Pakistan as a Tourist Pakistan as a Tourist Destination Destination

and Tourism Industry in and Tourism Industry in PakistanPakistan

Tourism in PakistanTourism in Pakistan

Foreign Tourist Arrivals (2010)Foreign Tourist Arrivals (2010) 0.907 Million0.907 Million Percentage Growth per year Percentage Growth per year 2.8%2.8% Earnings from tourism (2010) Earnings from tourism (2010) US$ 305.9 MillionUS$ 305.9 Million Tourist Receipts as percentage of GDP 0.3%Tourist Receipts as percentage of GDP 0.3% Domestic Tourist (2010)Domestic Tourist (2010) 47.500 Million47.500 Million Hospitality Industry employees Hospitality Industry employees 600,000 person600,000 person Number of Hotels Number of Hotels 17921792 Number of RoomsNumber of Rooms 41,901 rooms41,901 rooms

Source: Ministry of Tourism (Defunct)Source: Ministry of Tourism (Defunct)

Government of PakistanGovernment of Pakistan

Foreign Tourist Arrivals and Tourism Foreign Tourist Arrivals and Tourism Receipts 2001 to 2010Receipts 2001 to 2010

YEARYEAR Tourists (million)Tourists (million) Receipts Receipts (US$ million)(US$ million)

20012001 0.49970.4997 92.2092.20

20022002 0.49810.4981 105.4105.4

20032003 0.50090.5009 135.6135.6

20042004 0.64800.6480 185.6185.6

20052005 0.79830.7983 185.3185.3

20062006 0.89840.8984 260.1260.1

20072007 0.83950.8395 276.1276.1

20082008 0.82280.8228 243.5243.5

20092009 0.85490.8549 240.6240.6

20102010 0.90680.9068 305.9305.9

Top-10 Tourist Generating Countries Top-10 Tourist Generating Countries to Pakistanto Pakistan

MARKET WISE FOREIGN TOURIST MARKET WISE FOREIGN TOURIST ARRIVALS IN PAKISTAN - 2010ARRIVALS IN PAKISTAN - 2010

FOREIGN TOURIST ARRIVALS IN FOREIGN TOURIST ARRIVALS IN

PAKISTAN BY PURPOSE (2010)PAKISTAN BY PURPOSE (2010)

PercentagePercentage Holiday / Recreation Holiday / Recreation 11.9%11.9% Visiting friends and relatives Visiting friends and relatives 35.6%35.6% BusinessBusiness 28.4%28.4% OthersOthers 24.1%24.1%

__________

TotalTotal 100%100%

Pakistan’s Tourism PotentialPakistan’s Tourism Potential

Nature & Adventure Nature & Adventure

Culture, Architecture & HeritageCulture, Architecture & Heritage

Religious TourismReligious Tourism

Shopping ParadiseShopping Paradise

Domestic TourismDomestic Tourism

MICEMICE

Tourism Industry Stake-holdersTourism Industry Stake-holders TouristsTourists Foreign Tourists, Domestic Tourists, Business Travellers, VFRsForeign Tourists, Domestic Tourists, Business Travellers, VFRs

Federal Tourism Ministry Federal Tourism Ministry – Devolved to Provinces – Devolved to Provinces Federal Tourism Organizations Federal Tourism Organizations – Pakistan Tourism – Pakistan Tourism

Development Corporation (PTDC) and Department of Tourist Development Corporation (PTDC) and Department of Tourist Services (DTS)Services (DTS)

Provincial Tourism Departments Provincial Tourism Departments – Gilgit-Baltistan, Azad – Gilgit-Baltistan, Azad Kashmir, Khyber-Pakhtunkhwa, Punjab, Sindh and BalochistanKashmir, Khyber-Pakhtunkhwa, Punjab, Sindh and Balochistan

Provinciial Tourism Organizations Provinciial Tourism Organizations – Tourism Development – Tourism Development Corporation of Punjab (TDCP), Sindh Tourism Development Corporation of Punjab (TDCP), Sindh Tourism Development Corporation (STDC), Tourism Corporation of Khyber-Pakhtunkhwa Corporation (STDC), Tourism Corporation of Khyber-Pakhtunkhwa (TCKP), Balochistan Tourism Directorate, AJK Tourism (TCKP), Balochistan Tourism Directorate, AJK Tourism Directorate, Gilgit-Baltistan Tourism DirectorateDirectorate, Gilgit-Baltistan Tourism Directorate

Airports, Airport Services, Immigration, Customs and Security Airports, Airport Services, Immigration, Customs and Security Agencies, Pakistani Embassies, Local/District Governments Agencies, Pakistani Embassies, Local/District Governments

Allied Ministries: Interior, Foreign Affairs, Information & Allied Ministries: Interior, Foreign Affairs, Information & Broadcasting, Communications, Railways, Defense, FinanceBroadcasting, Communications, Railways, Defense, Finance

Private SectorPrivate SectorOutbound Travel Agents/Tour OperatorsOutbound Travel Agents/Tour OperatorsInbound Tour Operators, Guides/Escorts, Drivers, PortersInbound Tour Operators, Guides/Escorts, Drivers, PortersHotels, Restaurants, Handicraft & Souvinir Shops Hotels, Restaurants, Handicraft & Souvinir Shops Travel & Tourism Associations, NGOs (Pakistan Hotels Association, Travel & Tourism Associations, NGOs (Pakistan Hotels Association, Travel Agents Association of Pakistan, Pakistan Tour Operators Travel Agents Association of Pakistan, Pakistan Tour Operators Association, Alpine Club of Pakistan, Adventure Foundation Pakistan, Association, Alpine Club of Pakistan, Adventure Foundation Pakistan, Chiltan Adventure Association, Sustainable Tourism Foundation etc.)Chiltan Adventure Association, Sustainable Tourism Foundation etc.)Airlines, Cruiseline, Railways, Inter-city Bus/Van Services, Rent-a-Car, Airlines, Cruiseline, Railways, Inter-city Bus/Van Services, Rent-a-Car, Local Transport (City Buses, Vans, Taxi, Rickshaw, Horse & Carriage)Local Transport (City Buses, Vans, Taxi, Rickshaw, Horse & Carriage)

Tourist Attractions/Destinations/ProductsTourist Attractions/Destinations/ProductsRecreation & Amusements Parks, Nature/National Parks, Hill Resorts, Recreation & Amusements Parks, Nature/National Parks, Hill Resorts, Deserts, Mountains, Valleys, Museums, Zoo, Buildings (Architecture), Deserts, Mountains, Valleys, Museums, Zoo, Buildings (Architecture), Culture, People, Traditions, Entertainment Industry & Business Culture, People, Traditions, Entertainment Industry & Business Activities (Discos, Clubs, Musical Cencerts, Cinema, Indoor and Activities (Discos, Clubs, Musical Cencerts, Cinema, Indoor and Outdoor games , Fairs, Festivals, Exhibitions, Meetings, Seminars)Outdoor games , Fairs, Festivals, Exhibitions, Meetings, Seminars)

Tourism Industry Stake-holdersTourism Industry Stake-holders

ConstraintsConstraints

Security concerns Security concerns

Negative country image abroad Negative country image abroad

Underdeveloped civic, communication and tourism Underdeveloped civic, communication and tourism

infrastructure infrastructure

Financial constraints Financial constraints

Trust deficit between public and private sector Trust deficit between public and private sector

tourism stake-holders.tourism stake-holders.

Marketing StrategyMarketing Strategy

Explore Asian Markets (SAARC, ECO, ASEAN, Middle East etc).Explore Asian Markets (SAARC, ECO, ASEAN, Middle East etc).

Strengthen traditional base – Adventure, Culture, Heritage and Strengthen traditional base – Adventure, Culture, Heritage and

Religious TourismReligious Tourism

Develop & explore new products & markets – Ecotourism, Develop & explore new products & markets – Ecotourism,

MICE, discover your roots, sports tourism, transit tours etc. MICE, discover your roots, sports tourism, transit tours etc.

Promote Domestic Tourism – family holidays, students and Promote Domestic Tourism – family holidays, students and

incentive toursincentive tours

Promote Winter tourismPromote Winter tourism

DEVELOPMENT STRATEGYDEVELOPMENT STRATEGY

Private sector plays a key role in the development of the tourist Private sector plays a key role in the development of the tourist

industry including hotel accommodation, resorts, recreation industry including hotel accommodation, resorts, recreation

activities, transport and tour operations.activities, transport and tour operations.

Enhance coordination and communication among private and Enhance coordination and communication among private and

public sectors and develop public – private partnerships. public sectors and develop public – private partnerships.

Major private sector investment will be in hotel & restaurant Major private sector investment will be in hotel & restaurant

industry which is expected to grow at a rapid pace.industry which is expected to grow at a rapid pace.

PPP Opportunities in Pakistan’s PPP Opportunities in Pakistan’s Tourism SectorTourism Sector

Development of Hotels, Restaurants, Resorts, Theme Parks and Development of Hotels, Restaurants, Resorts, Theme Parks and

recreation facilities. recreation facilities.

Leasing-out of existing public sector tourism facilities Leasing-out of existing public sector tourism facilities

Provision of foodservices and entertainment facilities at a tourist Provision of foodservices and entertainment facilities at a tourist

attractionattraction

Event Sponsorship Event Sponsorship

INCENTIVES BEING PROVIDED BY THE INCENTIVES BEING PROVIDED BY THE GOVERNMENT IN TOURISM SECTOR:GOVERNMENT IN TOURISM SECTOR:

Group Tourist Visa on Arrival for 24 countries Group Tourist Visa on Arrival for 24 countries

Tourism is categorized as an industry.Tourism is categorized as an industry.

Plant, machinery and equipment (PME) not manufactured in Pakistan can Plant, machinery and equipment (PME) not manufactured in Pakistan can

be imported at only 5% customs duty.be imported at only 5% customs duty.

Tax relief - first year allowance at 75% of PME.Tax relief - first year allowance at 75% of PME.

Import of Special equipment for adventure and sports tourism allowed at Import of Special equipment for adventure and sports tourism allowed at

10% customs duty.10% customs duty.

Chartered flights allowed on “point to point basis” from Karachi, Lahore, Chartered flights allowed on “point to point basis” from Karachi, Lahore,

Islamabad and Peshawar.Islamabad and Peshawar.

Public-private sector joint ventures opportunity for a number of tourism Public-private sector joint ventures opportunity for a number of tourism

development projects.. development projects..

Future StrategyFuture Strategy

New market segments are to be explored. Marketing efforts New market segments are to be explored. Marketing efforts for tourism at cultural places are to be intensified. for tourism at cultural places are to be intensified.

Quality and Standard of Pakistani tourism & hotel Quality and Standard of Pakistani tourism & hotel management institutes is to be improved in collaboration management institutes is to be improved in collaboration with international organizations.with international organizations.

Tourism & Hotel Management may be introduced at Degree Tourism & Hotel Management may be introduced at Degree level in Pakistani Universities.level in Pakistani Universities.

Provision of physical infrastructure at places of tourist Provision of physical infrastructure at places of tourist interest complemented by environmental improvement interest complemented by environmental improvement programmes.programmes.

PAKISTAN TOURISM DEVELOPMENT CORPORATION

Pakistan Tourism Development Corporation (PTDC) was incorporated on

March 30, 1970 under the repealed Companies Act 1913 (Now the

Companies Ordinance, 1984) as a Public Corporation Limited by shares.

Principal objective of the corporation is to promote and develop tourism in

Pakistan. The Corporation owns and controls following subsidiaries:

PTDC Motels North (Pvt.) Ltd.

PTDC Motels South (Pvt.) Ltd.

Associated Hotels of Pakistan (AHP)

Pakistan Tours (Pvt.) Ltd (PTL)

PTDC is owned by Government of Pakistan (99.75% share)

12% shares of PTDC and its subsidiaries have been transferred to its

Employees under Benazir Employees Empowerment Scheme.

TOURIST INFORMATION CENTRES PTDC is providing tourist information, facilitation and publications to

tourists through its following 18 Tourist Information Centres:

S# LOCATION BUILDING STATUS

PUNJAB

1. BAHAWALPUR Rented

2. LAHORE CITY Rented

3. LAHORE AIRPORT Rented

4. RAWALPINDI CITY at Flashman’s Hotel

5. TAXILA at PTDC Motel

6. MULTAN Rented

KHYBER PAKHTUNKHWA

1. ABBOTTABAD Rented

2 PESHAWAR Rented

3. SAIDU SHARIF, SWAT at PTDC Motel

4. PESHAWAR AIRPORT Rented

GILGIT BALTISTAN

1. GILGIT at PTDC Motel

2. SKARDU at PTDC Motel

ISLAMABAD CAPITAL TERRITORY

1. ISLAMABAD Own Building

2. ISLAMABAD AIRPORT Rented

SINDH

1. KARACHI Rented

2. MOENJODARO Rented

3. THATTA Own Building

BALOCHISTAN

1. QUETTA Rented

TOURIST INFORMATION CENTRES

PTDC MOTELS NORTH (PVT) LTD.

PTDC Motels North (Pvt.) Ltd. was incorporated in 1977 as wholly

owned subsidiary of PTDC under the repealed Companies Act 1913

(Now the Companies Ordinance, 1984) to operate motels, resorts

and restaurants constructed under PSDP grants. It is governed by

its Board of Directors with MD PTDC as its Chairman.

PTDC Motels North (Pvt.) Ltd. is currently running 35 motels and 4

restaurants all over Pakistan. All restaurants and 10 motels have

been leased out to private parties.

PTDC MOTELS SOUTH (PVT) LTD.

PTDC Motels South (Pvt.) Ltd. was incorporated in 1977 as wholly

owned subsidiary of PTDC under the repealed Companies Act 1913

(Now the Companies Ordinance, 1984) to operate PTDC motels /

resorts located in Sindh and Balochistan (Keenjhar Lake Resort,

Motels at Ziarat, Khuzdar and Moenjodaro).

PTDC Motels South (Pvt.) Ltd. is governed by its Board of Directors

with MD PTDC as its Chairman. As per Board’s decision, the operation

of its units was transferred to PTDC Motels North (Pvt.) Ltd w.e.f. 01-

07-1990.

Keenjhar Lake Resort was handed over to Govt. of Sindh Tourism

Development Corporation in August 1991.

List of PTDC Motels

Cont….

S# Location Facilities Area/Land StatusA. PUNJAB1 PTDC Motel at Taxila (7 rooms) 2 K 12 M Operational2 PTDC Motel at Wagha Pak-India

Border (4 rooms) 1K 11M Operational

3 PTDC Motel at Bahawalpur (14 rooms) 21K Operational 4 PTDC RSF at Bahawalpur Restaurant 41K 15M Leased out5 PTDC Motel at Katas (6 rooms) 20K 18M Leased outB. SINDH6 PTDC Motel at Moenjodaro (12 rooms) 6 K 18M Under Repair/ Renovation

C. KHYBER PAKHTUNKHWA7 PTDC Motel at Saidu Sharif (23 rooms) 6 K 10M Operational8 PTDC Motel at Kalam (38 rooms) 40K With Security Forces9 PTDC Motel at Miandam (21 rooms) 10K 19M Operational10 PTDC RSF at Chakdara Restaurant 6K Leased out11 PTDC Motel at Panakot, Dir (4 rooms) 6K 11M Leased out12 PTDC Motel at Bamburet (16 rooms) 8K 2M Operational 13 PTDC Motel at Bunni (4 rooms) 6K Operational14 PTDC Motel at Birmoglasht (16 rooms) 32K Leased out15 PTDC Motel at Chitral (30 rooms) 4K 15M Operational16 PTDC Motel at Mastuj (12 rooms) 13K Operational17 PTDC Motel at Chattar Plain (4 rooms) 9K 10M Leased out

Cont….

S# Location Facilities Area/Land Status18 PTDC Motel at Besham (47 rooms) 16K 4M Operational19 PTDC Motel at Barseen (4 rooms) 9K 7M Leased out20 PTDC Motel at Balakot (5 rooms) 2K 21M Operational21 PTDC Motel at Naran (60 rooms) 160K Operational22 PTDC Motel at Torkham (4 rooms) 1K 13M Operational23 PTDC Motel at Ayubia (24 rooms) 21K 9M OperationalC. BALOCHISTAN24 PTDC Motel at Taftan, Pak-Iran

Border (4 rooms) 20K Leased out

25 PTDC Motel at Ziarat (18 rooms) 11K 3M Leased out26 PTDC Motel at Khuzdar (6 rooms) 3K 4M Leased out27 PTDC Motel at Chamman (4 rooms) 8K 5M Leased outD. GILGIT – BALTISTAN28 PTDC Motel at Gilgit (44 rooms) 6K 10M Operational29 PTDC Motel at Gupis (12 rooms) 16K 7M Operational30 PTDC Motel at Hunza (28 rooms) 25K 12M Operational31 PTDC Motel at Phandar (12 rooms) 17K 6M Operational32 PTDC Motel at Rama Lake (12 rooms) 21K Operational33 PTDC Motel at Sust, Pak-China

Border (24 rooms) 8K Operational

34 PTDC Motel at Astak (4 rooms) 11K 8M Operational35 PTDC Motel at Khaplu (12 rooms) 12K 15M Operational36 PTDC Motel at Satpara (12 rooms) 30 K Non operational37 PTDC Motel at Skardu (28 rooms) 31K 1M OperationalE. ISLAMABAD38 PTDC Restaurant at Dam-e-Koh Restaurant 1K 10M Leased out 39 PTDC Restaurant at Jaltrang Restaurant 1K 2M Leased out

ASSOCIATED HOTELS OF PAKISTAN (AHP)

Associated Hotels of Pakistan Ltd. (AHP) was formed in 1961 under the

repealed Companies Act 1913 (Now the Companies Ordinance, 1984)

to take over running business of 04 hotels of Associated Hotels of India

(AHI), namely Cecil’s (Murree), Dean’s (Peshawar), Faletti’s (Lahore) and

Flashman’s (Rawalpindi).

PTDC owns 86.82% shares of AHP whereas 13.18% shares are with

Private Shareholders. AHP has its own Board of Directors with Managing

Director PTDC as its Chairman.

03 hotels were privatized in 1998 and 2004 leaving only Flashman’s Hotel,

Rawalpindi.

1. The Pakistan Tours (Pvt.) Limited was incorporated as PTDC’s

wholly owned subsidiary in 1977 under the repealed Companies

Act 1913 (Now the Companies Ordinance, 1984) . PTL has its

own Board of Directors with MD PTDC as its Chairman.

2. Pakistan Tours (Pvt.) Limited is organizing package tours and

treks renting tourist transport and operating a number of

domestic / international tourist bus services

PAKISTAN TOURS (PVT.) LTD.

PAKISTAN TOURS (PVT.) LTD.

i). Lahore – Delhi Bus Service:

Pakistan Tours (Pvt.) Ltd. is operating Lahore - Dehli Bus Service on behalf of PTDC under a bilateral agreement between Pakistan (Ministry of Communication) and India since February 1999. On July 26, 2010, the bilateral agreement was extended upto February 17, 2014.

ii) Lahore – Amritsar Bus Service:

This service started in March 2006 under a bilateral agreement between Pakistan and India.

iii) Nankana – Amritsar Bus Service:

PTL is operating this service since April 2006 under the bilateral agreement between Pakistan and India.

iv) Sost – Taxkurgan (China) Bus Service:

This bus service is in operation since 1st May 1986 under the

bilateral agreement between Pakistan and China. Many tour

operators are operating tours, connecting Central Asia, China and

Pakistan via Khunjerab Pass and vice versa, by utilizing this service.

PAKISTAN TOURS (PVT.) LTD.

PTDC LANDS / PROPERTIESS# Name of Provinces / Areas

Federal Land Acres/Kanals/Sq. Yards

List of offices building

Facilities Covered area (Sq. Ft.)

Area Status

A. PUNJAB

1. PTDC Flashman’s Hotel, (Rawalpindi) 57 K Under litigation

Hotel (60 rooms) 70500

2. PTDC land Haider Road adjacent Flashmans Hotel, (Rawalpindi)

18 K 6 M Under litigation

Land -

3. PTDC Bus Terminal at Nankana Sahib, (Nankana Sahib) {under construction}

20 K 18 M Owned Bus Terminal/ 14 rooms

17340

B. SINDH

4. PTDC Land at Sukkur, (Sukkur) {Encroached}

4 Acres Owned Land -

5. PTDC Motel at Hawks Bay, (Karachi){under construction}

8 Kanals Owned Motel (14 rooms) 30000

6. PTDC TFC at Karachi, (Karachi){under construction}

1.5 K Land on lease Office building 8585

7. Tourist Information Center (TIC), Thatta 4757 Sq. yards

Owned Office building 1890

Contd.....

S# Name of Provinces / Areas

Federal Land Acres/Kanals/Sq. Yards

List of offices building

Area Status Accommod-

-ation

Covered area (Sq. Ft.)

C. KHYBER PAKHTUN KHWA

8 PTDC Motel at Baffar, (Swat){under construction}

25 K Owned Motel (17 rooms)

30150

9. PTDC Motel at Chail Mankial, (Swat)

40 K Disputed Motel (18 rooms)

25100

10. PTDC land at Garam Chashma, (Chitral)

10 K Owned Land -

Contd…

D. BALOCHISTAN

11. PTDC land at Gadani Beach, (Hub){Encroached}

172 Acres Owned Land -

12. PTDC TFC at Quetta, (Quetta){under construction}

12 K Mutation is under process

Office building

7417

E. GILGIT – BALTISTAN

13. PTDC land at Thalichi, (Chilas) 8 K Owned Land -

14. PTDC TFC at Gilgit, (Gilgit){under construction}

8 K 5 M Owned Office building

9312

PTDC LANDS / PROPERTIES

S# Name of Provinces / Areas Federal Land Acres/Kanals/Sq. Yards

List of offices building

Area Status Facilities Covered area (Sq. Ft.)

F. ISLAMABAD

15. PTDC Land for Camping site Islamabad, (Islamabad)

25 Acres Owned Land -

16. PTDC Land for Head Office Islamabad, (Islamabad), {TFC building under construction}

7544 sq. yards Owned Office building 4434

17. Tourist Information Center (TIC),Agha Khan Road, Super Market,Islamabad

83.3 Sqm Owned Office building 2250

G. AJK

18. PTDC land at Benjosa, (Rawalakot)

9 K Owned Land -

19. PTDC land at Muzaffarabad, (Muzaffarabad)

8 K Owned Land -

20. PTDC TFC Muzaffarabad, (Muzaffarabad) {under construction}

1 K Mutation under process

Office building 5180

PTDC LANDS / PROPERTIES

Tourism DocumentaryTourism Documentary

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