1,070

700

134

China US Malaysia

2013 Children VDS Market Size (USD in Millions)

China US Malaysia

Source: Euromonitor International

China is Largest Market with sales

over $1 Billion in 2013

North America is second largest

with approx. US $ 700 Million

35.3%

10.2%

-0.3% -10%

0%

10%

20%

30%

40%

GummyVitamins

Liquids Powders Tablets

Sales (Apr/2013)

Increase onSales(Apr/2013)

7.5%

Source : http://www.nutraceuticalsworld.com/issues/2013-10/view_features/reading-the-

compass-up-and-coming-market-trends#sthash.eMJZS0qv.dpuf

Global per household spends on

Pediatrics VDS is expected to

rise by 17% in 2013- 2018.

Worldwide Sales for

Pediatric is expected to US $

4.4 Billion.

Children Age 2-8 years most

likely take Multi-Vitamins

and Vitamins.

Children Age 2-8 years most

likely take Multi-Vitamins

and Vitamins.

21-42% Children between 2-8 years use Multivitamin

Pediatrics Market Size

• Strong Bones/Teeth • Protection Against

Disease Later in Life • Growth and Physical

Development • Healthy Appearance

• Dental Cavities • Mental/Intellectu

al Development • Resistance to

Disease • Eyesight

• Lack of Concentration in School

• Reduced Physical

Activity Due to Aging

Top Health Concern for Children (extremely/very concerned)*

Source : HealthFocus 2012 U.S. Consumer Health Survey

Male 19%

Female 81%

Gender 73%

12%

11%

3%

1%

Married

Single, never been married

Divorced or separated

Widowed

Other

Marital Status 12%

22%

23%

25%

14%

4%

18-29

30-39

40-49

50-59

60-69

70 or older

Age Mean:46.3

Number of Children

22%

14%

32%

18%

13%

0

1

2

3

4 or more

Number of Children Under 18 in Household

46%

19%

22%

9%

4%

0

1

2

3

4 or more

Source : Marketing Research