Creative Concept: Where the Hell is Ecuador?

OUT OF HOME TEASER CAMPAIGN

The Where the Hell is Ecuador? teaser

campaign will spread awareness about the

People Helping People cause and force Slacktiviststs to

question their global knowledge.

MICROSITE

At the Where the Hell is Ecuador? website visitors will be challenged to find Ecuador on a map.

After seeing how far away they are from Ecuador, visitors will be given a few light-hearted facts about Ecuador and then will be prompted to donate either

awareness or dollars.

DONATING AWARENESS

AP: Adam PanettaAP: Kristin LowryAD: Alexander NorlingCW: Libby Robertson