Transmedia for Filmmakers

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Presentation I made to filmmakers at CineMart during Rotterdam International Film Festival. More at

Text of Transmedia for Filmmakers

  • Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten +44 7802 805 294
  • The next 20 minutes About me Definitions Benefits Approach Example
  • Robert PrattenCEO & Founder, Transmedia Storyteller Ltd
  • transmedia production tool to deliver personalized,cross-platform experiences that drive conversation and engagement. Its cheaper, faster, scalable & manageable and theres no coding.
  • What is transmedia storytelling? Telling A Story over Multiple media
  • Aim: Whole is greater than sum ofparts Movie Game Book Media Franchise Whole is less than the sum of the parts: dissatisfying conclusion to consuming all media Movie Game Book Transmedia Whole is more satisfying than the sum of the parts: euphoria of collecting and connecting the pieces
  • What is transmedia storytelling? Telling A Story over multiple media platforms With participation of the audience 7
  • Transmedia storytelling Narrative Gaming Rewards Levels Collaboration CompetitionCharactersPlotEventsThings Social(ising) Participation, Conversation
  • Rethinking entertainment
  • Transmedia storytellingis a way to attract and retain audiences.
  • The monolithic feature film
  • Project as a portfolio of ideas Content Feature film Books/comics Blogs Merchandise Trailer Social media Mobile app Soundtrack Funding Pre-sales Crowdfunding Private investment Taxpayer money
  • Money Later Social media Feature film Comic book Issue 1 Issue 2,3..Attention AttentionNow Later Pre-sales? Crowdfunding Investment Sales Grant Money Now
  • Transmedia business model
  • Seth GodinThe Internet has freed us all from the tyranny of being picked
  • Christian Viel, Indie filmmaker
  • Canadian Superheros
  • Figurines
  • Meet-ups & Events
  • Shared Story World
  • Connect with story
  • The End Robert Pratten @robpratten UK: +44 207 193 4567 USA: +1 415 287 4150