Upload
kevin-kj-wang
View
223
Download
1
Embed Size (px)
DESCRIPTION
Persona, Scenario & Concept Sketching Proposal
Citation preview
ITGM 748M.A. Final ProjectKuan Jen (Kevin) Wang
Preface
I believe the social network will become an essential part of people’s lives
and that they will be much more speci!c. Through the project, my goal is to
design a website and iPhone app that focuses on storing memories for fami-
lies who have a baby or will have a baby so they can share their happiness
with their family and friends.
My users & Behaviors
My target audiences are parents. They have already had kids or expect to
have a kid soon. The parents create want to record the moments in their lif
for their kids and share with friends and relatives. The parents could invite
them to join the group and leave messages on the network.
Implement for workable product
To think about my ability, I will use Dreamweaver to develop the website
and make a prototype for the iPhone app.
Persona & Scenario
Sender SenderAdvance
usersBasic users
Recieverchildren
Persona-‐1 _Say “Hi” to Shirley Witte
Shirley will give birth to a baby in July 2012 and works as an at elementary
school teacher. She loves to talk to her students and interact with her
classes. Her students could immerse themselves in her passion for teaching
and learn a lot from her. Shirley expects to take her enthusiasm for teaching
and bring it to her baby.
Scenario-‐1 _Shirley Witte
Shirley is excited to have a baby. She loves to share her pregnancy, but feels tired of
uploading her process of pregnancy on her social network. The reason she feels tired
is because she realizes the albums on the social network are hard to organize. She is
looking for a good site to organize her photos before she gives birth. She !nds me &
kids and likes its functions. She creates an account for her future baby and hosts the
site herself. Shirley could invite her friends and relatives via Facebook to import into
me & kids or she could login to her mailbox to invite her friends. She could take pic-
tures by iPhone app and upload her pregnancy photos on the site.
Persona-‐2 _Michelle Malkin and John Malkin
Michelle and John are a couple with two children. Michelle is a copywriter at ABC
News.com and John works for ING insurance. They love their jobs and enjoy their
working hours. When they have day o", they also love to play with their kids. Some-
times, they cook at home and create new dishes to enjoy family time. They also love
to try di"erent restaurants and bring the kids with them. It’s always a great time to
expand the kids’ experiences and explore everything outside.
Scenario-‐2 _ Michelle Malkin and John Malkin
Michelle is a mother who has two kids of home. One is 6 months and other is
2 years old. Michelle is a big fan of me & kids. They want to record the growth
of the kids especially big days such as baby showers, birthdays, !rst day of
school etc. They also love the feature of “milestone” on me & kids. Every time
their kids do something that they haven’t done before, they capture the
moment. To tag kids’ milestones, Michelle and John could manage important
photos with tagging functions and record memories to share with their
friends and family members.
Persona-‐3 _Mary Jones
MARY is 18 years old. She grew up in a warm family in Austin, TX. Her parents own a
company that focuses on world trade business. Mary is a student in Austin Senior
High School. She loves English and Art and considers taking one of them as her
future career.
Scenario-‐3 _ Mary Jones
Mary’s parents just celebrated her 18th birthday. This time really means some-
thing to Mary and her parents. In her birthday party, her parents gave her an
app that she could browse on the Internet. She got her mebaby’s ablums that
were 0- 7 years old memories divided by years.
She burst into tears when she got the gift. Mary could understand how her
parents and family members love her so much through the images and mes-
sages that they left before. Her birthday gift is awesome and unforgettable.
What’s the issue ?
Family Education is the founda-tion of personality develop-ment. The project will go back to the basic of family love and edu-cate children “how to love some-one”.
I am interested
in designing a
site and an app.
I think the essential parts of the project are “Saving Memories” & “Sharing” happiness and will present the project on a website and an iPhone app.
The Essential
Futures in this
project.
I will take “memories package” & “milestone” as two important elements in my project. These two ideas might be the com-petitive ideas to make compari-son with other website or app.
Who are the
competitors ?
Family Education is the founda-tion of personality develop-ment. The project will go back to the basic of family love and edu-cate children “how to love some-one”.
t
Sketching /
website_1
Sketching /
website_2
Sketching /
website_3
1 2
3 4
Sketching /
memory
package_1
Sketching /
memory
package_1