Paper on Black Market

7/24/2019 Paper on Black Market

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Term paper

On

Consumer satisfaction in Super Shop.


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Term paper

On

Consumer satisfaction in Super Shop.

Submitted To:

Priyabrata ChowdhuryAssistant Proessor

Faculty of Business Studies

Bangladesh University of Professionals

Submitted By:

Name of group members Roll Numbers

d! Al"Amin Sar#er $%&'&()

d!*halilur Rahman $%&'&+,d!ahammedullah Sar#er $%&'&%,

d!anir -ossain $%&'&'$

Date of Submission:$)thAugust (&$%


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Letter of Transmittal

$)thAuguest (&$%

Priyabrata Chowdhury

Assistant ProessorFaculty of Business Studies

Bangladesh University of Professionals

Subject: Submission of term Paper on Consumer satisfaction in Super Shop.

.ear Sir/

0t is a great pleasure for us to submit our research paper on Super Shop! 1e haveprepared this paper as a partial fulfillment of the course 2Research ethodology for

Business3! 1e have learnt a lot while gathering the information to prepare this paper!

0n preparing this report/ we have tried our level best and wor#ed with most sincerity the

information and ma#e it as well structured as possible! 1e will be obliged/ if you #indlyaccept this 4erm paper! 1e are ready to ma#e you clear regarding any confusion or

further clarification from this report!

Sincerely yours/

Name of group members Roll Numbersd! Al"Amin Sar#er $%&'&()

d!*halilur Rahman $%&'&+,

d!ahammedullah Sar#er $%&'&%,

d!anir -ossain $%&'&'$


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Acknoled!ement

Compiling a Research paper is a rewarding tas# that re5uires both mental stamina and

attention to detail! 4he varied nature of the matters dealt with has entitled references too

many sources/ starting from boo#s/ 0nternet and to all of these we gladly ac#nowledgeour indebt ness for the ideas and information they have provided!

First of all/ we would li#e to than# almighty Allah/ who gave us the ability and strengthto carry out this report! 4hen we would li#e to convey my gratitude to Priyabrata

Chowdhury our course instructor/ for instructing us to do this report in proper way!

1e are also very grateful to our families who always give us constant support andencouragement! Not to mention our friends who also inspired and helped us to finish our

wor#!


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Declaration

1e declare that we have prepared this term paper on Blac# ar#et! 1e tried our best tocollect effective information that made the report specific and original! 4his report is not

submitted for any other course/ degree/ and fellowship! 1hole report id uni5uely done by

us for this course only!

Signature

""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""Name of group members Roll Numbers signature

d! Al"Amin Sar#er $%&'&()

d!*halilur Rahman $%&'&+,

d!ahammedullah Sar#er $%&'&%,d!anir -ossain $%&'&'$


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"#ecuti$e Summary

Super Store business is one of the popular businesses in the world! People are considering

fre5uent shopping through them! So in course of time and with the growth rate of

population and also appeal for high standard living/ Super Shop business is growing in ahigh pace! 4he purpose of this report is to determine the consumer6s cognitive behavior

and attitude towards different Super shop! 1e present of our data analysis in graphical

presentation !At last we present conclusion 7 recommendation!


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Table of contents

C-AP48R $

$!$! 0ntroduction

$!(! Research 9b:ective$!+! Research ethodology

$!%! ;imitations

C-AP48R (

(!$! An 9verview of Agora

(!(! An 9verview of eena Ba


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C%APT"& '

'.' (ntroduction:

Super Shops play an important role in our life! 1e have to buy our necessary things from

a super shop! A super shop/ also called a grocery store/ is aself"servicestoreoffering awide variety of foodand household merchandise/ organi


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C%APT"& )

).' An *$er$ie of A!ora

Rahimafroo< Superstores ;td! >RS;? made a brea#through in the urban lifestyles bylaunching the first retail chain in the country/ Agora6! Currently there are four Agora

outlets at ulshan/ .hanmondi/ oghba


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*fferin!:

Agora has some Promotional activities which maintain its appeal to the eisting and

potential consumers! 0t has regular promotion of services/ eisting 7 new products in

daily newspaper to #eep consumers aware of the available products! Also Agora has someeclusive seasonal offer/ price reduction/ sales promotion to attract the consumers as

well! any eclusive products li#e perfume/ households and fresh basic foods are

available in Agora which is priced higher than traditional mar#et! ainly Agora suppliesmany unusual unseasonable items which they priced higher because of the product

unavailability in outside!

).) An *$er$ie of ,eena Baar

eena Ba


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).+ An *$er$ie of /andan

9ne of them is Nandan ega Shop! Nandan roup/ with their first retail outlet/ Nandanega Shop/ brought the li#e of Sainsbury6s in Bangladesh in the Gear (&&(! From (&&(

they continue running their business successfully! 4hey have a wide product verity and

also give their customer 5uality product and service!

Product Cate!ories

eatFish

FruitBeverageDegetable

Basic household

Shoeusical C./ .D.

edicine

Price:

4he price of the product is including DA4! But sometimes they give various types of

discount on the products! 4hey follow company retail price for other6s goods! Sometimessale goods below mar#et price

*utlet:

4hey have + outlets in the .ha#a city! 4hose are .hanmodi/ ulshan/ *a#railand Uttara!4hey are going to launch their own website very soon!

*fferin!:

4o hold the present customer and catch the potential buyer/ they offer various types ofpromotional activities! ;i#e in 8id/ $st

boisha# festival/ Pu:aetc! Arrange various types of festivals/ wee#ends/ ' day longdiscount etc on their product!


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).- An *$er$ie of P0S

4he first chain supermar#et in Bangladesh is P=S/ which was established in September(&&' at Uttara in .ha#a

!

9n the growth of the relatively new business/ P=S tries to ensure customersH satisfactionfrom the beginning and their 5uality products also attract customers!

Product Cate!ories

eat

FishFruitBeverage

Degetable

Shoe.ress

-and bag

Showpieces4oys for #ids

*utlet@4hey have now five outlets at Uttara/ Shanti Nagar/ .hanmondi/ulshan andthe other

one is in 8lephant Road!

*fferin!:

4hey ma#e offer by colorful festoons and promotional poster hung in andoutside theshop/ along with gimmic#s li#e raffle draw in various occasion!;i#e 8id/ pu:a etc!


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C%APT"& +

+.' Data Analysis

0uestion '@ ender

Answer 9ffered Response Percentage

ale $+ %+!+%I

Female $) 'J!JJI

Analysis@ As we see that/ approimately ')I female and %+I male respondents are co"operating with us! And females are more interested to go super shops! 1e have learnt

from our survey that a female are not going there only for necessary goods/ they alsogoing there for cosmetics/ cloths and choc# lets!

0uestion )@ Age


Below (& $ +!++I(&"(, (& JJ!JKI

+&"+, ) (+!++I

%&"%, $ +!++I

'& Above $ +!++I


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Analysis@ About J)I/ young age6s people are main customers of super shops! And

approimately (%I peoples are +&"+, ages and +I peoples are below (&/ %&"%, and '&above! So we can see that which peoples are visit there most of them are young!

0uestion +@ Family 0ncomeL!!


Below (&/&&& $ +!++I

(&/&&&"+,/&&& ) (+!++I

%&/&&&"',/&&& K (J!JKIJ&/&&&"),/&&& $& ++!++I

K&/&&& Above % $+!++I


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Analysis@ As we see near about ++I people6s income is around J&/&&&"),/&&& ta#a/ andabout ()I people6s income is around %&/&&&"',/&&& ta#a! So we have learnt from our

survey that high class peoples are main customers of super shop! iddle class peoples are

also visit there but it is only ()I! +I people6s income is below (&/&&& ta#a/ (+Ipeople6s income is around (&/&&&"+,/&&& ta#a and about $%I people6s income is above

K&/&&& ta#a!

0uestion -@ 9ccupationL!!


Business ' $J!JJI

Service -older $+ %+!+%I

-ouse 1ife J (&I

Student J (&I

Analysis@ ost of the peoples >%+I approimately? are service holder/ (&I respondentsare house wife and student/ and $)I peoples are doing own business! As we see that

service holder is top of the other occupation group!

0uestion 1@ 1hich/ if any/ of the following supper shops have you visited recently for

shoppingM


Agora $& ++!++I

Nondon K (J!JKI

ina Ba


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Analysis@ 4here are various types of super shop in Bangladesh and we offered in our5uestionnaire only four of them! But we also offered an option if any respondents have

another choice/ they can write their name! Agora is one where approimately ++I

respondents are going for their daily shopping!

0uestion 2@ 1hat was your reason to visit the supper shopM

Analysis@ 1e have find through our survey that/ all respondents are going their chosen

super shops only for shopping! And all of them are finding product availability/ product5uality and satisfaction there! But we have found only ( respondents >out of +&? are going

there :ust for loo# around!

0uestion 3@ -ow were you informed about this supper shopM


Advertisements K (J!JJI

1ebsite & &I

Family memberfriends whohave already visited thissupper shop

$, J+!+%I

Gou did not have anyinformation/ :ust went there

for shopping

+ $&I

Brochure & &I

9thers & &I


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Analysis@ J+I >approimately? respondents have said that/ they informed about thissuper shop from their family memberfriends who have already visited this supper shop!

()I peoples informed from advertisement and only $&I peoples did not have any

information/ :ust went there for shopping!

0uestion 4@ Suppose one of your family members was to select a supper shop for

shopping! Please rate the importance of the following factors other than the product

availability in selecting a supper shop!

Location:

Answer9ffered

Not0mportant

$

;ess0mportant

(

Neutral+

0mportant%

Dery0mportant

'

Response & & ( % (%

Percentage &I &I J!JJI $+!+%I K&I


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Analysis@ K&I People have said that/ the ;ocation is very important factor other than the

product availability in selecting a supper shop! 9n the other hand $+!+%I respondents

have said that ;ocation is important and J!JJI respondents are neutral! So/ we can saythat the ;ocation is very important factor for selecting a super shop!

Aesthetics:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'Response $ + J $+ )

Percentage +!++I $&I (&I %+!+%I (+!++I


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Analysis@ Aesthetics means beauties! Around %+I respondents have said that the

aesthetics is important for super shops but only (+I respondents said that it6s veryimportant for selecting a super shop! And %I said not important/ $&I said less important

and (&I respondents are neutral! So/ we can say that Aesthetics is important for selecting

a super shop!

Con$enience:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'

Response + + , ) K

Percentage $&I $&I +&I (+!+%I (J!JJI


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Analysis@ Almost +&I peoples are neutral but ()I peoples have said that Convenience isvery important for selecting super shop and (+I respondents said important! $&I

peoples have said Convenience is not important and less important for selecting a super

shop!

Local Acceptance@

Answer

9ffered

Not

0mportant$

;ess

0mportant(

Neutral

+

0mportant

%

Dery

0mportant'

Response % J , ' J

Percentage $+!+%I (&I +&I $J!JJI (&I


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Analysis@ +&I respondents are totally neutral for supporting ;ocal Acceptance! But (&Ipeoples are saying less important and another (&I peoples are saying very important! 1e

can see in our graph ma:ority is in neutral/ so we can say that ;ocal Acceptance is not

much more important and not less important for selecting a super shop!

Shoppin! "5uipments@

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'Response $ & + , $)

Percentage +!+%I &I $&I +&I 'J!JJI


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Analysis@ ')I respondents thin# that shopping e5uipments is very important and +&I

thin# that shopping e5uipments is only important for selecting a super shop! $&I peoples

are neutral and only +I peoples said that shopping e5uipments are not important forselecting a super shop!

"#ternal *utlook:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'

Response & & $& $% J

Percentage &I &I ++!++I %J!JJI (&I

Analysis@ 8ternal 9utloo# is only important/ %)I peoples have said that! And only (&I

peoples said 8ternal 9utloo# is very important and ++I peoples are neutral! So we can

say that 8ternal 9utloo# is important for selecting a super shop!


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Parkin!:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'

Response % + J ) $&Percentage $+!++I $&I (&I (+!+%I ++!++I

Analysis@ Par#ing is moderately important for everyone! ++I respondents said very

important and (+I respondents said only important! 9n the other hand $%I respondentsthin# Par#ing is not important and $&I respondents thin# less important and (&I

respondents are neutral!

0uestion 6:Please rate the importance of the following factors other than the above

factors/ which you want satisfactorily while shopping in a supper shop!

"mployee7s 8niform:

Answer9ffered

Not0mportant

$

;ess0mportant

(

Neutral+

0mportant%

Dery0mportant

'

Response ) ' ( , )

Percentage (+!+%I $J!JJI J!JJI +&I (+!+%I


25/40

Analysis@ -ere we can see that (+I have said 8mployee6s Uniform is not important and

on the other hand (+I respondents have said it is very important! But +&I respondentshave said 8mployee6s Uniform is important! So/ through our survey we can say that8mployee6s Uniform is important for customer6s satisfaction!

&easonable Price:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'

Response & & & $ (,Percentage &I &I &I +!++I ,J!JJI


26/40

Analysis@ 8very customer wants to buy product in Reasonable Price and that6s why ,)Ipeople said that Reasonable Price is very important in super shop6s product for their

satisfaction! And only +I respondents said Reasonable Price is important!

Baby Care:

Answer

9ffered

Not

0mportant$

;ess

0mportant(

Neutral

+

0mportant

%

Dery

0mportant'

Response ) $ K K J

Percentage (+!+%I +!+%I (J!JJI (J!JJI (&I


27/40

Analysis@ 4hrough our survey we have found that ()I people said Baby Care is

important and ()I peoples are neutral! 9n the other hand (+I people said Baby Care isnot important and (&I people said it is very important for their satisfaction! So we can

say that Baby Care is moderately important for everyone!

Si!ns 9name plate e#it and entrance;:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'

Response $ & & $+ $J

Percentage +!+%I &I &I %+!++I '+!++I

Analysis@ Sign means name plate/ eit and entrance symbol! '+I respondents thin# Signsare very important and %+I respondents thin# it is only important for their satisfaction!

S&/ signs are important for super shop6s customers!


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Security:

Answer

9ffered

Not

0mportant$

;ess

0mportant(

Neutral

+

0mportant

%

Dery

0mportant'

Response & & & K ((

Percentage &I &I &I (J!JJI )+!+%I

Analysis@ )+I respondents thin# Security is very important for shopping in a super shop!And only ()I respondents thin# it is only important! So/ through our survey we can say

that Security is very important for everyone!

Salesman Attitude:

Answer

9ffered

Not

0mportant$

;ess

0mportant(

Neutral

+

0mportant

%

Dery

0mportant'

Response & & & $+ $)

Percentage &I &I &I %+!+%I 'J!JJI


29/40

Analysis@ $) respondents >out of +&? have said Salesman Attitude is very important andits fre5uency is ')I! 9n the other hand %+I peoples said it is important for theirsatisfaction!

(nterior Decoration:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'

Response $ & K $' J

Percentage +!+%I &I (J!JJI '&I (&I


30/40

Analysis@ '&I people said 0nterior .ecoration is important and (&I said it is very

important but ()I respondents are neutral! So/ it is clear that 0nterior .ecoration is

important for every respondent!

Billin! Statements:

Answer

9ffered

Not

0mportant$

;ess

0mportant(

Neutral

+

0mportant

%

Dery

0mportant'

Response $ $ + ) $K

Percentage +!++I +!++I $&I (+!+%I J&I

Analysis@ Billing Statements is very important J&I respondents have said that and (+I

have said it is only important but $&I respondents are neutral! 4hrough our survey it

clear that Billing Statements is very important for all super shops customers!

Parkin!:

Answer

9ffered

Not

0mportant

$

;ess

0mportant

(

Neutral

+

0mportant

%

Dery

0mportant

'

Response % + % , $&Percentage $+!++I $&I $+!++I +&I ++!+%I


31/40

Analysis@ ore then J&I >+&IO++I? respondents have said that Par#ing is veryimportant and more then $&I >$+IO$&I? respondents have said it is not important! So/Par#ing is moderately important for everyone!

"#pert Salesman:

Answer

9ffered

Not

0mportant$

;ess

0mportant(

Neutral

+

0mportant

%

Dery

0mportant'

Response & & % $& $JPercentage &I &I $+!++I ++!+%I '+!++I


32/40

Analysis@ ost of the people have said that 8pert Salesman is very important and its

fre5uency is '+I! 9n the other hand ++I people said it is only important and $%I

peoples are neutral! So 8pert Salesman is important for everyone!

0uestion '


33/40

Analysis@ Approimately %+I respondents have said that/ they recommend this supershop for their friends! Also %+I respondents said may be/ but only $%I said never! 0tmeans that which respondents said definitely or maybe they get better service from their

chosen super shop and which respondents said never they get lower service from their

chosen super shop!


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C%APT"& -

-.' &ecommendations:

4he goal of a super shop is to give the consumers good services! But in today we are not

getting that #ind of services from all the shops! Some of the super shops have achievedgoodwill for doing better wor#! ;i#e Agora/ Nondon/ P=S/ ina Ba


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+&Irespondentsare totally neutral for supporting ;ocal Acceptance

')I respondents thin# that shopping e5uipment is very important

1e can say that 8ternal 9utloo# is important for selecting a super shop

Par#ing is moderately important for everyone 4hrough our survey we can say that 8mployee6s Uniform is important for

customer6s satisfaction

8very customer wants to buy product in Reasonable Price and that6s why ,)I

people said that Reasonable Price is very important in super shop6s product for

their satisfaction

Baby Care is moderately important for everyone

Sign meansname plate/ eit and entrance symbol! '+I respondents thin# Signs

are very important

4hrough our survey we can say that Security is very important for everyone

0nterior .ecoration is important for every respondent

Billing Statements is very important for all super shops customers

Cross>Tabulation:

Location

Dery 0mportant Neutral Not 0mportant

ale $$ $ &

Female $+ $ &


36/40

&easonable Price

ender Dery 0mportant Neutral Not 0mportant

ale $+ & &

Female $J & &

"#ternal *utlook


ale + ' &

Female ( % &


37/40

Si!ns


ale K & &

Female K & &


38/40

(nterior Decoration


ale + & &

Female + & $

Si!ns

Dery 0mportant Neutral Not 0mportantale K & &

Female K & &


39/40

(nterior Decoration

Dery 0mportant Neutral Not 0mportantale + & &

Female + & $


40/40

C%APT"& 1

1.' Conclusion:

Super Shops is a most important part in our daily life! People are more easily shopping

through them! Super Shop business is growing in a high pace But they are maintain5uality!

1.) &eference

$! 0nternet

(! Past Survey report

Documents

Paper on Black Market