Parliamentary Indaba:Diversity and Transformation in the

Media

Presented by Oupa Mopaki

MICT SETA22 September 2011

CONTENTS• Overview of the South African Media Industry • Changes since 1994• Ownership Structure• Control Structure • Management Structure: • Language of the media• Viewership / Listenership

– Broadcasting– Universal Access to new Media

• Capacity Building Strategies and Programmes / Skills Development• Employment Equity• Approach to Gender Challenges in the Media• Identifying barriers to entry and proposals for enhancing media diversity• Proposals for enhancing media transformation• Views on the ICT Charter• Conclusion

OVERVIEW OF THE SOUTH AFRICAN MEDIA INDUSTRY

CHANGES SINCE 1994

OWNERSHIP STRUCTURE:

BROADCASTINGPublic Ownership• SABC- content generation•Sentech- signal distribution

Private Ownership (Main players)•Multichoice- Content generation•E-TV – content generation•Primedia Broadcasting – content generation•Kagiso Media – content generation•Orbicom- signal distribution

Public • SABC- DoC Minister and Board, •Sentech- DoC Minister and Board

Private •Multichoice- •E-TV – •Primedia Broadcasting – •Kagiso Media – •Orbicom-

Regulatory Framework•Electronic and Communications Act, 2005 (as amended)•ICASA Act•Broadcasting Act

CONTROL STRUCTURE: BROADCASTING

MANAGEMENT STUCTURE:

BROADCASTINGPublic•SABC-

– Representative Board– Representative Management Team

•Sentech-– Representative Board– Representative Management Team

Private•Based on the WSP/ATR submissions made in the past five years, there is some progress made regarding issues of transformation, though there is still room for improvement.

ELECTRONIC MEDIA OCCUPATIONS

ELECTRONIC MEDIA RACE PROFILE

ELECTRONIC MEDIA GENDER

PROFILE

OWNERSHIP STRUCTURE:

NEW MEDIA

Public Ownership- Telkom (8-ta)

Private OwnershipMain Players:

–Vodacom–Cell-C–MTN–IS, Altech, etc.

MANAGEMENT STRUCTURE:

NEW MEDIATelkom:

– Representative Board– Representative Management Team

Main Players:– Vodacom– Cell-C– MTN– IS, Altech, etc.

Based on the WSP/ATR submissions made in the past five years, there is some progress made regarding issues of transformation, though there is still room for improvement.

NEW MEDIA OCCUPATION

NEW MEDIA GENDER PROFILE

NEW MEDIA RACE PROFILE

Public•Covers the eleven official languages

Private•English and Afrikaans

LANGUAGE OF THE MEDIA

VIEWERSHIP / LISTENERSHIP-

BROADCASTING• There are 11.1 million TV households in South Africa.

• The SABC has 3 terrestrial television channels (SABC1, 2 and 3) with total

viewership accounting for 69.3% of the total television audience

• E.tv is the only privately owned free-to-air commercial terrestrial

television station with audience of 18.1 million, representing 22.3% of the

viewing audience

• MultiChoice owns M-Net (Pty) Ltd which broadcasts terrestrially an M-Net

premium channel and the Community Services Network (CSN) which

targets special interest communities and Sports; and the digital satellite

bouquet on DStv.

UNIVERSAL ACCESS-

NEW MEDIA

Capacity Building Strategies

and Programmes / Skills development

Strategic interventions

High Level Skills

Intermediate Level Skills

Entry Level Skills

Socio Economic Imperatives

Economic Imperatives

Technological Imperatives

EMPLOYMENT EQUITY

• Promote:– Equal opportunity for the Historically Disadvantaged Individuals,– Fair treatment in employment,

• Through:– Elimination of unfair discrimination,– Implementation of affirmative action measures,– Redressing the disadvantages in employment experienced by

designated groups, – Ensuring equitable representation in all occupational categories and

levels in the workforce.

APPROACH TO GENDER CHALLENGES IN MEDIA

• Ensure that the equity targets: 85% Black, 54% women

and 4% people with disabilities are addressed.

• Ensure that the MICT SETA is aligned to the MDDA Act

and the BBBBEE Act in relation to increasing economic

activities, infrastructure and skills development.

• Perceived lack of skills with regard to

designated groups;

• Inadequate funding for new ventures;

• Inadequate enforcement and monitoring of

the Employment Equity initiatives;

BARRIERS TO ENTRY

PROPOSALS FOR ENHANCING

MEDIA DIVERSITY• Improve research capabilities;

• Workplace skills planning and linkages with Employment Equity

provisions;

• Workplace skills implementation and monitoring to improve

credibility of the system;

• Sanctions for non-performance;

• Workplace skills evaluation to measure impact of skills

development in terms of promoting transformation;

• Opportunities for further funding.

ICT CHARTER IMPERATIVES

• To address issues such as employment equity, skills development and socio-economic development;

• To support the objectives of the BBBEE Act and to promote its effective implementation in the ICT Sector;

• To bridge the “digital divide” by actively promoting access to ICTs; stimulate and support growth in the ICT Sector;

• To advance economic and social transformation in the ICT Sector;• To contribute towards the reduction of unemployment and poverty

alleviation;• To support skills development and training initiatives;• To foster equity and address the legitimate economic aspiration of all

South Africans; and• To provide an enabling environment conducive to transparency, fairness,

and consistency when adjudicating on matters related to BEE in the ICT Sector

MICT Seta R400 Million

Levy distribution – 1 Year

ALL SETAs R4 Billion

Levy distribution – 1 Year

ALL SETAs R20 Billion

Levy distribution – 5 Years

CONCLUSION: Data analysisIn view of empirical data and other recent information that were reviewed, the indication

in terms of transformation in the Broadcasting and New Media is that:

1.There is a disjoint between skills development and employment equity initiatives in

workplaces;

2.There is inadequate enforcement of the provisions of the Employment Equity Act by the

Department of Labour;

3.BBBEE not making sufficient impact, particularly on control and management ;

The MICT Sector Skills Plan (2011) asserts that broadcasting entities are fairly transformed

and diversified, this is confirmed in the MDDA’s Trends of Ownership and Control of Media

in South Africa. The biggest local barriers to entry is lack of finance for new ventures.

Training in research, funding models, setting up Joint Ventures and Consortiums are

required to offset the effects of these barriers.