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1 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 @giltcity Follower Report Key Metrics: @giltcity | October - 1 - 2012 Total Followers 8,179 @giltcity has 8,179 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 41x Pull is a good measure of how influential @giltcity 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @giltcity 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE

PeekAnalytics Social Audience Report @giltcity

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Page 1: PeekAnalytics Social Audience Report @giltcity

1

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

@giltcity Follower ReportKey Metrics: @giltcity | October - 1 - 2012

Total Followers

8,179

@giltcity has 8,179 Twitter followers and we've classified the ones we could into Consumer, Business, and

Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and

spam accounts, which we do not factor into our audience metrics.

Social Pull

41x

Pull is a good measure of how influential @giltcity 's audience is, compared to the average Twitter account

- 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is

gauged by how well connected @giltcity 's followers are across sixty social sites, compared to the average

consumer. A higher Pull suggests you have important people in your audience, and are thus better able to

spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

Page 2: PeekAnalytics Social Audience Report @giltcity

2

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of giltcity's followers has 1,936 connections acrossall social media platforms.Therefore, giltcity canpotentially indirectly reach7,135,018 (3,686 x 1,936)people.

Audience Demographics

SEX

Insights :-*Statistics based on 83% of giltcity's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 47% giltcity's audience isbetween 26 - 35.- *Statistics based on 15%of giltcity's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

Page 3: PeekAnalytics Social Audience Report @giltcity

3

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average giltcity's female followerstend to be more in the 26 -35 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average giltcity's male followers tendto be more in the 26 - 35age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- giltcity has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.

Page 4: PeekAnalytics Social Audience Report @giltcity

4

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- giltcity has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- giltcity has a higherpercentage of followersfrom USA than the typicalTwitter user.

Page 5: PeekAnalytics Social Audience Report @giltcity

5

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, giltcity's audience's top threeinterests are Fashion,Food, and Cooking.

Page 6: PeekAnalytics Social Audience Report @giltcity

6

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

Audience Career Insights

INCOME LEVEL

Insights :- giltcity's consumeraudience has a mediumlevel of income comparedto the average.

INDUSTRY

Insights :- Compared to the averageaudience giltcity's top threeindustries are Media,Software, and Fashion.

Page 7: PeekAnalytics Social Audience Report @giltcity

7

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

Audience Education Insights

EDUCATIONTYPE

Insights :- giltcity's followers attendCollege/University schoolsmore than the averageTwitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- giltcity's consumeraudience is active on atleast 12,068 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 80% of giltcity's followershave Facebook profiles.- giltcity's has morefollowers who useFoursquare than does thetypical Twitter user.

Page 8: PeekAnalytics Social Audience Report @giltcity

8

giltcity

@ giltcity | Jan 08 2011

Tweets 2,675

Followers 8,179

Following 767

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 26% of giltcity's consumer audience hasbeen identified as a *GeoLocation.