W E L C O M E T O T H E H U M A N R A C E

PARKULTURE, LLC is a USA based public

benefit organization whose mission is to:

 To promote the disciplines of Freerunning and Parkour.

 To promote the safe practice and teaching of Freerunning and Parkour.

 To promote a healthy, fit and drug-free lifestyle for kids and young adults.

 To promote community building, international goodwill and friendship through competition and cultural exchange.

 To get Freerunning and Parkour recognized as Olympic disciplines.

Who are we?

W E L C O M E T O T H E H U M A N R A C E

what are freerunning and parkour?

W E L C O M E T O T H E H U M A N R A C E

PARKOUR FREERUNNING

Definition A sport or athletic discipline in which

the participant seeks to move quick-

ly and fluidly through an area or from

one location to another, often an ur-

ban locale, by surmounting obsta-

cles such as walls and railings and

leaping across open spaces, as in a

stairwell or between structures.

Freerunning is a form of urban acro-

batics in which participants use their

environment to perform movements.

It incorporates efficient movements

from parkour, adds aesthetic vaults

and acrobatics, such as tricking and

street stunts, creating athletic and

aesthetically pleasing movements.

Practitioners Practitioners of parkour are known

as TRACEURS or TRACEUSES.Practitioners of freerunning are

known as FREERUNNERS.

Difference? Think -- Going from point A to

point B as quickly and as fluidly as

possible.

Think -- Showmanship, style and a

lot of acrobatics and tricking added

to Parkour.

Roots“L’art du déplacement” - translation

“the art of movement” from French.

Martial Arts and Gymnastics.

An evolution of Parkour. Greater

integration of martial arts and

acrobatics.

PurposeMore functional: used in the military,

police and special ops for efficient

pursuit and capture.

More physical/artistic: used to mas-

ter movement control. Acrobatics,

action sequences and martial arts.

Why are we

DOING THIS?“Go to YOUTUBE,

type in parkour... You could spend the next 10 years watching videos back to back!”

Every once in a while you get the opportunity to get in on the ground floor of something very exciting —Think about the first snow boarders, the first skateboarders — We may not be the first, but Freerunning and Parkour are just beginning to take the global stage by storm.

PARKULTURE was founded by a veteran team and academy — Miami Freerunning — and a lot of friends. The goal was to create an international organization dedicated to the discipline at an amateur level — the first one to do so. In the process our goal is to promote the sport, pave the way for future generations and engender international friendship.

Why? Because it’s

• A fun and challenging - every movement is an adrenaline rush

• Athletic - challenge your stamina, balance and coordination

• Artistic - express yourself through movement

• Democratic - no expensive equipment or gyms.

• A lifestyle - discipline and healthy living

W E L C O M E T O T H E H U M A N R A C E

UNDERSTANDING OUR AUDIENCE

Community Sex Age

LanguageAcrobatics

Stunt Training

SkateboardingSurfing

SnowBOARDINGExtreme Sports

FREERUNNING&

PARKOUR

GymnasticsCheerleading

Ultimate FightingKung Fu

Ninja TrainingMixed Martial Arts

Wresting

Cross FitBoot Camp Training

Cross Training

 James Bond in Casino Royale, Cop Out, Prince of Persia, The Office, House, Fast Five, Bourne Ultimatum, MTV and G4TV - all have showcased parkour and freerunning.

 Madonna, Janet Jackson, Chris Brown, Britney Spears, Bon Jovi, Pitbull and events like the Latin Billboards and MTV Movie Awards have all featured freerunning and parkour in their presentations and videos.

 Video games from Grand Theft Auto to Brink - have become the ideal world for gamers to defy the laws of gravity.

 Advertising like Nike’s freerunning robot, WD40’s delivery boy, Toyota Scion, SAP, Panasonic Toughbook, K-Swiss, Adidas, Sprite, Hewlett Packard, Guiness, Nokia, Nissan — advertisers worldwide have leveraged the excitement of PKFR.

LOOK WHO’S FREERUNNING!

88%MALE

12%FEMALE

63%

85%

55%

30%

6%

13-17

ENGLISH

SPANISH

18-24

25-34

Bboying/Break-dancing

Caporeira

HOWdo wePARKULTURE?As a public-benefit organization with limited means, we have relied on good old fashioned guerilla techniques infused with a heavy dose of cutting edge social networking.

Our approach was not just to use Facebook, BUT be fully intergrated with the worlds #1 social media platform.

Although we still have a regular website, 95% of our effort has gone into building infrastructure for our community within Facebook — and it worked!

We have the largest community and most active freerunning and parkour page on Facebook.

Our success is the result of :

• Our promotion of the sport at the amateur level

• Our open forum approach to FB’s international community

• Our marketing of multimedia, events, contests and services

• Content, content, content!

Facts:

 Launched 12.22.10

 Grew to 20,000 fans in 1

month! Now over 200K!

 90% of fans are active

 > 6.5 Million monthly views

 Is the largest freerunning

and parkour community on

Facebook

5 Facebook Apps:

 Cross Urban Scramble -

Submit your video and

compete online

 Directory - list your group or

business on Facebook’s only

parkour and freerunning

directory

 Photo Contest - Submit

your photos and compete

online

 Film Festival - Submit your

application online

AND THERE IS MORECROSS URBAN SCRAMBLE

The world’s First International Amateur Freerunning and Parkour Games. 25 Teams and 25 Individuals will be qualified on Facebook, then fly to Miami for a three- day Cross Urban Scramble Competition and Festival celebrating international goodwill and their love of the sport.

BREAK FREE

For the first time, the worlds of break-dancing and freerunning will merge. Slated to take place during the Cross Urban Festival, Break Free will showcase some of the world’s best Bboy teams in competition.

PARKULTURE INTERNATIONAL FILM FESTIVAL

With one of the most prolific cinematographic community, freerunning and parkour has grown with YOUTUBE. This event will allow films to be recognized in 3 categories - short film, documentary and art/music video. Winners will be showcased at the Cross Urban Festival.

PKTV

The first bi-weekly news and reviews TV program about parkour and freerunning. Available on multiple digital platforms.

USA-CHINA PK FRIENDSHIP EXCHANGE

Cultural exchange program designed to send American freerunners and tracers to visit training facilities in China and vice-versa.

W E L C O M E T O T H E H U M A N R A C E

2011

USA-CHINA

W E L C O M E T O T H E H U M A N R A C E

Take 125 of the best freerunners and tra-ceurs in the world, and bring them together for a 3 day festival in Miami, Florida. This is what the CROSS URBAN SCRAMBLE is all about.

For three days the public and online viewers will be immersed in Freerunning and Par-kour culture. While the rest of the country faces its cold temperature, Miami’s sun-shine and sexiness will radiate on team and individuals competitions as well as a spon-sors’ Parkulture Village with demos, music, food, films, video games, etc.

In addition, each team and contestant will be given a portable camera to keep video diaries of their experience from beginning to end.

This will be the first festival of its kind and give sponsors unprecedented exposure to their key demographic via direct exposure and social media content.

CROSS URBAN SCRAMBLE MIAMI 2011 anticipated attendance:

 125 competitors representing over 40 countries

 50,000+ attendees

 Viewership of at least 2,000,000

 Gross impressions (coverage and advertising) in excess of 500,000,000

November 2-4, 2012

Miami, Florida, USA

the C.U.S.

COMPETITIONSOver the three-day Cross Urban Scramble festival, three main competitions

and talent showcases will take place. To be selected for these competitions,

all participants will submit to an online qualifier by entering videos on

PARKULTURE’s Facebook page. Final selection will be based on viewer votes

and the decision of a professional panel of freerunners, traceurs and Bboys.

CROSS URBAN SCRAMBLE TEAM SHOWCASE TOURNAMENT

Format: The team of up to 4 competitors, competes as a group, choreographing a showcase to the sounds of a DJ. A professional panel of judges will critique and rate the performances.

Rules: The team will have to arrive with 2-3 four-minute runs in advance in order to compete. Two rounds of elimination will take place to decide a winner

Judging: The judging will be based on flow, creativity, difficulty of skill, execution, control, and style

Eligibility: Must be of amateur status (definition: competitors cannot derive over 50% of their annual income from freerunning, parkour, gymnastics, dance or any type of for pay performance. Must be over 14 years old. Limit to 25 teams.

PARKULTURE CHALLENGE INDIVIDUAL COMPETITION

Format: Four challenges will be available for the athletes to compete in. A team will select one individual per event. The team with the most wins for the over-all challenge wins The four challenges are as follows: • Bullseye Challenge • Flow Attack • Best Trick • Speed Realm

Rules: Each athlete must complete all four challenges.

Judging: Judges will have different criteria for judging for each challenge. A winner for each challenge will be selected along with an over all PK Challenge Champion with the best overall score.

2011

W E L C O M E T O T H E H U M A N R A C E

BREAK FREE BBOY / BGIRL COMPETITION

Break Free is an opportunity to bring disciplines that share many similarities and allow practitio-ners of break-dancing and freerunning to ex-change ideas.

Format: Eight teams (of 4 max) will be invited to compete after an online selection using videos on our PARKULTURE Facebook Page. Teams will face off in pairs.

Rules: Each team will have 5 minutes for their performance.

Judging: Judges will score based on each teams group choreography, creativity, difficulty, formations transitions spac-ing, group execution, synchronization, timing, theme and music and crowd appeal showmanship.

the FIRST INTERNATIONAL

FREERUNNING

& PARKOURJAM OF ITS KIND

This is the first time amateur freerunners and tracers from 5 continents are brought together to showcase their talent and exchange ideas.

We expect at least 40 nations to be represented during the team and individual competitions.

Our goal is to encourage cultural exchange and goodwill. We invite anyone who believes in these values to join and support us.

Current Contenders (5/11)

AMERICAS AFRICA & MIDDLE EAST EUROPE NORTH ASIA SOUTH ASIA

Argentina Egypt Belgium Bosnia & Herzegovina Australia

Brazil Iran France Czech Republic China

Canada Israel Ireland Belarus India

Chile Jordan Italy Bulgaria Indonesia

Costa Rica Lebanon Poland Georgia Japan

Colombia Morrocco Portugal Hungary Malaysia

Mexico Tunisia Spain Latvia South Korea

USA(Host) South Africa Switzerland Russia Taiwan

Venezuela United Kingdon Ukraine Thailand

Vietnam

W E L C O M E T O T H E H U M A N R A C E

SUPPORT YOUR NATIONAL TEAMS!We invite governments, cultural attachés, and consulates to support their national teams. Many have limited resources and PARKULTURE is their sole sponsor. Any financial assistance with travel expenses, uniforms, translators and flags would be appreciated! Contact us at 305.751.5085.

the C.U.S.

ARENA

All competitions are slated to take place over 3 days from 11am to 10pm in the CROSS URBAN ARENA. The primary location under negotiation is BAY FRONT PARK in downtown Miami.

The ARENA will be a movie set of a futuristic city street. This will allow sponsors to acquire “real estate” on stage and have the competitors interact directly with their brands.

The location and venue will be:

 Centrally located

 Easily accessible by public transport and have sufficient parking

 Located near tourism center

 Safe and family friendly

 Have luxurious VIP & Sponsor Lounges

ARENA SPONSORSHIPS

Be on the cutting edge!

 Have your own fast-food restaurant be part of the stage

 Put your cars on the street

 Have your blimp float above the crowd

 Add your sportswear store to the scenery

 Have our competitors leap over your digital signage

We can offer you something that has rarely been done in terms of sponsorship exposure

W E L C O M E T O T H E H U M A N R A C E

the C.U.S.

ARENA

the PARKULTURE

FESTIVAL

 Extreme Sports - parkour, freerunning, skateboarding, slacklining, skydiving, surfing, inline skating.

 Dance - Break-dancing/Bboying

 Martial Arts & Self Defence- kung fun, karate, MMA, wresting.

 Endurance & Acrobatic Sports - Rock climbing, running, cross fit, gymnastics, cheerleading, circus.

The PARKULTURE FESTIVAL Village will be a hands-on family friendly area adjacent to the Arena where children of ALL ages will be able to experience the “culture” of parkour and freerunning. At the center of this will be the international village, showcasing each athlete’s country.

Along with staged music and demonstrations, the public will also be able to interact directly and meet the competitors as well as interact with all the sponsors.

In the evening it will also be the venue for outdoor concerts and film screenings for the PARKULTURE FILM FESTIVAL.

We will also offer space to non-sponsor vendors that fit the criteria required for the event. In addition a comic book and video game tent will allow multiple sponsors to share a single location and promote their products.

The Village will also have numerous food venues as well as a section specially designated for Green Vendors. Green and non-profit vendors will be offered a discounted rate.

CROSS URBAN SCRAMBLE ARENA

VidEO GAMiNG TENT

ViLLAGE STAGE:MUSiC, BBOY dANCE, MARTiAL ARTS

dEMO, FASHiON SHOWS, dJS

FOOd COURT

SKATE PARK

PARKOUR ANd

SPORTSdEMO

“GREEN” VENdORS

CAR SPONSOR

ROCK CLiMBiNG

TRAPEzE

SKY diViNG SiMULATOR

ViP LOUNGE

STAGiNG PARKiNG

COMiC BOOK TENT

SPORTS VENdORS

SPONSOR ALLEY

PARKiNG

US1 & PUBLiC METRO

Founders Level$250,000

Get the ultimate branding and marketing package! Put your name on our event and reach a global community via our social network and online marketing assets.

Benefits include: • Renaming of event with sponsor’s name• Custom development of a viral video

campaign for the sponsor• Extensive branding on all online and social

media assets managed by Parkulture (12 months)

• Branding on 100% of all Parkulture marketing, signage, advertising, etc.

• Two full-page ads in catalogue• Dedicated hospitality tent in Parkulture

Village• Banners at all competition sites• Leaderboard advertising on website (12

months)• Tickets to all events and competitions• VIP event all- access

PARKULTURE and the CROSS URBAN

SCRAMBLE offers you some of the most

unique sponsorship packages in years.

Our goal is to leverage our online social

networking strength with our Miami

Competition and Festival. Your sponsorship

will span both the virtual and real worlds.

In addition, most of the sponsorships

available during the Cross Urban Scramble

Competition and Festival are fully

immersive, putting your audience in direct

contact with your products.

40% of our audience is Spanish speaking,

and our social networking and competitor

list (and press coverage) will represent over

40 countries. A unique opportunity to reach

a global audience!

Bottom line, you will get your bang out

of every sponsorship dollar. Our team

members come from the advertising

world and are dedicated to providing you

unsurpassed service and exposure!

YOU want to sponsor us... yes you do...

W E L C O M E T O T H E H U M A N R A C E

Corporate Level$100,000

Benefits include: • Custom development of a viral video

campaign for the sponsor• Storefront on the Cross Urban Scramble

arena course• 20’ x 20’ display in Parkulture Village• Full page ad in the souvenir program• Premium product placement in PKTV show• 12 month banner advertising on website• Dedicated space on Facebook and mobile

app.• Logo and name inclusion on Radio and

Televison ads• And lots more!

Freerunner Level$75,000

Benefits include: • Custom development of a 2-3 minute viral ad• Poster and merchandising on the Cross

Urban Scramble arena course• 10’ x 20’ display in Parkulture Village• Full page ad in the souvenir program• Logo on official poster• Logo on select advertisement• Logo, link and mentions on Facebook• 12 month banner advertising on website• And lots more!

Parkour Level$50,000

Benefits include: • Custom development of a 30 secs viral ad• Poster and merchandising on the Cross

Urban Scramble arena course• 10’ x 20’ display in Parkulture Village• Link on Facebook page• Twitter mentions for 6 months• Passive product placement on PKTV• 12 month banner advertising on website• VIP access passes• Contact us for full details

National Team Level$25,000

Benefits include: • Main logo on your team’s uniform to be worn

during competition and all public events• Static ad on digital billboards• 10’ x 10’ booth in Parkulture Village• 12 month banner advertising on website

Sponsorships start as low as $2,500 with tons of benefits and unparalleled exposure.

All sponsorships are custom designed. Please contact us at

contact@parkulture.com or better, by phone at 305.751.5085.

YOU want to sponsor us... yes you do...

We Run FreeDirector: Peter Mattson

The RavenRicardo de Montreuil

Parkour UndergroundAndrew Wonder

Jumperz ParkourDego Yeung

MoveJoe Lopez

FILM FESTIVAL SPONSORSHIPS

 Naming rights

 Category prize naming rights

 Be our online sponsor and the entire film festival will live inside a custom designed App on Facebook and mobile devices

Contact us for more unique and affordable high profile sponsorship opportunities.

SamparkourWiland Pinsdorf

Out of TimeDpils/Riga

Parkour AnimationSaggyarmpits

W E L C O M E T O T H E H U M A N R A C E

In recent years, parkour and freerunning videos have taken over the internet, but as quantity has grown, so has the quality.

The PARKULTURE INTERNATIONAL FILM FESTIVAL seeks to recognize the unsung talent of so many directors, cameramen and editors who have chased freerunners and traceurs up buildings, down stairwells and across voids.

It is time we reward these individuals.

The categories will be:

 Short-Film

 Documentary

 Art / Music Film

Submissions will be via a Facebook App.

A panel of professionals will select winners in each categories and all the finalists will be featured during a “Movie Night” during the CROSS URBAN SCRAMBLE FESTIVAL.

THE FIRST TV PROG

RAM

DEDICATED TO

FREERUNNING

& PARKOUR

Join us for the first show dedicated to freerunning

and parkour. Hosted by G4TV Jump City and Miami

Freerunning’s, “JJ” Woods brings his humor, energy

and experience to the screen.

Watch as we bring you the latest in:

 Online Video Reviews

 Product Reviews

 Interviews/Event Coverage

 Instruction/Safety

THE FIRST TV PROG

RAM

DEDICATED TO

FREERUNNING

& PARKOUR

Launch: June 2011

Freq: Bi-weekly

Length: 15-25 mins

Host: Jared “JJ

” Woods

Language: English

(Spanish 8

/11)

Distrib: Youtube, V

imeo,

MetaCafe,

Facebook

Format: HD 16:9

Online HD

720P

DATA SHEET:

PKTV has an audience of over 500,000 eager male consumers between the ages of 14 and 24.

We will review your products in the following categories:

• footwear• technical apparel• sports apparel• fashion apparel• rehydration system• cell phone• portable media

player (music)• video camera• photo camera• video games• exercise equipment

• headphones• music devices• beverage• sport supplements • lifestyle gear• automotive• sunglasses• services• grooming• food/snacks• Health

We pledge to review all your products honnestly and to inform you if we come across any problems during the testing.

A select few products will be chosen as “PK APPROVED” or “BEST OF”. They will be featured multiple times as well as during the holiday shopping season on the show and website. As a gesture of courtesy we will call upon you to provide us with additional samples for gift baskets awarded during competitions.

Additionally, any gear provided will be featured prominently on videos and photographs produced on behalf of PARKULTURE for its website and PKTV.

For more information or for advertising opportunities, contact 305.751.5085 or contact@parkulture.com

Do you want to get some free exposure for your products?

W E L C O M E T O T H E H U M A N R A C E

MIAMI LOS ANGELES

BEIJING SHANGHAI

WASHINGTON

One of the primary goals of PARKULTURE is to engender goodwill and friendship amongst different people around the world through cultural exchange.

The USA-CHINA PK FRIENDSHIP EXCHANGE is a first step towards bringing American and Chinese freerunners, traceurs and Bboys closer through an exhibition tour and training workshops.

In its first inception, the goal will be to take 10 U.S. based instructors on a 10 day tour of China. The exchange team will visit Hong Kong, Guangzhou, Shanghai and Beijing. In each city they will visit universities, schools and training facilities as well as cultural sites.

A camera and photo crew will document the entire experience and publish a daily blog on the internet.

The process will be repeated with Chinese Instructors who will visit Miami, Washington DC, Los Angeles and San Francisco.

PARKULTURE最首要的目标，就是要让来自世界各地的人们通过各种文化交流，以增进彼此之间的友谊和情感交流。

跑酷中美联谊交流会 通过举办各种巡回展览和培训讲习班，把来自中美两国的freerunners, traceurs 和 Bboys召集到了一起。

我们最初想实现的目标，是要安排10位来自美国的教员到中国进行为期10天的旅行。他们将到访香港、广州、上海和北京等城市。每到一个城市，他们都会参观各所大学、院校、培训机构以及文化景点。

随行的摄影师会把整个过程的点点滴滴整理成册，并每天发布到网络上的博客去。

而中国的教员也会重复同样的过程，到访美国的迈阿密、华盛顿、洛杉矶和旧金山等城市。

USA-CHINA

SAN FRANCISCO

SP

ON

SO

RS

WASHINGTON

HONG KONG GUANGZHOU Â A culturally interactive experience as both

Chinese and American viewers can share in the social exchange online via dedicated websites.

 Demonstrations and workshops in each city visited. A learning experience for both groups.

 Development of life-long friendships .

 Local and international press coverage.

 As the program grows, we will include students and additional cities.

 Utimately, we would like this program to become a year long endeavour allowing multiple groups of all ages to share in the experience.

We are inviting companies, government agencies and non-profits to sponsor this exchange.

 Get maximum exposure through multiple chanels - from online branding on our exclusive blog to event signage.

 Speak to your demographic in a whole new way. Be on the cutting edge.

 Hit 4 major metropolitan centers in China and the USA.

 Outstanding press and media exposure on both sides of the Pacific.

 Flexible scheduling of event.

A unique opportunity for sponsors who want something very different in their marketing portfolio.

Contact us at 305.751.5085 or by email at contact@parkulture.com

W E L C O M E T O T H E H U M A N R A C E

FLITE PROJECTfreerunners | traceurs | BBoys

The freerunning, parkour and bboy community has produced some of the most amazing and cutting edge yet unrecognized visual artists in the world. The FLITE PROJECT is an attempt capture all this talent and translate it into a book.

Based solely on user submissions, the FLITE PROJECT will collect photos from PARKULTURE’s social network members around the world. We will then assemble the collection into a one of a kind 15 x 15 inch hard cover coffee table book.

The book will be launched during Art Basel 2012 in Miami along with a selection of large format photographs and demonstrations by local freerunners and Bboys.

All proceeds from the book will be used to fund a project that will positively impact a community anywhere in the world.

For more information or to submit contact flite@parkulture.com.

W E L C O M E T O T H E H U M A N R A C E

276-278 NE 60th StreetMiami, Florida 33137, USAt. 305.751.5085 | f. 305.751.4129contact@parkulture.comwww.parkulture.comwww.facebook.com/parkulturewww.youtube.com/parkulturewww.twitter.com/parkulture