Personal Name Branding 123

8/14/2019 Personal Name Branding 123

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Welcome to my online E-Book, highlighting the establishment, maintenance, sharing andelevation of ones Personal Brand – the inherent power of ones name.

Recently, I have become increasingly enamored with the far reaching capability that the

online age is providing, users and entrepreneurs alike, from various walks of life. Never before, has humankind been so ably equipped with such affordable technology that

allows us to reach and share - beyond boundaries, once restrained.

Basically, if you have an idea, product or service – that you feel is worthy of offering to

the masses – anyone from almost anywhere on the planet, can now afford to boldly share

their works, with anyone else, across the expansive globe of the internet.

Today, the common man or woman, whether young or old, without regard to ethnicity or

culture, irrespective of status or wealth can now compete, and offer products, services

and ideas not restricted by the stale attitudes and appetites, once dominated and reservedalmost strictly for corporate conglomerates and mainstreamed businesses –

Yes, in today’s world - if you conceive it, believe it and are willing to receive it – you

can achieve the height of giants.

But make no mistake about it – unless you are offering a revolutionary idea, product or service for marketing to the masses, you must understand that most likely your offering is

more of a commodity, which will require you to set yourself apart from the competition,in order to build and sustain the level of business that you desire.

How does one accomplish this – through the unique differentiation of your offering

versus your competitors? Assuming that your product, service or idea, is of equal ability

when compared against your foes – you must establish a perceived value that will attract buyers and visitors to your offering.

This perceived value is driven by your Personal and Professional Name Brand.

As you read through the following pages of this E-Book – I invite you to fully open your

mind and completely harness and receive the principles of Personal Name Branding, - your personal guide to support and to materialize – whatever your outreach might be .

Simply put – It all starts with YOU!

Thank you

Phillip L. Fletcher

Author



1. Personal and Professional Name Branding

2. Personal Name Branding Benefits

3. Global Communications Asset

4. Increase Your Bilities

5. What’s Your BQ?

Personal Name Branding 1-2-3

© 2008 SDS Productions

Phillip L. Fletcher



Chances are - you were Googled today - just what did they

find out about you

Control what the web says about you

“If your client did not have your business card at thiscritical moment, how will they find you?"

"The media (CNN) says your client is googling you eitherbefore or after the meeting.... let’s talk about what they

might find."

Hello, my name is Phillip L Fletcher, a personal namebranding specialist with QAlias – the most trusted namein the personal, professional and corporate namebranding industry.

If the above questions have caused you to ponder theramifications of not making the best first impression, or the

potential loss of business due to a break in the connectivitylink with a client or prospect, or an even more severe issueof not controlling what the world knows about you – then wedo_ need to talk.

I can provide you a low cost service that will place you atthe very top of the Google and Yahoo search engines –creatively linking all of your desired business affiliations andpersonal endeavors in one place – for the world to see, know

and connect directly with you, on an on-going basis.

Personal Branding is simply "your reputation that precedes you". Take control of your brand!

Personal & Professional Name Branding – Chapter 1



Why Consider Personal Name Branding?

As I became more keenly aware of the potential benefits of “Personal Name Branding” for individuals, businesses and companies (the key individuals within their organizations) – Ibecame more persuaded – that any individual or organizationthat desired to maintain a competitive balance versus theirpeers, needed a convenient platform that would allow thecreative control what was known and said about them over theweb – because ones name is an informational “Global Asset”,that can be used to uniquely differentiate oneself from theircompetitors – allowing the playing field to be set on at least - amore equal basis.

Continually, as I think out of the box, regarding these benefits –I have embarked on a journey to highlight what I perceive arebenefits, to be achieved by those in various endeavors andpursuits common to us all.

By no means an exhaustive list – consider the following:

1. Individuals

Home-Based Business OwnersHigh School Students – college bound candidatesJob Seekers – Personal Resumes and Bios, including VideoResumesCommunity ActivistsLawyersDoctorsAuthorsPublic SpeakersMinistersRealtorsInsurance Agents



Financial PlannersTeachersEducation CounselorsDirect Marketing Agent

Account Executive

2. Business Owners

Sole ProprietorsBrokersPartners within a PartnershipEntertainersEntrepreneurs

MLM – Representatives

3. Corporations, Non-Profits and LLC Organizations

OfficersKey EmployeesSales Force

No matter what your affiliation, (as an individual, business or

company) we all have a brand, and a message that is bothcommunicated and perceived by our actions, results andassociations. Therefore, once we fully understand the power of this dynamic, one should be equally persuaded to seek anddevelop a platform that will allow the unique control of:

o One’s Brando One’s Logoo One’s Message

o One’s SEO (Search Engine Optimization Engine)

The control of who you are, and what you represent, coupledwith maximum SEO presence, will go a long way in securinglongevity and growth for your endeavor and personal pursuits.



To successfully accomplish this mission – I present to youQAlias ™, a most trusted source for personal namebranding, in the on-line industry . Starting for less than $10per month, you can immediately establish a personal branding

campaign that will place you on the first page of Google andYahoo, search engine landings – and once found – the visitorwill have direct access to your:

o Contact pageo Bio pageo Bulletin page (blog)o Business Cards page

The four items listed above, (Contact, Bio, Bulletin and BusinessCards pages) work together for you – establishing in oneconvenient place on the internet – your:

Global Communications Asset

Google me: Phillip L Fletcher (right now – and see how it works)

Personal Name Branding Benefits – Chapter 2



A “Global Communications Asset” is the deployment and association of ones personal name (over theinternet) to disseminate just who you are and what youoffer, in exchange to others. The offering may be tangibleor intangible, in the form of a product or service(informational or technical).

In its initial form, your “Global Communications Asset”,is simply your name, raw at best – but containing enormouspotential. As one matures in life, this initial raw potentialbegins to fashion itself based on ones successes, failuresand triumphs in life – raw potential energy over time –continually converting to raw active energy.

Every individual contains this initial raw commodity –but in varying degrees, the creation of the converted rawenergy is regulated by ones socio-economic, environmental,and educational influences. Ultimately, ones internalmotivational attitude coupled with as many external mutualsupport systems that one might encounter will help tosolidify, the continual development of ones - “GlobalCommunications Asset”.

A “Global Communications Asset” is a living progressive commodity – equipped for use and serviceto others.

Like any asset – the measure of its performance is based onhow effective one employs and utilizes its assets in thecreation and perpetuation of successful ventures andendeavors, to enhance ones personal status, and the well-being of the community being served. “I am a part of all that I have met – I choose to beneficially affect thelives of all that I touch - directly or passively” .



In the online world – this is accomplished through thecreative deployment of your “Global CommunicationsAsset” via the utilization of the unique online SEO (SearchEngine Optimization) services of – QAlias ™.

By uniquely engaging your “Global CommunicationsAsset” (the strength of your personal name) withQAlias’s ™ SEO technology – you will be able to fullyutilize and associate the raw potential energy of your name– aligning and depositing all of your personal pursuits,aspirations and endeavors in one place on the Web – tocontrol just what the world knows about you.

Increase your “Bilities” by harnessing your

Global Communications Asset

Google me: Phillip L Fletcher (right now – and seehow it works)

Global Communications Asset – Chapter 3



Do you know your – Bilities?

Have you even heard of the term – Bilities?

For most, the answer to the above questions may not beobvious – but once explained it will become quite apparent – just how important it is to maintain and elevate your –Bilities

In a previous discussion, regarding the personal namebranding concept – "Global Communications Asset” –the phenomena of deploying and associating ones

personal name (over the internet) to disseminate just who you are and what you offer, in exchange toothers. ( The offering may be tangible or intangible, inthe form of a product or service - informational or technical ) – I introduced the thought of increasing onesBilities by harnessing the power of your "Global

Communications Asset”, which is your personal name.

Remember - A “Global Communications Asset” is aliving progressive commodity – equipped for use and

service to others. For this to be effective – one mustensure and increase their three – Bilities, which is:

1. Your find-a- bility2. Your cred-i- bility

3. Your refer-a- bility

In no assumed order – each of these attributes areimportant, in your quest to grow, and sustain – whateverendeavor you faithfully pursue – in the business world or inyour personal arena.



The more that others trust you, rely on you, and actuallymake contact with you – will always pay dividends and go

a long way, in aligning you with opportunities that matchyour life’s quest.

When people know what you represent, how you conductyourself, and see how you are able to attract others – theywill acknowledge you as a leader – someone in whom, theywill desire to seek alignment - for purposes of increasingtheir own personal – Bilities.

The rewards in life are circular – learn how to increaseyour – Bilities

Through the skilled alignment, with the most trustedsource, in the personal name branding industry –QAlias™

QAlias ™ - guaranteed first page Google and Yahoosearch page landing

Google me: Phillip L Fletcher (right now – and seehow it works)

Increase your Bilities! – Chapter 4



As stated previously, the increase in ones Bility score is generated over time,

through the careful maturation of ones Global Communications Asset – which is the inherent power of your name.

This strategic deployment of ones name will over time create success –

driven by the leadership attributes that will be perceived and acknowledged by your peers. Your name can create positive attraction, which will generate

rewards, in whatever endeavor you choose to pursue.

To accomplish this, the alignment and affiliation of your name, must be

strongly supported and augmented by the elevation of your Bilities Quotient(BQ) – meaning the higher the degree of your find-a-Bility, refer-a-Bility

and your cred-i-Bility – the greater the likelihood for success.

So, just where do you rank?

What is your BQ?

To see just where you stand today and or your target for the future – updatethe grid below by answering Yes or No for each question listed.

Questions 1 - 10 Yes / No Value

Do you use the Internet?

Do you use Email?

Do you use Instant Messaging?

Do you use Video Email?

Do you have a Website ?

Do you belong to a Social Network?

Do you have a Personal Blog?

Do you seek Opportunities?

Do you value Relationships?Do you like to Engage others?

Your "BQ" - Bilities Quotient 0

"BQ" - Level

Each yes answer has a value of 10 points – maximum BQ is a value of 100



BQ – Level (scoring)

A score of: 90 – 100 “Excellent”80 - 89 “Good”

70 - 79 “Fairly Good”60 - 69 “Fair”

59 < “Lacking”

In today’s competitive online marketplace, those that thrive, must find and

nuture on-going alliances with those within their immediate sphere of influence, for purposes of establishing a base of faithful clients and peers, to

anchor their quest in the wider global online market. This is accomplished by maximizing your initial Global Communications Asset (your name),

supported by your continual campaign of elevating your BQ – BilitiesQuotient.

The successes you create via your immediate market, will establish you as aleader for purposes of growing your wider market (those that you may not

personally know – but who know of you), because of the published broadcast of your Personal Brand over the online global marketplace.

Increasing your BQ – will increase your opportunities for success.

Deploy your GCA (Global Communications Asset) via QAlias™.

If you would like to know more – Google Me – Phillip L Fletcher (rightnow)

Personal Name Branding 1-2-3

© 2008 SDS Productions

Phillip L. Fletcher

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Personal Name Branding 123