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Session PD Strategies of Insurance Companiess in the New Era
Moderator: Lynn Lin, FSA, FCAA
Presenters:
Wesley Cui, FSA, FCAA Craig Ford, CEO
Wei Tong Fisher Zhang, FSA
Thomas Zhang, ASA
SOA Antitrust Disclaimer SOA Presentation Disclaimer
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SOA China SymposiumCraig FORDCEO SCOR Global Life, Asia Pacific
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People don’t buy what you do, they buy why you do it
Inspire and develop the builders of
tomorrow.
Adding vitality to life. Helping people feel good, look good, and get more
out of life
To inspire and nurture the human spirit –
one person, one cup and one neighborhood at a time.
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Discovery
Clear purpose and belief
Passionate about health
Innovative
Making people healthier and
enhancing and protecting
their lives
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How to align all parts of your company with its purpose: IAG
Three levels:
� IAG’s purpose: “We make your world a safer place” – their “Why”
�Then the “Way” - “Closer, Faster, Braver”
�Finally, the “What” - capabilities defined for each pillar
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Global Consumer Study Life is a Rollercoaster
A widening gap between industry intentions and customer perceptions
A growing need to understand and influence customer behaviour to stimulate demand
The integration of life and health insurance services is not just feasible, but inevitable –and welcome
To stay relevant, insurers need to reimagine the proposition entirely
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Putting the customer at the heart of our business
Health is the new wealth
Build trust
Freedom to choose
Engage your customers with the technology they use
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Freedom to choose The loyalty royalty
Empower, but don’t overwhelm
Evolve from negative risk management to positive reinforcement
To complement pricing transparency, explain product value
Customers demand flexibility –so introduce lifestyle based protection
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The rules for success
Put the customer at the heart of your business
Expertise to manage your operations
Innovate, leverage technology and your eco-system
Centre around a clear purpose or belief
Consider the greater good to society
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