving students the opportunity to enjoy the natural beauty of Swat Valley and its surroundings. Students participate in hiking and camping trips. Mountain climbing and cliff hanging to be a part of this course.

Due to unrest and deteriorating law and order situation in Swat started

in the mid of the year 2007, the Institute discontinued its operation. However, on May 19th 2009 the Institute re-started its discontinued diploma course in presence of the security forces and succeeded to complete the said diploma course in mid month of August 2009. Although, the target of the institute was to train 100 students in two diploma batches and 400 trainees in NAVTEC sponsored courses in hospitality and tourism trade like Food Production, Food & Beverage Service, House Keeping, Front Office and Tour Guide but due to closure of the Institution in interval only 44 students were trained in Diploma course of Hotel Management (6-month) and 120 students in an off-campus course in Food Production and Food & Beverage Service course at Gilgit sponsored by Aga Khan Foundation. S.No. Course Name No. of Students 1 Diploma Hotel Management

(Batch III) 44

2 Food Production (6-month) Aga Khan Foundation (Sponsor)

100

3 Food & Beverage Service (6-month) Aga Khan Foundation (Sponsor)

20

Total 164

Department of Tourist Services (DTS) The Department of Tourist Services was established in 1976-77 as an attached department of the Ministry of Tourism to implement the following three Acts in the country with its headquarter at Islamabad and regional office at Lahore to implement these act in Punjab and NWFP and at Karachi to look after the work of Sindh and Baluchistan. Later on, in 1988 an office of Deputy Controller at Peshawar was created to look after the work of NWFP and in


42

1991 an office of Assistant Controller was established to implement these Acts in Baluchistan province:-

1. The Pakistan Hotel and Restaurant Act, 1976 and Rules,1977. 2. Travel Agencies Act, 1976and Rules 1977. 3. Tourist Guides Act, 1976 and Rules, 1996.

The number of licenses issued to the Hotels/ Restaurants, Travel

Agencies and Tourist Guides by the Head Office/Regional Offices are as under:-

(No.) S No.

Registered/ Licensed Establishment

Islamabad/ Rawalpindi Div. & NA

Lahore Rest of Punjab

Karachi Sindh

Peshawar NWFP

Quetta Balochistan Total

1. Hotels 361 199 205 192 160 1,117 2. Restaurants 210 220 492 148 121 1,191 3.

Travel Agencies/Tour Operators

764 1069 1048 506 62 3,449

4. Tourist Guides

10 6 -- 2 4 22

The statement of receipts and expenditure of the department during the financial year 2008-09 is as under:- (Rs) Year Receipts Expenditure 2008-09 Rs. 46,521,310 Rs. 29,497,277


43

ANNEXURES


44


45

ANNEXURE -I

ATTACHED DEPARTMENTS / AUTONOMOUS BODIES

NAME OF ATTACHED DEPARTMENTS/AUTONOMOUS BODIES

STATUS

Department of Tourist Services (DTS) Attached Department Pakistan Tourism Development Corporation (PTDC) Autonomous Body Malam Jabba Resort Limited. Autonomous Body Pakistan Institute of Tourism & Hotel Management, (PITHM), Karachi

Autonomous Body

Pakistan Austrian Institute of Tourism & Hotel Management (PAITHOM), Swat.

Autonomous Body

A splendid view of Nanga Parbat


46

ANNEXURE-II

PAKISTAN AND WORLD TOURISM 1999-2008

Year Pakistan World

**

Arrivals (000)

Percentage Change

Over Previous

Year

* Receipts (Million US $)

Percentage Change

Over Previous

Year

*** Arrivals (Million)

Percentage Change

Over Previous

Year

Receipts (Billion

US$)

Percentage Change Over Previous Year

1999 432.2 0.8 76.4 (-) 22.0 633.0 3.8 456.3 3.0

2000 556.8 28.8 84.4 10.5 682.0 7.7 475.0 4.1

2001 499.7 (-) 10.3 92.2 9.2 682.0 -- 482.0 1.5

2002 498.1 (-) 0.3 105.4 14.3 702.0 4.4 482.0 --

2003 500.1 0.4 135.6 28.7 692.0 (-) 12.8 535.0 11.0

2004 648.0 29.6 185.6 36.9 763.0 10.3 635.0 18.7

2005 798.3 23.2 185.3 (-) 0.2 805.0 5.5 680.0 7.1

2006 898.4 12.5 260.1 40.4 850.0 5.6 742.0 9.1

2007 839.5 (-) 6.6 276.1 6.2 908.0 7.3 856.0 15.4

2008 822.8 (-) 2.0 243.5 (-) 11.8 924.0 1.8 -- --

Source: i) *State Bank of Pakistan, Karachi. ii) **FIA, Ministry of Interior, Government of Pakistan, Islamabad. iii) *** (United Nations World Tourism Organization (UNWTO) Tourism Barometer January 2009 and Tourism Highlights

2008 edition.


47

ANNEXURE- III

NATIONALITY-WISE TOURIST ARRIVALS IN PAKISTAN 2004 THROUGH 2008

(000 Nos)

Nationality/ Country

2004 2005 2006 2007 2008 Percentage Change in 2008

over Previous Year

Albania 134 119 93 58 54 (-)6.9

Andorra 0 13 4 4 3 (-)25.0

Armenia 0 27 46 14 16 14.3

Austria 2223 2355 2634 2515 2383 (-)5.2

Azerbaijan 480 642 434 432 475 10

Belarus 0 120 234 122 116 (-)4.9

Belgium 215 3039 3614 3462 3648 5.4

Bosnia 0 167 167 151 123 (-)18.5

Bulgaria 94 207 335 251 252 0.4

Croatia 0 147 196 172 153 (-)11.0

Cyprus 99 140 220 186 132 (-)29.0

Czech 404 652 643 870 751 (-)13.7

Denmark 6458 7880 7937 7478 7203 (-)3.7

Estonia 0 54 59 72 47 (-)34.7

Finland 785 997 963 799 718 (-)10.1

France 8119 10062 11783 11145 10944 (-)1.8

Georgia 0 75 111 111 72 (-)35.1

Germany 18959 24726 27286 23941 22414 (-)6.4

Greece 660 706 727 761 703 (-)7.6

Hungary 201 404 396 436 443 1.6

Iceland 0 109 53 55 34 (-)38.2

Ireland 1871 2418 2679 2905 2919 0.5

Italy 506 4759 4813 4881 4678 (-)4.2

Kazakhstan 644 751 787 734 625 (-)14.9

Kyrgyz Republic 64 242 386 164 148 (-)9.8

Latvia 0 52 84 63 70 11.1


48

Liechtenstein 0 0 0 0 8 --

Lithuania 0 67 65 85 87 2.4

Luxemburg 0 83 70 67 48 (-)28.4

Macedonia 0 0 0 0 39 --

Malta 37 65 63 61 48 (-)21.3

Monaco 0 16 16 24 19 (-)20.8

Netherlands 9938 10670 11251 10475 10287 (-)1.8

Norway 10545 13461 13841 14178 13954 (-)1.6

Poland 636 947 1170 1042 1035 (-)0.7

Portugal 543 787 993 775 622 (-)19.7

Rep. of Moldova 0 0 0 0 5 --

Romania 294 366 461 487 550 12.9

Russia 1523 2556 2368 2649 1581 (-)40.3

Slovakia 0 160 139 172 197 14.5

Slovenia 0 158 110 143 121 (-)15.4

Spain 1924 2980 2925 2794 2576 (-)7.8

Sweden 3555 4648 4872 3904 3841 (-)1.6

Switzerland 2011 2906 3189 2908 2406 (-)17.3

Tajikistan 259 299 227 153 105 (-)31.4

Turkey 3098 5271 7066 7097 5041 (-)29.0

Turkmenistan 144 150 152 192 149 (-)22.4

U.K. 196301 248631 275143 275544 285720 3.7

Ukraine 491 1155 1865 1466 987 (-)32.7

Uzbekistan 360 450 1063 473 510 7.8

Yugoslavia 57 115 186 201 137 (-)31.8

Zcheko salavakia 0 0 0 0 10 --

Others 423 0 290 79 0

Total Europe 280877 356804 394209 386751 389207 0.6

Anguilla 0 6 2 5 3 (-)40.0

Antigue & Barbuda 0 0 0 0 7 --

Argentina 153 226 291 229 212 (-)7.4

Belize 0 0 0 0 18 --

Bolivia 0 21 42 22 25 13.6

Brazil 195 336 387 390 362 (-)7.2

Canada 15014 22953 30833 36524 39875 9.2


49

Chile 58 122 1318 203 203 0

Columbia 83 91 127 119 110 (-)7.6

Costa Rrica 0 0 0 0 15 --

Cuba 5 369 102 38 23 (-)39.5

Dominica 0 2 26 32 32 0

Ecuador 0 46 43 42 24 (-)42.9

Elsalvador 0 3 17 16 8 (-)50.0

Grenada 0 0 0 0 30 --

Guatemala 0 0 0 0 27 --

Guyana 0 20 24 20 15 (-)25.0

Haiti 0 1 5 1 3 200

Honduras 0 15 33 32 30 (-)6.3

Jamaica 0 34 69 15 10 (-)33.3

Mexico 97 204 215 215 193 (-)10.2

Netherlands Antilles 0 0 0 0 20 --

Nicaragua 0 0 0 0 10 --

Panama 2 255 588 472 242 (-)48.7

Paraguay 0 12 12 5 8 60

Peru 45 102 84 78 86 10.3

Puerto Rico 0 0 0 0 3 --

Suriname 0 6 22 13 25 92.3

Trinidad Tobago 113 104 210 129 98 (-)24.0

U.S.A 87312 121557 126168 121942 114094 (-)6.4

Uruguay 0 11 17 19 20 5.3

Venezuela 26 52 78 54 39 (-)27.8

Others 1 0 9 0 0 --

Total America 103104 146548 160722 160615 155870 (-)3.0

Afghanistan 117559 77639 84956 80459 66353 (-)17.5

Bangladesh 8904 5981 8308 6352 12230 92.5

Bhutan 173 107 111 90 48 (-)46.7

India 19658 69560 70174 48242 54101 12.1

Iran 8156 9107 11365 7405 14178 91.5

Maldives 427 378 422 341 224 (-)34.3

Nepal 1760 1663 1966 1655 2040 23.3

Pakistan 0 0 0 0 0 --

Sri Lanka 3708 4114 4842 4312 3943 (-)8.6


50

Total South Asia 160345 158549 182144 148856 153117 2.9

Australia 7298 9632 11438 12039 12227 1.6

New Zealand 1473 1324 1510 1584 1615 2

Total Australia 8771 10956 12948 13623 13842 1.6

Brunei 51 125 111 159 111 (-)30.2

Cambodia 121 193 147 112 80 (-)28.6

China 17176 29601 37137 30406 30078 (-)1.1

Fiji 72 80 92 59 63 6.8

Hong Kong 162 82 46 30 10 (-)66.7

Indonesia 1780 2039 2558 2607 1778 (-)31.8

Japan 13440 14136 14343 11025 8294 (-)24.8

Korea (Republic) 4407 5765 5633 5162 4495 (-)12.9

Korea (DPR) 0 150 164 199 130 (-)34.7

Lao 0 67 44 38 28 (-)26.3

Macao 0 137 74 28 0 --

Mongolia 22 71 72 72 65 (-)9.7

Malaysia 4138 8172 10250 8903 5758 (-)35.3

Myanmar 704 528 847 543 811 49.4

Papua New 0 14 6 2 19 850

Guinea 0 0 0 0 0 --

Philippines 2526 2990 4000 4420 3575 (-)19.1

Singapore 2840 3811 5389 5208 3243 (-)37.7

Taiwan 611 1001 1116 1005 790 (-)21.4

Thailand 2486 3562 3883 3224 2618 (-)18.8

Timor 0 6 19 4 0 --

Vietnam 56 121 184 263 179 (-)31.9

Others 140 0 0 0 0 --

Total Pacific & East Asia

50732 72651 86115 73469 62125 (-)15.4

Bahrain 7380 1941 2405 3699 3579 (-)3.2

Egypt 1541 2444 2997 2659 2499 (-)6.0

Iraq 190 242 314 293 388 32.4

Jordan 1478 2034 2589 2298 1817 (-)20.9

Kuwait 687 536 674 578 459 (-)20.6

Lebanon 697 1058 1357 1165 924 (-)20.7

Libya 280 380 578 399 426 6.8

Oman 4918 7835 8480 7891 7555 (-)4.3


51

P.L.O 221 347 398 285 367 28.8

Qatar 772 974 1056 683 523 (-)23.4

Saudi Arabia 5265 8050 9093 8520 4550 (-)46.6

Syria 454 706 1534 1922 570 (-)70.3

U.A.E. 3936 4564 5381 4721 4621 (-)2.1

Yemen 546 809 805 774 688 (-)11.1

Others 0 0 0 0 0 --

Total Middle East 28365 31920 37661 35887 28966 (-)19.3

Algeria 35 85 131 161 170 5.6

Angola 0 28 33 17 25 47.1

Benin 0 8 5 13 16 23.1

Botswana 12 33 49 51 45 (-)11.8

Burkina Faso 0 22 25 9 5 (-)44.4

Burundi 40 60 49 16 10 (-)37.5

Cameroon 34 45 36 54 47 (-)13.0

Chad 0 32 35 30 34 13.3

Comoros 0 6 12 9 11 22.2

Congo 0 46 35 31 24 (-)22.6

Djibouti 0 118 75 112 90 (-)19.6

Eritrea 34 66 74 41 31 (-)24.4

Ethiopia 265 250 356 287 330 15

Gabon 0 18 29 6 0 --

Gambia 0 26 41 25 25 0

Ghana 109 133 127 120 94 (-)21.7

Guiinea Bissa 0 0 0 0 2 --

Guinea 0 41 34 23 15 (-)34.8

Kenya 1199 1656 1948 1741 1565 (-)10.1

Lesotho 0 63 86 93 77 (-)17.2

Liberia 0 40 14 20 50 150

Madagascar 0 55 91 83 92 10.8

Malawi 39 134 219 283 267 (-)5.7

Mali 18 23 43 19 5 (-)73.7

Mauritania 0 21 32 12 6 (-) 50.0

Mauritius 710 919 1062 861 664 (-)22.9

Morocco 214 566 619 484 291 (-)39.9

Mozambique 0 496 539 498 563 13.1


52

Namibia 0 142 121 51 7 (-)86.3

Niger 0 38 27 27 27 0

Nigeria 2277 1259 1312 1471 1462 (-)0.6

Reunion 0 67 70 16 0 --

Rwanda 0 32 18 16 90 462.5

Senegal 252 129 119 102 39 (-)61.8

Seychelles 0 0 0 0 24 --

Sierra Leone 0 63 63 48 35 (-)27.1

Somalia 579 627 636 742 470 (-)36.7

South Africa 3020 4864 5628 5608 6020 7.3

Sudan 1090 1104 1378 1206 1684 39.6

Swaziland 118 203 87 27 94 248.1

Tanzania 1080 513 2815 672 640 (-)4.8

Togo 0 7 9 6 6 0

Tunisia 141 212 421 227 168 (-)26.0

Uganda 166 191 162 142 104 (-)26.8

Zambia 113 92 136 162 152 (-)6.2

Zimbabwe 84 131 169 175 191 9.1

Others 892 27 31 43 - --

Total Africa 12521 14691 19001 15840 15767 (-)0.5

U.N.O./Others 3278 6141 5589 4459 3934 (-)11.8

Grand Total 647993 798260 898389 839500 822828 (-)2.0

Source: FIA, Ministry of Interior, Government of Pakistan, Islamabad


53

ANNEXURE-IV

TOURISM RECEIPTS BY MONTHS 2004 THROUGH 2008

(Thousand US$) Month 2004 2005 2006 2007 2008 Percentage

Change January 18158 14831 24661 26307 23755 (-) 9.7 February 17811 14699 18899 27927 23312 (-) 16.5

March 15596 16616 21138 23910 25005 4.5

April 15783 15774 20571 24052 23552 (-) 2.1

May 15473 14093 20191 21915 18985 (-) 13.4

June 12187 14682 19452 19453 17031 (-) 12.5

July 15009 14473 20069 20800 20471 (-) 1.6

August 16149 16654 21531 22717 20890 (-) 18.0

September 15988 13407 21874 20988 16803 (-) 24.7

October 14061 12547 19152 20053 14795 (-) 26.2

November 12712 13156 26963 22029 15439 (-) 29.9

December 16644 24336 25588 25913 3469 (-) 9.4

Total 185571 185268 260089 276064 243507 (-) 11.8 Source: State Bank of Pakistan, Karachi.


54

ANNEXURE-V

LIST OF PAKISTAN TOURISM DEVELOPMENT

CORPORATION (MOTELS) S. No. Motel Rooms Telephone Fax

1. Astak 4 - -

2. Ayubia 25 0992-359004 0992-359200

3. Bahawalpur 14 0621-9250169-70 0621-9250171

4. Bamburet 16 0943-412683 -

5. Barseen 4 0996-400301 -

6. Besham 36 0996-400301 0996-400448

7. Birmoglasht 12 0943-412683 -

8. Bunni 4 0943-470661 -

9. Chattar Plain 4 0997-333455 -

10. Chitral 30 0943-412683 0943-412722

11. Gilgit 44 05811-54262,52562 05811-52650

12. Gupis 12 05815-58019 -

13. Hunza 28 05821-57069 05811-52650

14. Kalam 38 0946-830014 0946-830235

15. Katas 4 - -

16. Khaplu 12 05832-50146 05831-20291

17. Malam Jabba 35 0946-755588 0946-756255

18. Mastuj 10 0943-486034 0943-486034

19. Miandam 21 0946-616333 0946-616356

20. Moen-jo-Daro 6 0741-480283 -

21. Naran 60 0997-430002 430111 -

22. Panakot 4 0944-880900 -

23. Phandar 12 05815-58019 -

24. Rama Lake 12 05817-59049 -

25. Saidu Sharif 23 0946-9240156-8 0946-9240156

26 Satpara 12 05831-50291 -


55

S. No. Motel Rooms Telephone Fax

27. Skardu 28 05831-50291 -

28. Sust 24 05823-51030 -

29. Taftan 4 0825-415248 -

30. Taxila 5 051-9314204-5 051-9314270

31. Wagha 4 042-6583072 -

32. Ziarat 18 0833-560356 560331 -

33. Torkham 5 -- -

34. Khuzdar 6 -- - Source: Pakistan Tourism Development Corporation (PTDC)

Motor Boats in Lake view Park, Islamabad

ANNEXURE-VI

PTDC TOURIST INFORMATION CENTRES (TICs) IN PAKISTAN

For information, local assistance, planning your holidays and booking hotels, motels, transport and tours, please contact any of the following Tourist Information Centres (TICs): Abbottabad,

Club Annexe, Jinnah Road, Tel: (0992) 9310168

Multan Sindbad Hotel, Nishtar Chowk, Bahawalpur Road, Tel:(061) 9201291


56

Bahawalpur PTDC Motel, Club Road, Near D.C.O. Office, Tel:(0621) 9250168, Fax: 9250171

Peshawar Benevolent Fund Building, Saddar Road Tel & Fax: (091) 9211826

Gilgit PTDC Motel, Chinnar Inn, Babar Road, Tel: (05811) 54262 Fax: 52650

Peshawar Peshawar International Airport, Domestic Arrival Lounge, Tel: (091) 5597647

Islamabad Agha Khan Road, Markaz F-6, Super Market, Tel: (051) 9212760, 9202766 Fax: 9204027

Quetta Muslim Hotel, Jinnah Road, Tel: (081) 2825826

Islamabad Islamabad International Airport, Near International Departure Lounge, Tel: (051) 9280563

Rawalpindi Flashman's Hotel, The Mall, Tel: (051) 9272016, 9272004-11

Karachi Shafi Chambers, Club Road Tel: (021) 9202971, Fax: 9206376

Saidu Sharif (Swat) PTDC Motel, Opp: Swat Serena Hotel, Tel: (0946) 9240259 Fax: 9240156

Lahore 66-D-I, Gulberg-III, Tel: (042) 5756737, Fax: 5760062

Skardu PTDC K-2 Motel, Tel:(05831) 50291-2 Fax: 50293

Lahore Allama Iqbal International Airport Opp: International Arrival Lounge, Tel: (042) 9240023

Taxila PTDC Motel, Opp: Taxila Museum, Tel:(051) 9314206

Moen-jo-Daro Opp: Moen-jo-Daro Museum, Tel:(074) 4080082

Thatta PTDC Hospitality Complex Tel: (0298) 920039

Source: Pakistan Tourism Development Corporation (PTDC)

ANNEXURE-VII

VISA on ARRIVAL (VOA) LIST OF 24 DECLARED TOURIST FRIENDLY COUNTRIES

Tourist friendly countries have been increased from 2 (China and Japan) to 24 for grant of visa on arrival to group tourists through designated tour operators in Pakistan, the list of countries is given as under:

S. No. Name of Country S. No. Name of Country 1 Austria 13 Korea


57

2 Belgium 14 Luxembourg 3 Canada 15 Malaysia 4 China 16 Netherlands 5 Denmark 17 Norway 6 Finland 18 Portugal 7 France 19 Singapore 8 Germany 20 Spain 9 Greece 21 Sweden 10 Iceland 22 Thailand 11 Italy 23 UK 12 Japan 24 USA

Documents

Pakistan Tourism Year Book 2008-09