Download pdf - Phizzle Platform Overview 2012

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Phizzle, Inc. – Redefine Digital Platform Overview!

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PROPRIETARY / CONFIDENTIAL!

ABOUT!PHIZZLE,!INC.!Phizzle!is!a!leading!technology!provider!of!advanced!mobile!marketing!products!and!digital!advertising!solutions.!!Phizzle!redefines!how!brands!effectively!use!digital!and!mobile!marketing!tools!to!deliver!revenue!and!results.!!Our!platform!enables!our!partners!to!deploy!targeted!and!measurable!social,!online!and!mobile!campaigns!while!delivering!real>time!results.!!Overlaying!a!custom!CRM!system,!our!platform!delivers!analytics!and!measurements!for!every!digital!product!in!our!portfolio,!ensuring!accurate!results!and!better!decision!making!for!future!initiatives!through!our!platform.!!Phizzle’s!platform!has!been!chosen!by!many!renowned!companies!sports/entertainment,!broadcast!and!retail!industries!to!manage!their!digital!marketing!efforts!including,!Madison!Square!Garden,!the!National!Basketball!Players!Association,!Cablevision,!Home!Team!Marketing,!Fox!Sports!Net,!Fox!News,!Papa!Murphy’s,!Westfield!Malls!and!a!number!of!professional!sports!teams!like!the!New!York!Knicks,!Philadelphia!76ers,!Oakland!Raiders,!New!York!Rangers!and!more.!!The!Phizzle!platform!offers!a!variety!of!mobile!and!digital!solutions!including:!!!

SMS!CAMPAIGN!MANAGER!

Create,!manage,!generate!and!track!mass!SMS!campaigns!and!mobile!lists!using!Phizzle’s!robust!platform.!!With!lead!generation!tools,!text>to>win,!voting/trivia,!standard!text!back!messages!and!feedback!campaigns!for!profiling!and!data!collection!as!well!as!Refer>A>Friend!capabilities,!the!platform!is!a!one>stop>shop!for!all!of!your!SMS!needs.!!Keyword!generation,!customized!web!and!Facebook!opt>in!codes!and!easy!to!use!tools!for!creation!of!detailed!phone!lists!make!for!creation!of!user>friendly,!targeted!marketing!campaigns.!!The!Phizzle!platform!links!to!Twitter!and!Facebook!account(s)!as!well!to!enable!you!to!manage!the!distribution!of!SMS!alerts!and!social!messages!to!any!one!or!all!of!your!channels!from!one!single!management!system.!!Our!CRM!platform!provides!granular!reporting!and!analytics!at!your!fingertips!as!well!as!complete!access!to!client!administration!options.!

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BROADCASTER!iXTM

Everyone!has!a!voice!and!we!want!to!show!it!!A!proprietary!product!and!exclusive!to!Phizzle,!Broadcaster!iXTM!is!a!live!event!presentation!solution!for!television!and!broadcasts!including!scoreboards,!digital!signage!and!the!web.!Broadcaster!iXTM!seamlessly!integrates!with!broadcast!software!and!display!equipment!for!companies!like!Chyron,!Harris,!Daktronics,!ANC,!Cisco!and!others.!!Phizzle!delivers!high>end,!easy>to>customize!graphic!templates!for!use!in!arena,!television!or!mobile!campaigns,!tastefully!incorporating!branded!messages!while!engaging!fans!at!more!than!double!the!industry!average.!

Develop'unique'creative'to'showcase'and'engage'the''voice'of'your'clients'on'any'video'monitor'in'real8time.!

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LOYALTY!REWARDS In!addition!to!Phizzle’s!core!digital!marketing!tools,!we!also!offer!multiple!community!rewards!and!activation!applications!that!drive!deeper!engagement!and!data!acquisition.!!Loyalty!rewards!can!be!accrued!and!values!placed!on!the!interactions!customers!have!with!your!products!via!mobile,!social,!online!or!even!in!store!interactions.!

MOBILE!INTERNET!SOLUTION!

Through!Phizzle’s!mobile!web!builder,!brands!harness!multiple!points!including!browser!search!SEO,!URL!entry,!app!launcher,!mobile!ads!and!text!messaging,!full!website!redirect,!QR!codes!and!email!opened!on!a!device.!!Phizzle’s!mobile!team!will!help!design!considerations,!the!elements!that!influence!a!mobile!users!return!to!the!site!such!as!speed!at!which!the!site!loads,!navigation,!quality!of!content,!and!help!avoid!pitfalls!by!incorporating!strategy,!design!and!technology.

QR!CODE!SOLUTIONS!QR!Codes!provide!additional!branding!and!interactive!opportunities!with!your!community.!!With!unlimited!usage!and!instant!creation!on!the!platform,!our!QR!codes!can!be!displayed!on!any!medium!including!print,!broadcast!as!well!as!digital!displays,!directing!people!to!the!content!you!want!them!to!receive!in!a!much!quicker!fashion.!

!Phizzle'was'nominated'for'a'2011'MMA'Global'Mobile' Marketing' Award' for' their' use' of' QR'codes'in'advertising'and'for'sports'brands.!

AUGMENTED!REALITY!Change!the!way!customers!see!your!print!materials!through!their!smartphone!devices!and!have!it!come!“alive.”!Augmented!Reality!offers!your!brand!a!unique!way!to!engage!customers!by!turning!static!content!into!an!interactive!experience.!!Complete!with!animation,!video,!gaming!and!instant!messaging,!Phizzle’s!Augmented!Reality!enables!brands!to!deliver!content!that!is!,!well,!unreal!!!!

SMARTPHONE!APPLICATION!DEVELOPMENT!

Create!a!more!personal!conversation!anytime,!anywhere!and!on!any!Smartphone!with!our!customized!smartphone!applications!that!deliver!unique!content,!push!notifications,!geo>targeting,!multimedia!content!and!a!full!m>commerce!market!place!for!your!brand!and!customers.!!Let!us!develop!a!smarter!way!to!connect!with!your!customers.!

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DIGITAL!AUTOGRAPH!In!partnership!with!Digigraph,!Phizzle!is!the!official!provider!of!personalized!digital!autographs.!!Using!email!and!SMS!channels,!fans!can!receive!personalized!autographs!from!their!favorite!personalities,!athletes,!characters!or!stars.!!With!instant!sharing!features!through!social!channels,!these!elements!are!not!only!unique!collectibles!but!offer!advertising!opportunities!for!brands!that!penetrate!well!beyond!one!device!into!the!social!ecosystem.!

SOCIAL!AND!DIGITAL!CONSULTATION Education!is!the!most!important!piece!to!the!entire!equation.!!While!our!platform!offers!a!variety!of!elements!to!enhance!digital!marketing!efforts,!we!also!make!sure!our!clients!are!aware!of!how!to!communicate!with!their!own!team!members!and!clients.!!From!company!training!to!full!rate!card!development!and!asset!creation,!we!offer!digital!consultation!services!from!our!experts!in!each!respective!area.!!In!addition,!we!can!train,!advise,!manage!and!even!create!social!media!elements!that!insert!your!brand!into!the!conversations!that!are!taking!place!everyday!online.!!

'So'You'Think'You'Can'Dance'Tour'2011'digital'autographs'targeted'in'venue'at'attendees'

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SPORTS!AND!ENTERTAINMENT!FOCUS/STAFFING!APPROACH!

Since!its!inception,!Phizzle!has!been!a!company!passionate!about!sports.!!Servicing!some!of!the!largest!and!best!known!sports!teams,!venues!and!media!companies!in!the!world,!Phizzle!has!always!remained!true!to!its!core!mission!of!developing!innovative!digital!and!mobile!solutions!designed!especially!for!sports!and!entertainment!properties.!After!all,!we!are!fans!too.!!Phizzle’s!focus!towards!delivering!innovative!mobile!solutions!to!sports!and!entertainment!properties!is!no!more!apparent!than!in!the!team!members!that!comprise!its!organization.!!With!over!70%!of!its!team!members!having!previous!experience!working!for!a!professional!sports!team!or!league,!Phizzle’s!team!is!a!collaboration!of!individuals!who!have!excelled!in!ticket!sales,!corporate!sponsorships,!digital!sales,!web/social!content!management,!mobile!implementation,!in>game!presentation!and!marketing.!Phizzle’s!team!knows!how!to!advise!teams/leagues!to!succeed!using!mobile!and!digital!solutions!because,!well,!they’ve!walked!in!those!shoes.!

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CLIENT!LIST!

Phizzle’s!unparalleled!platform!and!proven!results!has!grown!a!client!base!ranging!from!professional!sports!teams/leagues,!entertainment!and!media!companies,!wireless!carriers,!retail!establishments!and!Fortune!500!brands!from!across!the!country.!!Below!are!some!of!our!current!partners!and!references!available!upon!request.!!We!hope!yours!will!be!added!next!to!our!“family!.”!

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www.phizzle.com!

www.facebook.com/PhizzleInc!

www.twitter.com/Phizzle!

1O877OPHIZZLE!(744O9953)!