Parker Lakes Road Bespoke Proposal

UNDERSTANDING OUR BUSINESS

Bespoke Marketing Proposal

715 Parker Lakes Road

UNDERSTANDING OUR BUSINESS 2

CONTENTS

5 your Team

6 Bespoke Defined

7 Marketing Strategy

8 By the numbers

10 Value Proposition

11 Auction house Exposure

14 Web marketing

20 Property Listing Collateral

21 magazine Placement

22 Activity Reporting

23 Summary of Benefits



Executive Summary Christie’s International Real Estate’s top executives will partner with Trails West Real Estate to leverage our brand

to target the highest echelon of qualified buyers globally. We will especially promote and expose the property to

ultra high-net-worth buyers who have ultimately been responsible for many of the record-breaking prices, in

both real estate and fine and decorative art, which Christie’s has achieved in recent years. Our unrivaled ability to

market one-to-one to this exclusive client base is a key component in maximizing the value of this unique

property. The combined global networks, both market leaders in the sale of luxury goods, creates a world-class

stage for the presentation of distinguished residential offerings. To reach these clients and maximize possible sales

leads, we will focus on targeting the most likely buyers in our database as well as through our auction house

events, offerings and publications.

By cultivating a unique balance of worldwide scope and highly personalized service, Christie’s International Real

Estate has become a global authority on the effective marketing of distinctive properties. A finely tuned suite of

programs and a commitment to the business philosophy established by Christie’s in 1766 define a brand based on

trust, integrity, discretion, and excellence.



529 Benchmark Drive

715 Parker Lakes Road Bigfork, Montana


Clayton Andrews

Senior Vice President

Asia Pacific Region

Central US Region

312.980.3500

[email protected]

Natalie Hamrick

Marketing Analyst

312.980.3502

[email protected]

Claire Spadafora

Administrative Assistant

312.980.3503

[email protected]

Your Team – Central Region


mailto:[email protected]




• Individually tailored

• Made to specification

• High degree of customization

and quality

What is Bespoke?



• Generate high-quality referrals from

Christie’s and Christie’s International Real

Estate.

• Provide a program with dedicated resources

and marketing support to secure and extend

the most high-profile and competitive

listings.

• Maximize our global reach, public relations,

and marketing channels to build

international awareness of your finest

properties and to find buyers.

Bespoke Marketing Strategy



• Total Properties: 80

• Total Value: $1.5B

• Average Price: $19.1M

• Above $10 Million: .47

• $20 Million and Above: .25

• Total Value Sold (2012): $299.3M

• Total Value of Properties Under

Contract (2013): $34.7M

• Average length of Bespoke

Enrollment Before Closing

(2012): 12 months

Bespoke By the Numbers



• Proprietary programs and auction venues reserved

for properties enrolled

• Marketing initiatives supported by our art house

colleagues

• Property-specific custom-designed marketing plan

and monthly reports

• Hands-on support of your regional vice-president

and marketing analysts

• Christie’s International Real Estate and local Affiliate

working as a selling team

• Exclusive – less than 1% of Christie’s International

Real Estate’s listings

Custom-Tailored Marketing for the World’s Most

Extraordinary Properties



• Auction House Lobby Exposure

• Christie’s International Real Estate

Magazine

• Presentation Books

• Auction Catalogues

• Promotion Cards and Bookmarks

• Proprietary Christie’s Publications

• PR Support

• Christie’s Events

• Global Media Plan

• Christie’s Web Site

• Christie’s International Real Estate

Web Site

• Targeted Mailings

• E-Campaigns

• Video Initiatives

• Social Media

• Activity Reporting

Value Proposition: Proprietary Marketing Venues

*Each value proposition expertly tailored to your property



• Lobby Video featuring a montage of

properties at: Christie’s Rockefeller Center

Christie’s King Street, London

• Target Date: Within 45-60 days of

enrollment

• Estimated Total Cost: $0

Auction House Exposure



• Inclusion in Brochure Displays at key

Christie’s Auctions and Events

Worldwide

• Events and Dates TBD

• Target Date: As available





• Inclusion in Christie’s E-Newsletter

mailed to over 170,000 Christie’s

clients





• Descriptive property promotion

on Christie’s International Real

Estate site:

www.christiesrealestate.com

• 100,000 average monthly

visitors

• Target Date: Ongoing


Web Marketing


http://www.christiesrealestate.com/


• Location promotion on Christie’s

International Real Estate – Great

location site:


• Reader’s discover the unique lifestyles

and property offerings surrounding

your property



Web Marketing




• Property promotion on Christie’s Site:

www.christies.com

• 300,000 average monthly visitors



Web Marketing


http://www.christies.com/


• Featured showcase on home

page carousel:




Web Marketing




• Placement on Featured Properties Page:

www.christiesrealestate.com/SearchListing/

1539192/75/1/15

• Linked directly from home page and

dedicated ONLY to Bespoke Properties



Web Marketing


http://www.christiesrealestate.com/SearchListing/1539192/75/1/15

http://www.christiesrealestate.com/SearchListing/1539192/75/1/15


• Promotion on Social Media

Channels:

Facebook

Twitter

YouTube

Google+



Web Marketing



• Four Page Brochure

• Target Date: 15-30 days after

enrollment

• 1,000 Copies

• Estimated Total Cost: $2,850

Property Listing Collateral



• Full Page Property Ad in Christies

International Real Estate Magazine

• Target Date: Issue Three –

September 2013

• Estimated Total Cost: $3,400

Christie’s International Real Estate Magazine



• Regular reports detailing marketing,

inquiries, and showings



Activity Reporting



Summary of Benefits


Web Marketing

Property Listing Collateral

Christie’s International Real Estate Magazine

(includes placement in Issue Three)



Thank You

We are thrilled to have the opportunity

to present our proposal for the sale of

715 Parker Lakes Road.

Our team would like so assure you that

we will apply our superlative standards

toward achieving the highest results on

your behalf and making this process as

seamless as possible.

We look forward to further discussing

our ideas and offerings with you.


Documents

Parker Lakes Road Bespoke Proposal