Part-Time MBA and Online MBA Trends - LiaisonEDU · Schools Part-time MBA Rank 2020 Online MBA Rank 2019 Carnegie Mellon University (Tepper) 9 3 Indiana University--Bloomington (Kelley)

©2019 Proprietary and Confidential

Part-Time MBA and Online MBA Trends:What’s Changing, Who’s Being Innovative and What’s Happening in the Future?


Monica Powell Senior Associate Dean and Graduate Dean

Moderator

Dee SteinleExecutive Director, MBA and MSB Programs

Shaun R. Carver Assistant Dean, Graduate Programs

Robert RuizVP, Strategic Enrollment

Today’s Panelists

©2019 Proprietary and Confidential3

• Public institution in San Diego, CA founded in 2003

• Around 550 total graduate enrollment

• 7 graduate degrees

• FT and PT (eve and weekend) MBA

• FT and PT MS Business Analytics

• MS in Finance

• Master of Professional Accountancy


• Public institution in Dallas, TX

• 4,500 total graduate enrollment

• 5 MBA options (Full Time, Part-Time, EMBA and Online)

• 13 MS options plus double degrees

• 15 MBA/MS executive program options

• 18 academic certificates


• Public institution in Lawrence, KS

• 650 total graduate enrollment

• 3 MBA options (Full-Time, Part-Time, & Online)

• 2 MS Programs (both Part-Time)

• 4 academic certificates


Professional MBA Program: Market Trends


-

10,000

20,000

30,000

40,000

50,000

60,000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

USNWR Top 100 Professional MBA Enrollment

Part-time Online

5 Year % Change

10 Year % Change

Part-Time -14% -34%

Online 80%

Total 13% 22%

USNWR Top 100 Online and Part-time Enrollment


-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2008 2018

USNWR Top 100 Professional MBA Enrollment

Part-time Online

46%

54%

51,474

62,888

USNWR Top 100 Online and Part-time Market Share


Schools Part-time MBA Rank 2020 Online MBA Rank 2019Carnegie Mellon University (Tepper) 9 3Indiana University--Bloomington (Kelley) 9 1University of Southern California (Marshall) 14 5University of Massachusetts--Amherst (Isenberg) 17 17University of Texas--Dallas 17 6Arizona State University (Carey) 22 6University of Maryland--College Park (Smith) 30 8University of Florida (Warrington) 32 4Villanova University 35 13University of Utah (Eccles) 44 17University of Pittsburgh (Katz) 48 89Pepperdine University (Graziadio) 52 21University of Arizona (Eller) 52 21Florida State University 57 21North Carolina State University (Jenkins) 57 17Oklahoma State University (Spears) 65 38Old Dominion University 65 45University of Alabama--Birmingham 65 90University of Kansas 65 26Rutgers, The State University of New Jersey--Camden 74 51University of Delaware (Lerner) 74 26Creighton University 81 17Kennesaw State University (Coles) 81 21St. Joseph's University (Haub) 81 101College of William and Mary (Mason) 99 82Northeastern University 99 77

Only 26 schools in the USNWR Top 100 compete with both an Online and Part-time program


Schools2020 Part-time

MBA Rank

5 YR % Enrollment

Change

10 YR % Enrollment

Change

University of Minnesota--Twin Cities (Carlson) 7 -27% -49%

Carnegie Mellon University (Tepper) 9 -42% -73%

Ohio State University (Fisher) 14 19% 8%

University of Maryland--College Park (Smith) 30 -30% -53%

University of North Carolina--Charlotte (Belk) 35 26% 22%

Marquette University 48 -33% -68%

University of Pittsburgh (Katz) 48 -48% -48%

University of Kansas 65 -61% -70%

Creighton University 81 -18% -19%

Iowa State University 81 -47% -72%

Miami University (Farmer) 81 11%

Butler University 89 -29% -27%

University of Wisconsin--Milwaukee (Lubar) 89 -47% -56%

Xavier University (Williams) 89 -9% -42%

University of Nebraska--Omaha 99 -10% 5%

University of Cincinnati (Lindner) 109 -7% -33%

University of Michigan--Dearborn 109 -8% -69%

University of Portland (Pamplin) 109 78% 97%

Most Part-time MBA programs in cities similar in size to Kansas City have experienced declining enrollment.


More Applications?Same as last year?Fewer applications?

Waive GMAT or GRE?Don’t Require GMAT/GRE?

Moving away from Flex?Moving toward Cohort?

All about Online?


2019 is the first year since the recession where more programs reported an increase in applications

versus a decline.

GMAC 2019 | Application Trends Study – U.S. Part-Time MBA


33% 24% 35%36%

60% 63% 53%

Missing last year

58%

Missing last year

(n=33)

(n=51) (n=43)(n=33)


Note: Prior Year Italicized

2018


34%

52%

35%

46%

(n=83) (n=98) (n=105) (n=94) (n=114)




(n=22) (n=33)(n=36) (n=34)(n=27)

41%35%

42%48%




DOES NOT INCLUDE ONLINE



FORMAT FOR ONLINE DELIVERY

32% - COHORT MODEL68% - SELF PACED MODEL



26%

24%

26%

2018

Are applicants heeding our advice and waiting longer to get a degree?



Online programs are attracting candidates with more experience that PMBA.







Discussion


Discussion

• How is data driving decisions in different markets?

− In different geographic locations?

− At your institutions?

• What are the implications for large and rural markets?

• How are you innovating to drive enrollment in response to current trends?


Q & A


businesscas.org


Thank You.

Documents

Part-Time MBA and Online MBA Trends - LiaisonEDU · Schools Part-time MBA Rank 2020 Online MBA Rank 2019 Carnegie Mellon University (Tepper) 9 3 Indiana University--Bloomington (Kelley)