Photograph Selection for Outfit 1 (LO4)By Olivia Lewis-Brown

Image 1This Medium close up with a slight left hand side positioning I selected for its high key lighting illuminating my Models face in the mise en scene. The shadows around the models face and the streak of sunlight make her blue eyes appear more striking and defined, the direct address magnified by her expression and connection with the audience. However this became a problem when selecting this image as the main focal point becomes her eyes and facial expression instead of the clothes therefore this image does not conform to the conventional stylistics of a fashion spread as the clothing is not the main focal point of the image.

Image 2This medium long shot with central positioning I selected for its aperture close up effect blurring the leaves and the shots depth of field, drawing the attention of the viewer to the foreground mise en scene and therefore to my main focal point being my model and her clothing. Her direct address connects directly with the viewer, aiding to inspire interest through audience acknowledgment. The use of foliage on the left hand side of the image which slightly obscures the full view of the model is incorporated in order to tease the product, giving the audience a glimpse of the full outfit making them want to see the entire image which will prompt them to go online and to the website of the dress brand. This advertising technique is used throughout spring and summer editions of magazines such as Teen Vogue and Elle magazine which I drew my inspiration from when capturing this image.

Image 3This medium long shot with a left hand side use of rule of thirds conveys the outfit the be the main focal point as the flowers are meant to coincide with the theme of spring and match the floral pattern on her dress. For this shot I used manual focus to capture my models pose on the spot, the primary colour scheme of white against the juxtaposing green background meant to connote purity and beauty braugh with the season genre. However this image was not suitable due to the confusing origins of the main focal point as the brighter shade of white from the flowers draws the viewer's attention away from the dress. The cut off of the dress at the bottom also disorientates attention.

Image 4This long shot uses high key lighting and juxtaposing colour scheme of the mise en scene to draw attention to the dress being the main focal point of the image. The light from the right defines the facial features of the model while also giving an unobscured view of the entire dress. However this image was not chosen as a final image because of the top half of the model being more defined than the bottom by lighting, giving unequal attention to the dress as a whole.

Final Cover Image This medium close up/ over the shoulder shot with central positioning uses high key lighting in the background of the mise en scene to create a halo effect. Through the use of depth of field to create focus closer to the camera and aperture to slightly blur out the mise en scene detail I crafted the model to become the main focal point of the image. Props such as the flower also brings attention to her facial features and direct address, while the lighting gives an almost rainbow filter closer to the lense of the camera, creating a dreamy and soft depiction of my model. This image I primarily selected as my introductory cover image as the left and right hand side leave sufficient room for a title and cover lines.