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7th issue of peekaboo magazine Brisbane June 2011
Citation preview
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BRISBANE / / ISSUE 07
magazine
party people
FAVE FASHION FINDS
brains behindthe ‘it’ baby bag
WIN A TROPICAL HOLIDAY
s
0210 MTM Peekaboo_JUN_240x300 O.indd 1 19/05/11 10:10 PM
06 Welcome
Features
20 Drawing attention
Matthew Langille’s Big Apple design cred can be
found on our shores, and probably also on your child
26 Pushing ahead Sharnie Skene brings a royal touch
to baby transportation
42 S uccess in the bag Lucie Trinco is one bag lady
you won’t side step
44 Animal crackers From reef to beef, holidays with an
animal flavour are fun
11 Competitions
Win a tropical family getaway or a Phil & Ted’s pram
Fashion
22 Bohemian wonderland Kiddie fashion never looked
so hot in the cool weather
40 Monsters Inc. The family behind the hip Aussie label
41 Steal their style
46 Label review What’s new on the market: from bubs
to tweens
June theme: Party on!
28 Inspirational party styling Some of the country’s
best party stylists share an idea or two in our special
six-page pictorial
49 Expert Party planning tips from the experts
...and all your favourite regulars
09 Hot
15 Calendar
18 Noteworthy
36 Parks
50 Map
com
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PEEKABOO MAGAZINE | JUNE 2011 05
Peekaboo Magazine’s Privacy Notice (1) This notice describes our privacy policy. (2) By reading our publication you are accepting the practices described in this privacy policy. (3) We acknowledge that your privacy is very important to you and that you have a right to control your personal information. (4) We know that you care how information about you is used and shared and we appreciate your trust that we will do so carefully and sensibly. (5) The information we learn from customers helps us personalise and continu-ally improve our publication. (6) We receive and store any information you give us. (7) We use the information that you provide for such purposes as responding to your requests, improving our publication, and communicating with you. (8) We will not collect any personal information about you except when you knowingly provide it. (9) We acknowledge that providing personal information is an act of trust and we take this seriously. (10) Under no circumstances will your personal information be used for any other purpose than intended. (11) The owners of this publication will retain and protect the information provided by you (but may be legally required
to disclose it in some circumstances such as if ordered by a court to do so). (12) It is impossible to guarantee the protection of your personal data absolutely. (13) Your data may be exposed due to loss, unauthorised access, use, modification or disclosure. The owner of this publication will not use the information for on-selling to list brokers. Competition Terms and Conditions: (1) By entering the competition you are acknowledging that you accept these competition terms and conditions. (2) By entering the competition you acknowledge that there is one prize per competi-tion and that the winner of the competition will be notified by Peekaboo Magazine that they have won. (3) The prize/s are not redeemable for cash or otherwise transferable. (4) The decisions of Peekaboo Magazine in relation to any aspect of the competition shall and will be final and binding upon very entrant who enters into the competition. (5) Each person may only enter each competition once and must only enter the competition on their own account. (6) The promoter of the competition is Jumpin Publishing Pty Ltd trading as Peekaboo Magazine. (7) Peekaboo Magazine accepts no responsibility for loss or damage to prizes in transit. (8) Peekaboo Magazine makes no representation or warranty as to the quality or suitability of the prizes. (9) To the extent permitted by law Peekaboo Magazine is not liable for any loss suffered or sustained to any person or property by reason of any act or omission, including deliberate or negligent acts or omissions, by Peekaboo Magazine or its agents in connection with the supply of any prize to the prize winner. (10) In the event of that any prize item is unavailable, Peekaboo Magazine reserves the right to substitute a prize item of equal or greater value.
conte
ntscontents june 2011
44 32
22
Cover: model styled by Jen Arndt of Style Milk www.stylemilk.com.au. See our full fashion spread on pages 22-25. Models from www.peekaboomodels.com.au
42
NEXT ISSUE SEPTEMBER ’11 - BUMP issue
ADVERTISE WITH US! To advertise, please contact [email protected] or 0413 522 152,
or Karrie at [email protected]
DISTRIBUTION
Please suggest you local business, childcare centre, cafe and/or boutique to [email protected]
Peekaboo Magazine PO BOX 794, Bulimba Q 4171. www.peekaboomagazine.com.au Peekaboo Magazine is printed in Brisbane, Australia, by Fergies. Distribution via Fastways and Australia Post
Peekaboo Magazine is owned by Jumpin Publishing Pty Ltd
party timeWhat’s your favourite party theme?
Creative Director & PublisherBianca Shugg 1950s rock ’n roll
EditorBelinda Glindemann Colour themes (make mine yellow!)[email protected]
Graphic designVanessa Russell Caribbean [email protected]
Brisbane photographerNaomi Vasington | Naomi V Photography Vintage-inspired garden party www.naomivphotography.com.au
Fashion stylist/writerJennifer Arndt | Style Milk Spooky monsterwww.stylemilk.com.au | [email protected]
Production assistant Kirsten Powell [email protected]
Sales account managerKarrie Harte [email protected]
Area manager (Melbourne) Jana Wilkes Dragon party [email protected]
Sydney photographerKim Gierdien | Sabii Photographywww.sabii.com.au
Melbourne photographerSarah Black | Sarah Black Photography www.sarahblackphotography.com.au
ContributorsCarla AdamsVicki Wallis - Shoppe GirlsYvette DuBourdieu - Ella’s ListKathrine D’Costa - Kid Size LivingJemma Reynolds - Little EatsBromwyn Meakins-Lines - Quite Inviting Craig Ford - My Import LabelKristy Withers - Incy InteriorsStacey Sullaphen - Sunny Mummy
Special thanks...Wendy Somerville, Michael Somerville, Jenna Somerville, Cambell Shugg, Claudia and Heidi Shugg xx
welcome :)IT WAS WITH THE NATURAL MIX OF EXCITEMENT AND TREPIDATION THAT CAMBELL AND I WELCOMED CLAUDIA’S BABY SISTER, HEIDI, INTO THE WORLD EARLIER THIS YEAR
public relationsbelle
SPONSORS
Peekaboomag Peekaboo Magazine Brisbane/Sydney/Melbournefollow us!
Creative Director & Publisher
The excitement was expected, but there was also trepidation because you
never really quite know how a new addition will change the family dynamic.
Would Claudia’s jealousy cause her to play up? Would Cambell and I get time
for each other ever again? Would Heidi even like us?
It is with the same mix of emotions that w e welcome two new additions
to the Jumpin Publishing family this month: twin babies Peekaboo Sydney
and Peekaboo Melbourne editions, meet your big sis, Peekaboo Brisbane.
When the plan f or twins was first concei ed, some thought I w as going
crazy. I already had a time-consuming toddler magazine on m y hands, but
I knew there was still room in the house f or two more babies. Honestly,
it has been a dream of mine for a long time to extend the Jumpin family.
As advertisers’ and readers’ excitement about the impending twins grew,
I knew I was on the right track. I knew I was also in for more sleepless
nights (kept awake concocting great ideas f or the pages within) and less ‘me ’
time, but it’s all been worth it. In fact, big sister Brissy hasn’t shown the usual jealousy-inspired, older-sibling tan-
trums. She loves sharing content with her baby sisters and the trio has warmly welcomed all those new interstate
advertisers - in fact the whole family appreciates them!
I really hope you enjoy the June mag, wherever in Australia you are reading it. We have mixed specifically loca
editorial and local advertising with other nationally published reads and features. We’ve tweaked the design slightly
too, to celebrate the t wins’ arrival, and have filled the rest of it with the usual mix of amazing photograp y and
engaging contributors. While you are checking out the mag, make sure you read Matthew Langille’s story on pages
20 and 21. Peekaboo photographer Naomi captured the internationally-acclaimed children’s wear graphic designer/
illustrator in his home to wn of New York earlier this y ear - some of us ha ve all the luck! I also lo ve our fashion
feature “Bohemian Wonderland” photographed in our very own Peekaboo Studios.
So, fingers crossed or the newly extended Jumpin family. The future truly is bright for all the magazine children.
And fingers crossed that I will find that elus e ‘me’ time in all this publishing craziness. Did I mention I w ouldn’t
change it for the world?
06 PEEKABOO MAGAZINE | JUNE 2011
weddings | portraits
Stockists
1. Cheeky Little Soles’
Charlie Walkers, $54.95
www.cheekylittlesoles.com.au
2. Ruby Olive Jewellery
& Accessories’ necklace, $45
www.rubyolive.com.au
3. David Fussenegger’s
Othello puppy blanket
(single size), $189
www.moosaidthecow.com.au
4. Allergy Riders’
baking cups (pack of 50), $6.95
food flags (pack of 25), $5.95
www.allergyriders.com.au
5. Perfect Potion certified
natural Sublime, Rose Petal
and Soothe lip balms, $14.95 each
www.perfectpotion.com.au
6. Olive’s Friend Pop
Silvy pinafore, $155.95
www.uniqueboutique.co.nz
PEEKABOO MAGAZINE | JUNE 2011 09
winter warmersAS THE COOL WEATHER DESCENDS, WARM UP YOUR LIFE (AND YOUR HEART) WITH THESE ‘HOT’ PRODUCT FINDS
1
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3
4
5
6
hot dog!
this is our
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PEEKABOO MAGAZINE | JUNE 2011 11
peekaboo competitions novotel palm coveKnown as the Riviera of Tropical North Queensland, Palm Cove has become an en-
clave for those seeking luxury amidst palm-fringed tranquility. Located 30 minutes
north of Cairns and 30 minutes south of Port Douglas, the seaside village combines
charm and sophistication with the warmth of the tropical north. Visitors from all over
the globe have been drawn by the stunning waterfront and opportunity to explore
the beauty of the Great Barrier Reef, Cape Tribulation and the Daintree Rainforest.
Among the contemporar y elegance of the village, No votel Palm Cove offers the
perfect environment for families to enjoy a holiday destination centered on relaxa-
tion, dining, beach watersports and the natural beauty of the region. The four-star
resort’s 161 rooms (including superior rooms, suites and one- and t wo-bedroom
self-contained apartments) are set among tropical gardens and boardw alks each
designed for natural living with every modern convenience on hand. Resort facilities
include sports centre with gymnasium, nine-hole golf course, tennis and squash
courts, four swimming pools including a crocodile waterslide for the kids, sauna,
bicycle hire, resort shop, internet caf é, 24-hour reception and tour desk and com -
plimentary parking. There’s also a spa and hairdressing salon with a full range of
beauty pampering and relaxation treatments - an essential part of an y perfect holi-
day experience.
The KidZone Kids’ Club offers holidaying parents affordable childcare in a fun, safe
and friendly environment. KidZone activities include pool games and snorkeling les-
sons, sand sculpture, pirate treasure hunts, mini Olympiads, parachute play, mask
making and pottery classes just to name a few. Rates start at $149 per night for a
family of four, conditions apply. www.novotelpalmcove.com.au
Peekaboo and Novotel Palm Cove are giving away an amazing fi e-night holiday for
two adults and two children in a two-bedroom apartment including breakfast daily,
a $250 food and beverage credit for dinners and a bot tle of champagne on arrival
(please note: winner to arrange own transport to the property). Total value is $3330.
how to win Simply email [email protected], quoting the prize’s codeword in the subject line of your email. Please ensure you provide your full name, address
and contact phone numbers in the body of the email. You can only enter each competition once. Duplicates will be deleted. Your contact details will remain the property of Peekaboo for future
newsletters and other correspondence. If you don’t want us to keep your details on file, please include the ord “PRIVATE” in your entry. Please refer to page 5 for full competition terms and
conditions. Competitions close, and entries will be drawn, on July 30, 2011.
winthis holiday!
[valued at $3330]
CODE: NOVOTEL
vibe pramPhil & Teds is a brand w ell known and loved
by mothers around the countr y. There are
plenty of st yles and colours to c hoose from
but the main selling point is that Phil & Teds
is not a side-b y-side pram - the second c hild
sits underneath. That way, the pram squeezes
through tight spaces and y ou have no fear of
knocking over boutique racks and other shop-
ping centre displays. There are so
many accessories in the range as
well, so you can configure your
pram the way you need.
Peekaboo and Phil & Teds are giv-
ing away a Vibe pram to one luc ky
reader, in the winner ’s choice of
colours (red or black).
www.philandteds.com
winthis pram!
[valued at $899]
CODE: VIBE
com
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PEEKABOO MAGAZINE | JUNE 2011 13
mima mania
Well, if Judy was having a baby and was in the mark et for a futuristic-
looking pram, she wouldn’t be able to pass up a Mima.
Brand new to Australia this month from its homebase in Spain, the Mima
range includes the Kobi and its lightweight cousin, the Xari. Both Mimas
feature a funky, rounded, futuristic design with sleek lines and no-fuss
styling. The trendy colour palette will make Mima an elegant must-have
for fashionista mums.
“Mimar” is a Spanish verb that means “to pamper”, which fittingly sum-
marises the Mima mission: de veloping smart and st ylish products that
make both parents and c hildren feel special. Designed by husband and
wife duo, Davy and Yolanda Kho, Mima w as the result of the couple ’s
desire to help future parents make their lives “a bit easier and sweeter”.
Kobi is suitable from newborn babies up to 1 7kg toddlers with a com -
bined chassis/seat weight of 15.2kg. Thanks to the patented ‘car rycot
inside’ system, the carrycot can be converted to a seat and bac k again
in seconds. It is built to grow with your family - you can add to your Kobi
with a second seat, purchased separately, to accommodate another child.
There are also f orward- and rear-facing options. Xari is also suit able for
babies from newborn up to 17kg toddlers and has a combined c hassis/
seat weight of 13.4kg but it doesn’t allow for the additional rider.
The first time Mima as shown to the public, at the Kind & J ugend fair
in Cologne in 2009, Kobi won the show’s innovation award. It also made
Babyology’s 2010 Best Pram list.
gotta have it? here’s where to get it
In Queensland, find Mima at ram Warehouse and Pram City.
For Sydneysiders, check out Sydney Baby Kingdom, My Baby
Warehouse, Mini Me, Babyography or Metro Mum.
If you’re in Victoria, Mima is stocked at Baby Gallery and Baby
Bunting.
www.mimakids.com
DO YOU REMEMBER THE ANIMATED TV FAMILY FROM THE ’80S, THE JETSONS? THEY WERE THE SPACE-AGED COUNTERPARTS TO THE FLINTSTONES
pro
duct
no
tew
orth
y
PEEKABOO MAGAZINE | JUNE 2011 15
local events calendar
jun
eju
lyau
gu
st
03One word: Kylie! Miss Minogue is in town tonight so keep your celeb-spotting eyes open this weekend
24Take part in Red Nose Day and help raise funds for SIDS and Kids’ vital research and support
26Brissy to the Bay charity bike ride is on today raising money for Multiple Sclerosis
05Giddyup! The Race-course Road Carnival is on today. Check out the music, food and market stalls - one for the whole family
18Noosa Long Weekend Festival is on now, until June 26. Noosa is an awesome part of the world so hop to it
29The Ginger Factory’s popular kids’ cooking class is on today and July 1, 6, 8. Bookings required, $50pp
12Queensland Week’s Big BBQ, a family favourite, is on at Roma St Park-land today
17Cheers! The three-day Brisbane Fine Wine Festival starts today
01Here’s a (literally) cool idea: Disney On Ice’s Worlds of Fantasy show is on now at the Entertainment Centre
12Parents, breathe a sigh of relief. School’s back today. Phew
16Grab your beret, the Brisbane French Festi-val is on at South Bank today. Entry is free
17Here’s one for the dads: RACQ MotorFest is on at Eagle Farm Racecourse today featuring 800 cars
02The Gold Coast Airport Marathon is on this weekend with events for the kids (2km junior dash) up to adults (42km)
31Today is National Tree Day so get planting - your backyard is the best place to start!
06Queenslander! State of Origin III will play out at Suncorp Stadium tonight
08Cirque Du Soleil never disappoints so get along to new show, Saltimbanco, at the Entertainment Centre before July 17
05Jeans for Genes Day today raises money for the Children’s Medical Research Institute
21 Book Week is the country’s oldest children’s festival, celebrating 66 years this week. It runs until August 26
23Amamoor is the place to be this week for the annual Gympie Music Muster. The event is turning 30 so there’s real reason to party!
06Hervey Bay’s Whale Festival today includes a street parade, kids’ festival and a Whale Aid Concert. Free entry
20Fashionistas, prepare to be dazzled. The Mercedes Benz Fashion Festival is at South Bank until August 26
26Daffodil Day: buy a bunch of bright yellow beauties today to support cancer research
11Ekka’s back! It runs until Aug 20. Don’t miss the animals, showbags, sideshow alley, strawberry icecreams and more
15RSPCA’s sweetest event of the year - Cupcake Day - is on today, raising money for animals in need
june marketsLittle Feet Baby MarketJune 4: Logan West Community Centrewww.littlefeetbabymarket.com.au
Tots and Toys MarketJune 5: Ferny Hills State School assembly hallwww.totsandtoysmarket.com
Old Petrie Town MarketsJune 5, 12, 19, 26: Dayboro Rd, Petriewww.oldpetrietown.com
july marketsLittle Feet Baby MarketJuly 2: Beenleigh PCYCJuly 16: Beaudesert Showgroundswww.littlefeetbabymarket.com.au
Billycart MarketsJuly 30: Sacred Heart Primary School, Sandgatewww.billycartmarkets.com
Baby & Kids MarketJuly 17: Queensland Sport and Athletics Centrewww.babykidsmarket.com.au
Old Petrie Town MarketsJuly 3, 10, 17, 24, 31: Dayboro Rd, Petriewww.oldpetrietown.com
august marketsZero 2 Five MarketsAugust 7: Clem Jones Centre, Carina
Baby & Kids MarketAugust 14: Carrara Indoor StadiumAugust 21: St Joseph Nudgee CollegeAugust 27: Mum’s Big Day Out, RNA Showgroundswww.babykidsmarket.com.au
Mathilda’s MarketsAugust 13: Brisbane Racing Club, Ascotwww.mathildasmarket.com.au
Tots and Toys MarketAugust 7: Ferny Hills State School’s assembly hallwww.totsandtoysmarket.com
Where are
you off
to this
weekend?
The Billycart Markets for something handmade to feather my nest
cale
nd
ar
the
sess ionsessence
capture
essence images
COST: $550 (rrp $1650)
VALUE: Photographic session*, 10 High Res Digital files on CD.SESSIONS: Limited places, Images shot at Scarborough. * Some restrictions apply.
PHONE 0414 379 220 EMAIL [email protected] WEB www.essenceimages.com.au
C O N TA C T J E S S F O R M O R E I N F O O N T H I S S P E C I A L O F F E R :
Little Kisses was conceived by Rachel Moor, owner of the iconic Brisbane store Kisses on
James Street. It was born in April, 2003, and christened soon after at a grand
opening featuring celebrities, cupcakes and champagne.
Rachel noticed Kisses’ clients, who were expecting and looking for some-
thing different in babywear in Brisbane, had a hard time finding just th
right thing. A number of top Australian designers such as Collette Dinni-
gan and Fiona Scanlan were also having their first babies around the sam
time and had one eye on conceiving new fashion labels to dress their o wn
bubs in style. Rachel followed her instincts and opened the maternity and babywear boutique.
Little Kisses is also located in the popular James Street precinct and stocks trendy clothing and
footwear for newborns to four year olds, with a touch of European chic.
Little Kisses has the best selection of designer maternit y
wear, local and international denim, baby bags and acces-
sories. Great basics and corporate wear, interesting styling
pieces and glamorous evening dresses. The store has re-
cently expanded its range to include christening robes, baby
shower and christening gifts and nursery essentials which
can be beautifully gift wrapped for customers’ convenience.
Little Kisses is a true destination shop for the fashion con -
scious lady-in-waiting and will cover all your needs through
pregnancy and babyhood with style and confidence
little kisses
place
46 James St, Fortitude Valley www.little-kisses.com.au
PilatesA complete body workout to tone up, improve strength + increase flexibility. Feel the burn in muscles & you’ll love the results.
ChildcareKids playtime whilst you tone & stretch up in a class
Bubby PilatesEnjoy workout alongside baby, baby dedicated section including movements to rhymes, baby sign, massage + parachute play!
Minis Dance/GymnasticThe little ones ♥ this fun & energetic class combines rhythm & coordination.
Bliss
Affordable classes in Brisbane & RedlandsPh: 0400 228 762 www.blisspilates.com.auEmail: [email protected] Follow BlissPilates
Say Peekaboo
& Trial a $5
class today
FAMILY WORKOUT FUNEnjoy your own class whilst your little ones have fun too!
Specials available for Mothers Groups
Standing at the front of B owerbird Café, had I not known better, I would have been a little
reluctant to take my two little boys inside.
From the front, Bowerbird looks like a small, cosy café that doesn’t have
room for spirited young children. However, once you’ve ordered your
coffee and cake, step around the corner to the c hild friendly space and
you’ll be happy you brought the kids.
Bowerbird Café has set aside a room where you’ll find t ys, books, puz-
zles, a big chalkboard and kid-sized furniture. Grown ups can sit at their table
while the kids find something to eep them amused and st ay distracted long enough that
you can enjoy your (very good) coffee and cake. While there’s not a huge amount of space
to get a large pram through, there is plenty of room for the
kids to move around and pla y with whatever takes their
fancy. There is a change mat available for nappy changes
and the staff are very welcoming to parents and their kids.
They really have gone the extra mile to make Bowerbird a
child-friendly cafe. And you’ll enjoy the coffee too. It’s the best
coffee I’ve had in a long time and the cakes are to die for.
It seems B owerbird Café is becoming v ery popu-
lar and f or good reason. It’ s well worth a visit.
Review by Jane Wardle of Eating Out With Kids,
www.eatingoutwithkids.com
bowerbird café
place
199 Bilsen Rd, Wavell HeightsFind us on Facebook
be calm and carry on
Ask any parent and I am sure you will find that most
of us want nothing more than f or our children to be
kind, caring, healthy and happy in life. I often ask my-
self ‘What can I do no w to ensure m y kids have the
skills necessary to acquire and ret ain these attributes
as they grow up?’.
During my research I came across Calm f or Kids, an
organisation that holds y oga/relaxation classes f or
children in the Brisbane and Gold Coast areas. Calm
for Kids classes consist of balance, concentration
and co-ordination e xercises, breathing e xercises
and games, responsible interpersonal interaction,
child relaxation and visualisations and positiv e af-
firmations
I like the way Calm for Kids focuses on teaching
relaxation techniques that set up c hildren on a
lifelong path to health, happiness and balance.
They provide valuable tools f or managing
overall health and w ellbeing in daily lif e and
all classes are t aught in the spirit of fun and
friendship with compassion, encouragement
and the greatest of care and respect for each
individual student.
www.calmforkids.com.au
sunshine on wheelsThe Bryan Byrt Automotive Group recently pro -vided me with a bright and shin y set of sponsored wheels, in the form of a sunny yellow Volkswagon beetle.
Proving the power of positivity, vision and commu-nity, this relationship came about af ter Peekaboo publisher Bianca Shugg alerted the Bryan Byrt Au-tomotive group to the w ork of Sunny Mummy in the community.
Bryan Byrt is proud to have corporate sponsorships and business alliances with various organisations within the Queensland communit y and the sunn y beetle is certainly turning heads as it spreads it rays over South-East Queensland, assisting mothers to enjoy motherhood.
www.bryanbyrt.com.au
18 PEEKABOO MAGAZINE | JUNE 2011
take note
sunny mixed bag
Aussie, Aussie, Oh, Oh, Oh!
Now this is a go vernment site with a dif -
ference, designed to educate c hildren on
how to cope in an emergency and the
appropriate use of Triple Zero, Australia’s
emergency call service. On this site, kids
learn about getting help by playing games
and solving mysteries. A great way to learn
about safety messages and hear what hap-
pens when you call Triple Zero.
www.kids.triplezero.gov.au
Silver lining
Ninth Cloud is a mobile app that pro vides
parents and caregivers with one quality ac-
tivity to share with their child per day, along
with background information on the mean-
ing of the activity and its educational bene-
fits. It also allows caregivers to easily share
even the smallest milestones of a c hild’s
development with important people in the
child’s life, helping busy families come to-
gether when they can’t all be present.
This app giv es parents and other lo ved
ones a window into a child’s playtime and
is available through iT unes for a one-of f
download fee of $4.99.
www.YuuMii.com
note
worthy
SUNNY MUMMY STACEY SULLAPHEN KNOWS A THING OR TWO ABOUT BEING NOTEWORTHY - WE THINK SHE IS HERSELF. HERE ARE SOME OF HER FAVE THINGS THIS MONTH
STORY STACEY SULLAPHEN OF WWW.SUNNYMUMMY.COM.AU
Matthew Langille’s New York workspace spruiks fun
and oozes cool at the same time, and it’ s a perf ect
reflection of the man who makes magic happen there.
Matthew is a designer and illustrator . You may not
be familiar with the name, but a large percent age
of Peekaboo readers w ould have draped their c hil-
dren in Mat thew’s work at some st age as he has
designed many pieces f or Aussie brands B onds,
Munster Kids and Miatom. But his client list doesn’t end
there. Matthew’s resume is an amazing collection of
some of the best fashion houses and retail brands in the
world. Think Osh Kosh, Marc by Marc Jacobs, Tommy
Hilfige , Adidas, Havaianas, Victoria’s Secret and Swatch
watches, among others.
His work has featured in New York galleries, internation-
al magazine titles, mural-sized on the side of a building
in China and on buses and subways in Rome and Barce-
lona. Would you believe US President Barack Obama’s
daughter, Malia, is a f an (she’s been seen sporting his
bright pink, pig design Envirosax bag). Other celeb wear-
ers of his work include Jennifer Garner and Paris Hilton.
And he’s done all this in just 29 years of life.
But, back to that uber cool workspace for a minute. It’s
hard to know where to look first as there’s so much
going on. A row of Matthew’s kooky monster character
drawings watches you from along the top of an amazing
wall of windows that let wonderfully warm, natural light
fall all over his slick stainless steel desks. There’s a red
glass cabinet bursting with his colourful work - the fina
products - like a tangible, 3D resume. Toys, books, post-
ers, noticeboards, trinkets and fun occupy every other
spare centimetre of space and give the room an energy
fit for creative thinking. It’s all eye candy. And the poten-
tial to overdose and suffer a sugar high is, well, high.
Matthew’s designs can be explained as naïve, childlike
doodles – with an edge. His best w ork is done with a
black felt pen on white cop y paper. Matthew says his
drawings develop “organically” – he’ll just grab a stack of
A4 and can go through hundreds of sheets quite easily.
“I’m actually not really good at drawing and they’re not
your typical illustrations,” he admits. “So I marketed that
and people started to embrace it.”
Matthew loves drawing monsters and other k ooky
‘manimal’ characters which are half man, half animal. He
loves repeat patterns and his other current fixation is o
caricatures of “insecure, ambivalent” adolescents.
“Their look is cynical, scared, confused. They look
anxious. Most adolescents feel the same way growing
up.” It literally t akes Matthew 10 seconds to whip up
one of these drawings – as he pro ves during our inter-
view. The drawn girl looks confused and shy in her mini
skirt, with oversized eyes and crossed feet. It’s a great
example of his talent but on request to share the image
in print with you, our readers, Matthew says adamantly,
“no”. He didn’t like this one. The sheet of paper hits the
shredder then the recycle bin before the poor, confused
tween girl even gets the chance to say ‘Peekaboo!’.
Born and raised in the States, Matthew actually started
his creative studies in glass blowing at Alfred University,
New York. He’d been playing at the artf orm for some
years already, as he actually started blowing glass at
age 11, at art camp. Matthew recently told an audience
of “the most prestigious art school in the US” - Rhode
Island School of Design - why he decided to make the
shift from 3D glass into 2D illustration at the age of 1 9:
“I looked around and everyone else in the glass depart-
ment were these big, sweaty guys. And I said to myself,
‘Where are all the cute girls?’. Turns out they were all in
printmaking and design”. Enough said.
He finished his design s udies in 20 04 and by 2006,
Matthew’s work had appeared in 25 to 30 magazines.
His first big break into magazines ac ually came in the
form of an editorial cartoon for Playgirl magazine. It was
in the midst of the George Bush presidential era and
the editor gave Matthew his ideas on what the cartoon
should look lik e. Think Democrats and R epublicans
represented by an elephant and a donkey, a risqué ani-
mal sex scene – and cigars.
“My mum and m y aunt were both so k een to get a
copy of my first- ver magazine work,” he laughs. “You
can imagine them going down to buy Playgirl for that!”
The ongoing magazine w ork helped get his st yle
noticed by Marc J acobs and bef ore long, Matthew
had made his first oray into fashion, designing prints
for Little Marc. Since then, there ha ve been designs
commissioned by various brands for everything from
sunglasses, thongs, r ubber ducks, watches and
neck pillows, to baby socks, swimwear, underwear,
shoes, drawer knobs and po wer point protectors.
He’s even designed a print for the Pee-pee Teepee – a
cone-shaped fabric cup designed to be placed o ver a
ALICIA KEYS WILL TELL YOU THAT NEW YORK IS A
“CONCRETE JUNGLE WHERE DREAMS ARE MADE OF, THERE’S
NOTHING YOU CAN’T DO” AND INTERNATIONALLY ACCLAIMED
DESIGNER/ILLUSTRATOR MATTHEW LANGILLE WILL
AGREE. HE’S LIVING PROOF.
STORY BELINDA GLINDEMANN
PHOTOS NAOMI VASINGTON
drawing attention
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20 PEEKABOO MAGAZINE | JUNE 2011
newborn baby boy’s boy-bits at change time to protect his
mum from an unwanted shower. Classic.
Matthew says he has enjoyed his work for Bonds Baby. So
far, he has done two collections for their Newbies range.
“Bonds is st ylish, fun, fresh and hip compared to
similar underwear companies here in the States,” he says.
“Australians are light-hearted, fun people and you guys love
colour. The United States is more a commercial countr y
and brands feel they have to appeal to the masses whic h
sometimes means things are more plain and boring.”
On the subject of babies, we can reveal that there may be
a design change in the air with a shif t towards all things
‘baby’ as Matthew and wife Karen are expecting their firs
child, a son, on September 12.
“Having the baby will have some sort of impact on my work,”
Matthew says. “Down the track, it’ll give me further insight
into what children are drawn to visually because kids aged
up to about four are dressed by their parents but from about
fi e onwards, they tend to have their own opinions and want
to choose their own things.”
Matthew says his ‘dream’ clients are those prestigious
brands such as Prada, Louis Vuitton and Miu Miu. And he’d
also love to design a range of hi-tops for Adidas. But for now,
he’s busily working on designs for a range of funk y Me-In-
Mind kids’ shoes and he’s also about to unveil a Ford Focus
car which he’s fully wrapped in a design, for Internet Week.
And, of course, there’s impending fatherhood to think about.
As one stage of his life ‘draws’ to a close, another new and
amazing one will begin in a f ew months’ time. Welcome to
the club, Matthew and Karen. And good luck.
PEEKABOO MAGAZINE | JUNE 2011 21
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22 PEEKABOO MAGAZINE | JUNE 2011
bohemianwonderlandWITH THE COLD WEATHER UPON US, IT’S TIME TO PULL OUT ALL THOSE FABULOUS KNITS, COATS AND SCARVES.
STYLIST JENNIFER ARNDT PHOTOS NAOMI VASINGTON
fash
ion
fash
ion
STOCKISTS this page: above: Bubble and sweet lollipop cook-ies www.bubbleandsweet.blogspot.com tzztop right: Paperwings Corduroy Pinafore $132 from Groovy Kids www.groovykids.com.au Love Mae Wall Fabric Decals Swallows www.lovemae.com.au $64.95 right: Galaxy Tutu Tutu du Monde $149 Summer wears LUV Child (little urban vintage child) Vintage tank $24.95-$28.95 Lulu Baby tutu with pants by LUV Child $34.95 www.luvchild.com.au Sofia: Blossom Tutu by Tutu du Monde $149 www.tutudumonde.com Scarf/shawl Stylists own. Fresh flower arrangements by Quite Inviting www.quiteinviting.com.auleft page: main pic: Wovenplay Feather headpiece $65, Wovenplay Riding Hood Cape $165, Woven-play Lola suit $135, Wovenplay Ribbon Leggings $65 www.stylemilkshop.com inset: Big by Fiona Peasant Knit Dress $74.95, Multicolour Feather headband Big by Fiona $39.95 bottom left Vintage Music Paper Flower Set of 3- $16 Emerald and Ella www.emeraldandella.com.au middle: Lotus dress by Tutu du Monde $119 bottom right: Paper Heart Doily on the book Pack of 20 $5 from My Little Jedi www.mylittlejedi.com.au
bohemianwonderland
Make your day run smoothly with our magnetic activity and reward charts
magneticmoves.com.auOrder online at
• An exciting tool for children• A great avenue for rewards
• Helps make the day run smoothly• Visual and interactive planners
ToiletTraining
Chart alsoavailable
fash
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24 PEEKABOO MAGAZINE | JUNE 2011
STOCKISTS right: Oobi Cable Knit hat/Beanie pom pom $29.95, Oobi Charl Applique Red Tee $29.95 Bebe Bloomers $28.95 www.groovykids.com.au above: Louis Coat by Olives Friend Pop $239.95 www.olivesfriendpop.com Norm Helmut Hat Olives Friend Pop $69.95 www.olivesfriendpop.com bottom left: Scotch and Soda Airplane Fur Lined Hoodie Groovy Kids $159.95 www.groovykids.com.au Frankie Knickerbockers by Olives’s Friend Pop $119.95 Harry Shirt by Olives’s Friend Pop $99.95 www.olivesfriendpop.com LUV Child Dress ????? Ballet Slipper Pink Toile de Joey - Baby Souls Coco Series $34.95 www.milkbottles.com.au Coat Little Teddy Jacket Big by Fiona $149 Lotus Dress Tutu du Monde $119 Sienna fur beanie hat by Fox & Finch Minihaha $36 Wovenplay Lola Suit $135 www.stylemilkshop.com Wovenplay Ribbon Leg-gings $65 www.stylemilkshop.com below: Daphne peasant dress Bebe by Minihaha $45.90 www.minihaha.com.au
STOCKISTS top: Shirt: Mini Rodini Detroit Denim Shirt $65 www.stylemilkshop.com, Jeans-Model’s ownabove: Louis Coat by Olives Friend Pop $239.95 www.olivesfriendpop.com Norm Helmut Hat Olives Friend Pop $69.95 www.olivesfriendpop.com top right: Fred Bare Stripe Henley $55 Groovy Kids www.groovykids.com.au Munster Stovey Denim Jeans $74.95 www.stylemilk-shop.com bottom right: Cain’ Jumper $57.95 Jeans, model’s own. Fox & Finch (by Minihaha) www.minihaha.com.au
online boutique & blog
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PEEKABOO MAGAZINE | JUNE 2011 27
WHAT DO A VICTORIAN FINANCIAL ANALYST, HER BOAT BUILDER HUSBAND AND THE BRITISH ROYAL FAMILY ALL HAVE IN COMMON? READ ON…
STORY BELINDA GLINDEMANN PHOTO SARAH BLACK
pushing ahead
130 years of Silver Cross
1877: William Wilson was a prolific i ventor and
engineer who started his own business making
postal carts and ‘perambulators ’ in Silver Cross
St, Hunslet, Leeds.
1897: Wilson opened a purpose-built factory that
almost immediately burnt down.
1913: By the time of his death in this year, Wilson
had registered more than 30 patents relating to
pram design. He passed company ownership to
his sons James, Irwin and Alfred
1920s: Silver Cross was crowned No. 1 manu -
facturer of baby carriages for the royals when the
Wilson brothers supplied one to George VI and
Queen Elizabeth (The Queen Mother)
1940s: During World War II, the main part of
the factory was requisitioned by the Air Minis-
try. Many of the ne w techniques, honed while
manufacturing warplanes, were then applied to
pram making.
1948: The Queen chose Silver Cross for Prince Charles
1964: Chromium plating added a little bling to
pram design. It w as during this time that the
Silver Cross range extended into high chairs and
furniture and Princess Anne was using a Silv er
Cross for her first hild, Peter Phillips.
1980s: The new Wayfarer stroller is hugely suc -
cessful, selling more than 3000 units per week.
From her Brighton home of fice in Victoria, Sharnie Skene is
the woman responsible for bringing style and sophistication,
and a bit of nostalgia, to Australian mothers – via their prams.
Sharnie is the sole Australia distributor of Silv er Cross – the
pram brand synonymous with prestige and qualit y. While Sil-
ver Cross is f amous for its prams and strollers, there are also
toys, highchairs, doll’s prams and other accessories in the range.
“It’s the oldest nurser y brand in the w orld,” she says. “And
that’s our point of difference.”
Sharnie says it was while her sister, Lauren, was pregnant
back in 2005 that she first became ware of the lack of Silver
Cross stock in our country.
“(Lauren) was desperate f or a Herit age one – the B almor-
al,” she recalls. F or those unfamiliar, the iconic Silv er Cross
Balmoral should conjure up images of Mar y Poppins and
British nannies pushing their young wards along the streets of
London. At the time, Sharnie had been working as a financia analyst for seven or eight y ears after studying commerce at university in Melbourne. She w as starting to realise that the job, and its associated long hours, w eren’t conducive to rais-ing a family. She put a proposal together for Silver Cross to be-come their Australia/New Zealand distributor and af ter years of waiting, the entrepreneur was awarded the Silver Cross distribution contract.
The operation is owned and run by Sharnie and her husband
Stuart. Stuart, who heads up the sales and distribution side of
the business, was a boat builder in a previous life but put that
career on hold for the opportunity to work alongside his wife.
“I absolutely love what I do,” Sharnie says. “It’s a lot of hard
work, but Silver Cross is the perfect company to work for.”
Sharnie and Stuart liaise with about 1 40 retailers throughout
Australia and New Zealand and oversee a sales rep in Syd-
ney and another in New Zealand. With the prestige pram and
stroller market all sewn up, Silver Cross is no w also going
into nursery furniture and Australia will see the first furniture
range, including bedding , cots and dressers, in stores early
next year – so there’s lots on the cards f or the pair this year.
Other than the help of their t wo reps, Sharnie and St uart do
all else themselves, from home, in and around f amily com-
mitments. The pair also has t wo children – daughter Aspen,
5, and a son Alastair, 2 – so the y know a thing or t wo about
prams, from personal experience.
“The Balmoral was absolutely my favourite baby thing when I
had Alastair,” Sharnie says. “I had him in it beside my desk so
I could rock him to sleep while I worked. People would always
stop us and comment on the pram when w e were walking
on Church Street.”
The Balmoral is the epitome of the Silver Cross brand. With its
white tyres and spoked wheels, each Balmoral is handmade
in Yorkshire with Silver Cross’s unique chassis, hand-painted
body and hand-stitched fabrics. Priced from $3999, the B al-
moral is at the upper end of the Silver Cross range and is a big
investment but it is built to last with uncompromising qual -
ity, painstaking craftsmanship, practical design and, it’ s the
carriage of choice for the British Royal family. Did you know,
among a raft of other Royals, Prince Charles was pushed in a
Balmoral Silver Cross as a baby?
“I think the history draws people,” Sharnie says. “And there’s
prestige attached to it, as it’s used by the Royals. We find tha
if a mother used a Silver Cross, the daughter wants one too.”
Other celebrity Silver Cross owners include Bec and Lleyton
Hewitt, Jessica Rowe, Jules Lund, Kimberley Davies, Lauren
Newton and Matt Walsh, Livinia Nixon, Natalie Bassingwaite,
Cate Blanchett, Naomi Watts, Sarah Murdoch, Nicole Richie and Maggie Gyllenhaal.
And with the wedding of William and Kate now done and
dusted, the next big step on their to-do list will be adding a
Royal baby to the mix – one that ma y even be transported in
a Silver Cross Balmoral, like the baby’s grandfather once was.
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Just in time for winter and inspired b y the beauti-
ful Dala horse imager y in Kikki.K’s new Landskap
range, Leoni Jena from Just Call Me Martha and
Louisa Line and Melissa Fernandez from The Little
Big Company came together to throw a stylish win-
try baby shower just for Peekaboo readers.
The event was held at the gorgeous light-fille
Petit Atelier in Prahran, Melbourne. For those una-
ware, the Dala horse is a traditional car ved and
painted wooden statuette of a horse originating in
the Swedish province of Dalarna. In the past, Dala
horses were mostly used as to ys for children but
nowadays you will find them used as beautiful d -
cor pieces in the home.
The trio started by sourcing their f avourite Kikki.K
products from the Landskap range. Among them
was a beautiful Dala horse stamp which they used
to brand muslin bags sourced from the Lit tle Sooti
Party shop. This was also the place to find som
beautiful décor bon bon stands for the party table.
With approval from Kikki.K, Top Print Productions in
Kensington, Melbourne, was enlisted to print the
Dala horse backdrop and My Sweet Tashie was put
in charge of making felt horses for party favours as
well as felt bunting in shades of pumpkin orange,
pink, blue and red - a delicious colour combination
which perfectly suits this wintry time of year.
Candy Soirees provided the chocolate bars and the
girls also organised a special gif t for the baby on
the way - a beautiful Dala horse-inspired stick horse
made by Calamity Bolt. Lily Chic Ev ents provided
the cake stand and styled the flowers and Ah Tis-
sue was charged with producing those w onderful
hanging pom poms. The Little Big Company sup-
plied the retro orange straws, jars and other props
for the table and also designed the invitations and
all the printables.
Through her work with Just Call Me Martha, Leoni
is renowned for her baked delights so she was the
obvious go-to gal for this event. She organised the
mini hot chocolates in lat te glasses, horse pops,
Dala horse sugar cookies, mini v anilla rice pud -
dings with poac hed orange, orange and rhubarb
cupcakes, mini bak ed pumpkin cheesecakes and
strawberry whoopee pies. One word: Yum!
Leoni, Louisa and Melissa say they had tremendous
fun pulling this f un theme together f or Peekaboo
magazine. For more ideas, visit the party stylists at
www.littlebigcompany.com.au, littlebigco.blogspot.
com and justcallmemarthaa.blogspot.com
Stockists Kikki.K www.kikki-k.com, Little Sooti www.littlesooti.com.au, Candy Soirees www.candysoirees.com.au, Top Print www.topprint.com.au, Calamity Bolt www.calamitybolt.com,
Bumble bee designs www.bumblebeedesignboutique.com, Lily Chic Events www.shoppe.lilychicevents.com.au, Ah Tissue www.ah-tissue.com.au, My Sweet Tashie www.etsy.com/shop/SweetTashie
Photography by Claire Bremmer www.clairebremner.com, shot on location at Petit Atelier www.petitatelier.com.au
STYLISTS LOUISA LINE AND MELISSA FERNANDEZ FROM THE LITTLE BIG COMPANY AND JUST CALL ME MARTHA’S LEONI JENA PHOTOS CLAIRE BREMMER
#1 horsing around - baby shower
inspirational party styling
pa
rty
pa
rty
28 PEEKABOO MAGAZINE | JUNE 2011
party
30 PEEKABOO MAGAZINE | JUNE 2011
Stockists Invites, stationery printables, pine food cones, boats, wooden scoops by Polkadot Prints www.polkadotprints.
com.au Craft letters from Lincraft/Spotlight, butterfly and toadstool cookies by Bubble & Sweet, fake turf from Bunnings,
beige cake pots from Ikea.
Stockists Invites, stationery printables and w allpaper by
Polkadot Prints www.polkadotprints.com.au, garlands b y
The Paper Tie Affair www.etsy.com/shop/thepapertieaffair,
glass bowls from Target, stuffing from Spotlight, slinkies from
Mr Toy’s Toyworld, glassine paper b y Knot & B ow www.kno-
tandbow.com
#2 down by the garden STYLIST WWW.POLKADOTPRINTS.COM.AU
#3 blast offSTYLIST WWW.POLKADOTPRINTS.COM.AU
party
Stockists Invitations, printables and photobooth props by Style Me Gorgeous www.stylemegorgeous.com.au, retro
stripe straws and small pegs by The Party Studio www.thepartystudio.com.au, Super ‘B’ milk cartons by Fun, Create
and Inspire www.funcreateandinspire.blogspot.com, melting moments by Zesto Melting Moments, phone 0414 813
255, cookies and cakes, table styling and design all by Sophisticated Yum www.sophisticatedyum.com.au
#4 superhero STYLIST WWW.SOPHISTICATEDYUM.COM.AU
mask
avenger
strikes
again!
#5 batter up STYLIST WWW.MONTRESOR.COM.AU
Stockists hats by Polkadot Prints www.polkadotprints.
com.au, invitations by Anders Ruff www.andersruff.
com, cupcakes by Sweet Bloom Cak es www.sweet-
bloomcakes.com.au, birthday cake by The Cake Studio
www.thecakestudio.com.au, cookies by Hello Naomi
www.hellonaomi.com.au, candy by Candy Soirees www.
candysoirees.com.au, baseball equipment b y Diamond One
www.diamondone.com.au, party products including hone y-
comb balls, cutlery, plates, straws, cupcake toppers and muslin
cotton bags all b y Mon Tresor www.montresor.com.au, fake
grass and chalkboard paint from Bunnings
party
It’s no surprise that c hildren’s birthday party kits are
leading the way in today’s party-product market.
These kits give a new look to an age-old favourite back-
yard party at home, but keep it on trend and simple to
achieve.
Each party kit comes creatively styled with the all im -
portant matching coordinates needed to host a beauti -
fully detailed celebration from start to finish with abs -
lute convenience in mind.
You can be sure to find an imaginati e range of themes,
colour choices and current looks to create that dressed
magazine look w e all lo ve so muc h, that’s practical
but with an af fordable price t ag. Some of the bet ter
party kits on the mark et, such as those from B anter
and Frolic, are tr uly magical and their creators pride
themselves on delivering a whole experience. In these
types of kits, a w elcome surprise is the inclusion of a
detailed set-up plan, suit able games to pla y and food
suggestions.
In today’s market, party kit products are a welcome sav-
ing in both time and cost. They have been designed by
the best in the business with modern families in mind.
Celebrating should be fun filled, not hallenging, stress-
ful or expensive. Celebrating should be a shared experi-
ence for you and the birthda y child together because,
ultimately, a part y is all about the lasting memories
made on the day with those you love.
PAINLESS PARTY PLANNING STARTS RIGHT HERE. PARTY KITS ARE COST-EFFECTIVE AND CONVENIENT
STORY WWW.BANTERANDFROLIC.COM.AU
kitted out
#2 apple tree STYLIST WWW.LOULOUEVENTS.COM.AU
party
Stockists Invitations by Little Envelope www.littleenvelope.com.au, monogrammed hessian bags www.amazon.com, hard candy by How Sweet www.birkenheadpoint.com.au, apple puffs and pops by LouLou Events www.loulouevents.com.au, goodie bag label paper by Cristina Re www.cristinare.com, table linens from www.tessuti-shop.com. Photography by www.francescooliveri.com
PEEKABOO MAGAZINE | JUNE 2011 33
Incy Interiors founder Kristy Withers experienced firsthan
the difficulties i volved in finding the per ect kid’s bed.
“An extensive local and international search left me frustrat-
ed and poor little Oscar was stuck in his cot much longer
than was practical,” she says. “It was at that point I realised
there was a real gap in the market.”
Kristy promptly set about bringing qualit y designer furni -
ture to Australia. Incy Interiors is now solving similar prob-
lems for parents all over this big, brown land and children
like Oscar are sleeping soundly in beautiful designer beds.
Of course, it’s not just the beds that are flying o f the Incy
Interiors shelves. Along with a perfect place to sleep comes
the need for different, high quality and stylish children’s and
baby furniture which, thanks to Kristy’s hard-working team,
is also functional, af fordable and in compliance with Aus-
tralian and New Zealand standards. Incy Interiors also of -
fers a design service.
“We do everything from sourcing products, st yling
the room, looking at the colour of the w alls and
window treatments, right through to the light fit-
tings,” Kristy says.
It goes without saying that your child should be
proud of their bedroom and with any luck, want
to spend a lot of time there. When it comes to
catching those precious zzzs, a lit tle groundwork
will go a long way.
www.incyinteriors.com.au
sleep easySLEEP IS A PRECIOUS COMMODITY FOR
ANY PARENT - IF YOUR CHILD IS SLEEPING
SOUNDLY, YOU WILL TOO. HERE’S HOW
KRISTY’S TIPS ON BED SHOPPING
Style: Are you looking for something unique to stand out or to blend into the rest of the house? Do you want a classic piece that will stand the test of time, or do you prefer a ‘kiddie’ bed.Quality: Look at the materials your chosen bed is made from. Does it rattle when you shake it? Does it scratch easily? Price: Decide on your budget before you begin. If you fall in love with a
bed and then discover it’s way over your budget, you’re
bound to be disappointed. Keep in mind that spend-ing money now on a quality piece will prob-ably save you money in the long run.
inte
riors
City Mini...... beware of imitations!
CITY MINIThe City Mini has the unique Baby Jogger ‘Quick-Fold’
technology. Padded seat reclines to a near flat position, vented seat recline with retractable weather cover, and
locking swivel front wheel with suspension.
Max weight capacity, single 22.5kg, double: 45kg.
Single available in Stone, Crimson, Black, Green and Purple (limited release only). Double available in Black,
Stone and Crimson.
For a list of our fantastic stockists please visit our website
babyjoggerstrollers.com.auPhone: 1300 661 885
Limited edition
bj_peekaboo_halfpg.indd 1 9/05/11 2:42 PM
Mini Style, Velvet pin-tucked cushion, Watermelon, $34.95
www.ministyle.com.au
WHO WANTS TO LOOK AT PLAIN OLD, UNDECORATED WALLS? TURN YOURS FROM
DRAB TO FAB EASILY WITH THESE PRETTIES
wall street
1
2
4
3
5
6
Stockists 1. Vintage car art print $30 www.gelatiart.com.au 2. Birdees set of three canvases $90 www.gelatiart.
com.au 3. Prima Ballerina $89 www.hugsandinspiration.com.au 4. Big Blue Truck $45 www.hugsandinspiration.
com.au 5. Oh Happy Day art print $30 www.gelatiart.com.au 6. Dream Big art print $20 wwww.gelatiart.com.au
park
s
PARK RD, SHORNCLIFFE
Tucked away at the bottom of a hill and sit ting on the shore of a kid-friend -
ly Shorncliffe beach, Moora Park has everything required to entertain the
whole family on a day out.
After a $24 million mak eover of the park a f ew years ago, this place really
has the wow factor. On one side of the jet ty you’ll find large clean ga ebos
overlooking the water, with barbecues and nice large lush grass patc hes for
picnic rugs. On the other side of the jet ty is the beach, toilets, a large con -
crete area with ample picnic t ables, large shady trees, more grassed areas
and an amazing playground for all ages. The playground has several different
structures to entertain kids from about the age of one through to 16, although
the day I went all the parents w ere having fun too, including me! The play-
ground is all solid wood with carvings of animal throughout. The playground
also continues up the hill with fun walkways, wobbly bridges and slides going
down back the hill.
When you are finished with the pl yground, there’s always the beach to run
along, shallow water to splash in and a jet ty to try your hand at a lit tle spot
of fishin . There are plenty of barbecues and picnic tables for lunch, and the
park is a short driv e from the marina where the tra wlers come in, so head
down for some fresh prawns straight off the boat.
I am guessing on the weekends this place would be packed, so if you’re not a
fan of the crowds I’d head over on a weekday. Review by Jenna Somerville
of www.kiddingabouttown.blogspot.com
moora park
park
4906-QFG-SI-PeekabooAd-May2011[FA]out.indd 1 11/05/11 2:28 AM
4906-QFG-SI-PeekabooAd-May2011[FA]out.indd 1 11/05/11 2:28 AM
on
line
{ promote your business here. Email [email protected] }online shopper
oopsie Oopsie Super Comfy beanbags are the perfect seating solution for children of all ages, from toddlers to teens. Sporting retro-inspired designs in muted tones, these beautifully crafted beanbags will be a treasured addition to any family home. www.oopsie.com.au
little sooti We have a gorgeous range of cake stands, partyware, accessories and other pretties to help you create the perfect little party or dessert table. Check out our giant balloons, twine, chalkable labels and mini milk bottles. www.littlesooti.com.au
avidivaAvidiva is the home of handmade, eco-friendly and organic baby prod-ucts including our very own Avidiva Designs onesies and other person-alised clothing. Free shipping on all orders Australia wide.
www.avidiva.com.au
babies favourite thingsThe name says it all - at Babies Favourite Things you’ll find all our baby’s favourites. Use code ‘PEEK’ for 10 per cent off your purchase.
www.babiesfavouritethings.com
lily grace lovesDiscover beautiful, handmade and organic products from around the world, for mums and children, at Lily Grace Loves. There’s a gorgeous collection of unique baby shower gifts. Home of Le bibble® - the baby bottle bib that sops up the mess! www.lilygraceloves.com.au
babes in the shadeBabes in the Shade stocks gorgeous, affordable, chlorine-resistant, long-sleeved rashies and matching swimwear for children (sizes 0-12) and ladies (sizes 8-20).
www.babesintheshade.com.au
raspberryrose giftsRaspberryRose is passionate about sourcing gifts you won’t findanywhere else - products, like our dummy clips, that are gorgeous, unique, functional and different, often handmade and one of a kind.
www.raspberryrose.com.au
little people’s linenLittle People’s Linen is a gorgeous street-front boutique and online store catering for babies through to teenagers. We stock the latest trends, styles and designs in children’s linen, furniture and other accessories. www.littlepeopleslinen.com.au
be a lean mum 2 be!Stay fit, lean and healthy during pregnancy with this comprehen-sive, effective and safe exercise and nutrition program, including seven DVD workouts specificallydesigned to condition the body for pregnancy, labour and recovery. www.purebeginnings.com.au
my first roomShop online for a stunning collection of all things needed to decorate your child’s nursery or bedroom. We specialise in gifts, art work, furniture, linen, rugs, lighting, cushions, cots, and personalised décor.
www.myfi stroom.com.au
PEEKABOO MAGAZINE | JUNE 2011 39
nature on your wallGelati Art is Australia’s leading on-line kids’ wall art boutique. We of-fer an extensive range of canvases, decals and art prints for boys and girls. See our new nature-inspired wall decals and don’t miss out on free shipping on canvases this month. wwww.gelatiart.com.au
jd babyJD Baby specialises in handmade, embellished clothes for girls. Our ‘Practically Pretty’ tees are the perfect addition to any princess’s wardrobe and you can mix and match them with our beautiful pettiskirts and accessories. www.jdbaby.com.au
fash
ion
40 PEEKABOO MAGAZINE | JUNE 2011
Munster Kids would have to be one of the top kids fashion
labels to emerge out of Australia.
Established in 20 05 by husband-and-wife duo Rich and
Sam Brown, Munster Kids is stoc ked in more than 250
stores worldwide such as the US , UK, Canada, F rance,
Greece, Italy, Spain, Denmark, Austria, Belgium, Neth-
erlands, Russia, Saudi Arabia, Hong Kong, Japan, Singa-
pore, Vietnam and Chile.
This amazing Australian label, with humble beginnings in
Sydney, is favoured by many celebrities and their children.
Munster fans include Kate Hudson’s son Ryder, Christina
Aguilera’s son Max, Liv Tyler and Hugh Jackman.
We talked to Sam Brown about the inspiration behind this
amazing label as well as how she balances motherhood
and a successful business...
Tell us about your family unit? Where are you from?
Rich and I have three boys – Jax, 8, Zai, 5, and Kash, 3. I’m
from Cronulla, south of Sydney.
How did your label Munster Kids come about?
Munster Kids was created after our first son ax was born.
We owned a surfwear company at the time. Munster Kids
was started by me when I was learning to sew and cutting
down the bigger tees to make them fit Jax and then doing
the same for other family and friends.
What is the inspiration behind Munster Kids? How did
the name come about?
We were inspired to make boys’ clothes because, at the
time, there was nothing around that we liked. We wanted
to create a line of clothes that kids could relate to and
want to wear so we created a fictional haracter name,
Mikey Munster, who represents the devious side of every
kid. The line takes inspiration from street and youth cul-
ture which includes music, surf, skate and art.
Why do you think Munster Kids is so popular?
I think because we have three boys, we know what they
like. The clothes relate to their lifestyle - they are fun, hard
wearing and comfortable. We understand and love what
we do so I think that naturally is a key for success.
How do you balance motherhood and business?
It’s taken some years to find the balance, but I think I h ve
found it. I have been very lucky to have my mum around
while the kids where y oung. We had our of fice at home
so we could manage and my mum would come everyday
to help out with the kids and cook. She would even come
back at night so we could pack boxes. A few years ago I
was introduced to K elee meditation. This had an inst ant
effect on my stress levels. I practise meditation every day
and also teach a few classes. It k eeps me balanced, f o-
cused and in the present moment so when I’m with the
kids, I’m with the kids 1 00 per cent and when I’m w ork-
ing, I’m working.
You now live in Vietnam what do you love about it?
We love the lifestyle – it’s always warm. It’s also about the
people, culture and experience for the kids. The boys have
a better appreciation of the world and the people in it.
How do you create a collection?
Each line relates bac k to the y outh culture and music,
street, skate and art in some way. A theme is then derived
from an experience, thought or activity that relates to this
culture. For example, AW11 was “get lost” which evoked
the idea of getting lost in the woods, lost in a drawing etc.
Munster Kids T4T sounds like an amazing charity ini-
tiative. Tell us about it
T4T is an initiative that helps support some of the orphan-
ages around Vietnam with clothing, bikes and other es-
sentials, depending on their needs. Each season we com-
mission an artist to contribute two or three prints for tees
and fleece and for each style sold we donate another to
the orphanages. We have only recently started the project
but hope to develop it further and hope to supply bikes to
kids to assist them get to school.
What can we expect to see in the next collection?
Summer ’11 is all about heroes and villains. Garments
include digitally printed tees, light weight elasticised cotton
shorts, boardies with bright prints and washes and bleached-
out tees and shorts with pat tern dyes. The girls’ Missie line
theme is “day dreamer”. Garments include o versized tops
and chambray shorts, digitally printed dresses and jumpsuits
and pattern-dyed jumpsuits and denim shorts.
Are there any exciting plans or future projects in the
works for Munster Kids?
Of course, but they are top secret!
www.munsterkids.com.au
monsters incSOME OF THE BEST AND MOST SUCCESSFUL BUSINESS IDEAS COME FROM PASSIONATE, CREATIVE MINDS. SAM AND RICH BROWN ARE TWO SUCH MINDS, LIVING THE DREAM.
STORY JENNIFER ARNDT OF WWW.STYLEMILK.COM.AU
fash
ion
Allesandra Ambrossio wears: Country Road knitted
trilby $49.95, speckle knit $99, Mala handbag $249,
Candice Nubuck pump $179, Witchery vest $149.95,
sass & bide - THE UNDOING straight leg jean $220.
Anja wears: Country Road loop knit beanie $29.95,
loop knit cardigan $79.95, white sneakers $19.95.
Stockists
www.countryroad.com.au | www.witchery.com.au
www.sassandbide.com
grab
a bunch of
long-sleeve
‘basics’ for
layering
PEEKABOO MAGAZINE | JUNE 2011 41
in the bagCamel, beige, t aupe, nude - call it what y ou like, but it’ s a great
neutral colour f or coordinating. So when y ou’re investing in an
essential, everyday baby requirement like a nappy bag, this Il Tutto
‘Nico’ tote is perfect. Due to be released next month, its nude
colouring is sure to giv e any outfit a lovely, warm, flattering modern
look this winter. RRP $249 www.iltutto.com.au
steal their styleSUPERMODEL ALLESANDRA AMBROSSIO MAY HAVE WHAT MOST OF US DON’T - THE ‘SUPERMODEL’ FACTOR.HOWEVER, YOU CAN EMULATE HER LOOK WITH THESE COORDINATES.
STORY VICKI WALLIS OF WWW.SHOPPEGIRLS.BLOGSPOT.COM
42 PEEKABOO MAGAZINE | JUNE 2011
success in the bagGAINING A BABY DOESN’T MEAN YOU HAVE TO LOSE YOUR SENSE OF STYLE. AN IL TUTTO NAPPY BAG
WILL FINISH ANY BUSY MUM’S OUTFIT – AND IT’S TRULY FUNCTIONAL. WHO WOULD’VE THOUGHT?
STORY BELINDA GLINDEMANN PHOTOS SABII PHOTOGRAPHY
If you’re a fashion-conscious mother, you would have been
there before. Pregnant, you are provided with the most le -
gitimate reason you’ve ever had to shout yourself a fab, new
bag (this is what you’ll have told your husband anyway). But
instead, you cringe to find that nap y bags just aren’t cool.
If they aren’t a naff, oversized billboard of your mumsy-ness,
then they are too big, too small, too complicated or too sim-
ple. In short, they are just plain daggy.
This is exactly what Il Tutto director/designer Lucie Trinco no-
ticed while her best friends were in their baby-making years
in the early 2000s. Those women couldn’t find just the righ
bag that ticked all the boxes so they went to the one person
they knew who could help them out – Lucie. After all, she
was Head of Design at Oroton at the time.
“My friends were begging me to design them a bag with
baby features they couldn’t find in a cool and luxurious leat -
er handbag,” Lucie explains. “I researched the market and
realised nobody was doing it well.
“Il Tutto knows that mothers still pine af ter the latest ‘it’
bags. Having a baby is not like having a style lobotomy. Not
everybody wants a gingham bag in blue or pink that screams
‘new mother!’.”
Lucie grew up at Hunter’s Hill in New South Wales and stud-
ied clothing design at the Whitehouse Institute of Design.
She won a scholarship to study her Masters at the prestig -
ious Institute Marangoni in Italy in 1994, and it was there that
her interest in accessories grew. Lucie says Prada was just
launching handbags at the time and she “felt the shift” of
the big fashion houses into accessories.
On her return to Australia, Lucie worked in clothing for a few
years but never let go of her love of accessories. When a job
at Fiorelli presented itself, Lucie jumped at the chance.
“Fiorelli was the ‘cool’ bag of the ’90s, ” she says. “Leigh
Hyland, the owner of Fiorelli, t aught me all about handbag
design while I was there. He was great.”
Lucie went on to design handbags f or a number of other
brands including Jigsaw, Mambo and Saba but she hit the
big time with a job opportunity at Oroton in 2000. She spent
four years there. It w as the “pinnacle” of handbag design
in Australia and the only way up from this role was to move
overseas. But with a new husband, Mario, now in tow and
the opportunity to start her own business, Lucie says Il Tuttto
was the obvious next step in her career.
“It was incredibly scary to leave Oroton,” she recalls. “Really
frightening.” Part time work for Saba and Sportscraf t kept
her finger in the ashion pie while she put together her first I
Tutto range. It was during the Christmas holidays in 2004. By
July 2005, she had her first range of five bags.
“I was very lucky because I already had the factories and the
contacts in place,” she says. “The initial reaction to the firs
range was fantastic.”
The Nico tote is her all-time, best selling design. Lucie sa ys
its popularity probably comes down to a few key elements
– it’s light, it’s glamorous like a high-fashion bag and its size
means it can also be used as a tra vel bag or f or a lap top.
Australians opt for the black or the navy Nico, but in the Unit-
ed Kingdom, it’s the black and the berry they covet. Among
the celebrity Nico followers are Dannii Minogue, who sports
a navy version for outings with bub Ethan, as does Jackie O,
and Miranda Kerr owns a limited edition bronze Nico.
Following the Nico, Lucie says her Mia nappy bag is next on
mums’ wish lists. It’s a more “handbag-looking” nappy bag
and fans of the Mia include Cate Blanchett who bought a red
one. The Chiara is also popular and is the Il Tutto of choice for
people like Sarah Murdoch who is often ‘papped’ with hers.
Lucie says the celebrit y endorsement of her product pro -
vides “verification that w e’re on the right trac k”. But, of
course, the bags aren’t just for celebs.
“When you’re a new mother, you are generally feeling your
most unglamorous,” Lucie says. “You can just be w earing
jeans and a t-shirt and a great bag will always make you feel
a bit more special.”
And Lucie would know. Although she started the nappy bag
company using research obtained from friends and f ocus
groups, some four years into the project in No vember
2009, she and Mario welcomed their first ba y into
the world – a daughter, Frankie. So Lucie can now
speak from experience when she says a good nap-
py bag needs to have the right compartments for or-
ganisation, a removable interior lining and, import antly,
it must ooze style. Her Il Tutto bag of choice? The silver Nico.
“When Frankie came along it w as good to find the bag
didn’t need an y tweaking, from m y point of vie w,” Lucie
says. “But I did introduce a few accessories to the range.”
These included the zip-top R osa purse packs to keep your
loose valuables together in a safe place or to car ry a nappy
and some wipes on a short outing to the park, and the Grace
change station which is great for changes on the run.
So where to from here f or Il Tutto? Lucie says it’s all about
growing the brand in the international mark et. There is a
strong following in the UK already and Europe and the Mid -
dle East are showing interest but it’s the United States mar-
ket that’s on Lucie’s radar for the rest of this year.
And, of course, there are ne w bags to be added to the
range. In an exclusive for Peekaboo readers, Lucie unveiled
plans for some new bag designs being sampled as you read.
Expect to see “rock chic” styles featuring studs and strap-
ping, as well as designs utilising washed leather which has
a softer, chalkier, more casual, deconstructed look and feel.
By July, there will be a new colour added to the Nico range
(‘nude’) and by Christmas there will be a new red Nico and a
must-have beach bag.
And the other thing on Lucie ’s radar for the future is more
babies. At least we know she’ll have one crucial baby re-
quirement ‘in the bag’…
PEEKABOO MAGAZINE | JUNE 2011 43
success in the bag
“Il Tutto” means ‘everything’ in Italian
fea
ture
Top, the new nude Nico tote, $249, and
above, the red Chiara, $449
The city certainly has its at tractions; cultural precincts,
parks, trains, buses, movies. Sometimes though, I get
the feeling that no amount of toys, games, books or cos-
mopolitan experiences can compete with what my girls
are really craving – some one-on-one time with nat ure.
So, we did a South-East Queensland ‘reef and beef’ holi-
day, travelling from island to farm in the same week for
two very different, very fun holidays with animals.
on the land
Call me selfish but if I wned a little piece of paradise
like Lillydale Farmstay, I don’t know if I’d allow eager kids
to tear around and destro y my peace every weekend.
By contrast, Doug and P am Hardgrave, who own and
run Lillydale Farmstay with their daughter B ec, take
genuine pleasure in sharing their farm.
Our brief weekend visit was a taste of another lif e, al-
most another time in f act, when each day’s ‘to-do’ list
was straightforward and re warding. Doug is into his
sixth decade of farming land which four generations of
Hardgraves worked before him. This magical patch of
Australia is everything a farm experience needed to be
for Miss 3 and Miss 5, who milk ed cows, fed animals
and rode ponies (they walked through the cow pats on
their own). Getting there w as easy – it’ s 90 minutes
drive time from the Gold Coast and Brisbane. Mount
Barney, Mount Maroon and Mount Lindsa y encircle Lil -
lydale offering views at every turn. You can choose from
three suites of varying sizes at the main house, or indulge
in the two-room eco cabin which sleeps up to seven.
The real adv enture comes at 4.30pm daily as guests
head out to feed chickens, ponies, sheep, donkeys, hors-
es, pigs, cows and deer. Afterwards, we watched the
cattle graze at sunset as the c hill descended, wrapped
in our woollies with a glass of wine and a cheese platter.
Lillydale is a multi-a ward winning tourism at traction and
maintains Advanced Ecotourism status which is a big deal
for them and for the local koala families who are thriving on
the property. It was more than a little sadly that we returned
from our ‘reef and beef’ holiday to metropolitan life. Some-
how the city lights looked a little dimmer on our ret urn.
www.lillydale.com.au
the big blue
Tangalooma Resort on Moreton Island was first port o
call and we arrived by super calm ‘miCat’ catamaran.
(The Little Misses admired the helicopter ar rival option
– maybe next time!). Here, there is a place for everyone,
from neat little hotel rooms through to villas, apartments
and sprawling privately owned holiday houses. Our spa-
cious resort suite had all the comforts required by a
‘drop zone’ – that is, drop your things and get outside, or
at the end of a busy day, drop into bed.
The key attraction at Tangalooma is of course the chance
to interact with wild dolphins. While we counted down
the hours until sunset, w e forewent the Desert Saf ari,
quad bikes, parasailing, jet-skis and ka yaking to enjoy
some good old-f ashioned family time in the pool and
building sandcastles.
Coming down from a ‘I just fed a wild dolphin’ high takes
some time – and the next day’s Marine Discovery Cruise
prolonged our one-on-one with nature rush a little longer.
Within minutes of leaving shore, we had spotted a huge
dugong, followed by almost two hours of rays, turtles
and seabird appearances.
While this is quintessential beach holiday territory, Tanga-
looma Resort is also a bona fide marine resear h hub. I
loved how the staff really catered to my young children’s
enthusiasm and questions. And so in just two days and
one night, Tangalooma Resort taught, surprised, delight-
ed and refreshed us in a way that much longer holidays
have failed to do – it must be something in the water.
www.tangalooma.com.au
KIDS LOVE ANIMALS OF ALL KINDS – THAT’S A NO-BRAINER. IF YOU’RE LOOKING FOR A MEMORABLE HOLIDAY IDEA, WHY NOT INCORPORATE AN ANIMAL THEME?
STORY CARLA ADAMS
animal crackers
travel
Top 5 holidays with animals
#1 Roar & Snore Giraffes at Sydney’s Taronga Park Zoo enjoy some of the most expensive real estate in Aus-
tralia, overlooking the Sydney Opera House and the Harbour Bridge. You can wake up to the very same views
after enjoying a zoo night safari, a sleepover in architecturally designed tents, a sumpt uous roast feast and
behind the scenes breakfast tour. This highly popular experience is also available, without the views, at Taronga
Western Plains Zoo in Dubbo and at Melbourne Zoo. www.taronga.org.au/roarandsnore
#2 Dolphins in paradise Tangalooma Resort, on Queensland’s Moreton Island, provides opportunity to inter-
act with nature; dolphins, dugongs, whales, turtles, rays and marine birds. Each night, wild dolphins enter the
shallow waters to be handfed by guests. www.tangalooma.com
#3 The pitter patter of tiny feet There is something about watching fairy penguins that reduces the toughest
observer into a giggling admirer. As for children, you’d be hard-pressed to top an encounter with Phillip Island’s
Penguin Parade. Combined with the Nobbies Centre, where you can see Australian fur seals and nesting sea
bird colonies, this is heaven for naturalists and animal-loving families. www.penguins.org.au
#4 Whale of a time Queensland’s Hervey Bay has long been the spiritual home of whale watching, as hump-
back whales rest with their new calves in the bay, from July-November. www.discoverherveybay.com.au
#5 Down on the farm Number Five on the list is a collective entry – farmstays in general. It’s amazing that the
locations of those ‘hard times’ stories of mum or dad walking fi e miles with a milk pail have now turned into
desirable holiday experiences. Perhaps the lustre would wear off after a few months of early morning milking,
egg collecting and pony rides, but for a weekend – it’s pure family holiday gold.
A must-do
on the family
bucket list!
travel
Tweens are generally hard to buy for. Aged 8-12 years, they are too old to be sporting the cutesy look
of children, old enough to be fashion savvy, but still too young to be wearing teen garb.
Enter Renee Lee. Renee will be remembered as one half of the successful Arsparella label, along-
side fellow NRL football ‘WAG’ Tara Sailor (Wendell’s other half). The pair formed Arsparella in 2003
with a view to producing stylish and comfortable womenswear. They went on to win two RAQ
Fashion Design Awards in their first wo years of operation.
Renee took a break from the fashion industry in 2005 to focus on her family and help her husband,
ex-Brisbane Broncos’ Phil Lee, with his building company. However, the lure of fashion design was
too strong and so, with her three c hildren as inspiration, R enee launched Little Mouse Brown in
2010. Little Mouse Brown is a modern vintage range of clothing for tweens, in sizes 8-14.
“Girls are more fashion-conscious these days,” Renee says. “My designs are ‘special’ but not neces-
sarily only for ‘special occasions’ and I think that is the major difference.”
Renee takes her design inspiration from international fashion markets, such as New York and Paris,
but also looks back on her own childhood and photos of her mother and grandmothers in their child-
hood. She has named pieces in her collection after those inspiring women including Millie, Maggie,
May and Mabel. Renee says tween daughter Indee also plays an important role in the business.
“She definitely influences me in what I’m putting out,” Renee says. “Kids are exposed to so much
more than we were and you can see how it is easy for them to grow up too quickly. My designs are
created under the belief that children should dress like children.”
www.littlemousebrown.com
tween sceneAWARD-WINNING DESIGNER RENEE LEE IS MAKING A COMEBACK
TO THE RAGTRADE, WITH A YOUNGER GENERATION IN HER SIGHTS
After the birth of her first child in 2008, Sydney’s Hana Krawchuk encountered many of the initial teething
problems of any new parent: mastering the art of sw addling, getting her baby to self settle, and stopping him
wriggling out of his wrap. Drawing on her knowledge and experience from the fashion world, Hana embarked on
a life-changing journey, determined to find a solution. She wanted to invent a safer alternative to other wraps and
aimed to create a swaddle that positioned the baby’s arms upwards so the baby could self soothe. After much
sampling and refinement, the result is Wrap Me Up and it’s stocked by more than 250 retailers.
Completing first-class honors in a Bachelor Degree in Textiles and Fashion at UTS in 2000 was the beginning of
a dream career in fashion for Hana. Among the highlights so far, she co-designed a costume for Australia’s Miss
Universe entrant in 2000, was the only Australian to exhibit in Italy for Mittlemoda 2001 and has also shown at
Australian Fashion Week.
www.lovemebaby.com.au
46 PEEKABOO MAGAZINE | JUNE 2011
all wrapped upWHEN YOU’VE GOT A PROBLEM FACED BY PARENTS EVERYWHERE, WHO DO YOU CALL ON TO SOLVE IT? THAT’S RIGHT, ANOTHER PARENT
label
BrisStyle_peekaboo_May 2011.indd 1 18/05/11 10:14 AM
business
brave new worldDO YOU KNOW YOUR WOBBLY-WHEELED SHOPPING TROLLEY FROM
YOUR SLICK, ONLINE SHOPPING CART? THERE’S SO MUCH TO
CONSIDER WHEN DELVING INTO AN ECOMMERCE BUSINESS
It seems that almost every mother gains a new perspective on work and life once their firs
baby is born. Whether it’s something about stopping full-time work for the first time, or th
appeal of flexible hours for family, it’s definitely a time to eigh up your options.
They say if you enjoy the work you do, you’ll never work a day in your life. A tough or boring
job will suddenly seem impossible if y ou are about to lea ve your baby behind to return to
work, so it’s no surprise that many parents start to look at other ways to bring in an income.
As a parent, you know what works for you and your child – you know what would make life
easier and what will look good. Somewhere in that search, you’ve probably found a product
from overseas or designed something that would be attractive and useful for other mums.
You know that other mums are searching online too – so how do you take the next step?
The road to starting a business can be treacherous – getting the product or design for might
be one thing, but what about manuf acturing? How do you get your product through export
controls and customs? What if it doesn’t meet your requirements? Are you a tough negotiator?
Craig Ford from My Import Label has worked with Australian businesses for many years and
know the ins and outs of the entire process from manufacturing, shipping and importing to
marketing, setting up websites, shopping carts and more.
“One of the reasons wh y we wanted to set up My Import Label w as to help people who
have a really great business idea get it of f the ground,” Craig says. “We don’t want to see
someone with a great idea get lost in a sea of miscommunication and confusion.”
Online shopping has really changed the entire game when it comes to retail. It’s particularly
attractive to young parents who can do all their shopping without dragging the kids around.
“Online shopping has opened up so many opportunities for a person wanting to start a small
business – once you might have had to lay out considerable funds for a shopfront and worry
about rent, location, parking, shop fit-out and actually being in the shop from 9-5, six or seven
days a week,” Craig says. “An online business means people are able to start smaller and
have their shop open 24-7.”
www.myimportlabel.com.au
party pleasersPLANNING AND HOSTING A PARTY? SOMETIMES IT’S BEST TO GO STRAIGHT TO THE EXPERTS TO
ENSURE THE EVENT IS PLEASURABLE FOR EVERYONE - ESPECIALLY YOU, MUM
experts
It feels like just yesterday you first held our little bundle in your arms. In the blink of an
eye you are planning their first birthd y party. So many options (plus a little pressure to
impress) make it seem overwhelming. Here are a few tips to throwing a successful bash:
Pick a theme: I’m not talking major Disney product placement - more a simple theme
such as animals or colours. Carry the theme across the invitations and decorations.
Time: Plan your party to the time that best suits your child’s routine.
Make it age appropriate: Soft play hire is specifically designed or use by babies and
tots and is a much better choice for keeping them amused and safe.
Cater for the parents: A sausage sizzle on the BBQ is an easy and cost ef fective
way to feed the adults. A few cans of drinks or beers for the dads will be appreciated.
Healthy food: Sultanas, fruit and sandwiches are cost effective and appreciated.
Remember to take time to relax, enjo y the day and take plenty of photos. You don’t
need to throw weeks into the planning and preparation f or your little one to ha ve a
great party. They will love it anyway.
www.tumblingtigers.com.au
The biggest decision to make once you’ve committed to hosting a party for your little one
is the theme. Many people approach this decision differently, asking themselves ques-
tions like ‘what’s my child’s favourite ‘thing’ right now and can I turn that into a theme?’ or
‘what’s going to be the easiest and cheapest theme for me to pull off, without stress?’. It’s
always best to talk this over with your child as you want them to enjoy the day the most.
Sometimes a simple colour theme is all you need to pull together a coordinated look. For
example, choose a fire engine theme and add another contrasting colour to complimen
it. Natural craft party bags, tin buckets, colourful pom poms hanging from the ceiling , red
and white plates and table decorations, fire hats as table decorations and get the kids to
dress up. Whatever your choice, the important first impression is made with the i vitation.
Raspberry Creative produces blank and personalised in vitations, party favour bag t ags,
thank you cards, cupcake toppers, and more. F rom our experience in the industr y, the
most popular invitation designs, and therefore the most popular party themes currently
include soccer, fire engines, bu terfly and Hawaiian luau. Our Mini Masterchef invites are
also selling fast while the hit television show continues to rate highly.
www.raspberrycreative.com.au
Donna Joosten of Tumbling Tigers Vanessa Russell of Raspberry Creative
Kids Boutique & Cafe
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1 Duck Duck Goose | Hamilton 2 Little Kisses | Fortitude Valley 3 Sugared Almonds | Fortitude Valley 4 Egg Maternity Southbank | South Bank5 Mama’s Home | Windsor6 Kidzone QLD | Ascot 7 Bubs Baby Shops | Fortitude Valley8 About a Boy | Riverhills9 Pram Warehouse | Stafford10 Pram Warehouse | Sumner Park11 Groovy Kids Pty Ltd | New Farm12 Little People’s Linen | Coorparoo 13 Cocoon Petite Living | Paddington 14 Bubs Baby Shops | Slacks Creek15 Baby ‘n’ Things | Mt Gravatt16 Millie Jones | Jindalee17 Baby Co Underwood | Underwood 18 My First Room | Bulimba19 Bubby’s Playpen | Stafford 20 Kiddies Corner | Coorparoo21 Scarlett Jade and Jett | North Lakes 22 Kids on the Terrace | Red Hill 23 Ambience Baby | Newstead24 Belleville | Annerley25 Ellia | Windsor26 Mini Boutique | St Lucia27 Olive Home | Ashgrove 28 Omy Gosh | Clayfield
29 Stretch Out | Wynnum30 Urban Harmony | Coorparoo31 Little Munchkins Toy Hire | Kenmore32 Peppertown | Virginia33 Growing World | Fortitude Valley34 Kids Central | Chermside35 Early Learning Centre | Indooroopilly36 Early Learning Centre | Upper Mount Gravatt37 Bim Bam Boom | Graceville38 Crackerjack Toy Shop | Balmoral39 Ages and Stages | Mount Gravatt40 Newborn Nursery | Chermside 41 Mind Games | Brisbane 42 Presents of Mind | Paddington43 Nature Play | Samford 44 House and Doll | Bulimba45 K and K Creative Toys | Enoggera46 K and K Creative Toys | Indooroopilly47 Flying Fox Studios | Everton Park48 Bloomberry Flowers | Highgate Hill 49 Vanilla House | Coorparoo50 The Very Thing | Carindale51 Very Special Celebrations | Coorparoo 52 eeni meeni miini moh / e3-M Concept Store
Bowen Hills 53 Three Little Girls | Bulimba 54 Glow Mama | Grange 55 4 Little Kidz (new & preloved) | Browns Plains
56 Beards Shoes | Stones Corner57 Bokkie Kids | Kenmore58 Butterfly Babies (new & preloved) | Kallangur59 Dzung Ha Fashions | Wooloongabba60 Formal Kids | Kallangur61 Friendly Baby | Sunnybank62 Graham’s Shoes | Nundah63 Kaper Kidz Warehouse | West End64 Kenmore Kids | Kenmore65 Kidabrah | Capalaba66 Lily’s Baby Shop | Redcliffe67 Little BIG Feet | Sherwood68 Little Workers | Paddington69 Moo and Bear | Morningside 70 Playing Fair Children’s Clothes | Annerley71 Rellie Bellie Kids | Paddington72 Shop 4 Kids | Woolloongabba73 Tammys Childrens Shoes | Chermside74 Trade Secret Brand Name Fashion Outlet |
Chermside75 Trade Secret Brand Name Fashion Outlet |
Alexandra Hills76 Trade Secret Brand Name Fashion Outlet |
Macgregor77 Trendy Bogarts | Brisbane78 Weddings Christenings and Anything |
Underwood
a Kalinga ParkLocation: Clayfield | end of Park Avenue b Hamilton Recreation ReserveLocation: Hamilton | Hercules Street c Colmslie Beach ReserveLocation: Murarrie | Colmslie Roadd Orleigh ParkLocation: West End | Hill End Terracee New Farm ParkLocation: New Farm | Brunswick Streetf Wynnum Wading Pool & PlaygroundLocation: Wynnum | Esplanade, end of Edith Street.g Scarborough Beach ParkLocation: Scarborough | Landsborough Avenueh Rocks Riverside ParkLocation: Seventeen Mile Rocks | Counihan Road i Anzac ParkLocation: Toowong | Dean Street, Mt-Coot-tha Road, Western Freeway and Wool Streetj Woolcock ParkLocation: Red Hill | Hawthorn Terrace, Mossvale Street and Waterworks Road
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