By: Antaya Jones, Justin Cole, Eddie Huang, Sumit Syal and Sakthivel

Karunanithi

THE Party Rental Company

› Overview› SWOT › Problem Statements › Organizational Objectives › Alternatives › Implementation Plan › Budget

Agenda

Who Are The Party Rental Company? › Founded in 2006 by Don

and Lisa Malek› Located in Windsor,

Ontario› Business runs mostly on a

referral system › Currently has a 1,500

customer database

Strengths • New warehouse in Windsor area • Sales have steadily increased over

time • Diverse management team • Strong online presence • Loyal customer base • Lower prices then the competitors

Weaknesses • Poor time management• Seasonal business • Only one location in Windsor

Opportunities • Holiday items (Fireworks, Easter,

Christmas) • Apple app store $20 Billion sales,

develop a app for there company

Threats • Low disposable income in the next

couple years • Party city moving into Windsor • Growing consumer use of Ad blocking

programs make their online Ads less effective

SWOT ANALYSIS

Problem Statements Primary ProblemHow to increase sales

Secondary Problem How to attract new customers base

Objective One: To increase 2016 sales by $50,000 from January 1st 2017 to December 31st 2017

Objective Two: To increase customer base by 500 from January 1st 2017 to December 31st 2017

Organizational Objectives

OBJECTIVES: WEIGHT ALT A: Introduce Holiday decorations packs (Christmas, New Years Eve)

ALT B: Catering for parties, cakes, food and drinks

ALT C: Introduce Mascots to perform at parties

OBJ 1: To increase 2016 sales by $50,000 from January 1st 2017 to December 31st 2017

3 5*3 = 15 5*3 = 15 1*3 = 3

OBJ 2: To increase customer base by 500 from January 1st 2017 to December 31st 2017

2 5*2 = 10 5*2 = 10 1*2 = 2

TOTAL RATING 25 25 5

Alternatives Pros Cons

Alternative AIntroduce Holiday decorations packs (Christmas, New Years Eve)

• Increase seasonal sales • Increases product variety

• More space required in warehouse

• Strict laws regrading storage and sales of fireworks

Alternative BCratering for parties, cakes, food and drinks

• New market, can operate on it’s own

• Brings awareness to other products

• Potential allergies, risk of lawsuits

• Food going to waste, rodents

Alternative CIntroduce Mascots to perform at parties

• Kid’s love them (may be a good influencer)

• More employees on hand, can do more tasks

• Mascots may not be friendly to kids

• Targets only an younger demographic

Introduce Holiday decorations packs (Christmas, New Years Eve)

› Scored 25 on the evaluation matrix› Adds sales during slower months with

holiday’s in them› Brings in new customers, some don’t

celebrate birthdays but do celebrate holidays

Chosen Alternative

› Kids aged 0-13› Urban/Suburban families › $60,000 to $80,000

household income

Target Market

Marketing Mix Product • Fireworks • Holiday props • Costumes

Place • Only one location in Windsor Ontario • One warehouse

Price• $250 - $500 for holiday pack parties

(Easter, new year eve) • $50 for additional products

Promotion • Social Media (Facebook, Twitter,

Instagram, YouTube) • Pre-order (month before, discount) • Sponsor a local school prom • Flyers • Warehouse party (events for youth,

other holidays)

Budget

› Review: Bad Grandpa. (2013, October 24). Retrieved April 07, 2016, from http://www.joblo.com/movie-news/review-bad-grandpa

› The Party Rental Company. (n.d.). Retrieved April 07, 2016, from http://www.thepartyrentalcompany.com/

References