Embed Size (px)
Citation preview
Course Description:The term “branding” is not new, yet never before has brandingbeen more critical to the job seeker than it is now. Whether the job seeker is a student, a career changer, or someone reengagingwith work after a layoff, the personal brand is all about who theyare and for what they want to be known. Their ability to create a personal brand directly correlates with their success in findingwork and higher wages.
Employers “Google” job seekers even before they invite them to an interview, which means that they need to be in control of the impressions their brand creates, both online and offline. With the surge of social media, job seekers have not only the ability, but also the very real need to manage their online and real life reputations.
This course covers personal branding from A to Z – what it is, why it’s important, and creating and maintaining an online pres-ence. It is packaged so that you can take the information directly to your job seekers or students in a one-to-one or group setting.
PERSONALBRAND
Creating Your
Bruce Wahlgren
443.340.8843
personal
BRAND
C R E A T I N G
A W A R E N E S S
Details:Date: January 28, 2015 Time: 9:00 a.m. – 4:00 p.m.
Location: Stevenson University, Owings Mills Campus Wooded Way Building, 1st floor; Owings Mills, MD 21117
Registration fee: $195 (includes full day of instruction, PowerPointslides, handouts, and 6 contact hours of continuing education.)
Register at www.workforceexcellencegroup.com
Register 5 or more people and receive a $20 discount off each registration.
(See reverse side for course details)
What Your Job Seekers Need to Know
Personal Brand-2-sided flyer-rev2-FINAL_WorkforceExGroup 9/9/14 9:48 AM Page 1
personal
BRAND
C R E A T I N G
A W A R E N E S S
What You'll Learn:WHY BRANDING?� Learn the societal and economic influences that brought us to
this place� Understand what branding is and what it is not� Changes that make personal branding relevant to finding jobs� Redefining our view of work and how we bring value
ESTABLISHING A PERSONAL BRAND IDENTITY� Tools for helping job seekers or students know themselves� Writing strategies to help them sell their expertise� Marketing and advertising techniques to create a personal brand
CREATING AN ONLINE PRESENCE� Social media� Visual CV’s
BUILDING BRAND AWARENESS� Identifying their target market(s)� Networking their brand
MAINTAINING THEIR PERSONAL BRAND� Ways to become a memorable force� Identifying and prioritizing tasks to keep their presence alive
Meet Your Trainer:Since 1991, Tammy has led growth and change in hundredsof organizations. Delivering customized training, facilitation,and executive coaching, her dynamic and interactive stylemakes for a refreshing and enjoyable learning experience.She has trained thousands of professionals throughout thecountry in public, non-profit, and corporate organizations tobe better leaders and contributors in the work place.
Her diverse background includes teaching low-income inner city youth how toread, managing programs that helped women free themselves from welfare –breaking generational cycles of poverty, and leading positive change through-out companies and organizations from numerous industries.
Tammy stays true to her philosophy that training should be as unique as the people it serves, and deliver every opportunity for individuals to take responsibility for their own growth and development. Her passion is helpingprofessionals to grow and reach their peak performance to better serve others, their organizations, and themselves.
A Dean’s List Graduate of the University of Maryland with a major in Psychol-ogy, she is a Certified Professional Resume Writer (CPRW), and is also trainedin Neuro-Linguistic Programming, Inside Out Coaching for Breakthrough, GlobalCareer Development Facilitation, DiSC Profile Work Style Assessments, andthe 360 Degree Leadership Evaluation Process.
Tammy DitzelCPRW, GCDF-I
� Blogging & forums� Personal websites
Personal Brand-2-sided flyer-rev2-FINAL_WorkforceExGroup 9/9/14 9:48 AM Page 2
