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Personal AdvocacyInitiatives for School-Based Audiologists and Speech-Language Pathologists
OverviewAdvocacy Definitions/Benefit
ASHA's Public Policy Agenda
Tips for Winning Advocacy
ASHA Advocacy Efforts on Behalf of School-Based Members
ASHA's State Efforts
MSHA Advocacy Efforts
Overview continued
Member Efforts
Negotiation Strategies
Developing an Advocacy Action Plan
Takeaway-Advocacy Tool
ASHA Resources/Contacts
MSHA Resources/Contacts
Advocacy is the essential and necessary
means by which ASHA and affiliated state
associations support and advance the
professions of audiology and speech-
language pathology in the areas of public
policy and popular opinion.
What is Advocacy?
What Is Advocacy?Advocacy is the essential and necessary means by which ASHA and affiliated state associations support and advance the professions of audiology and speech-language pathology in the areas of public policy and popular opinion.
ASHA and state associations advocate to support and advance the professions of audiology and speech-language pathology in public policy and popular opinion.
Advocating for the professions is essential and an important right and expectation of all members
Why is Advocacy Essential?
Advocacy is used to:• educate;
• Inform; and
• persuade
…others to support our issues!
Why Is Advocacy Necessary?
• It empowers and accomplishes goals
• It provides the opportunity to participate in government and local decision making
• It is part of the ASHA Code of Ethics
• It is your right…
• You have the right to Advocate!
ASHA Advocacy
• ASHA’s annual Public Policy Agenda identifies the issues members indicate are important to the professions and staff develop and implement advocacy strategies to carry them out.
• Issue categories include:
• Health Care
• Schools
• Professional Practice and Workforce
• Patient, Client, and Student
Health Care Issues
Examples include advocating for:
• Comprehensive coverage and equitable reimbursement of audiology and speech-language pathology services
• Continued coverage of habilitation and rehabilitation services
• Audiology and speech-language pathology in alternative payment models
Approximately 73.4
million individuals
were enrolled in
Medicaid and CHIP
in 201860 million
people are
covered by
Medicare
Schools Issues
Examples include advocating for:
• Reasonable caseloads based on workload models
• Streamlined documentation
• Increased funding for public schools
was spent on special
education and related
services under IDEA
in 2017.
$13B
Professional Practice and Workforce Issues
Examples include
• Promoting education, regulation, and utilization of audiology and speech-language pathology assistants.
• Responding to infringement upon scope of practice.
• Adoption of the interstate Compact (ASLPIC)
Patient, Client, and Student Issues
Examples include:
• Promoting audiological health care services; safe devices for habilitation, rehabilitation, and prevention; and safe hearing environments
• Advocating for public policies that ensure appropriate assessments, services, funding, and informed choice exist.
ASHA Collaborates with States
ASHA works with state associations on a variety of state-level advocacy efforts such as:
• Supporting issues that promote:• Single state licensure for audiology and speech-language pathology
• Licensing audiology and speech-language pathology assistants
• Salary supplement for audiologists and SLPs who have their Certificate of Clinical Competence (CCC)
• Opposing issues that:• Infringe on scope of practice by other professions that lack education and
training to assess and treat communication disorders
• Create burdensome requirements for occupational licensure review that could lead to deregulation of the professions
ASHA Resources
ASHA has a team of 20 government affairs and public policy professionals who can assist you with your advocacy planning and advocacy needs!
The State Affairs Team provides customized resources, guidance, and support on state-specific advocacy initiatives.
Contact:
Jeffrey P. Regan Janet Deppe
Director, Government Affairs & Public Policy Director, State Affairs
Legislative and Regulatory Advocacy: • Tips for successful interactions
Understand Your Audience
• Do Your Homework-
• Does the legislator have a link to the professions?• Know the political views and policy interests
• Learn about the legislator’s constituent base
• Identify his/her committee assignments
• Read their biographies and identify personal interests
• Determine their political agenda/voting record
Develop the Message
• Identify the goal
• Prepare for opposing points of view
• Create the message• 1 minute, 5 minute message
• “Elevator speech”
Plan a Meeting with a Legislator
• Prepare a fact sheet and talking points that provide background information, data, and facts to support your position
• Invite a consumer or plan to share a personal story during your visit
• Create a handout or other “leave behind” with contact information to provide them
Deliver Your Message
• Make an appointment and be on time
• When delivering your message, be sure to:• Be accurate and concise; don’t get off message
• Use facts and data to support your position
• Eliminate jargon
• Ask for support and wait for a reply
• Share a personal story
• Be positive and courteous even if your positions differ
• Promise to follow-up with answers to questions you don’t know
• Don’t overstay your welcome
After the Meeting
• Write a personal thank you note
• Inform your group of the results
• Remember to get back to the legislator/staff with answers to questions you didn’t know
What Works?
• Learn the best way to “influence” decision makers
• Face-to-face conversations are best
• Letters need to be original
• Telephone calls and e-mail also work
“What works best is personal thoughtful communication.”
Blackwell, 2010
BREAK
ROLE PLAY ACTIVITY
• Breakouts after each role play scenario
Scenario #1 Questions:1. What needs to be done differently to achieve the goal?
2. Did the advocate make a request or attempt to engage the legislator on the issue?
3. What about the professional language used by the advocate?
ROLE PLAY ACTIVITY
• Scenario #2 Questions
1. How was this message better?
2. Did the advocate use facts and data? How?
3. How did the advocate respond to the legislator’s “hostility”?
4. Why is a personal story important?
ASHA’s Advocacy with States: State Outreach Initiative
• ASHA’s Board of Directors approved creation of the State Outreach Initiative whose purposes are:
• To improve communication between recognized state speech-language-hearing associations (SSLHA) and ASHA
• To increase collaboration between ASHA and the SSLHAs
• States were assigned a state liaison who makes periodic contact with state leaders to learn about member issues and provide ASHA resources and support
State Affairs Team Liaisons
Central RegionJanet Deppe, Director, State [email protected]
Southern RegionTim BoydDirector, State Health Care and Education [email protected]
301-296-5666
Western RegionEileen Crowe, Director, State Association [email protected]
Northeastern RegionSusan AdamsDirector, State Legislative & Regulatory [email protected]
How ASHA State Team Supports State Efforts
State Legislative and Regulatory tracking system which allows staff to monitor legislative and regulatory activity in all 50 states and the District of Columbia.
01Monitor trends in licensure, health care and education
02Provide SSLHAs with technical assistance and related resources relative to specific legislative and regulatory measures.
03
How ASHA State Team Supports State Efforts
State liaisons meet with State Association leaders and attend state meetings to provide information to members and help associations develop plans and implementation strategies to assist with member issues
Support the use of ASHA Web site for grassroots letter and e-mail campaigns to state legislators and regulators
Develop testimony, talking points, legislative language and letters of support or opposition
•
School Based Issues: 2018 ASHA Schools Survey
2018 Schools Survey Identifies Three Major Challenges:
• Paperwork
• High caseload/workload requirements
• Limited time for collaborating with staff and parents
ASHA Advocacy Efforts for School-Based Members
• Paperwork reduction
• Caseload/Workload
• IDEA reauthorization/funding
• School Choice• Considerations regarding Vouchers, Scholarships
• Public school funding
ASHA/State Association Advocacy Efforts for School-Based Members
• Legislative studies on workload
• Promoting workload calculator
• Providing resources/successful models of alternative service delivery
• Salary Supplement Initiatives
MSHA Efforts for School-Based Members
Developing a Personal Advocacy Plan
How to Influence Decision Makers in Your School District• Define the Key issue
• Form a Group of like-minded individuals
• Identify key decision makers• Principal• Special Education Director• Superintendent• School Board
• Timelines
• Develop proposal/presentation with ”ask”
• Determine points of negotiation/compromise
BREAK
School Based Solutions to Caseload Workload Issues
Pros and Cons
Caseload Cap
Alternative Service Delivery Options
Extenders (SLPAs)
Use of telepractice/telesupervision
Negotiation Strategies
“The Art of Woo”Richard Shell and Mario Moussa
Negotiation
Grabbing Your Audience’s Attention
Making it Vivid
Vivid
Grabbing Your Audience’s Attention-Use Demonstrations/Symbols
Putting Your Heart Into It
Negotiation
Grabbing Your Audience’s Attention
Tell a personal story
Negotiation
Grabbing Your Audience’s Attention
NegotiationMake it a Puzzle
Build Bridges with Analogies and Metaphors
Force Your Audience to Think
Force You Audience to Think
• Questioning the Obvious
• Reversals
• Let’s Pretend
• Reconceptualize
Advocacy Planning Template
Advocacy Step Status Member
responsible
Activity
Completed
Notes
Define advocacy Issue
Identify group
members
Leader/spokesperson
Identify decision
makers
Determine timelines
for decision making
Develop proposal
Deliver to key
audience
Be prepared to answer
difficult question
Determine points of
ASHA Resources
• State Advocacy information: http://www.asha.org/advocacy/
• Advocating for salary increases in your school district: https://www.asha.org/Advocacy/state/issues/Advocacy-Resource-Guide-for-the-Salary-Supplement-
• Advocating for increased benefits in schools: https://www.asha.org/Advocacy/state/advocacy-schools/
• Caseload/Workload: https://www.asha.org/practice-portal/professional-issues/Caseload-and-Workload/
• ASHA’s Workload Calculator: https://www.asha.org/slp/schools/workload-calculator/
MSHA Resources/Contacts
You Make A Difference!
Members have the strongest voice when it comes to advocacy:
• Share your professional/personal stories about how issues impact you and those you serve
• Remember- Any Advocacy Effort takes patience and persistence
Questions