© 2015 MEConstructionNews.com Media Pack 2015meconstructionnews.com/uploads/media-kit/2015/mecn_media...Media Pack 2015 © 2015 MEConstructionNews.com All rights reserved. Product

Media Pack 2015© 2015 MEConstructionNews.com

All rights reser ved. Product of CPI Media Group



MissionMEConstructionNews.com brings its readers the most current,

accurate and punchy news from across the Middle East’s construction

industry. It is updated seven days a week by a team of expert writers

and editors, and is available across desktop, mobile and tablet devices.



IntroBuild Bridges With Your Customers

The Middle East’s construction industry is booming, with dozens

of megaprojects underway and a resurgence in key markets. With

more opportunities out there than ever, MEConstructionNews.com

is the region’s key news service for professionals looking for

industry insight in business areas ranging from architecture

to infrastructure, and building materials to BIM.

Key Verticals Covered

Expert news and analysis requires expert writers. And the MECN

team is just that, with a newsdesk specialising in key topics –

including consultancy, infrastructure and sustainability – working

to deliver exclusive and relevant news. Leading industry figures

also contribute regularly to the website, as do our international

correspondents in locations such as the UK and Germany.

Section by Section

The website’s main news section is updated regularly seven

days a week by staff across multiple time-zones. It is divided

into topics including general construction, fleet, property,

sustainability and more. Our features and opinion sections allow

for a more in-depth analysis of the news, while a comprehensive

company directory and listings of the latest projects, tenders

and jobs provide a valuable data resource. Regularly updated

video and exclusive photo galleries complete the picture.



Our extensive poll of construction professionals from the region

found that most prefer reading industry related news online;

almost half prefer to read on their smartphone or tablet and most

like to receive email alerts with the latest construction news.

Which medium do you prefer when looking at construction news?

Website/Online 45%

Magazines 31%

Newspapers 13%

Video/TV 11%

How do you prefer to view online news about the industry?

Desktop/Laptop 53%

Smartphone (website) 18%

Tablet 16%

Smartphone (app) 13%

Do you like to receive news via any of the following channels?

Email Newsletters 86%

LinkedIn 61%

Facebook 28%

Twitter 17%

SMS 13%

Google Plus 12%

Survey Stats

45%Website/Online

31%Magazines

13%Newspapers

11%Video/T V

53%Desktop/Laptop

18%Smartphone

(Website)

16%Tablet

13%Smartphone

(App)



Brand Stats

DIGITAL

227,750*

Page Impressions per month

115,600*

Web monthly unique visitors

84,425Opt in email database

574,000Opened newsletters per month

*Average figures: 1 February - 30 April 2015

EVENTS

2,786Total construction relatedevent guests (2014)

PRINT

141,150Construction portfolio printreaders per month

AUDIENCE PROFILE

$100,050Average salary per year

Male 87%Female 13%

Contractors 35%Consultants 29%Manufacturers 17%Government 9%Other 10%

C Level 14%GM/MD/FD 19%Department Directors 21%Senior Managers 20%Executives 17%Other 9%



Advertising DisplayDISPLAY BANNERS

When you advertise on MEConstructionNews.com, you

reach the people who matter to your business. Our industry

sections allow advertisers to target the relevant people, while

banners on the homepage and daily email newsletter offer

wider advertising options. With almost 50 percent of Middle

East construction professionals preferring to read the news

on a mobile device, the website – and advertising – is fully

optimised across desktop, smartphone and tablet screens.

ExtendedLeaderboard983 x 90px$5,500 p/m

Mini MPU

250 x 250px$5,500 p/m

Leaderboard

728 x 90px$4,500 p/m

Tower Banner

240 x 400px$4,500 p/m



Advertising NewsletterNEWSLETTER

The daily e-mail newsletters are designed to offer

subscribers up-to-date news stories and events. The

e-newsletters are created by our editorial team and

complement the content on the website, driving the reader

to specific, targeted pages. The e-newsletter offers an

unparalleled way to get directly into the in-box of more than

84,000 qualified research professionals.

DailyFrequency

84,425Subscribers

32%Average open rate

2.77%Average click-through rate (CTR)

ExtendedLeaderboard728 x 90px$1,500 p/issue



Advertising EDMEDM (EMAIL DIRECT MARKETING)

Email blast is one of the most popular methods to promote products and

services online and the biggest advantage is its speed and reach. It is a third

party email sent to a large subscribers list. A key aspect of any email blast is the

target audience. It is vital you are hitting inboxes where the probability response,

purchase or interaction is high.

Our high quality email database of 65,700 has been built over ten years and is live

and up-to-date.

Email blast creative can be designed in HTML so you can increase brand recall by

using the right colors, logos and a look that is similar to your own product/website.

A post campaign report will let you know how many recipients opened your mail,

clicked through and bounced in an easily decipherable campaign report.

EMAIL BLAST

Third party email blast send to subscribers database

LEAD GENERATION

Third party email blast send to full subscribers database including a data info grab

to collate leads, which will be qualified and sent to you.

65,700Subcribers

26%Average open rate



FORMATS (Tenancy based) COST DIMENSIONS

Extended Leaderboard $5,500 p/m 983px(w) × 90px(h)

Leaderboard $4,500 p/m 728px(w) × 90px(h)

Mini MPU $5,500 p/m 250px(w) × 250px(h)

Tower Banner $4,500 p/m 240px(w) × 400px(h)

Newsletter Leaderboard $1,500 p/issue 728px(w) × 90px(h)

EDM Email Blast $4,500 p/m 640px(w)

EDM Lead Generation $8,000 p/m 640px(w)

Advertising Rate Card



ContactADVERTISING

Publishing Director

Raz Islam

+971 50 451 8213

[email protected]

Commerical Director

Michael Stansfield

+971 55 150 3849

[email protected]

NEWS DESK

Editorial Director

Vijaya Cherian

+971 4 375 5472

[email protected]

Online Editor

Ben Flanagan

+971 50 734 5603

[email protected]

Editor | Big Project ME

Gavin Davids

+971 4 375 5480

[email protected]

Editor | Construction Machinery ME

Stian Overdahl

+49 176 759 89 250

[email protected]

Assistant Editor | Truck & Fleet ME

Jerusha Sequeira

+971 4 375 5477

jerusha [email protected]

DIGITAL SERVICES

Web Developer

Mohammad Awais

+971 4 375 5482

[email protected]

Web Developer

Umair Shamim

+971 4 375 5481

[email protected]

Documents

© 2015 MEConstructionNews.com Media Pack 2015meconstructionnews.com/uploads/media-kit/2015/mecn_media...Media Pack 2015 © 2015 MEConstructionNews.com All rights reserved. Product