CANON SHOWS HOW CCOMPANIES CAN COOPERATE FOR THE COMMON GOOD

THE PATH OF KYOSEI

2

Strong commitment from top managers

Benefits –Companies will find new ways of doing business

Move to use cutting edge business strategy, organizational design, management practice

PUTTING KYOSEI INTO PRACTICE

3

No R&D in products of military purpose or those harmful to environment

Develop technologies in previously unexplored fields

No copying of technologies/products created by others

Close cooperation among worldwide R&D centers

Minimize waste and maximize creativityIdeas for products that are truly in demand

and in harmony with environment

CANON’S KYOSEI PRINCIPLES IN R&D

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Since Canon refused to imitate existing technologies, they stayed out of D-RAM chip market

Market got oversaturated eventually, with many companies suffering heavy loses

Canon avoided losing large amounts of money in long run

RESULTS OF PRACTICING KYOSEI PRINCIPLES

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Working and cooperating with competitorsE.g.: Canon involved in partnerships with TI, HP, Eastman Kodak

Long standing and very profitable partnerships

Bargain from a position of strengthDevelopment of strong patent portfolioLeverage patents and technological abilities to your advantage

CANON’S KYOSEI IN PRACTICE - COMPETITORS

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Multibillion-dollar organizations hold future of planet in their hands as,Control vast amount of resources around globeEmploy millions of peopleCreate and own incredible wealth

If corporations run businesses just for profits/market share, they may lead world into economic, environmental and social ruin

If corporations work together, in spirit of KyoseiCan bring food to poorPeace to war torn areasRenewal of natural environment

OBLIGATIONS AS BUSINESS LEADERS

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THANK YOU