Picture This: The Filmmakers Program @ Cleveland State University Kimberly A. Neuendorf, Ph.D., Austin Allen, Ph.D. John Ban, M.A. School of Communication

Picture This: Picture This: The Filmmakers Program The Filmmakers Program @ @ Cleveland State UniversityCleveland State University

Kimberly A. Neuendorf, Ph.D., Austin Allen, Ph.D.

John Ban, M.A.

School of Communication

Cleveland State University

December 6, 2004

Welcome and IntroductionWelcome and Introduction

Welcome guests to School of Communication Partners:

Mara Evans, M.E. Productions Christina Grozik, Greater Cleveland Film Commission Tim Beyer, Department of Music Ron Abate, College of Education and Human Services Claude File, Department of Drama

Assistants: Patrika Janstova Ev Penev Derek Carney

I. Year 1 Speakers’ VideosI. Year 1 Speakers’ Videos

Background Update on Progress of Production Demo of Excerpts from Edited Speakers

Videos Progress on Outcomes

Year 1 Speakers’ Videos StatusYear 1 Speakers’ Videos Status

John’s ListTopic Speaker Status To do

1. Make up Deborah Lilly 8:30 edited add categories

2. Sound/mixing Steve Guercio 10:00 edited tighten up

3. AFTRA/SAG Terry Taylor 20:00 edited cut down/categories

4. Set Design Jim Gelarden 20:27 edited add B-Roll/categories

5. Grant proposals Laura Paglin 5:40 edited tighten up

6. Cinematography Robert Banks (2) 10:00 edited

7. Union Frank Mckeon not edited

8. Writing Scott Lax not edited

9. Production management Kate Amer not edited

10. Greater Cleveland Film Commission

Christina Grozik/ Lesley Ward

not edited

11. Lighting Dale Linville not edited

12. Script Supervisor Naomi Hollander Would not sign release

13. Location Scouting Bernadette Gillota Has not provided release

II.II. Film & Digital WorkshopsFilm & Digital Workshopsp. 1p. 1

Expanded Workshop Format (30 hours, intensive vs. 6-weeks) Accommodates higher-level content Simulates real production environment DVD Production—now limited due to increased

duration of workshops Nine Workshops devised—Four in conjunction

with Short Film Production: 1—Cinematography for the Short Film 2—Lighting and Grip for the Short Film 3—Producing the Short Film 4—Directing the Short Film


Five Novel Film Workshops in Spring: 1—Music for the Short Film 2—The Moving Form—Human Movement and the

Film/Video Camera 3—Beyond Editing—Special Post-Production

Techniques 4—Screenwriting for the Short Film 5—Advanced Screenwriting for the Feature Film

Unique Competitive Selection Process Director, Producer (Workshop Instructors and Short Film

Production)


Participant Assessment Promotions

News Releases Picture This Website Continuing Education Email lists (Cool Cleveland, Cinematheque, our own)

Progress on Outcomes

III. Educational CreditIII. Educational Credit

Relationship with Continuing Education—for continuing education credit

Relationship with Media Arts & Technology—for credit

Collaboration with Music, Dance, Drama—in progress (developing spring workshop content, hoping those units will opt to offer course credit)

Future exploration for upper division and graduate courses


IV. The Film & Post-ProductionIV. The Film & Post-Production

Update on Status of Pre-Production Field has been narrowed to two films:

“As it Turns Out” “Fear Comes to Paxton Street”

Production in February/March Post-Production--will include student assistance,

and we will attempt to integrate with relevant Spring Workshops and CSU courses


As it Turns OutAs it Turns Out

Fear Comes to Paxton StreetFear Comes to Paxton Street

V.V. Documentary Documentary “Making of” DVD“Making of” DVD

Methodology of Coordination Student/professional involvement Equipment Progress on outcomes

VI. Filmmakers Online VI. Filmmakers Online Resource CenterResource Center

Background Research—600+ Websites reviewed for models and for content

Partnering with Greater Cleveland Film Commission For assistance on content, have been talking with Arts

Organizations—e.g., Cleveland Film Society, Cleveland Institute of Art Cinematheque)

Website Architecture Outline

Web Designer engaged:




I. Education & Training

A.) Northeast Ohio

1.) Degree-seeking 2.) Non Degree-seeking

B.) Beyond Northeast Ohio

1.) Degree-seeking 2.) Non Degree-seeking

II. Equipment & Facilities

A.) Rental & Sales B.) Repairs

III. Events

A.) Film Festivals B.) Special Film Exhibition

Venues IV. Media

A.) Email Lists B.) DVDs, Films, & Videos C.) Journals D.) Websites

V. Support

A.) Bulletin Board B.) Cleveland Stories C.) FAQs D.) Support Organizations & Networking E.) Grants & Other Funding

VII. 2005 Short Screenplay VII. 2005 Short Screenplay Competition Competition p. 1p. 1

Reprise of 2004 Contest, which garnered more than 30 submissions

For 2005, there are three categories: Best Screenplay Best Student Screenplay Best Screenplay on 2005 Theme: Contemporary Issues

in Immigration

Promotions/Application online

VII. 2005 Short Screenplay VII. 2005 Short Screenplay CompetitionCompetition p. 2p. 2

Placement in Cleveland Plain Dealer Friday Magazine

Have begun to receive submissions Judges—Finalist judges willing to return (e.g.,

Dan O’Shannon, Alan McElroy) Progress on Outcomes

VIII.VIII. Lessons LearnedLessons Learnedp. 1p. 1

Budgeting Many smaller activities (e.g., Screenplay

Contest, Year 1 Speakers DVDs) are long-term investments, either monetary or “institutional promotion” in nature

Our principal effort at income generation in Year 2 is the Workshops; we are finding that our principal income generation will probably be for the University at large (i.e., tuition generation) rather than for Picture This:

Picture This 9 Workshops Budget

EXPENSESItem Expenses Cont. Ed. Costs School of Com MAT Costs Picture This Costs Outside Inkind

Marketing and Promotion 3,000.00$ 2,000.00$ 500.00$ 500.00$ Instructors 13,500.00$ 13,500.00$ Guest Speakers 500.00$ 500.00$ Editors and Assistants 1,500.00$ 1,500.00$ Film Rentals 200.00$ 200.00$ Digital/Lighting Equipment 4,000.00$ 1,000.00$ 3,000.00$ Instruction Space 5,100.00$ 4,500.00$ 600.00$ Meals 3,000.00$ 3,000.00$ Digital Supplies 1,250.00$ 1,250.00$ Office Supplies 250.00$ 250.00$ Overhead 1,000.00$ 500.00$ 500.00$

TOTAL Expenses 33,300.00$ 2,000.00$ 5,500.00$ 22,200.00$ 3,600.00$

Total Expenses Check 33,300.00$

INCOMEItem Income Cont. Ed. Allocation CSU Income from Tuition

SCH students 63 X 2 SCH 35,658.00$ (35,658.00)$ CEU students 45 X 3 CEU 12,825.00$ (2,810.00)$ TOTAL Income 48,483.00$ (2,810.00)$ (35,658.00)$

Allocation (38,468.00)$

Net Picture This Income 10,015.00$

VIII.VIII. Lessons LearnedLessons Learnedp. 2p. 2

The Community: We have begun to educate the Film Community about

Full-Scale Workshops—this will clearly take some time. . . BUT we do believe that this process will be worth it—introducing a new level of rigor to film education in the region

Area Arts Organizations are enthusiastic—but cautious, due to budget woes

Confusion between new CSU initiatives (e.g., School of Communication) and Picture This entity—both good and bad; relationships need greater formalization

VIII. Lessons Learnedp. 3

The University: Operating an innovative program within a large

bureaucracy has special challenges (e.g., promotions, legal, budget records)—perhaps this could be taken into account when evaluating schedule deviations

Some administrators view PIF grants as “personal” faculty grants, and resist giving in-kind resources (rationale—if they assist one faculty member, they must assist all); not all PIFs are of personal benefit to faculty, and CSU should recognize this (via course releases, “credit” for extraordinary service or teaching, etc.)

IX.IX. Looking Forward—Year 3Looking Forward—Year 3p. 1p. 1

From Year 2--another cycle for Workshops/Short Film Production and Short Screenplay Competition—New Workshops to have distinct CSU multidisciplinary flavor, serve as “incubators” for cross-departmental collaboration


External partners have sought out Picture This for potential Year 3 projects— Partner with Cleveland Film Society on “Local Heroes”

series during Cleveland International Film Festival—with Workshops to generate income

Further develop partnership with Greater Cleveland Film Commission for “Celebrity Fundraisers for Film Scholarships,” capitalizing on film industry professionals visiting on scouting or other trips to Cleveland


Other potential partnerships in the works: Produce pilot episodes of TV/Cable program “Cool

Cleveland Cinema” in conjunction with Cleveland Cinematheque, Cool Cleveland Arts Initiative, other partners

Develop Formal P.A. (Production Assistant) Certification with Greater Cleveland Film Commission + Independent Pictures or Tri-C

Coordination of key activities—e.g., a “Local Hero” film director who conducts a Workshop in conjunction with the Cleveland International Film Festival might also appear on ”Cool Cleveland Cinema” and participate in a “Celebrity Scholarship” fundraiser with the Film Commission

IX. Looking Forward—Year 3p. 4

And at CSU: Organize CSU student chapter of U.F.V.A. (University

Film & Video Association) and/or S.C.M.S. (Society for Cinema and Media Studies)—with such activities as Cleveland Regional Student Film Contest

Develop Distance Learning modules with Education (particular emphasis on Online Learning)

Work with Development to identify sources of underwriting for annual cycle of Short Screenplay Competition and Short Film Production

Documents

Picture This: The Filmmakers Program @ Cleveland State University Kimberly A. Neuendorf, Ph.D., Austin Allen, Ph.D. John Ban, M.A. School of Communication