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Paul Schrimpf
Group Editor,CropLife Media Group
What’s Ahead For Precision Ag
About The PrecisionAg Brand
Serving Agriculture Since 1994Initiatives Include:
– PrecisionAg.com– Quarterly Special Reports– PrecisionAg Institute– Media Partners, InfoAg Conference
• 2014 Event is July 29-31, St. Louis, MO
What We’ll Talk About Today
• Historical Perspective On Ag Technology• Where Things Stand Today• A Look At the Future
A BRIEF HISTORY OF PRECISION AG
Chapter 1: The Noble Cause1985-1991
• Focus on maximum use efficiency of fertilizer• Coincided with rise of PCs• No widely available GPS – radar required• Proof of concept, but not commercially viable
Chapter 2: Innovation And Evolution 1992-1999
• Al Myers commercializes the yield monitor for row crops
• GPS available, but with selective availability• Microprocessors increasingly powerful• The Internet is born• Early bids at developing interconnected
systems (Vantage Point, Vision system)
Speaking Of Evolution ... From This…
… To This in 15 Years
Chapter 3: The Great Disillusionment2000-2004
• The VRA Conundrum – no payback on low priced fertilizer
• Complexity of technology vs. the simplicity of farming (Roundup Ready)
• Farmers vote ‘no faith’ in recommendations• Overpromised technology benefits• “This stuff is hard”
Illustrating The Disillusionment…
Chapter 4: Rebirth With Efficiency2005-2009
• Automatic steering explodes• Boom control technologies• Improving GPS accuracy• Planter control• Agronomy still important but not the primary
driver for adoption• Establishing GPS as a core technology
Retailer Use of Precision Technology
CropLife Media Group/Purdue University Retail Adoption Survey, 2011
Chapter 5: Connectivity Technologies Emerge: 2009-present
• Smartphones and Tablets• Cellular/Wireless connectivity• Higher Speed Internet• Logistics• Better Technology Compatibility Emerging• Data collection and storage (and processing) in
the “cloud”
What’s Driving The Future• Complexity of agronomy is returning
– Weed resistance management– Hybrid/variety selection– Micronutrients/Specialty Blends
• Pressure to Maximize Yield/Feed The World• Input Stewardship (fertilizers)• Food Safety/Traceability• Manufacturer Innovation• Water Management
What’s Driving The Future
• Drive For Sustainability• Regulatory pressure• Grower size/ability to compete• Need to bring growers not using technology
into the fold
Estimated Market Area Using Precision Services (1 of 2)
2011 Base: 161 Note: 2014 is predicted use
Estimated Market Area Using Precision Services (2 of 2)
2009 Base: 160 Note: 2014 is predicted use
CropLife Magazine/Purdue University Retailer Survey, 2013