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Page 1 Phizzle, Inc. – Redefine Digital Platform Overview PROPRIETARY / CONFIDENTIA ABOUT PHIZZLE, INC. Phizzle is a leading technology provider of advanced mobile marketing products and digital advertising solutions. Phizzle redefines how brands effectively use digital and mobile marketing tools to deliver revenue and results. Our platform enables our partners to deploy targeted and measurable social, online and mobile campaigns while delivering real>time results. Overlaying a custom CRM system, our platform delivers analytics and measurements for every digital product in our portfolio, ensuring accurate results and better decision making for future initiatives through our platform. Phizzle’s platform has been chosen by many renowned companies sports/entertainment, broadcast and retail industries to manage their digital marketing efforts including, Madison Square Garden, the National Basketball Players Association, Cablevision, Home Team Marketing, Fox Sports Net, Fox News, Papa Murphy’s, Westfield Malls and a number of professional sports teams like the New York Knicks, Philadelphia 76ers, Oakland Raiders, New York Rangers and more. The Phizzle platform offers a variety of mobile and digital solutions including: SMS CAMPAIGN MANAGER Create, manage, generate and track mass SMS campaigns and mobile lists using Phizzle’s robust platform. With lead generation tools, text>to>win, voting/trivia, standard text back messages and feedback campaigns for profiling and data collection as well as Refer>A>Friend capabilities, the platform is a one> stop>shop for all of your SMS needs. Keyword generation, customized web and Facebook opt>in codes and easy to use tools for creation of detailed phone lists make for creation of user>friendly, targeted marketing campaigns. The Phizzle platform links to Twitter and Facebook account(s) as well to enable you to manage the distribution of SMS alerts and social messages to any one or all of your channels from one single management system. Our CRM platform provides granular reporting and analytics at your fingertips as well as complete access to client administration options. BROADCASTER iX TM Everyone has a voice and we want to show it! A proprietary product and exclusive to Phizzle, Broadcaster iX TM is a live event presentation solution for television and broadcasts including scoreboards, digital signage and the web. Broadcaster iX TM seamlessly integrates with broadcast software and display equipment for companies like Chyron, Harris, Daktronics, ANC, Cisco and others. Phizzle delivers high>end, easy>to>customize graphic templates for use in arena, television or mobile campaigns, tastefully incorporating branded messages while engaging fans at more than double the industry average. Develop unique creative to showcase and engage the voice of your clients on any video monitor in real8time

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Page 1: Phizzle Platform Overview 2012

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Phizzle, Inc. – Redefine Digital Platform Overview!

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PROPRIETARY / CONFIDENTIAL!

ABOUT!PHIZZLE,!INC.!Phizzle!is!a!leading!technology!provider!of!advanced!mobile!marketing!products!and!digital!advertising!solutions.!!Phizzle!redefines!how!brands!effectively!use!digital!and!mobile!marketing!tools!to!deliver!revenue!and!results.!!Our!platform!enables!our!partners!to!deploy!targeted!and!measurable!social,!online!and!mobile!campaigns!while!delivering!real>time!results.!!Overlaying!a!custom!CRM!system,!our!platform!delivers!analytics!and!measurements!for!every!digital!product!in!our!portfolio,!ensuring!accurate!results!and!better!decision!making!for!future!initiatives!through!our!platform.!!Phizzle’s!platform!has!been!chosen!by!many!renowned!companies!sports/entertainment,!broadcast!and!retail!industries!to!manage!their!digital!marketing!efforts!including,!Madison!Square!Garden,!the!National!Basketball!Players!Association,!Cablevision,!Home!Team!Marketing,!Fox!Sports!Net,!Fox!News,!Papa!Murphy’s,!Westfield!Malls!and!a!number!of!professional!sports!teams!like!the!New!York!Knicks,!Philadelphia!76ers,!Oakland!Raiders,!New!York!Rangers!and!more.!!The!Phizzle!platform!offers!a!variety!of!mobile!and!digital!solutions!including:!!!

SMS!CAMPAIGN!MANAGER!

Create,!manage,!generate!and!track!mass!SMS!campaigns!and!mobile!lists!using!Phizzle’s!robust!platform.!!With!lead!generation!tools,!text>to>win,!voting/trivia,!standard!text!back!messages!and!feedback!campaigns!for!profiling!and!data!collection!as!well!as!Refer>A>Friend!capabilities,!the!platform!is!a!one>stop>shop!for!all!of!your!SMS!needs.!!Keyword!generation,!customized!web!and!Facebook!opt>in!codes!and!easy!to!use!tools!for!creation!of!detailed!phone!lists!make!for!creation!of!user>friendly,!targeted!marketing!campaigns.!!The!Phizzle!platform!links!to!Twitter!and!Facebook!account(s)!as!well!to!enable!you!to!manage!the!distribution!of!SMS!alerts!and!social!messages!to!any!one!or!all!of!your!channels!from!one!single!management!system.!!Our!CRM!platform!provides!granular!reporting!and!analytics!at!your!fingertips!as!well!as!complete!access!to!client!administration!options.!

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BROADCASTER!iXTM

Everyone!has!a!voice!and!we!want!to!show!it!!A!proprietary!product!and!exclusive!to!Phizzle,!Broadcaster!iXTM!is!a!live!event!presentation!solution!for!television!and!broadcasts!including!scoreboards,!digital!signage!and!the!web.!Broadcaster!iXTM!seamlessly!integrates!with!broadcast!software!and!display!equipment!for!companies!like!Chyron,!Harris,!Daktronics,!ANC,!Cisco!and!others.!!Phizzle!delivers!high>end,!easy>to>customize!graphic!templates!for!use!in!arena,!television!or!mobile!campaigns,!tastefully!incorporating!branded!messages!while!engaging!fans!at!more!than!double!the!industry!average.!

Develop'unique'creative'to'showcase'and'engage'the''voice'of'your'clients'on'any'video'monitor'in'real8time.!

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Phizzle, Inc. – Redefine Digital Platform Overview!

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PROPRIETARY / CONFIDENTIAL!

LOYALTY!REWARDS In!addition!to!Phizzle’s!core!digital!marketing!tools,!we!also!offer!multiple!community!rewards!and!activation!applications!that!drive!deeper!engagement!and!data!acquisition.!!Loyalty!rewards!can!be!accrued!and!values!placed!on!the!interactions!customers!have!with!your!products!via!mobile,!social,!online!or!even!in!store!interactions.!

MOBILE!INTERNET!SOLUTION!

Through!Phizzle’s!mobile!web!builder,!brands!harness!multiple!points!including!browser!search!SEO,!URL!entry,!app!launcher,!mobile!ads!and!text!messaging,!full!website!redirect,!QR!codes!and!email!opened!on!a!device.!!Phizzle’s!mobile!team!will!help!design!considerations,!the!elements!that!influence!a!mobile!users!return!to!the!site!such!as!speed!at!which!the!site!loads,!navigation,!quality!of!content,!and!help!avoid!pitfalls!by!incorporating!strategy,!design!and!technology.

QR!CODE!SOLUTIONS!QR!Codes!provide!additional!branding!and!interactive!opportunities!with!your!community.!!With!unlimited!usage!and!instant!creation!on!the!platform,!our!QR!codes!can!be!displayed!on!any!medium!including!print,!broadcast!as!well!as!digital!displays,!directing!people!to!the!content!you!want!them!to!receive!in!a!much!quicker!fashion.!

!Phizzle'was'nominated'for'a'2011'MMA'Global'Mobile' Marketing' Award' for' their' use' of' QR'codes'in'advertising'and'for'sports'brands.!

AUGMENTED!REALITY!Change!the!way!customers!see!your!print!materials!through!their!smartphone!devices!and!have!it!come!“alive.”!Augmented!Reality!offers!your!brand!a!unique!way!to!engage!customers!by!turning!static!content!into!an!interactive!experience.!!Complete!with!animation,!video,!gaming!and!instant!messaging,!Phizzle’s!Augmented!Reality!enables!brands!to!deliver!content!that!is!,!well,!unreal!!!!

SMARTPHONE!APPLICATION!DEVELOPMENT!

Create!a!more!personal!conversation!anytime,!anywhere!and!on!any!Smartphone!with!our!customized!smartphone!applications!that!deliver!unique!content,!push!notifications,!geo>targeting,!multimedia!content!and!a!full!m>commerce!market!place!for!your!brand!and!customers.!!Let!us!develop!a!smarter!way!to!connect!with!your!customers.!

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Phizzle, Inc. – Redefine Digital Platform Overview!

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PROPRIETARY / CONFIDENTIAL!

DIGITAL!AUTOGRAPH!In!partnership!with!Digigraph,!Phizzle!is!the!official!provider!of!personalized!digital!autographs.!!Using!email!and!SMS!channels,!fans!can!receive!personalized!autographs!from!their!favorite!personalities,!athletes,!characters!or!stars.!!With!instant!sharing!features!through!social!channels,!these!elements!are!not!only!unique!collectibles!but!offer!advertising!opportunities!for!brands!that!penetrate!well!beyond!one!device!into!the!social!ecosystem.!

SOCIAL!AND!DIGITAL!CONSULTATION Education!is!the!most!important!piece!to!the!entire!equation.!!While!our!platform!offers!a!variety!of!elements!to!enhance!digital!marketing!efforts,!we!also!make!sure!our!clients!are!aware!of!how!to!communicate!with!their!own!team!members!and!clients.!!From!company!training!to!full!rate!card!development!and!asset!creation,!we!offer!digital!consultation!services!from!our!experts!in!each!respective!area.!!In!addition,!we!can!train,!advise,!manage!and!even!create!social!media!elements!that!insert!your!brand!into!the!conversations!that!are!taking!place!everyday!online.!!

'So'You'Think'You'Can'Dance'Tour'2011'digital'autographs'targeted'in'venue'at'attendees'

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SPORTS!AND!ENTERTAINMENT!FOCUS/STAFFING!APPROACH!

Since!its!inception,!Phizzle!has!been!a!company!passionate!about!sports.!!Servicing!some!of!the!largest!and!best!known!sports!teams,!venues!and!media!companies!in!the!world,!Phizzle!has!always!remained!true!to!its!core!mission!of!developing!innovative!digital!and!mobile!solutions!designed!especially!for!sports!and!entertainment!properties.!After!all,!we!are!fans!too.!!Phizzle’s!focus!towards!delivering!innovative!mobile!solutions!to!sports!and!entertainment!properties!is!no!more!apparent!than!in!the!team!members!that!comprise!its!organization.!!With!over!70%!of!its!team!members!having!previous!experience!working!for!a!professional!sports!team!or!league,!Phizzle’s!team!is!a!collaboration!of!individuals!who!have!excelled!in!ticket!sales,!corporate!sponsorships,!digital!sales,!web/social!content!management,!mobile!implementation,!in>game!presentation!and!marketing.!Phizzle’s!team!knows!how!to!advise!teams/leagues!to!succeed!using!mobile!and!digital!solutions!because,!well,!they’ve!walked!in!those!shoes.!

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Phizzle, Inc. – Redefine Digital Platform Overview!

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PROPRIETARY / CONFIDENTIAL!

CLIENT!LIST!

Phizzle’s!unparalleled!platform!and!proven!results!has!grown!a!client!base!ranging!from!professional!sports!teams/leagues,!entertainment!and!media!companies,!wireless!carriers,!retail!establishments!and!Fortune!500!brands!from!across!the!country.!!Below!are!some!of!our!current!partners!and!references!available!upon!request.!!We!hope!yours!will!be!added!next!to!our!“family!.”!

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www.phizzle.com!

www.facebook.com/PhizzleInc!

www.twitter.com/Phizzle!

1O877OPHIZZLE!(744O9953)!