Partnership Opportunities 2016

3PARTNERSHIP OPPORTUNITIES 2016

Cheltenham Jazz Festival is a major player on the international jazz scene.

Now in its 21st year the Cheltenham Jazz Festival is firmly established over the first May Bank Holiday weekend as kick-starting the summer festival scene, and widening the audience for jazz.

Veteran players rubbed shoulders with rising stars for a shoulder shaking celebration of everything from blues to Afrobeat.

4* review, Guardian

▪ A Festival hub in the heart of Cheltenham - 1,300 seat Big Top and 640 seat arena, free outdoor stage, pop-up bars and street food

▪ Town venues including 900 seat Town Hall and 325 seat Parabola Arts Centre

▪ Free live entertainment across the town

▪ Bespoke line-up

▪ International headliners

▪ Unique productions

▪ Introducing the very best new talent

▪ A host of contemporary and cutting edge jazz

▪ Late night jazz and supper clubs

2 CHELTENHAM JAZZ FESTIVAL

Brand positioning – enhance brand awareness with pre-event marketing

Brand exposure – be associated with the UK’s top Jazz Festival, align with prestigious brands and generate PR opportunities

Customer reach – communicate face to face with current customers, target new audiences, launch new products and services, sample products

Increase revenue - on-site sales, sampling opportunities

Entertain - unique hospitality opportunities to key customers and suppliers

Social responsibility - supporting culture for all, cultural activity for young people and harder to reach communities

The OpportunityWe work in partnership to achieve your aims and extend cultural experience to as many people as possible.

You might like to consider the following opportunities:

54 PARTNERSHIP OPPORTUNITIES 2016CHELTENHAM JAZZ FESTIVAL

7PARTNERSHIP OPPORTUNITIES 2016

▪ 23,276 tickets issued

▪ 49,000 database of affluent individuals

▪ 636,000 unique website users during the Jazz Festival booking period February to May

▪ 30,000 Festival brochures

▪ Over 7 hours of live radio coverage on BBC Radio 2 reaching over 22 million listeners

▪ 35,500 twitter followers

▪ 13,500 facebook likes

Festival Reach

6 CHELTENHAM JAZZ FESTIVAL

Hospitality LoungeThe Hospitality Lounge will help your company to achieve strong on-site brand presence at the Festival. An opportunity that will not only enhance your brand profile but your clients will get to rub shoulders with the musicians and broadcasters in an intimate setting.

▪ Naming rights of the venue

▪ Logo on the access wristband or lanyard

▪ Product placement opportunities (external and internal)

▪ Access to a premium hospitality package which could include a Champagne and canapé reception; a backstage tour and artist meet and greets

▪ Fully functioning and fully serviced structure

▪ Networking opportunities with high net worth individuals, sponsors and media

▪ Experienced event staff

Sponsoring the Hospitality Lounge will provide access to:

Cheltenham Jazz Festival always promises a rich and varied programme and a lovely vibe.

Birmingham Post

98 PARTNERSHIP OPPORTUNITIES 2016CHELTENHAM JAZZ FESTIVAL

The Big TopThe Big Top is at the heart of the Festival, where all headline concerts take place.

Sponsorship can include:

▪ King-pole banner on the roof of the Big Top

▪ Advertising on internal panels in the Foyer

▪ Promotional activity in the Foyer

▪ Product placement and sampling opportunity

▪ Complimentary VIP Festival tickets

With a footfall of 11,000 the Big Top is a hugely valuable opportunity for a sponsor to raise brand awareness, entertain and enjoy international artists.

Sometime after midnight, Martha Reeves and her band joined a late night jam...the band stretched out, the brass riffed, soloed and delivered a showcase, and Reeves toasted and sang, just for the love of playing music.

Mike Hobart, Financial Times

1110 PARTNERSHIP OPPORTUNITIES 2016CHELTENHAM JAZZ FESTIVAL

EventsFrom headline acts to intimate performances, the Festival offers opportunities to engage with committed and informed consumers in events across Cheltenham.

Sponsorship can include:

▪ Event space branding

▪ Logo in the Festival brochure, online and the event ticket

▪ Sampling

▪ Networking and corporate hospitality

▪ Complimentary tickets

▪ Opportunities to meet and greet with artists

▪ Access to the VIP Hospitality Lounge

Our events can bring your brand to life in line with your objectives and deliver a host of tangible benefits: including brand awareness, brand alignment, capturing data, customer loyalty opportunities, consumer engagement and hospitality.

For any event you support the following opportunities are available:

This annual week of top-class jazz in the Cotswolds.

Independent

1312 PARTNERSHIP OPPORTUNITIES 2016CHELTENHAM JAZZ FESTIVAL

Experiential ActivityCheltenham Jazz Festival works with leading brands to engage on a more personal level helping to develop a meaningful relationship with our audience.

Opportunities include:

▪ Instant consumer feedback

▪ Direct audience engagement

▪ Experience

▪ Digital and social media reach

▪ Brand activation (Official Beer, Official Coffee, Official Spirit etc)

▪ Sampling / food matching

▪ Point of sale at the Festival Bar

▪ Category exclusivity (through a sponsorship partnership)

During the Festival’s six days the gardens spring to life with pop-up bars, cafés, street food stalls and VIP spaces which where you can activate your brand.

Exciting and intimate late night events entertain audiences after dark. With everything from DJs and cabaret to late night jam sessions these events could tie into a brand’s wider marketing activities at the Festival as well as generating unique content.

The physical layout of the Festival certainly helps, with marquees big and small dotted around Montpellier Gardens.

Ivan Hewett,Telegraph

1514 PARTNERSHIP OPPORTUNITIES 2016CHELTENHAM JAZZ FESTIVAL

Bespoke PackagesRelationships with our Major and Principal supporters are collaborative relationships which maximise opportunities, enhance brand awareness and extend the sponsorship across a variety of Festival platforms.

▪ Programme a series of special events in partnership with our team to achieve maximum alignment with your corporate objectives

▪ Sponsor a festival venue with naming rights, to establish high visibility branding

▪ Become an official category partner throughout the Festival

▪ Sponsor the Guest Director – an international artist this individual will not only perform at the Festival but will work to bring their passion for music and key influences to help with the programme

▪ Sample your product to our audience

▪ Create your own space at the Festival providing free interactive activities

▪ Fund a schools project or Community Outreach work in line with CSR objectives

We will work with you to build a programme of events, experiential activity and content that aligns with your brand values and target consumer.

Cheltenham Jazz Festival is a reminder of what a vastly inclusive and tolerant art form Jazz has become.

Ivan Hewett, Telegraph

1716 PARTNERSHIP OPPORTUNITIES 2016CHELTENHAM JAZZ FESTIVAL

Entertaining At Cheltenham Jazz FestivalCheltenham Jazz Festival has developed a unique hospitality package for companies to host key clients and entertain staff at the Festival.

With a host of experiences on offer Cheltenham Jazz Festival will work with you to tailor a package of hospitality at the Festival or co-create a special event with a performance / talk from an international artist. Guests also enjoy a backstage tour, top price tickets and exclusive talks.

Hospitality packages can include:

▪ Top price tickets

▪ Champagne and canapé reception

▪ Access to the VIP Hospitality Lounge

▪ A dedicated Cheltenham Festivals Event Manager

I was very flattered to be asked by Barclays to the Jamie Cullum lunch... A delicious lunch with interesting business people and incredible live music was a genuine treat and something I will never forget.

Oli Christie, Founder & CEO, Neon Play

1918 PARTNERSHIP OPPORTUNITIES 2016CHELTENHAM JAZZ FESTIVAL

Please Note:*Production may incur extra cost outside of the sponsorship feeVAT will be applied on top of the sponsorship feeVIP Festival tickets include access to the Hospitality Lounge

For more information on sponsorship or to discuss the options available to you please

contact:

Lisa Garrett

Head of Business Development

T: 07812 368049

E: lisa.garrett@cheltenhamfestivals.com

Cheltenham Festivals, 109-111 Bath Road,

Cheltenham GL53 7LScheltenhamfestivals.com

Charity No. 251765