1

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

@tmontague Follower ReportKey Metrics: @tmontague | October - 1 - 2012

Total Followers

6,866

@tmontague has 6,866 Twitter followers and we've classified the ones we could into Consumer, Business,

and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

and spam accounts, which we do not factor into our audience metrics.

Social Pull

36x

Pull is a good measure of how influential @tmontague 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @tmontague 's followers are across sixty social sites,

compared to the average consumer. A higher Pull suggests you have important people in your audience,

and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

2

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of tmontague's followers has 1,628 connections acrossall social media platforms.Therefore, tmontague canpotentially indirectly reach6,151,059 (3,778 x 1,628)people.

Audience Demographics

SEX

Insights :-*Statistics based on 84% of tmontague's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 40% tmontague's audience is between 26 -35.- *Statistics based on 21%of tmontague's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

3

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average tmontague's femalefollowers tend to be more inthe 36 - 45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average tmontague's male followerstend to be more in the 46 -55 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- tmontague has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.

4

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- tmontague has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- tmontague has a higherpercentage of followersfrom USA than the typicalTwitter user.

5

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, tmontague's audience's top threeinterests are Business,Fashion, and Education.

6

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

Audience Career Insights

INCOME LEVEL

Insights :- tmontague's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience tmontague's topthree industries areMarketing/PR, Fashion, and Media.

7

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

Audience Education Insights

EDUCATIONTYPE

Insights :- tmontague's followersattend College/Universityschools more than theaverage Twitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- tmontague's consumeraudience is active on atleast 14,743 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 84% of tmontague's followers have Facebookprofiles.- tmontague's has morefollowers who useFoursquare than does thetypical Twitter user.

8

tmontague

@ tmontague | May 14 2008

Founder, Co: Collective We invent and reinvent

businesses, brands and products.

Tweets 972

Followers 6,866

Following 257

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 35% of tmontague's consumer audience hasbeen identified as a *GeoLocation.