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2015 IDENTITY GUIDELINES
CONTENTS
Introduction 03
IdentityLogo Versions 05Exclusion Zone 10Colors 11
StationeryLetterhead & Envelope 13Business Card 14
Page 02 | Identity Guidelines
Page 03 | Identity Guidelines
Introduction
THE GUIDELINES
Brand identity is crucial to our success and consistency in our brand is vital. These standards act as a reference guide for all printed and online materials created for marketing purposes, both internal and external. All collateral material that includes the PFB logo should be submitted to to the PFB Marketing Department for approval before printing or submitting.
We want to welcome new individuals and present our current staff with a clear guideline for communications. The following pages will outline everything you need to build consistent, cohesive communications.
If you have any questions, contact Angie Ellis at [email protected]
Page 04 | Identity Guidelines
PFB IDENTITY
Page 05 | Identity Guidelines
Reversed/White
Full Color Black
Logos
Page 06 | Identity Guidelines
Reversed/White
Full Color Black
Reversed/White
Full Color Black
Page 07 | Identity Guidelines
Reversed/White
Full Color Black
Page 08 | Identity Guidelines
Page 09 | Identity Guidelines
Reversed/White
Full Color Black
Page 10 | Identity Guidelines
EXCLUSION ZONEClear space is the area that is required around the outside of the logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials.
CLEAR SPACE
CLEAR SPACE
CLEA
R SPAC
E
CLE
AR
SPA
CE
Page 11 | Identity Guidelines
COLORSThe colors shown here are the colors used in the PFB logo. The colors should never be altered other than approved logo options.
PMS 300 C
HEX# 005CB8
C 91 M 68 Y 0 K 0
R 33 G 94 B 172
PMS BLACK C
HEX# 2E2925
C 66 M 64 Y 67 K 67
R 46 G 41 B 37
Page 12 | Identity Guidelines
PFB STATIONERY
Page 13 | Identity Guidelines
LETTERHEAD & ENVELOPE
* Template for local footers should be used
Page 14 | Identity Guidelines
Page 15 | Identity Guidelines
BUSINESS CARDS
Planters First BankP.O. Box 879
Cordele, Georgia 31010
mobile (229) 344-3665office (229) 276-2401
bankPFB.com
T. Heath Fountain, CPAPresident & Chief Executive Officer
bankPFB.com
