Personal Branding Worksheet - by Kesha Brown. Personal Branding Worksheet Your Brand EXPERIENCE! Be Different. Be Uncommon. Brand YOU!

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  • PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

    PersonalBrandingWorksheet

    YourBrandEXPERIENCE!Be Different. Be Uncommon. Brand YOU!

    Yourpersonalbranddoesntstartwithlogos,colors,orbusinesscards.ItstartswithYOU-whoyouare,whyyoudowhatyoudo,andyouroverallmessage.Yourgoalistobuildyourpersonalbrandfromtheinsideout!Onceyouhavethatarticulatedwell,thenyoucanstarttocreateyourbrandstyle(lookandfeel).

    YOU

    Describewhatyoustandfor. Playtoyourstrengths. Whatsyour

    mission/beliefs/values? Buildeverythingbasedon

    thisfoundation!

    MESSAGE

    Cohesive,creative,and

    timeless. Tellyourstory. Playtohumanemotions

    (peoplebuywarm&fuzzy). Notaboutyoubutabout

    them!

    DREAMTRIBE

    Learntheirpassions,pains,

    anddesires. Speaktheirlanguage. Wheredotheyhangout? Createamovementtheyll

    lovetobeapartof.

  • PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

    YourBrandWordsWhatwordscometomindwhenyouthinkofyourpersonalbrand?Whatisyourcurrentreputation?Howdoyouwanttobeperceived?Listsomebrandwords(wordsthatyoulluseinyourcontent):

  • PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

    YourBrandIdentity BrandCharacteristics:1. Tagline2. Vibe3. Colors(primary,secondaryand2or3accentcolors)4. Typography5. Fonts(bestpracticesaretoinclude 1 Serif/San Serif and 1Script or Decorative) 6. Brandelements

    Now, create your Impact Statement. Ihelp[Who]do[Action]sothattheycan[achievesomething].Idothisby[insertthehowhere].

    ORsomethingassimpleas:Ihelp[idealcustomer]sothat[endresult]happens.

  • PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

    YourDreamTribeThinkaboutonepersonthatembodiesyourdreamcustomer.Whatdotheysay?Whatdotheydo?Howdotheythink?Feel? SPEAK

    Howdotheydescribetheirissueswiththeirfamily,friendsandsignificantothers?

    BEHAVE

    Whatdoesthispersonstrugglewithandhowdoesshowupintheirlivesandintheirbehavior?Howdotheydress?

    THINK

    Whatdotheythinkaboutonadailybasis?Howaretheycurrentlycopingwiththeirissues?Whatsstoppingthemfromgettingwhattheywant?

    FEEL

    Whatemotionsaretheyexperiencingaroundtheirpainpoints?Howwouldtheyfeelaboutasolutioncateredtothem?

    Note:Createasensoryexperienceforyoutribe-useall5senses!Whatdoestheirbefore,during,andafterexperiencewithyoulooklike?

  • PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

    YourBrandsCoreValues Remember,thebestwaytosolidifyyourbrandscorevaluesisinthewayyouactandbehave!Herearesomeexamplesofcorevalues: Dependable Reliable LoyalCommitted Open-minded ConsistentHonest Efficient InnovativeCreative Humorous Fun-lovingAdventurous Motivated PositiveOptimistic Inspiring PassionateRespectful Athletic FitCourageous Educated RespectedLoving Nurturing Bliss

  • PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

    YourSocialStrategyOfallthesocialnetworksavailabletoustoday,wecangetoverwhelmedeasily.Letsfigureoutwhereyourpeopleareandhowtoengagewiththemproperly!Whatnetworksdoesyourtribeliveonmost?Whataretheydoingonthosenetworks(specificactionstheytakeregularly)?Howoftencanyouengagewiththemthere?Whatwillyousay?Usethe80/20or90/10ruleofengagement!

  • PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

    AdditionalNotes

    When you brand yourself properly, the

    competition becomes irrelevant.

    ~Dan Schawbel