People StrategyCandice Crane

Talent Ecosystem

Labor Market Changes

What Does This Generation Value?

My Job Description

1. Park cars.

2. Wash cars.

3. Get yelled at.

4. Work early mornings, late nights, weekends and major holidays

Auto Advertisement

Recruiting is Sales and Marketing

Employment Brand

Nope

•  Not mobile friendly

•  17 minutes to submit an application

•  Zero WIFM

•  No SEO

Yep

•  careers.dealersite.com

•  Mobile friendly

•  <1 minute to submit an application

•  Whole lot of WIFM

Process

•  Immediate response

•  Next action is on the lead

Process

•  Targeted questions

•  Scores the lead

•  Shows their commitment

1.  Is it Mobile-Friendly?

2.  Is it easy to send in a resume or application?

3.  Does is deliver the WIFM?

4.  Is it search-engine friendly?

Are You Doing It Right?

CustomerFacing

SME

Strategy GM

SalesMgr

SalesRep

ServiceMgr

ServiceAdvisor

Autono

my

Organizational Structure - Old

Organizational Structure - New

CustomerFacing

Tac<calLeader

SME

Strategy GM

SalesMgr

TeamLead

SalesRep

ServiceManager

TeamLead

ServiceAdvisor

Autono

my

Small Teams

Automotive Career Path

Compensation Structure

$36K GuaranteeTaxes• $750

Housing• $1000

Car• $300

Insurance• $150

StudentLoans• $150

Candice Crane VP, Dealer Solutions Hireology

P. 651.226.6461 E. ccrane@craneautohr.com Connect with me on LinkedIn and

Twitter @CraneAutoHR