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AdvertisingOpportunities
Barnes Foundation
Johnny Brendas
Chanticleer
Independence Visitor Center
Mercer Museum
Philadelphia Sk
Greater Philadelphia TourismMarketing Corporation
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GPTMCMissionThe Greater Philadelphia Tourism
MarketingCorporation (GPTMC) builds the regions economyand image
through destination marketing thatincreases the number o visitors,
the number onights they stay and the number o things they do in
the ve-county area. These marketing eorts alsoenhance the
quality o lie and sense o hometownpride or Greater Philadelphia
residents.
TOURISM BY THE NUMBERS:
GPTMCs marketing targets leisure travelers, which make up
morethan 80% o Philadelphias domestic visitors.
Philadelphia welcomed 38 million domestic visitors in 2011anew
record.
ECONOMIC IMPACT:
Greater Philadelphia tourism generated $9.34 billion in
economicimpact in 2011 (a 7.5% increase over 2010).
The $26 million per day in economicimpact supports more than
86,000 jobs.
FUN FACT TO LOVE:
2012 downtown occupancy was 73.4%,returning to the pre-recession
peak.
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SugarHouse Casino
Morimoto
Valley Forge NationalHistorical Park
Barnes Foundat
EverythingGPTMC does
drives tovisitphilly.com
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VisitPhilly.comsAudienceProfle:
Visitors who book a hotelroom through visitphilly.comspend
nearly $1,000 pervisit to Philadelphia.
80% o online surveyrespondents say thatvisitphilly.com increased
theirinterest in visiting Philadelphia.
Spending: Conversion:
Top Reasons to AdvertiseYour Business on VisitPhilly.com
PHILADELPHIAVISITPHILLY.COM
SAN DIEGOSANDIEGO.COM
SAN ANTONIOVISITSANANTONIO.COM
NEW YORKNYCGO.COM
HOUSTONVISITHOUSTONTEXAS.COM
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DALLASVISITDALLAS.COM
CHICAGOCHOOSECHICAGO.COM
PHOENIXVISITPHOENIX.COM
LOS ANGELESDISCOVERLOSANGELES.COM
SAN JOSESANJOSECA.GOV
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Out of the 10 largest cities in the United States,
Philadelphia has the most-visited destination website.*
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For more information, contact:
Carrie KoenigDirect: (303) 867-8247 | Mobile: (303) 810-6512
Email: [email protected]
Pa
35%increase in
visitors over2011!
DEMOGRAPHICS:*
56%AGE 18-44
26% $100K+ INCOME
64% HIGHER EDUCATION
Visitphilly.coms audience is young,afuent and well-educated.
Audience:
The engaged audience o thevisitphilly.com website is
constantlygrowing.
AudienceGrowth:
2012 TRAFFIC FACTS:
VISITS
6.1 MillionPAGE VIEWS
21 MillionMOBILE VISITS
1.5 Million
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Large Rectangle
Formatted
HOME PAG
VisitPhilly.com Banner Advertising
As the call-to-action or GPTMCs $2 millionannual marketing
campaign and with an
audience o more than 6 million peopleannually, visitphilly.com
is the premier onlinetravel-planning resource or
Philadelphialeisure travelers.
Leverage this engaged audience with targeted and
guaranteedexposure. Banner ads allow you to expand your
reach,showcase your business in a robust way and target your
messageby audience and timerame.
Large Rectangle la carte
Impressions Rate
20,000 $500
50,000 $1,150
125,000 $2,625
250,000 $4,750
Formatted la carte
Impressions Rate
20,000 $600
50,000 $1,400
125,000 $3,250
250,000 $6,000
Sold on an impression-over-timerame basis, allowing
youguaranteed, fexible and controlled exposure
Free monthly reporting, creative testing and optimization
Advertising Channels: Target your campaign to any mixo the
ollowing channels:
Trying to reach specic DMAs? Ask about geo-targeting.
Home Page* Articles and Itineraries Dining and Nightlie Things
to Do
Package Rates: Save $5 on our la carte CPM
Total Impressions Package Rate Formatted Banner Impressions
Large Rectangle Impressions
20,000 $485 17,000 3,000
50,000 $1,112.50 42,500 7,500
125,000 $2,531.25 106,250 18,750
250,000 $4,562.50 212,500 37,500
*requires minimum 125,000-impression campaign
Rates: Impression volumes available
between discount tiers
Drivehighly-qualiedtrac to your
website
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Featured Listings: Increase visitation to your businesspage on
visitphilly.com by positioning yoursel as aleader to the most
qualied audience on the site.Our Featured Listing program allows
you rotation inthe premium listing tier on relevant category
pages,driving more visitors to your door.
Annual Rate: $1,000
Leads Program: Gain exposure in ront o our mosqualied audience
and grow your opt-in databasewith our Lead Generation program. When
visitorssign up or our Love Letter email, they can request
to receive inormation about your business. You wilobtain leads
in a weekly email.
Rate: $5 cost-per-lead
VisitPhilly.comFeaturedListingsandLeadGenerationPrograms
Reach ourmost targeted
audience
Build
your emaildatabase
For more information, contact:
Carrie KoenigDirect: (303) 867-8247 | Mobile: (303) 810-65Email:
[email protected]
Pa
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VisitPhillysMonthlyEmailProgram
Heres your chance to capture an already engaged audience.True
ans o Philadelphia receive a Love Letter email each
month detailing hot happenings and customizable subjects,such as
dining and nightlie or amily-riendly activities.
Database: 125,000*
Love Letter Email: Take advantage o integratedadvertising
opportunities designed to t your specicgoals and your budget.
Custom Email: Receive 100% share o voice with ourcustom email
program. Submit photos, copy and acall-to-action, and well blast
your message out to ouropt-in database, driving all inquiries to
your site.
MONTHLY LOVE LETT
Sponsor
Featured Deals
Small Rectangle
Featured Content
SAMPLECUSTOMEMAIL
*as o January 20
Product Rate
Sponsor $1,250
Featured Content $900
Small Rectangle $600
Product Rate
Featured Deals $300
Custom Email $4,000
Rates Per Month
Reach125,000
loyal ans
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Engage visitors and drive qualiedtrac to your site with a custom
articleon visitphilly.com.
Leverage the expertise o our editorial team, andincrease content
or distribution on your site to boot.
Our editors will crat a custom article about yourbusiness, and
it will remain live or one year on adedicated page on
visitphilly.com.
VisitPhilly.comCustomContentCreation
Rates:
Annual: $5,000Renewal: $3,000 Drive
organic tracto your site
Citizens Bank Park
County Theater,Doylestown
For more information, contact:
Carrie KoenigDirect: (303) 867-8247 | Mobile: (303) 810-65Email:
[email protected]
Photos by M. Kennedy, R. Kennedy, B. Krist and G. Widman or
GPTM
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For more information, contact:
Carrie KoenigDirect: (303) 867-8247 | Mobile: (303) 810-6512 |
Email: [email protected]
Rodin Museum
Logan Circle
Longwood Gardens
Philadelphia
Valley ForgeNational Historical P
