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Perimeter Center Household,
Transit, and Establishment
Surveys
TAQC Meeting, May 17th, 2013
Purpose of Surveys
Understand Activity Center Travel Behavior
Gain Travel Information on
Households
Better Understand Transit
Circulation
Better Understand Employee
and Visitor Travel Behavior
Perimeter Center Area Overview
Employment:
80,000+
Households:
5,000+
Transit Ridership:
10,000+
Procurement Process
Request for Proposals sent out in February
Interviewed three consultant teams in March
Chose the Metro Planning and Engineering
Team, currently in the phase of refining the
scopes of the three surveys
Initial Steps
Focus Groups with Residents and Employers
Develop a sampling framework, by residential,
demographic, and employee types
Finalize the survey instruments, including
attitudinal questions
Household Survey
Targeted towards the multi-
family, condominium, and
townhouses
Will be used to understand
residential circulation
Transit Survey
Three or four MARTA stations
Demographics of MARTA users in
the area, including trip ends,
purposes, and modes
Will be conducted by the
consultant, with the direct
assistance of MARTA surveying
personnel
Establishment Survey
Area-wide internet survey
Targeted sub-area focus, such as
a group of office buildings, or
hospitals
Focus will be in collecting data
on the travel patterns of
employees in the area, and
especially the benefit of a
circulator system
Perimeter Mall GA400
General Area of the
Perimeter Center Surveys
• Immediate vicinity of Perimeter Mall and the Dunwoody MARTA
Station
• Employment Total: 14,000+
Perimeter Mall
Dunwoody
MARTA Station
Potential Locations for Establishment Survey
• Immediate vicinity Medical Center MARTA Station
• Employment Total: 17,000
Medical Center
MARTA Station
Northside
Hospital
Potential Locations for Establishment Survey
Team Members
Atlanta Regional Commission
Metropolitan Atlanta Rapid Transit Authority
Metro Planning and Engineering
ETC Institute
Perimeter Center CID
Perimeter Transportation and Sustainability Coalition
Dunwoody Visitors and Convention Bureau
Tentative Timeline
Begin Surveys in June ‘13
Possible Extension into Fall of ‘13
Complete all Work and Analysis by end of October ’13
Upon Completion of these Surveys, it is hoped more
funding will be available to conduct Sub-Area Surveys
for other Activity Centers in the Region
Thank You!
Questions? Comments?
Patrick Hall, Senior
Transportation Planner
404.463.3290
