PeopleMatter TAC 2013

7/28/2019 PeopleMatter TAC 2013

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Social Media and Impact on Talent Acquisition

Gautam Ghosh

GM HR Strategy and Projects, Philips India


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When Media ChangesEverything Changes


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Technologys impact becomes evident

when it becomes ubiquitous


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The future has already arrived.

Its just not evenly distributed yet.

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Source: William Gibson


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The tools are transient.

The values embedded in them are

persistent.

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Passive recipients of

information

Active knowledge

sharers/drivers

Constrained by natural(or psychological) boundaries

Borderless

Face to face Invisible

Living within our means Have It All

Job for Life Continuous Learning

FROM TO

Society is undergoing dramatic change


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Tomorrows consumers are todaysdigital natives


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Therefore

YourCulture is your Employment Brand and your employees are yourbrand ambassadors


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Three types of Media

Paid

Earned

Owned

Social results in convergence


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Employer Branding is critical

LinkedIn research

2012


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Social Media is a primary channel


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SOCIAL TECHNOLOGIES ARECHANGING THE GAME

How Talent Management Practices, The Nature of Work Itself and

the Structure of the Workforce are Changing


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Social technologies are not just other tools


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Fundamental shifts - content

Authority User Generated

Influence (trust factor)

Authenticity

Tolerance

Broad/Generic Niche Relevance

Numerous Channels, Fragmentation

Noise

Buying Visibility Earning Visibility

Social Trending/Discovery


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Fundamental shifts talent management

Linear Lattice Career Progression

Flatter, Virtual, Collaborative, Project Based

Accelerated Mobility

Time in Tenure, Development Cycle

Formal Informal Learning

Social Collaboration, Learning Networks

Silod Integrated Resourcing

Full Time Alternatives

Complexity


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Your employees and Alumni are rating you

People sharing information about your organizations practices, culture,

and it can be represented online.

Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it

easy to people to analyse such feedback


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Challenges Companies Face

Company brand is not talked about

People not aware of company

Culture, leadership, values, CSR Larger company brand over powering

smaller units distinct appeal

Company loses out to competitorsspecifically in campus recruitment


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Dont forget mobile!

"today it is a waste of time investing insocial medis without mobile support".

talent acquistion director for UPS

Sodexho US Data

jobseeker traffic on mobile grow from4% to 17% of their total jobseeker

traffic.nearly 1 in 3 hires have looked at

Sodexo careers on mobile.


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PepsiCos Possibilities

Prospective candidates can

peruse it for openings

watch videos from currentemployees,

read executive blogs

have conversations with

hiring managers.


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What can Companies Do?

Monitor

Blogs

Social

Networks

Review Sites

Professional

Sites


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Social Media Response

A dedicated online monitoring & support presence can help the

company improve support for

Inquiries

Queries

Complaints

Compliments


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Showcase Employer Brand

Culture

CSR

SubjectMatter

Experts

Awards

Leaders


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Leverage Various Channels

Employer

Brand

Blogs

YouTube

Facebook

Page

Slideshare


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Microsoft Jobs Blog


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Philips Innovations in Marketing group


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We are Philips India - Facebook Page


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Philips India Jobs @ Twitter


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Trends for the future

Companies like TalentBin and Entelo will change recruiting


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The rise of digital influence and impact


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Post Recruiting Onboarding

Gamified induction and onboarding

Predictive analytics

Communities to help new hires getassimilated faster

Finding mentors and buddies


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Thank You!

Keep in touch!

http://twitter.com/GautamGhosh

http://twitter.com/HRPhilips

http://www.linkedin.com/in/Gautam

http://www.slideshare.com/Gautam

[email protected]
http://twitter.com/GautamGhoshhttp://twitter.com/HRPhilipshttp://www.linkedin.com/in/Gautamhttp://www.slideshare.com/Gautammailto:[email protected]:[email protected]://www.slideshare.com/Gautamhttp://www.linkedin.com/in/Gautamhttp://twitter.com/HRPhilipshttp://twitter.com/GautamGhosh


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Documents

PeopleMatter TAC 2013