Parveen Sip 1113 Isbe

7/31/2019 Parveen Sip 1113 Isbe

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Internship Report

ON

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

POST GRADUATE DIPLOMA IN MANAGEMENT

IIPM TOWER

6-3-252/2, ErramanzilBanjara Hills, Hyderabad



2

CONTENTS

TABLE OF CONTENT No. PAGE

Acknowledgements 3

Undertaking 4

Executive Summary 5

Company Profile 7

Introduction to the topic 14

Theoretical Overview 16

Aim on the study 22

Hypothesis 24

Observations / Analysis 26

Conclusion 52

Recommendations 54

Bibliography 56

Annexure 58



3

Acknowledgement

It was truly a great opportunity to undergo an internship in “Big Bazaar”. I am thankful to

many people, without them my learning could have been incomplete.

First I would extend my thanks to Mr. Reetesh Gade MARKETING HEAD BIG BAZAAR

A.P, Who gave me an opportunity to associate with such a reputed organization and also for

providing me training, giving me a chance to have the experience on actual retail operation

and Marketing Strategies.

I like to thank my internal project guide Mr. Vasanth (HR Manager), who took effort to make

me understand the retail market, without this basement my knowledge towards the retail

operations could have been incomplete. His guidance and advice during the phases of the

project gave me a support to carry out the task successfully.

I am equally grateful to SMG group IIPM Hyderabad, for arranging us the Summer

Internship Program which not only gained us good exposure and knowledge but also helped

us to build a strong professional network.

There are many other people like without whom the completion of the project would not have

been possible. Some have contributed towards this directly while other have provided

indirectly. Last but not least I would like to convey my heartiest gratitude to all member of

big bazaar who helped a lot.

NOSABA PARVEEN



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DECLARATION

The project titled “A Study on Muslim Community Consumer Behavior of at Abids Big

Bazaar in Hyderabad” & “A Study on “The Great Consumer Offer” a Marketing

Strategy at Kachiguda Big Bazaar” submitted to IIPM for the award of Master of Business

administration is my original work.

It has not been submitted earlier to any other university/institution for award of any

degree/diploma certificate or published any time before.

NOSABA PARVEEN

PLACE:- HYDERABAD

DATE: -



5

EXECUTIVE SUMMARY



6

EXECUTIVE SUMMARY

I was into multi project titled “A Study on Muslim Community Consumer Behavior at

Abids Big Bazaar in Hyderabad” & “A Study on “The Great Consumer Offer” a

Marketing Strategy at Kachiguda Big Bazaar” . The title itself reveals that it was hardcorefield work backed by computing skills for analyzing. In this report I would like to highlight

my learning which was helpful for me to understand the consumer behavior. Also it was

helpful to understand the importance of market research and technique involved to

accomplish the goal.

In the current scenario I believe that my effort towards this internship was an eye opener to

visualize the wide opportunity available in the market for budding researchers like me. In this

report I will try to portray my experience into guide for aspiring Management students

seeking carrier in the field of market research.

My primary objective was to

gather 50,000 people for a

marketing activity. As a part

of this activity I had to issue

50, 00,000 worth of coupons

in three days. Well this is one

of the projects which I

undertook among variousother projects. The other

project was more into

research where I was asked to

design an appropriate

questioner which will lead to

tracking the Muslim

community consumer

behavior activity in Abids Big

Bazaar. The core objective of

this activity was to find the

reason for slow down in

performance of Abids Big Bazaar. In this report I have included all the methodology carried

by me during the course of project, along with this I have also included the response recorded

from the consumer; the reason is very simple in the first case it will give exact plot consumer

behavior trend then using the same data appropriate marketing strategy can be designed.



7

Company Profile

FUTURE GROUP

Future Group is India‟s largest retailer and one of the leading business houses with a strong

presence in retail. Its founder and Group CEO is Mr. Kishore Biyani

Future Group India was established in 1994 with a vision to provide diverse services in

Indian and Global markets. The business areas of Future Group cover BPO (Business ProcessOutsourcing), New Media, Security Management, and Construction. Through their strategic

investment and services, the future of Future Group shows a rising star in the business sky of

India.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square

feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered

in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the

Indian stock exchanges. The company follows a multi-format retail strategy that captures

almost the entire consumption basket of Indian customers. In the lifestyle segment, the groupoperates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value

segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look,

touch and feel of Indian bazaars with the choice and convenience of modern retail.

The motto of Future Group, to not to wait for the Future to unfold itself but create future

scenarios in the consumer space and facilitate consumption because consumption is

development. Thereby, it will effect socio-economic development for their customers,

employees, shareholders, associates and partners. Their customers will not just get what they

need, but also get them where, how and when they need. They are not just posting

satisfactory results, they are writing success stories.

GROUP VISION:

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer

in the most profitable manner.



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GROUP MISSION:

Future Group shares the vision and belief that their customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption space leading to

economic development.

They will be the trendsetters in evolving delivery formats, creating retail realty, making

consumption affordable for all customer segments - for classes and for masses.

They shall infuse Indian brands with confidence and renewed ambition.

They shall be efficient, cost- conscious and committed to quality in whatever they do.

They shall ensure that their positive attitude, sincerity, humility and united determination

shall be the driving force to make them successful.

CORE VALUES:

Leadership: To be a leader, both in thought and business.

Respect and Humility: To respect every individual and be humble in their conduct.

Introspection: Leading to purposeful thinking.

Openness: To be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: To build long-term relationships.

Simplicity and Positivity: Simplicity and positivity in their thought, business and

action.

Adaptability: To be flexible and adaptable, to meet challenges.

Flow: To respect and understand the

Lines of Business

The company is present across several lines of business which have various formats (stores)

operational under it. These include:

Food - Food Bazaar,

Fashion - Pantaloons, Central, Brand Factory, Fashion Station, Big Bazaar, Lee

Cooper (JV), General Merchandise - Big Bazaar, Navras, Electronics Bazaar, Furniture Bazaar,

Home & Electronics - Home Town, eZone, Collection

E-tailing (Online Shopping) - www.futurebazaar.com



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BOARD OF DIRECTORS

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the GroupChief Executive Officer of Future Group.

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in

the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in categorymanagement; retail stores operations, IT and exports.

Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of

Management, Ahmadabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and

serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited

Dr. D O Koshy, Independent Director

D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of

Design (NID), Ahmadabad. He has over 24 years of rich experience in the textiles and

garment industry and was instrumental in the setting up of NIFT centre‟s in Delhi, Chennai

and Bangalore. He is a renowned consultant specializing in international marketing and

apparel retail management.

Ms. Anju Poddar, Independent Director

Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a

Director, NIFT, Hyderabad chapter. She also serves on the board of Maharishi Commerce

Ltd and Samay Books Ltd,



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Future Group conglomerate

Future Group has six business pillars:

Future RetailAll the retail lines of business like food fashion and home will come under this vertical.

Future Brand

Custodian of all the present and future brands that are either developed or acquired by the

group.

Future Space

Will have a presence in property and mall management.

Future Capital

Will provide consumer credit and micro finance services, including marketing of MFs and

insurance policies, and management of real estate and consumer fund.

Future Media

Will focus on revenue generation through effective selling of retail media spaces.

Future Logistic

To drive efficiencies across businesses via better storage and distribution.

FUTURE RETAIL:

The retails businesses of Future Group in India are divided into three main categories:

Retail forms the core business activity at Future Group and most of its businesses in the

consumption space are built around retail. Future Group‟s retail network touches the lives of

more than 200 million Indians in 73 cities and 65 rural locations across the country. The

group currently operates around 1,000 stores spread over 16 million square feet of retail

space. Present in the value and lifestyle segments, the group‟s retail formats cater to almost

the entire consumption expenditure of a wide cross-section of Indian consumers.

SUPPLY CHAIN

Future Supply Chain Solutions Limited (FSCS), a specialized subsidiary, offers strategic,

focused and consolidated approach to meet the group‟s large supply chain requirements as

well as those of select supply and business partners.

The Future Supply Chain Solutions team currently oversees the operations of an existing fleet

of over 600 dedicated trucks, contracted from established regional and national transport

carriers, most of which are now equipped with GPS sets.



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Organization Profile

BIG Bazaar

Big Bazaar is a chain of hyper market in India. Currently, there are 214 stores across 90

cities and towns in India covering around 16 million sq.ft. of retail space. Big Bazaar is

designed as an idea bazaars or Indian markets with clusters offering a wide range of

merchandise including fashion and apparels, food products, general merchandise, furniture,

electronics, books, fast food and leisure and entertainment sections.

Big Bazaar is part of Future Group, which also owns the Central Hypermarket, Brand

Factory, Pantaloons, eZONE, Home Town, futurebazaar.com, KB's Fair Price to name a few

and is owned through a wholly owned subsidiary of Pantaloon Retail India

Limited(BSE: 523574 523574), that is listed on Indian stock exchanges.

Big Bazaar was launched in September, 2001 with the opening of its first four stores in

Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are

now 152 Big Bazaar stores in 90 cities and towns across India.

Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of

Pantaloon Retail India. Though Big Bazaar was launched purely as a fashion format

including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar

has included a wide range of products and service offerings under their retail chain. The

current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.

The inspiration behind this entire retail format was from Saravana Stores, a local store in T.

Nagar, Chennai

The stores are customized to provide the feel of mandis and melas, while offering the modernretail features like Quality, Choice and Convenience. As the modern Indian family's favorite

retail store, Big Bazaar is popularly known as the "Indian Walmart".

On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar has come

up a new logo with a new tag line: ‘Naye India Ka Bazaar’ , replacing the earlier one: 'Isse

Sasta Aur Accha Kahin Nahin'.



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Timeline2001

Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and

Hyderabad.

2004

Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar

awarded the country‟s most admired retailer award in value retailing and food

retailing segment at the India Retail Forum

2005

Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting

customers to exchange household junk at Big Bazaar

Electronic Bazaar and Furniture Bazaar are launched

2008

Big Bazaar becomes the fastest growing hypermarket format in the world with the

launch of its 101st store within 7 years of launch

Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar

Big Bazaar initiated the Mega Saving "Monthly Bachat Bazaar" campaign, to provideexceptional deals on groceries and food items during the first week of every month.

2009

Mahendra Singh Dhoni and Asin, youth icons of India, were chosen as the brand

ambassadors of Big Bazaar

Big Bazaar announced the launch of 'The Great Exchange Offer'

2011

Big Bazaar has come up a new logo with a new tag line: „Naye India Ka Bazaar‟.

200th store opened in India.

For the convenience of the online customers, Big Bazaar has started free shipping on

all orders above Rs. 1000.

Entered into an agreement with Hindustan Unilever to co-develop and co-brand

bakery products, which would be sold exclusively at Big Bazaar stores.



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INTRODUCTION TO THE

TOPIC



14

Introduction

TOPIC:

“A Study on Muslim Community Consumer Behavior at Abids Big Bazaar in

Hyderabad”

&

“A Study on “The Great Consumer Offer” a Marketing Strategy at Kachiguda Big

Bazaar”

Commerce in the world has seemed to exist for ages periodically it has taken various

dimension. Strategy that suits today will have so less to do in the market tomorrow. In thecurrent dynamic market in order to survive on a long run a time to time research has to be

carried out. Promotion may not work out properly if a proper research is not carried prior to

the promotion.

In my research I had to target only the Muslim community consumers and find out all the

short falls, plot their expectation, and give a statistical data to visualize the problem.

Identifying the target segment was off course one problem I had to undergo then the major

problem was recording the response. However as a researcher I had to keenly show interest

on consumers and record the response because this will be my actionable data to power my

thinking for a strategy at a later stage.

That was one of my project the second task assigned to me was executing a marketing

strategy here I just had to convey our concept to the costumer and make them join the

campaign. The task assigned to me was selling 50, 00,000 rupees worth of coupons in three

days. To achieve my target I did hardcore field which intern helped me to build a strong

network in the market.

The concept was going green a clean Hyderabad city. My campaign to costumer was simply

“let us clean our city for a green future and let‟s start it from your house first help us cleanyour house for a better tomorrow, anything that is old junk or mere waste is taken for best

reselling price only at Big Bazaar Exchange-Clean Hyderabad campaign”. For the same

camping RJ Hemant of Radio Mirchi jailed himself at Big Bazaar Kachiguda & stood for the

cause and he didn‟t come out of the jail till 50,000 people come to Big Bazaar Kachiguda .

Event was a grand success which gave a chance to taste the flavor of success.



15

THEORETICAL OVERVIEW



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Theoretical Overview

Retailing

The Indian consumer could well be crowned King with all economic indicators in the right

place. Queuing up for the coronation ceremony is a multitude of global companies that are

looking at India as the next consumer market powerhouse. And it seems to be the retail sector

that will give the desi consumer royal status.

From a size of only Rs.20, 000 crore, the ORGANISED retail industry will grow to Rs.

160,000 crore by 2005. The TOTAL retail market, however, as indicated above will grow 20

per cent annually from Rs. 400,000 crore in 2000 to Rs. 800,000 crore by 2005

A study by McKinsey points out that India's market for consumer goods can reach a w $450

billion by 2011 - making it one of the five largest in the world. Further, KPMG in a recentreport titled `Consumer Markets in India - the next big thing?' has said: "India represents an

economic opportunity on a massive scale, both as a global base and a domestic market." The

report, however, finds that the next leap in the growth of the consumer market will be

spearheaded by the changing dynamics of the retail sector. "Companies expect that the next

cycle of change in Indian consumer markets will be the arrival of foreign players in consumer

retailing. Although FDI remains highly restricted in retailing, most companies believe that

will not be for long," says Deepankar Sanwalka, Executive Director and Head - Consumer

Markets, KPMG India.

FDI in retail has once again begun to appear imminent following Prime Minister Manmohan

Singh's recent interview to McKinsey, in which he expressed confidence that he would be

able to get the Left parties on board on the matter. KPMG is in fact going ahead with its plans

to conduct a series of five roadshows in the US and a few countries in Europe to hold

discussions about the opportunities in India's consumer markets, especially in retail. And the

numbers do lend credence to the enthusiasm.

The Economist Intelligence Unit (EIU) country briefing on India, 2005, estimates the retail

market in India will grow from $394 billion in 2005 to $608.9 billion in 2009. In fact, KPMG

finds that the organized retail sector in India is expected to grow at a higher rate than GDPgrowth in the next five years, driven by changing lifestyles, strong income growth and

favorable demographic patterns. According to EIU, India currently has more than five million

retails outlets, out of which 96 per cent are smaller than 500 sq. ft. But this scenario is

changing fast. The structure of retailing is developing rapidly with malls becoming

increasingly common in large cities, and development plans being projected at 150 new

shopping malls by 2008.

Emerging trends in organized retailing Over the last five years, a number of large business

groups such as Tata‟s, RPG, Raheja‟s and Piramal‟s has set up stores/malls and built

businesses within retail. Thesem include the Rs1.9bn Food World - a leading supermarketchain set up by RPG; the Raheja‟s Rs1.8bn Shopper‟s Stop - a multi-brand departmental



17

outlet and the Crossroads Mall set up by the Piramal‟s. While many of these initiatives were

initially driven by the need to use existing real estate, they are beginning to assume the

contours of a serious business today.

Interestingly, manufacturers are also looking for forward integration and are building chainsaround brands. Brands in apparel, footwear and durables have driven the growth of specialty

chains and upgraded existing multi-brand outlet.

Although the retail sector in India highly fragmented and consists predominantly of small,

independent, owner-managed shops, it happens to be the country's second largest employer

after agriculture. The country is currently witnessing a boom in retailing, thanks mainly on

account of an increase in the disposable incomes of middle and upper-middle class

households.

More and more corporate houses, including large real estate companies, are now entering the

retail business directly or indirectly. One sign of the modernization of Indian retailing is the

rapid growth in the number of speciality malls and theme malls. The Piramal‟s, Tata‟s,

Raheja‟s, ITC, S. Kumar's, RPG Enterprises, Aerens, Omaxe and mega retailers like

Crosswords, Shopper's Stop and Pantaloon have taken the lead in organized retailing.

ORGAINSED RETAILING

Organized retailing got a leg up during 2004 with the opening of new format stores, rapid

growth of existing players, start-up of new-generation shopping malls, the Government's

intention of allowing a certain level of foreign direct investment in retail and the formation of a retailers' association. With consumer sentiment positive during most of 2004, it led to

substantial spending across a number of categories such as consumer durables, clothing and

lifestyle, automobiles and telecom products. At the beginning of this decade, organized

retailing accounted for a mere $2.9 billion in India. This is only 1.25 per cent of the estimated

total retail market. This share has already grown to 2 per cent. Growth projections for retail

business vary widely. Some studies estimate that by 2007, the share of organized retail in the

retail pie will jump three times to reach 5-6 per cent.

Retail in India largest industry accounting for over 10% of the country GDP and around 8%

of the employment. Retail industry in India is at the cross road. It has emerged as one of themost dynamic and fast paced industries with several player entering the market. The future is

promising the market is growing government policies are becoming more favorable and

emerging technology and facilitating operations.

The headquartered in Mumbai the company operates over 12 million square feet of retail

space as over one thousand stores across 71 cities in India and employees over 35,000 people.

The companies leading formats include Pantaloons a chain of fashion outlet, Big bazaar,

uniquely Indian hypermarket chain, food Bazaar a supermarket chain blends he look, touch

and feel of Indian Bazaars with aspects of modern retail like choice convenience and qualityand control a chain of seamless destination malls.



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LAYOUT INDEX

DESCRIPTION

HELP DESK – As you can see from the layout, the Help Desk is located in a place whereeveryone has their first sight that is in front of the entrance. This shows that when a person

enters in to big bazaar it can get all information about the stores of big bazaar from the person

sitting in the help desk. Help Desk uses paging service as a tool for the convenience of its

employees and customers.

KIDS SECTION – The kids section is located just at the left corner of the entrance of big

bazaar. In the kid‟s section kid‟s accessories like diapers, trolleys, suckers, water bottles are

available in one part. Kid‟s jackets and baba suits are available in another part. Kids casual

wear (jeans and shorts) are placed in one part of it and infant shirts & t-shirts are also placed

in another part. In this section the pillars are used for displaying information like size chartand section description. The apparels are available at a price of Rs59 onwards.

MENS SECTION – Next to it is the men‟s section that is in the center. It is divided in to five

parts. At one part men formal shirts are available. In other parts men trousers, suits and

blazers, fabrics and ethnics are available respectively. Here the price ranges from a minimum

of Rs99 to Rs899.

LADIES SECTION – Next to it is the ladies section that is in the extreme right side. The

ladies section is segregated in to seven parts. Ladies section starts from ladies ethnics, ladies

western wear, ladies formals (office wear), ladies accessories – lingerie‟s, ladies perfumeries,

and ladies cosmetics respectively. Here the price of the apparel ranges from Rs99 to Rs1000

approx.

Promotional scheme – With an add on to the above products there are various other products

which are available with a promotional scheme. The various products under this scheme

includes girl t-shirts, infant winter wear etc.

Food Bazaar – The food bazaar is in the 1st floor of the building. Various kinds of food

items, fruits and vegetables are available there. Sitting arrangements are well made so that

people can sit and take tea, coffee or snacks or any other food item and can relax.

Cash Counter – The cash counter is located just near the exit.



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Big Bazaar:

Big bazaar is the company‟s foray into the world of hypermarket discount stores, the first of

its kind in India. Price and the wide array of products are the USP‟s in Big Bazaar. Close to

two lakhs products are available under one roof at prices lower by 2 to 60 per cent over the

corresponding market prices. The high quality of service, good ambience, implicit guarantees

and continuous discount programmes have helped in changing the face of the Indian retailing

industry. A leading foreign broking house compared the rush at Big Bazaar to that of a local

suburban train.

Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and which

work on Wal-Mart type economies of scale. They have had considerable success in many

Indian cities and small towns. Big Bazaar provides quality items but at an affordable price. It

is a very innovative idea and this hypermarket has almost anything under one roof….Apparel,

Footwear, Toys, Household Appliances and more. The ambience and customer care adds on

to the shopping experience.

Big Bazaar has clearly emerged as the favorite shopping destination for millions of its

consumers, across the country, it‟s success is a true testament to the emotional bonding it hasestablished with the Indian consumer, on account of its value offerings, aspirational appeal

and service levels.

At Big Bazaar, you will get the best products at the best prices from apparel to general

merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car

accessories, books and music, computer accessories and many, many more. Big Bazaar is the

destination where you get products available at prices lower than the MRP, setting a new

level of standard in price, convenience and quality.



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Food Bazaar

Food Bazaar‟s core concept is to create a blend of a typical Indian Bazaar and International

supermarket atmosphere with the objective of giving the customer all the advantages of

Quality, Range and Price associated with large format stores and also the comfort to See,

Touch and Feel the products. The company has recently launched an aggressive private label

programme with its own brands of tea, salt, spices, pulses, jams, ketchups etc. With

unbeatable prices and vast variety (there are 42 varieties of rice on sale), Food Bazaar has

proved to be a hit with customers all over the country.

Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and Internationalsupermarket atmosphere with the objective of giving the customer all the advantages of

Quality, Range and Price associated with large format stores and also the comfort to See,

Touch and Feel the products.

Food Bazaar offers the Indian consumer the best of Western and Indian values. The western

values of convenience, cleanliness and hygiene are offered through pre packed commodities

and the Indian values of "See- Touch- Feel" are offered through the “Mandi” atmosphere

created by displaying staples out in the open, all at very economical and affordable prices

without any compromise on quality. This satisfies the Indian consumer and comforts her

before making her final buying decision. At other super markets, the consumer is deprived of this factor.

Truly the Indian consumer now agrees with Food Bazaar: "Ab Ghar Chalaana kitna

Aasaan”. This positioning platform of Food Bazaar is evident from the higher discounts and

the wholesale price-points which is below MRP.

Food Bazaar represents the company‟s entry into food retail and is targeted across all classes

of population. Food Bazaar replicates a local „mandi‟, to provide the much important „touch

& feel‟ factor which Indian housewives are used to in the local bazaar. Food Bazaar has over

50,000 stock keeping units which cover grocery, FMCG products, milk products, juices, tea,

sugar, pulses, masalas, rice wheat etc, besides fruits and vegetables. All products are sold

below MRP and discounts range between 2% to 20%. Fruits and vegetables are sold at prices

comparable to wholesale prices.



21

AIM ON THE STUDY



22

Aim on the study

Primary objective:

To target only the Muslim community consumers and find out all the footfalls, plot

their expectation, and give a statistical data to visualize the problem.

Create a Marketing Activity involving 50,000 people of Kachiguda Catchment for

Exchange. Issue 50, 00,000 Worth of Coupons in 3 days.

Secondary objective:

To retain back all the loyal consumers and bring new consumers.

Create value using clean Hyderabad campaign.

Scope of Study

Strategy that suits today will have so less to do in the market tomorrow. In the current

dynamic market in order to survive on a long run a time to time research has to be carried out.

Promotion may not work out properly if a proper research is not carried prior to the

promotion.

The scope of this research is to identify the buying behavior of muslim and non muslim

customers of Big Bazaar Abids. As a researcher I had to keenly show interest on consumers

to record the response because this will be my actionable data to power my thinking for a

strategy at a later stage. Appropriate sample size was collected and consumer trend was

plotted after analysis.

Importance of Study

The study shows Muslim and non Muslim customers buying pattern with Big Bazaar. Its

provide guideline for further research in Hyderabad area for organized retail and make a

promotional work specially for Muslim community people. To study the rate of customer

satisfaction level with Big Bazaar for Abids area. The research is also important to identify

Market size, growth and Market Potential of Big Bazaar in Abids area. The research shows

future Scenario of Big Bazaar in current perspective. The study shows Opportunities and

challenges for Big Bazaar respect of internal & external environment. Research says about

main competitors in the field of organized retail sectors. The study provide guideline to

further extension of Big Bazaar in Abids area .The study provide help to know the customers

satisfaction with Big Bazaar stores.



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HYPOTHESIS



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HYPOTHESIS

Project: 1

Assumption before taking up the survey:

Customers aware about the offers available at Big Bazaar.

Around 80% of Muslim community visits Abids Big Bazaar.

After the survey:

Found that many are aware of Big Bazaar but not aware of offers like Wednesday

Offers, The great exchange offer, Sabse sasta 5 din, Monthly Bachat Offer.

Around 55% of the Muslim community people visiting Abids Big Bazaar who are

very loyal and rest are the non-Muslim.

Project: 2

Assumption before taking up the survey:

Exchange offers reached all segments of masses, and people are excited about

exchange offer.

After the survey:

Exchange offer reached only particular segment of masses, people were confused

about the discount availed on the fashion and electronic goods.

The other segment took this offer as “yet another offer” and was least bothered about

it.



25

DATA ANALYSIS



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Project 1

Big Bazaar Exchange – Clean Hyderabad

OBJECTIVE

• Create a Marketing Activity involving 50,000 people of Kachiguda Catchment for

Exchange.

• Issue 50 lakhs Worth of Coupons in 3 days.

CONCEPT

• The concept was to make a cleaner Hyderabad

• Idea was if you want a clean city, first you should clean your own house. It starts from

your house so come forward and be a part of the campaign

• So Exchange your Old before it becomes waste age

• Asking people to contribute towards Clean Hyderabad campaign by exchanging all

old items lying at their home at Big Bazaar Kachiguda

• RJ Hemant of Radio Mirchi jailed himself at BB Kachiguda & stands for the cause &

will not come out of the jail till 50,000 people come to Big Bazaar Kachiguda.



27

Project 2

“A Study on “The Great Consumer Offer” a Marketing Strategy at Kachiguda Big

Bazaar”

OBJECTIVE

Feedback From the customers at Kachiguda Big Bazaar.

Know the customer awareness regarding Exchange offer.

CONCEPT

The concept was to understanding the purchasing behavior of the customer

To offer them the best service from Future group

To mould our self according to the customer convenience.

To know whether they are aware of the offers provided at Big Bazaar.



28

Research Methodology

Technology, customers tastes and preferences play a vital role in today‟s generation.

Research Methodology is a set of various methods to be followed to find out various

information‟s regarding market strata of different products. Research Methodology isrequired in every industry for acquiring knowledge of their products and know the consumer

market segmentation.

Big Bazaar basically means business and in business collection of raw data allows the

managers to see the real scenario and then take a decision as per the data obtained. There are

several implications in this statement:

They can examine the available information in the form of data to make a decision

They can even get a clear picture of the scenario or potential of Big Bazaar as

compared to other retail stores in the city.

The information can only be gathered by data collection and then analyzing theavailable data.

Area of study:

The study is exclusively done in the area of marketing and marketing research. It is a process

requiring care, sophistication, experience, business judgment, and imagination for which

there can be no mechanical substitutes.

Tools of Analysis:

The market survey about the techniques of marketing and nature of expenditure is carried out

by personally interacting with the potential customers in Big Bazaar.

PROCEDURE:

Procedure:

Readingabout theproduct

Deciding onthe objectiveto proceed.

DevelopingSurvey

instruments

Conductingpersonal

interviews



29

Process Adopted:

1. Gaining knowledge about the product at Big Bazaar:

Reading about the products was the first step undertaken. This gave not only in depthknowledge about what is been offered by other players but also proved useful while

developing the questionnaire.

2. Steps in the Development of the Survey Instruments:

The main instruments required for survey was a well-developed questionnaire. The

questionnaire development took place in a series of steps as described below:

3. Customer Survey: The people play an important part as a clear perception of people about the product

can be estimated and known. Studying the need levels of the people regarding the

products can be observed. It was very useful in knowing about the requirements of the

people.

The Questionnaire format is being finalized.

Revise the questionnaire layout if needed.

The questionnaire and layout is being evaluated.

The number of information needed is being determined.

Research objectives are being transformed into information objectives.

Question/Scale Measurements is being evaluated.

Specific Questions/Scale Measurement format is developed.

The information required by each objective is being determined.

The Appropriate data collection methods have been determined

Research objectives are being transformed into information objectives .



30

RESEARCH DESIGN:

A two stage Research was conducted:

1. Secondary Research:

Data was collected from websites and catalogues to understand the product of thedifferent players.

2. Primary Research: A Primary Research was conducted:

The questionnaire was prepared for the companies and following areas

covered:

competing retail stores

Features offered by different stores

Consumer profile

Satisfaction level

Reasons for their purchase

Desirable features of the product and service.

Sampling Plan: The target population of the study included the general population of

every age who enters to the Big Bazaar

Sample size: 1000 people.

Sampling DesignSample size: 1000 consumers contacted during this research work. The nature of sampling is

non probability – connivance sampling helped in keeping the path of research in focus

throughout the work.

Collection of the Data and result

Sufficient time was given to the respondents to answer the questionnaire.

Problem faced while collecting and filling questionnaire

Some of the respondents were hesitant to answer the questionnaire.

Some respondents did not want to answer the questionnaire, so they left it

unanswered.

Tabulation

After all the questionnaires were collected back, the responses were tabulated.

Each answer of the respondent was tabulated to its respective category.



31

SCREENSHOT OF EXCEL SHEET

SCREENSHOT: 1

SCREENSHOT: 2



32

PROJECT ON CONSUMER BEHAVIOR:

Q1. Gender of the respondents

Gender Total

Male 766

Female 234

Total 1000

Data:Consumers were asked to indicate their gender. The object of this question is to understand

the demographics of the population under study.

Analysis:

From the table, and pie chart depicted above, the distribution of the consumers is evident. Of

the 1000 respondents who answered the questionnaire, 234 were female and 766 were male.It is evident from the responses and the subsequent tabulation that the number of male

respondents was higher than that of the female respondents in the population under study.

Male are the major buyers at the Big Bazaar.

Interpretation:

By analyzing the responses to this question, I as a researcher, as well as companies, can

identify the distribution in the number of men and women who visit the retail outlets and

appropriate decisions can be made keeping these numbers in mind.

male

77%

female

23%

Gender Comparision



33

Q2. What is the marital status of the customers?

Marital Status No.

Single 478Married 486

Data:

Consumers were asked to indicate their marital status. The object of this question is to

understand the customers who are visiting shopping mall more.

Analysis:

From the table, and pie chart depicted above, the distribution of the consumers is evident. Of

the 1000 respondents who answered the questionnaire, 478 were married and 486 were

single. It is evident from the responses and the subsequent tabulation that the number of single respondents was higher than that of the married respondents in the population under

study. Single are the major buyers at the Big Bazaar.

Interpretation:


identify the distribution in the number of married and single who visit the retail outlets and

appropriate decisions can be made keeping these numbers in mind.

The highest number of respondents were single, as is depicted by the graph and chart

presented above. The number of married respondents was less compared to the single

respondents.

474

476

478

480

482

484

486

Married Single

Series1 478 486

N o . O f c u s t o m e r s

Marital Status



34

Q3. Mode of awareness about big bazaar /offers

News paper 384

Television 255Hoardings 84

Flyers 122

Other 93

Data:

Consumers were asked to indicate the source from where they got information about BigBazaar. The object of this question is to understand the source of information of the

population under study.

Analysis:

From the table, and pie chart depicted above, the distribution of the consumers is evident.

Of the 1000 respondents who answered the questionnaire, 41% people got information

about Big Bazaar from news papers 27% from electronic media, 13% from flyers, 13%

from Hoardings & flyers 9% from hoardings.

Interpretation:


identify the source of the information for the customers from where they got the

information about Big Bazaar.

Appropriate decisions can be made keeping these numbers in mind.

We should increase the quality of service and which we are providing to customers,

so that we can increase loyal customers so that they can influence more people and

our customer base can be increased.

Secondly we can increase our advertisement on electronic media as now days

customers are also influenced by adds on TV, and other print media.

News paper

41%

Television

27%

Hoardings9%

Flyers

13%

Other

10%



35

Q4. How often do you shop?

Frequency Total

Once a week 304

Fortnightly 187

Once a month 497

Total 1000

Data:

Consumers approached were asked about their frequency in visits to shops. The frequency

points furnished were: Once a weekly, Fortnightly, and Once a monthly. These frequency

points were identified by observation and interview as the average times that consumers shop.

Analysis:

From the table, and pie chart depicted above, the frequency of shopping of the respondents is

evident. Of the 1000 respondents who answered the questionnaire, 304 indicated that they

shopped once a week, 187 indicated that they shopped Fortnightly 497 who visit shops, malls

or retail stores once a month.

Interpretation:

This question is aimed at understanding how frequently consumers visit shops and buy their

products or avail of their services. The frequency points laid before the respondent have been

the result of observation and interview

The highest responses have been attributed to once a monthly shopping. As monthly

customers can buy the products in bulk so they can shop during (M.B.B) and other offer

seasons but we can give every week big discounts to customers so it‟s more difficult to

increase the customer base of weekly customers

0

50

100

150

200

250

300350

400

450

500

Weekly Fortnight Monthly

304

187

497



36

Q5. What do you shop at Big Bazaar?

Data:

Consumers approached were asked about their factors effecting their purchasing decision.

The factor points furnished were: fashion, food, furniture, electronics are the four major

categories.

Analysis:From the table, and pie chart depicted above, the factors effecting purchasing decision of

consumers is evident. Of the 1000 respondents who answered the questionnaire, 417

answered fashion, 297 answered food, 58 answered furniture, 143 answered electronics as

their main factors influencing their buying decision.

Interpretation:

This question is aimed at understanding what elements attract the consumer the most. The

preference points laid before the respondent have been the result of observation and

interview. The biggest factors that influence the consumers in favouring one store over

others.

050

100150200250300350400450

417

297

58

143

12 1 259

Factors Total

Fashion 417Food 297

Furniture 58

Electronics 143

Food, fashion 12

Fashion, Electronics 1

Food, Furniture, fashion 2

Others 59



37

Q6. Are you aware of big bazaar offers?

Factors No.

Wednesday Bazaar 223

The Great Exchange Offer 310

Monthly Bachat Bazaar 225

Sabse Sasta 5 Din 200

Data:

Consumers were asked to answer that during which offer they shop most at Big Bazaar.

The object of this question is to understand the type of offers which affect the sales of

Big Bazaar.

Analysis: From the table, and pie chart depicted above, the distribution of the consumers is evident. Of

the 1000 respondents who answered the questionnaire, 310 customers purchase decision are

affected by The Great Exchange Offer, 223 are influenced by Wednesday Bazaar and only

225 are influenced by Monthly Bachat Bazaar, 200 are influenced by Sabse Sasta 5 din.

Interpretation:


identify the offers which influence the customers most while purchasing at Big Bazaar.Appropriate decisions can be made keeping these numbers in mind.

We should increase the no. of offers days as we can give fortnightly offers, and other

additional discounts which are not available outside of Big Bazaar, so that we can

increase loyal customers so that they can influence more people and our customer

base can be increased.

Secondly we can increase our advertisement on electronic media as now days

customers are also influenced by adds on TV, and other electronic media, about

different offers as many customers are not aware of different offers going on at Big

Bazaar.

23%

32%

24%

21%

Wednesday Bazaar

The Great Exchange Offer

Monthly Bachat Bazaar

Sabse Sasta 5 din



38

Q7.What attracts you to Abids big bazaar?

Detail No.

Offer 73

Service 24

Ambience 3

Data:

Consumers approached were asked what attracts them most at abids Big Bazaar.The options

given here are offers, service and ambience. This question helps us to know how to attract

people and take new measures according to the frequent customers.

Analysis:

From the table, and pie chart depicted above, the products frequently shopped for by

consumers are evident. Of the 1000 respondents who answered the questionnaire, 73% are

influenced by offer, 24% are influenced by service, 3% are influenced by ambience.

Interpretation: 1000 people agreed to fill in the questionnaire and this specific question. By analysing the

responses to this question, I the researchers, as well as companies, can identify the main

attractions of products and services offered.

The high number of responses indicate that a large number of consumers visit retail outlets

during offer.

Offer

73%

Service

24%

Ambience

3%

What attracts in Big Bazaar



39

Q8. Which day you prefer to shop?

Weekdays 87

Wednesday 67

Saturday 243Sunday 349

Weekends 101

Data:

The main objective to ask this question is to identify that normally customer prefer which day

for shopping either weekdays or Weekends.

Analysis:

The above graph shows that 41% of customers i.e. 349 are preferred to shop in Sunday, 29%

of customers i.e. 243 are preferred to shop in Saturday so total 82% of customers they

normally preferred to shop in weekends and only 18% of customers preferred to shop in

weekdays.

Interpretation:

We need to provide some offers on weekdays so that the young student near by college, they

will visit the big bazaar.

Weekdays

10% Wednesday

8%

Saturday

29%Sunday

41%

Weekends

12%



40

Q9. How would you rate the following Experience at Big Bazaar? Range

Highly Satisfied 189

Satisfied 710

Unsatisfied 2

Data:

Consumers approached were asked to rate the experience about the Range available at Big

Bazaar and this question is particular for share their experience.

Analysis:

The above graph shows that 79% of customers i.e. 710 they are satisfied with Range

available at Big Bazaar and 21% of customers i.e. 189 they are highly satisfied and only 2

customers who are not satisfied with Range available at Big Bazaar.

Interpretation:

Through the above data, we can interpret that 79% customer is satisfied with the range and

21% customers are highly satisfied.

There is a good sign that 21% people are highly satisfied and 0% is not satisfied. By giving

good range we can make the satisfaction level of the customers to the highly satisfaction

level.

Highly Satisfied

21%

Satisfied79%

UnSatisfied

0%



41

Q10. How would you rate the following Experience at Big Bazaar? Price

Highly Satisfied 192

Satisfied 699

Unsatisfied 49

Data:

Consumers approached were asked to rate the experience about the Price available at Big

Bazaar and this question is particular for share their experience.

Analysis:

The above graph shows that 74% of customers i.e. 699 they are satisfied with Range

available at Big Bazaar and 21% of customers i.e. 192 they are highly satisfied and only 5%

of customers i.e. 49, who are not satisfied with Price available at Big Bazaar.

Interpretation:

From the above data, we can interpret that 74% customers are satisfied with the price of the

commodities at Big Bazaar, 21% customers are highly satisfied and 5% are unsatisfied.

Highly Satisfied

21%

Satisfied

74%

UnSatisfied

5%

Customer rating on Price



42

PROJECT: 2

Customer’s Feedback on “The Great Exchange Offer”

Q1. Gender of the respondents:

Gender No. %

Male 47 47%

Female 53 53%

Total 100

Interpretation:

The sample collected comprises mostly the female customers. By analysing the responses to

this question, I, as a researcher, as well as companies, can identify the demographics of the

population that visit retail outlets.

The highest number of respondents is female. It can be deduced that most of the consumers

who visit retail outlets regularly are the female.

47%

53%Male

Female



43

Q2. Age of the respondents:

Age No. %

20 – 24 years 29 29%

25 – 34 years25 25%

35 – 44 years 13 13%

45 – 54 years 19 19%

55 years or older 14 14%

Total 100

Interpretation:

By analysing the responses to this question, I, as a researcher, as well as companies, can

identify the demographics of the population that visit retail outlets.

The highest number of respondents falls in the age group 20-24. It can be deduced that most

of the consumers who visit retail outlets regularly are the youth.

It is not surprising that the youth most frequent malls and retail stores. The disparity can be

attributed to the small size of the sample under study.

29%

25%13%

19%

14%

20 – 24 years

25 – 34 years

35 – 44 years

45 – 54 years

55 years or older



44

Q3. Is it a first visit of the respondents?

Is this your first visit to this Big Bazaar outlet? No. %

Yes 14 14% No 83 86%

Total 97

Interpretation:

By analysing the responses to this question, I, as a researcher, as well as companies, can

identify the demographics of the population that visit retail outlets.

From the above data collected it is said that most of the respondents are not a first visitor. The

86% of respondents answered that they are not the first visitor and 14% respondents said that

it is their first visit.

From this data it is very clear that customers are visiting regularly to big bazaar store

(Kachiguda). The customers are very loyal.

14%

86%

Yes

No



45

Q4. Awareness about Big Bazaar’s “The Great Exchange Offer”?

Are you aware of Big Bazaar„s “The Great Exchange

Offer” Campaign? No. %

Yes 75 77%

No 22 23%

Total 97

Interpretation:

From the above data collected it is said that most of the respondents are aware of “The Great

Exchange Offer”. The 77% of respondents answered that they are aware of the offer and 22%

of the respondents are not aware of the offer.

The highest number of respondents is aware of the offers given in the big bazaar. It can be

deduced that most of the consumers visit big bazaar outlets regularly.

77%

23%

Yes

No



46

Q5. Participation of the respondent earlier:

Have you ever participated in “The Great Exchange

Offer” earlier? No. %

Yes 49 51% No 48 49%

Total 97

Interpretation:

From the above data collected it is said that most of the respondents have participated in “The

Great Exchange Offer” earlier. The 51% of respondents answered that they participated in the

“The Great Exchange Offer” and 49% respondents did not participated in the offer earlier.

51%49%

Yes

No



47

Q6. Participation of the respondent in this year too:

Are you participating in “The Great Exchange Offer” at

Big Bazaar this year too? No. %

Yes 53 55% No 44 45%

Total 97

Interpretation:

From the above data collected it is said that most of the respondents have participated in “The

Great Exchange Offer” this year too. The 55% of respondents answered that they participated

in the “The Great Exchange Offer” and 45% respondents did not participated in the offer.

From this data it is very clear that the 55% of the customers have appreciated the offer and

participated this year too.

55%

45%

Yes

No



48

Q7. Reasons behind no participation in “The Great Exchange Offer” this

year:

If No, then why have you not participate in “The GreatExchange Offer” this year? No. %

Don’t have any junk this year 5 14%

No Vehicle to bring junk to store 8 22%

Do not like the rates of Exchange this year 4 11%

Don’t like the conditions of Exchange i.e. 4 times or 10 times purchase 4 11%

7 days time for coupon redemption is too less 6 16%

Want direct cash instead of Exchange Coupons 7 19%

Budget Constraint 2 5%

Others (PLEASE SPECIFY: _____________) 1 3% Total 37

Interpretation:

From the above data we can interpret that 22% of the respondents have not participated in

the event because there were no vehicle to bring their junk and 19% of the respondents

wanted direct cash instead of exchange coupons. The 14% of the respondents said that they

a have no junk this year.

13%

22%

11%11%

16%

19%

5%

3%

Don’t have any junk this year

No Vehicle to bring junk to store

Do not like the rates of Exchangethis year

Don’t like the conditions of

Exchange i.e. 4 times or 10 times

purchase

7 days time for coupon

redemption is too less

Want direct cash instead of

Exchange Coupons



49

Q8. From where did the respondent get the awareness?

Can you please tell me, from where did you come across

the “The Great Exchange Offer”? Offer (MULTIPLE

ANSWER POSSIBLE) No. %TV 14 9%

Radio 14 9%

News Paper 42 28%

Hoardings/Banners 29 19%

Leaflets 17 11%

Exchange Van/Exchange Kiosk at building/office 13 9%

From Friends/ Relatives 21 14%

Internet / Websites 2 1%

SMS 0 0%

Others (PLEASE SPECIFY: _____________) 0 0%

Total 152

Interpretation:

The above data comprises 28% of the respondents got the awareness of the “The Great

Exchange Offer” through newspaper, 19% through hoardings, 14% through

friends/relatives and 11% through leaflets.

9%

9%

28%

19%

11%

9%

14%

1%

0%

0% Chart Title

TV

Radio

News Paper

Hoardings/Banners

Leaflets

Exchange Van/Exchange Kiosk at

building/office



50

Q9. What do you like about “The Great Exchange Offer “of Big Bazaar? What do you like about “The Great Exchange Offer “of

Big Bazaar? No. %

Getting good rates of Junk products 21 20% Great discounts on new products 19 18%

Bring anything old and take anything new offer 31 30%

Helps me to get rid of junk products 22 21%

Getting 1 kg Sugar at Rs. 5 9 9%

Others (PLEASE SPECIFY: _____________) 1 1%

Total 103

Interpretation:

The above data comprises that 30% of the respondents liked “The Great Exchange Offer”

for bringing anything old and getting new offers, 20% of the respondents liked it as they

have got good rates of the junk products, 21% of the respondents have liked as they have

got rid of the junk.

20%

19%

30%

21%

9%

1% Getting good rates of Junk products

Great discounts on new products

Bring anything old and take

anything new offer

Helps me to get rid of junk

products

Getting 1 kg Sugar at Rs. 5

Others (PLEASESPECIFY:_____________)



51

CONCLUSION



52

Conclusion

Retail gaints like Big Bazaar keep less margin on profit hence the main focus will be

to bring the large cash flow everyday and this can be achieved only by having huge

costumers.

There are two aspects involved, one is retaining the old costumer and second is

bringing the new costumer.

To achieve the pursose research was carried out to find the muslim community

consumer behaviour trend in Abids Big Bazaar.

Statistical data shows that 73% of costumer visit Big Bazaar for attactive offer.

On the other hand only of the cotumers are aware of all the offers provided at Big

Bazaar.

Big Bazaar has many offer only few are noticed but there is a gendral perception that

Big Bazaar always has the best offer for the costumers. Hence all the loyal costomers

continue to visit Big Bazaar.

In order to make new costomer visit Big Bazaar and retain old costumers clean

Hyderabad campaign was lanched.

50,00,000 worth of coupon was ditributed in just three days in Big Bazaar Exchange-

clean Hyderabad campaign.

From personal point of view this 8 weeks of summer internhip program gave me

significant exposure in the field of marketing research and also gave some knowledge on

retail operations. Managing a event can always go either way hosting the eventsuccesfully boosts me and to be a part of successful marketing team was one the best

experience I ever had.



53

RECCOMONDATION



54

Recommendation Muslim community Cotumers at Big Bazaar visit because of offer exciting round the

clock. The recent slow down is becaue of frequent complaint on damage clothes

among the new clothes. Hence quality assurance campaing can be hoisted to get theconsumer who has recently stooped visiting the Big Bazaar.

We can lanch a campaing for new summer appeareals under the name “summer

Bazaar ab aur be sasta aur bahtar” 100% money back on damage!100% satisfaction

challenge!

Lanch a campaign on furniture Bazaar “furnish your home this summer with biggest

furniture Bazaar auction, once in life time auction in Big Bazaar Hyderabad.

This can trigger furniture sales that are usually low in summer.



55

BIBLIOGPROPHY



56

BIBLIOGPROPHY

www.futurebytes.com

www.pantaloon.com

www.retailindia.com www.google.com

http://www.futurebytes.com/


http://www.pantaloon.com/


http://www.retailindia.com/


http://www.google.com/








57

ANNEXURE



58

ANNEXURE(S)

PROJECT-1

Abids Big Bazaar Consumer Behavior survey

Name: _______________________________________________Age: ______ Sex: male female

Area:________________________________________________

Income: Rs. ___________________ Contact no:-_________

Marital: Married Single

1. Mode of awareness about big bazaar /offers?

a. Television b. News paper c. Hoardings d. Flyers e. Others Specify

2. Which news paper do you read? ________________

3. Which television channel / cable do you watch mostly? __________

4. Do you listen to Radio? If Yes which Channel.__________________

5. What are your favorite weekend destinations?__________________

6. When do you visit mostly big bazaar (Abids)?

a. Weekly b. fortnight c. Monthly

7. Are you aware of big bazaar offers?

a. Wednesday Bazaar b. Monthly Bachat Bazaar c. The Great Exchange offer

d. Sabse sasta 5 din

8. What do you shop at big bazaar?

a. Food b. Electronics c. Furniture d. Fashion e. Others

9. What attracts you to Abids big bazaar?

a. Ambience b. Offer c. Service

10. How much do you spend on shopping in a month?

a. 100 to 1000 b.1000 to 2500 c. More than 2500

11. Which day you prefer to shop?_______________________

12. How would you rate the following Experience at Big Bazaar?

Range Highly satisfied Satisfied Unsatisfied Equal

Quality Highly satisfied Satisfied Unsatisfied Equal

Price Highly satisfied Satisfied Unsatisfied Equal



59

PROJECT-2

a. Please RECORD GENDER details

MALE 1 FEMALE 2

b. Can you please tell me what is your age?

AGE

20 – 24 years 1

25 – 34 years 2

35 – 44 years 3

45 – 54 years 4

55 years or older 5

c. Is this your first visit to this Big Bazaar outlet?Yes 1 No 2

d. Are you aware of Big Bazaar„s “The Great Exchange Offer” Campaign?

Yes 1 No 2

e. Have you ever participated in “The Great Exchange Offer” earlier?

Yes 1 No 2

f. Are you participating in “The Great Exchange Offer” at Big Bazaar this year too?

Yes 1 No 2

g. If No, then why have you not participate in “The Great Exchange Offer” this year?

Don‟t have any junk this year 1 7 days time for coupon redemption is too less 5

No Vehicle to bring junk to store 2Want direct cash instead of Exchange

Coupons6

Do not like the rates of Exchange this

year3 Budget Constraint 7

Don‟t like the conditions of Exchange

i.e. 4 times or 10 times purchase4 Others (PLEASE SPECIFY:__________) 8

h. Can you please tell me, from where did you come across the “The Great Exchange Offer”?

Offer.

TV 1Exchange Van/Exchange Kiosk at

building/office6

Radio 2 From Friends/ Relatives 7

News Paper 3 Internet / Websites 8

Hoardings/Banners 4 SMS 9

Leaflets 5Others (PLEASE

SPECIFY:_____________)

10



l. What do you like about “The Great Exchange Offer “of Big Bazaar?

Getting good rates of Junk

products1 Helps me to get rid of junk products 4

Great discounts on new products 2 Getting 1 kg Sugar at Rs. 5 5

Bring anything old and takeanything new offer

3 Others (PLEASE SPECIFY:_____________)

6

Documents

Parveen Sip 1113 Isbe