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1 Peter Baxter | [email protected] Home: 905.635.9738 Peter Baxter 2145 Gary Cr. Burlington, Ontario CANADA L7R 1T1 Cell: 289.681.2005 [email protected] Introduction My unique blend of technical and business experience help organizations define real requirements, build solid strategic plans and plan timespecific delivery of solutions that address specific problems at the right time in the right way building success. Timeline Work Experience April 2014 – Present (9 months) Director, Marketing Technology Portfolio Toronto, Ontario, CANADA Strategic leadership and governance of marketing technology platform development for clients including Nissan Americas, Transitions Optical Inc.. Management of Business Analysis team. Key Accomplishments Verticals Planning of multiyear roadmaps for multimilliondollar technology platforms consisting of new and legacy systems, as well as both custom and 3rd party software. Agile Product Owner. Product Lead for agile development team for enhancements of, groundbreaking distributed marketing platform. Oversight of enterprise technology integrations. Management of Business Analysis. Automotive Optical January 2012 – March 2014 (1 year 2 months)

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1   Peter  Baxter  |  [email protected]    

Home:   905.635.9738  

Peter  Baxter  

2145  Gary  Cr.  Burlington,  Ontario  CANADA  L7R  1T1  

Cell:   289.681.2005   [email protected]    

 Introduction  

 My  unique  blend  of  technical  and  business  experience  help  organizations  define  real  requirements,  build  solid  strategic  plans  and  plan  time-­‐specific  delivery  of  solutions  that  address  specific  problems  at  the  right  time  in  the  right  way  -­‐  building  success.    

Timeline    

   

Work  Experience  

 

April  2014  –  Present   (9  months)  

Director,  Marketing  Technology  Portfolio  Toronto,  Ontario,  CANADA  Strategic  leadership  and  governance  of  marketing  technology  platform  development  for  clients  including  Nissan  Americas,  Transitions  Optical  Inc..  Management  of  Business  Analysis  team.    

Key  Accomplishments   Verticals  • Planning  of  multi-­‐year  roadmaps  for  

multimillion-­‐dollar  technology  platforms  consisting  of  new  and  legacy  systems,  as  well  as  both  custom  and  3rd  party  software.  

• Agile  Product  Owner.  • Product  Lead  for  agile  development  team  for  

enhancements  of,  groundbreaking  distributed  marketing  platform.  

• Oversight  of  enterprise  technology  integrations.  

• Management  of  Business  Analysis.  

• Automotive  • Optical  

 

  January  2012  –  March  2014   (1  year  2  months)  

2   Peter  Baxter  |  [email protected]    

Consulting  Services  Manager,  Innovation  Office  Oakville,  Ontario,  CANADA  Designing  and  driving  developed  Business  Solution  Strategies  to  augment  relationships  with  clients,  better  control  scope  and  to  drive  increased  revenue  through  project  offerings  in  engagements.  

Key  Accomplishments   Verticals  • Built  foundations  for  Mobility  Practice.  • Developed  sales  and  execution  strategies.  • Designed  &  developed  mobility  assessment  as  

a  Service.  • Developed  delivery  guides  and  key  

deliverables  for  program.  • Identified  required  resources  and  defined  

roles.  • Developed  ‘crowd  sourcing’  based  

requirements  and  apathy  assessment.  • Build  customer  pipeline.  • Management  of  business  analysis  team  

• Finance  • Health  Care  • Municipal  Government  

 

   

     

  June  2010  –  December  2012   (1  year  7  months)  

Sr.  Consultant,  Solutions  &  Services  Oakville,  Ontario,  CANADA  Defining  options  to  drive  design  and  execution  of  client  strategies  while  acting  as  a  senior  technical  and  business  resource  for  the  broadest  and  most  complex  issues.  Drives  key  relationships  into  projects,  achieving  Client  satisfaction,  and  effectively  developing  long  term  relationships  with  decision-­‐makers  on  accounts.    

Key  Accomplishments   Verticals  • Defined  consulting  practices  • Developed  key  business  analysis  methodology  

for  delivering  value  for  customer  problems.  • Built  practices  around  mapping  requirements  

to  customer  goals.  • Developed  and  executed  approaches  to  

personae  based  requirements  gathering  increasing  efficiency  and  reducing  customer  investment.  

• Finance  • Health  Care  • Government  • Education  • Energy  • Retail  • Sports  • Insurance  • Logistics  

   

 

     

     

     

     

3   Peter  Baxter  |  [email protected]    

39  Steps  Consulting  Canada     August  2009  –  Ongoing   (1  year  7  months)  

Sr.  Consultant/  Contractor  Burlington,  Ontario,  CANADA  Sr.  Business  Solutions  Architect  and  Business  Analyst  with  over  15  years  of  industry  experience,  for  hire  on  short  term  and  long  term  contracts.    

Key  Accomplishments   Verticals  • Work  with  insurer  and  insurance  broker  

stakeholders  to  elicit,  define  and  document  complex  business  rule  requirements  to  support  broker  to  insurer  integration.  

• Derived  and  documented  requirements,  user  scenarios  and  interactive  design  for  automotive  client’s  digital  campaign  site.  

• Built  feature  set  document,  in-­‐depth  feature  requirements  analysis  and  developed  system  implementation  plans  pertaining  to  the  redesign  of  a  large  telecommunications  company  solution.  

• Facilitated  strategic  planning  and  options  analysis  for  interactive  agency’s  business  strategy  around  their  products.  

• Insurance  • Automotive  • Telecommunications  • Products    

     

 

  June  2008  –  August  2009   (14  months)  

Sr.  Business  Solutions  Architect,  Client  Services  Group  Toronto,  Ontario,  CANADA  Responsible  for  the  overall  design  of  the  application/  solution  and  mapping  the  business  requirements  to  systems/technical  requirements.  Worked  as  a  team  member  along  with  Sales,  the  Engagement  Manager,  Developer  and  Technical  Architect  to  deliver  the  complete  solution  for  the  customer.    

Key  Accomplishments   Verticals  • Defined  multiple  complex  SharePoint  

solutions  for  enterprise  customers.  • Built  complex  system  requirements  for  a  work  

management  system  tracking  and  managing  operations  related  to  construction  on  nuclear  reactors.  

• Developed  and  delivered  fully  usable  and  complete  SharePoint  governance  strategy  to  provincial  government  client.  

• Energy  • Healthcare  • Government  • Finance  • Media  

   

     

4   Peter  Baxter  |  [email protected]    

 November  2007  –  May  2008   (6  months)  

Director,  Strategic  Consulting  Toronto,  Ontario,  CANADA  Lead  the  Business  Analysis  portion  of  the  Strategic  Consulting  practice  for  Eastern  North  American  region  of  Blast  Radius  operations.      

Key  Accomplishments   Verticals  • Developed  annual  business  plan,  forecasting,  

design  and  implementation  of  marketing  strategies.  

• Developed  updated  and  business  analysis  and  requirements  methodology.    

• Lead  complex  agile  project  for  a  large  financial  industry  leveraging  viral  marketing  models  as  well  as,  community  and  social  networking  strategies  to  drive  market  saturation  and  feature  implementation.  

• Finance  • Manufacturing  

 

 

 August  2006  –  November  2007   (1  year  3  months)  

Sr.  Business  Analyst/  Project  Lead  Toronto,  Ontario,  CANADA  Led  the  Business  Solution  Strategy  driving  requirements  and  analysis  process  for  a  $3M/year  Customer  Experience  Platform  strategy  for  a  global  Manufacturer  of  Home  Organization  product  and  their  30  brand.      

Key  Accomplishments   Verticals  • Worked  with  executive  level  stakeholders  to  

develop  and  deliver  requirements/  brand  prioritization.  

• Delivered  a  centralized  product  data  model  strategy,  full  requirements,  branding  and  information  architecture  for  each  brand.  

• Developed  and  executed  a  successful  global  migration  strategy.  

• Consumer  Goods    

     

  February  2006  –  August  2006   (7  months)  

Sr.  Consultant  Toronto,  Ontario,  CANADA  Senior  consultant  responsible  for  gathering  and  managing  client  relationships  and  requirements  and  working  with  developers  to  build  custom  web  solutions  (content  management  systems,  custom  applications,  portals).    

5   Peter  Baxter  |  [email protected]    

Key  Accomplishments   Verticals  • Worked  with  executive  level  stakeholders  to  

develop  and  deliver  requirements.  • Requirements  to  strategy  mapping.  • Strategic  planning  and  business  planning.  

• Government  • Finance  • Travel  • Energy  

     

CRMAmericas   August  2005  –  February  2007   (7  months)  

Director  of  Implementation  Services  Vancouver,  British  Columbia,  CANADA  Responsible  for  overseeing  and  gathering  business  and  technical  requirements  for  all  CRM  projects.  

Key  Accomplishments   Verticals  • Worked  with  executive  level  clients  to  ensure  

delivery  of  scope.  • Developed  annual  business  plan,  forecasting,  

design  and  implementation  of  marketing  strategies.  

• Developed  updated  and  business  analysis  and  requirements  methodology.    

• Requirements  to  strategy  mapping.  • Strategic  planning  and  tactical  execution  of  

plan.  

• Manufacturing    

 

 

 March  2003  –  August  2005   (2  years  5  months)  

Sr.  Developer/  Consultant  Toronto,  Ontario,  CANADA  Assessing  business  requirements,  creation  of  functional  requirements  /  technical  architecture  documentation,  design,  development,  integration  and  deployment  of  client’s  on-­‐line,  e-­‐business  web  application  needs.    

Key  Accomplishments   Verticals  • Creation  of  "eCMS  as  a  Business  Practice"  as  

an  organizational  model,  and  with  full  presentation  material  presented  to  company's  executive  (later  implemented).  

• Contributed  to  the  foundations  for  creation  of  Reference  Architecture  model  (Enterprise  Service  Bus)  for  a  Customer  eXperience  Platform  (CXP).  

• Built  CXP  into  packaged  product  and  

• Loyalty  • Travel  • Manufacturing  • Municipal  Government  • Telecommunications  • Retail  

 

6   Peter  Baxter  |  [email protected]    

delivered.        

 September  2000  –  March  2003   (2  years  6  months)  

Sr.  Developer/  Consultant  Amsterdam,  THE  NETHERLANDS  Development  of  e-­‐business  solutions,  including  planning  and  developing  (short  design/  develop  increments,  scenario-­‐build-­‐test  methodology)  of  a  multilingual  B2B  e-­‐business  solution  for  Major  European  clients.    

Key  Accomplishments   Verticals  • Development of a large, investor-sponsored,

B2C e-business financial portal.  • Research Project Lead on a product

evaluation of eCRM Analytics.  • Design and development (short design/

development increments, scenario-build-test methodology) of a large custom built, privately sponsored, B2C e-business mortgage web portal.  

• Front end, design and development of a custom On-line Content Management System for a worldwide Chemical Industry client.  

• Technical resources and SME (Subject Matter Expert) helping sales teams formulate sales approaches, sharing knowledge, explaining technology as well as presenting and providing technical insight to clients in regards to analytics strategies.  

• Lead developer on a (Sybase) Power Builder 5 to Power Builder 7 migration/ and development of a large financial organization’s existing application.  

• Manufacturing  • Finance  • Insurance  • Logistics  

 

   

7   Peter  Baxter  |  [email protected]    

 

Education      2015  

 

Certified  Scrum  Product  Owner®  (CSPO)  certification  

2014   Certified  Business  Analyst  Professional  (CBAP)  –  March  2014  

2013   Presentation  Skills  Training  

2012   MS  SketchFlow  Training  

2005   Interwoven  Software  Training  (New  York,  New  York):  

• TeamSite  6.5  ContentCenter  Professional  • TeamSite  6.5  FormsPublisher  Development  • TeamSite  6.5  Advanced  FormsPublisher  Development  • TeamSite  6.5  Workflow  Fundamentals  • TeamSite  6.5  FormsPublisher  Development  

 2004    

Enterprise  Content  Management    Professional  Learning  Centre  -­‐  University  of  Toronto  Toronto,  Ontario  CANADA  

Content  Server  Core  Developer  I  &  II    FatWire  Software  New  York,  New  York  USA  Designing  and  Using  ATG  Portlets  ATG  Chicago,  Illinois  USA  

2000     Diploma  in  Applied  Information  Technology  Information  Technology  Institute  Ottawa,  Ontario  CANADA  

 This  intensive  year  earning  an  Applied  Information  Technology  diploma,  included  three  major  projects  stressing  object  oriented  planning,  design,  development  and  documentation.  

1994   Bachelor  of  Arts,  Political  Science  (Honours),  minor  in  Law  Carleton  University  

Ottawa,  Ontario  CANADA  

   

8   Peter  Baxter  |  [email protected]    

 Professional  Affiliations  

   

     Scrum  Alliance  (2014)  

   

   Silicon  Halton  (  2014  )  

   IIBA  -­‐  International  Institute  of  Business  Analysis  (  2010  –  Present  )    

 

AIIM  -­‐  The  Enterprise  Content  Management  Association  (  2005  –  Present  )