PEPSI

BRAD’S DRINK• 1893

• Invented by Caleb Bradham

• A pharmacist and drugstore owner from New Bern, North Carolina.

• Originally it was referred to as Brad’s Drink

• Only known locally until sales grew.

1898• Bradham renames his drink Pepsi-Cola

• Scribbles the first design where he focuses on curves and uses the color red.

1905• Sight changes were made to the trademark in 1905

• Keeping the red and curves but giving it a smoother look.

1906• Few changes were made but the Word “Drink”

was added to the Design

1940• Basic Same design as in 1906 but small

changes were made.

1950• The red, white and blue colors were

introduced• First begin to see the circular design

1962• Pepsi-Cola is renamed Pepsi.• The circular design is no longer at an

angle.

1973• Pepsi keeps the circular red, white and blue design but

leave the soda top look and make it look smoother.

1991-1992• Pepsi sticks with the Pepsi “Globe”. but

puts it under the name Pepsi and adds a red bar.

1998• Pepsi embraces the globe and makes it

larger and adds more blue to their design.

2003• Pepsi keeps both the globe and the blue

color but adds more details to their trademark.

2008-PRESENT• Pepsi decides to modernize their logo and has the

Arnell Group from New York design their new logo.

• The new logo gives the globe a “smile” and makes the Pepsi letters lowercase.

• Main Brands• Pepsi• Frito Lay• Tropicana• Quaker • Gatorade

BRANDS OWNED BY PEPSI-COLA• Pepsi

• Mountain Dew

• Sierra Mist

• SoBe

• AMP Energy

• IZZE

• Naked Juice

• Propel

• Mug

• Aquafina,