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[email protected] www.phenetics.com Call Us Today! (214) 997-3552 Hello, Phenetics Inc. envisions great opportunites in the world of social media. Tapping its inherent value can truly bring your organization to higher levels of success.. Big data, internet of things, web 3.0, are all buzz words surrounding this fascinating field. Our team enables any business to market themselves using the latest technologies. The ability to look into the minds of your customers is a reality. What if we told a marketing director 40 years ago that someday people will tell you everything they wanted in a product or service via a computer. They would laugh. Today, as a result of social media platforms such as LinkedIn, Twitter, Facebook, Youtube, and others this is available. So why care about Phenetics Inc. and what it has to offer? Our creative team has the resources to allow massive amounts of data to translate into real business actions. Our goal was finding a way to tap into the inherent power of social media networks. The ability to combine consumer interests with business objectives is available. Take a post received from Twitter, “Avoid wasting food with a nightly cleaning out of your refrigerator.” A marketer could benefit from such information. This sentence has lots of information. This person could be interested in recycling services, longer shelf life for food products, cleaning products for refrigerators, and others. That's precisely how you benefit from knowledge widely abundant in posts, tweets, messages, and more. With social media analysis tools we have products to fit your needs. Want to setup a direct email campaign? Phenetics can! Use our database for consumer insight? Phenetics can! How about promoting your company with advertisements? Phenetics can! Phenetics will ensure your business doesn't use social media but is empowered from it. Sincerely, Phenetics Team Phenetics Inc.© 15305 Dallas Pkwy Suite 300 Addison, Tx 75001 Office: (214) 997-3552 Fax: (425) 409-0610 www.phenetics.com [email protected]

Phenetics Inc Advertising Prospectus 2015

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Social media! It's everywhere, all the time, and a lot of people are using it. But how is the affecting your business? Phenetics has many solutions for you. The document examines how social media has greatly shaped Phenetics Inc. Our strategy can enable your company to increase followers, brand awareness, and above all calls to action.Phenetics Inc. was started with limited traffic to our website. Like most startup's people just didn't know about us. With our current stream of viewers plus new technologies to serve you. Your organization can expand rapidly. Visit www.phenetics.com to get started today!Get started advertising with us! [email protected]

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  • [email protected]

    Call Us Today! (214) 997-3552

    Hello,

    Phenetics Inc. envisions great opportunites in the world of social media. Tapping its inherent value can truly bring your organization to higher levels of success.. Big data, internet of things, web 3.0, are all buzz words surrounding this fascinating field. Our team enables any business to market themselves using the latest technologies.

    The ability to look into the minds of your customers is a reality. What if we told a marketing director 40 years ago that someday people will tell you everything they wanted in a product or service via a computer. They would laugh. Today, as a result of social media platforms such as LinkedIn, Twitter, Facebook, Youtube, and others this is available.

    So why care about Phenetics Inc. and what it has to offer? Our creative team has the resources to allow massive amounts of data to translate into real business actions. Our goal was finding a way to tap into the inherent power of social media networks. The ability to combine consumer interests with business objectives is available.

    Take a post received from Twitter, Avoid wasting food with a nightly cleaning out of your refrigerator.A marketer could benefit from such information. This sentence has lots of information. This person could be interested in recycling services, longer shelf life for food products, cleaning products for refrigerators, and others. That's precisely how you benefit from knowledge widely abundant in posts, tweets, messages, and more. With social media analysis tools we have products to fit your needs. Want to setup a direct email campaign? Phenetics can! Use our database for consumer insight? Phenetics can! How about promoting your company with advertisements? Phenetics can!Phenetics will ensure your business doesn't use social media but is empowered from it.

    Sincerely,

    Phenetics Team

    Phenetics Inc.15305 Dallas Pkwy Suite 300Addison, Tx 75001Office: (214) 997-3552Fax: (425) [email protected]

  • [email protected]

    Call Us Today! (214) 997-3552

    Social Media Works!

    Social media is on fire! Our team understands the way people search and access data in Facebook,

    Twitter, LinkedIn, to name a few. Social media today has re-shaped everyday human interactions. A news

    post found that There are 340M+ tweets each day posted to Twitter, 20%

    of which are brand related. As of 2012, LinkedIn hosted about 50% of Fortune 100 and

    Fortune 500 CEO's on the platform.1 We know companies want efficient mechanisms to pierce into the massive amount of data. Just think of all those likes, networks, interests, and much more...

    The local mom and pop shop to Fortune 500 companies like Mc Donalds can perform objectives like

    market research. We ensure that little effort is needed to use our robust application. A way to enhance

    searching in social networks is possible within our database.

    A marketer for instance may want to inquire about the best place online to setup advertising banners. By

    searching demographics in their network they know what age group, sex, and even likes of potential

    customers.

    The CMO Survey (August 2014), Highlights and Insights Report

    Transforming the social media landscape is ripe for

    Phenetics Inc. Most businesses fail to capitalize on how

    to properly use social media. Phenetics can accomplish

    this. The pie chart on the left shows how over 45% of

    companies have not been able to harness this precious

    resource. Social media has market insight that could

    allow our company to be a market research giant. Our

    data linking application solves this challenge. Facebook

    for example the most popular social media platform

    would pay millions for such a technology. Embedding our

    features in their current product line is possible with little

    effort.

    There are over 1.3 million business users of social media.1

    1

    1. Edelman, D. (2013). Solving the CEO Social Media Riddle. Retrieved from https://www.linkedin.com/pulse/article/20130226124636-1816165-solving-the-ceo-social-media-riddle

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    A business can use our solutions to search user data for trends or insight from the millions of

    pages that exist on Facebook. Businesses equipped with faster search capabilities can focus on what

    really matters. Phenetics will become the leader for big data search capabilities.

    Figure 1. Blogger. [Graph], Retrieved May 18th, 2015 fromhttps://www.blogger.com/blogger.g?blogID=3756558520198455351#overview. Copyright 2015, Blogger

    Phenetics offers its services exclusively via the Internet. Our consumers can access a

    web browser or mobile device to utilize our services. This does not necessarily mean that a

    user must install our applications on a physical computer. Our company has the ability to interact with

    websites such as Google.com, Del.ici.us, Twitter.com, Flickr, Digg and other social sites. The data-

    driven nature of our core services can be bundled in these websites to provide access to data more

    efficiently.

    The total amount of small businesses who use social media is ... roughly 1.3 million...3

    2

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    Social media is becoming a part of our everyday lives. The stay at home mom, grandma and

    the kids are blogging, tweeting, and on Facebook right now. The business professional must know the

    power of a tweet. Phenetics, uses social sites to engage our audience. Accomplishing many of our

    own goals with blogger & LinkedIn has proved useful. Phenetics can convey our views and

    happenings seamlessly by just clicking New Post.

    Most people are busy and don't have time to create all their content. Let us generate that for you?

    Your industry has massive amounts of data. Why not engage your audience on where you fit into that

    mix? Custom projects such as this can be setup in no time.

    Today, people are on the bus reading posts from Facebook, messaging on Snapchat, or

    updating their resume on LinkedIn.

    The market is seeing growing momentum; with a focus

    on what advertising agencies spend amounted to $8.5

    billion in 2014representing a 40% growth since 2013.5

    Industry indicators, agree that the major trend is growing

    into 2018. The social-media advertising trend has been a

    very lucrative area for companies overall. Phenetics will

    begin with small to mid-size companies and push

    towards reaching larger firms in the following years.

    New data from BI Intelligence

    finds that US social-media

    ad[s] spend[ing] will top $8.5

    billion this year and reach

    nearly $14 billion in 2018, up

    from just $6.1 billion in 2013.4

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    Initially, growth was slow. Now Phenetics has over 30k Users & Viewers.

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    Small businesses who focus on advertising and conducting other forms of market research

    have very tight budgets. Phenetics Inc. can cut those costs down to pennies. By leveraging our online

    tools, we can pass these savings to our valued customer.

    The area of greatest growth is marketing in comparison to how social media is used in building a

    friends list, staying in touch with relatives, playing games, watching videos, and other activities.

    Figure 2. Commonly used social media platforms. [Graph], Social Media Examiner, Retrieved Septemer 30th, 2014 from http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf. Copyright 2014, Social Media Examiner

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    Phenetics Inc. Strengths

    Robust online website for clients with industry-grade security protection. Cost-effective methods to obtain data. Proficiency and scalability to handle large customer orders. Low overhead due to leveraging online resources. Digital store front. Wide range of products and solutions for future markets. Social media market growth for continued revenue.

    In 2014, it is estimated that there will be 169.5 million social network users in the United States. 6

    Figure 3. Phenetics Inc. Dashboard, Market360. [Graph], Market360, Retrieved May 18th, 2015 from http://platform.marketsmart360.com/dashboard/ Copyright 2015, Market 360.com

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    Phenetics will continue to use the top 5 popular social media channels. Facebook, Twitter,

    LinkedIn, Youtube, G+ platforms. We know this is the proper choice since our potential customers

    spend large amounts of time on Facebook.

    Demographics of key social networking platforms

    Facebook Users

    Among online adults, the % who use Facebook Use Facebook

    All Internet Users (n= 1,445) 71%MenWomen

    6676

    White, Non-HispanicBlack, Non-HispanicHispanic

    717673

    18-2930-4950-6465+

    84796045

    High school grad or lessSome collegeCollege+

    717568

    Less than $30,000/yr$30,000-$49,999$50,000-$74,999$75,000+

    76766869

    UrbanSuburbanRural

    756971

    Table 1. Demographics of key social networking platforms. [Table], Pew Research Center, Retrieved October 1st, 2014 from http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/. Copyright 2014, Pew Research Center

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    Using Facebook with Phenetics is a cost-effective marketing solution. By monitoring

    click through rates of potential customers we can identify who will use Phenetics services. We

    use digital resources like Blogger.com to track statistics. Tracking performance is very effective to

    know who is viewing our sites. That old adage ... pictures are worth a thousand words... is

    true. Our team knows from this data where in the world we can setup advertising, post pictures of

    company activity and what device people are accessing our site.

    Figure 4. Blogger. [Graph], Retrieved May 18th, 2015 fromhttps://www.blogger.com/blogger.g?blogID=3756558520198455351#audiencestats. Copyright 2015, Blogger

    7

    An early understanding of analytic data allowed our team to focus on increasing user traffic.

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    Our approach to tap into the millions of social media users is available from many online

    resources. This will allow users who may be interested in using what Phenetics Inc. has to offer.

    Tapping into the mobile app arena

    can be coupled with promoting your

    company. The figure at the left is

    evidence that shows millions of users

    of different devices.

    Having a mobile app will allow

    business users who drive, travel, or

    engage in activities not

    necessarily on a desktop or notebook

    computer.

    Percent of internet users via PC, Mobile, Tablet devices

    Figure 2. Global social media research summary 2014. [Figure], Smart Insights (Marketing Intelligence) Ltd, Retrieved October 1st, 2014 from http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/. Copyright 2014.

    8

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    Social media has millions of users. Who are these people? What do they like? What do they

    want from the business market? Phenetics has that answer. Our services can be used by anyone

    who wants to search data and enhance customer relationships, old & new. Below, a few of the buying

    motives of using our services.

    EMOTIONAL REASONS TO BUY RATIONAL REASONS TO BUY

    Economy of Use

    Efficient

    Inexpensive

    Time-Saving

    Accurate Performance

    Improve current operations

    Get more done in same amount of time

    Everyone can use

    We can do this (now) Economy of Purchase

    Easy to understand

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    Phenetics Customer Profile

    Factors/ Customer Types CLICKAWAY COMPUTERS EDUARDO CADENAS, C.P.A.

    ADVANCED BUSINESS COMPUTERS, INC.

    Occupation Title: Asst. Manager Office Manager Manager

    Authority: Decision-Maker Initiator Technical Advisor

    Viewpoint: Big Picture Receptionist Departmental

    Position/ Role: Helping Customers In charge of helping with tax preparation Marketing, using social media.

    Emotional Influences: Working Money, Wealth N/A

    Practical Influences: Usability Stays up-to-date with required. Forms. Dept. support. Compliance issues.. Efficiency

    Education: Vocational College Bachelor

    Age: 20-31 20-31 40-55

    Sex: Male Female Male

    Sales Range: More than 100k+ Under $75,000 N/A

    Industry: I.T. Computer Repair C.P.A. I.T.

    Employees: 100+ < 10 11-20

    US Region West South East South East

    Your business can reach more customers with Phenetics Inc!

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    Thank You!

    Evaluate your BusinessPlease answer these questions so we can assist you better in the future.

    Do you know what your customers are saying about you or your company? YES ____ NO____ UNSURE____

    Do you know how your competition is using social media? YES ____ NO____ UNSURE____

    Do you want to make it simple to interact with your customers? YES ____ NO____ UNSURE____

    How challenging is it to find you on social media channels? YES ____ NO____ UNSURE____

    Do you know how well your social media advertising is working? YES ____ NO____ UNSURE____

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