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Our TeamMichael Bernstein - Former public radio producer - worked for NPR, American Public Media

Gaelen Hadlett - Programmer at Daylife, MA in Neuroscience of Education, Teaches programming and robotics at public schools in Brooklyn

Marisa Kaplan - New York City teacher and coach, curriculum developer

Teaching Literacy is Difficult

Only 1/3 of 8th graders are proficient in reading and

writingUS literacy rates have barely improved over the last 40

years

 

Our Solution

• Make teachers’ lives easy

• Connect students to write to each other 

• Provide platform and real-world Common Core-aligned

curriculum

MAKE LEARNING SOCIAL

research-based approach

• Students engaging in “authentic writing activities” experience greater growth in their ability to write. (Purcell-Gates, Duke 2006)

Student dashboard

Student dashboard

Teacher dashboard

results• Built MVP - piloted in 180 schools

• $0 spent on marketing - 76% referral rate

• Product-to-Market Fit - 85% of teachers would be disappointed or very disappointed if they could no longer use our product

• Monetized - $99 per class / $1450 per school / $TBD per district; 25%+ conversion rate with MVP

growth

Market

• 132,183 Elementary and High Schools in US + estimated 100,000 schools with English language programs worldwide

• US K-12 schools spend $8 billion on instructional content (will grow to $17 billion by 2023)

• 3rd party collaboration platform for education publishers and e-learning companies

PRIMARY SECONDARY

Milestones

Built BetaScaled Piloting

Monetized Product

Brought on Tech Co-Founder

Release v1.0

Sales + Marketing

Licensing / Distribution

Our users“PenPal News is the future of global education and dialogue.”

- Miguel AlvarezEnglish Teacher, Mexico

“The perspectives shared between students are extremely impactful, and leave a huge mark on what you think about the world and how you live your life. - 8th grader, California