PINKBERRY PORTFOLIO

by Gowri Chandra

PINKBERRY PORTFOLIO

by Gowri Chandra

Pinkberry | Social Media

FRANCHISEE SOCIAL MEDIA STRATEGY

I copywrote and created a suggested monthly calendar of Facebook/Instagram posts, helping regional markets more consistently activate national marketing

campaigns.

Gowri Chandra

Pinkberry | Social Media Gowri Chandra

Pinkberry | Communications Research Gowri Chandra

I also got to own a national marketing communication. The only problem was, not as many people as we’d like were reading it (old version shown here), as evidenced in operational/marketing gaps.

RESEARCH

So, I worked with Research & Development, Marketing, and Operations to identify two major pain points:

• the existing document was somewhat dry (due to design + language used + sometimes technical content)

• it was hard to access online

Deployment P11/12 FY14: Holiday Cheer

Call Outs

Please note that the Goodness Kit includes elements for P11 and P12 will need guidelines to be followed carefully. Stores not participating in the Pinkcard/ Gift Card program will continue to display the Smoothie menu promo panel in P11/12. Stores not participating in the Pinkcard / Gift Card program will not receive a wall graphic for P11/P12. Stores carrying Dairy-Free Peach Passion should continue to display the Dairy-Free Peach Passion wall graphic P11/12 Goodness Kits arrive as a single delivery in 2 boxes Fresh is in Fashion & all Fashion Targets Breast Cancer POP should be removed Menu Flavor Panel – Pink Bubbly (1 each per store) New menu panel highlighting new flavor Pink Bubbly

Prior to opening on 11/6: Add menu panel to menu (use the P11/12 Menuboard and Machine Lineup) Banner stand poster – not all stores will receive it (1 per store) To be displayed in the lobby on the banner stand. Only non-traditional stores with no storefront will be using the banner stand in P11/12.

Prior to opening on 11/6: Holiday Cheer banner is ONLY for stores with no storefronts (i.e. Kiosk, Non-Trads) Banner stand should be in a visible area to create awareness – see below for placement GOODNESS KIT INSTRUCTIONS P11/12 | 10/26/2015 –12/27/2015 | All Domestic Stores 2 ITEM DESCRIPTION INSTRUCTIONS Storefront Graphic – Holiday Cheer (1 per store) Size varies by store Front to glass Storefront graphic showcasing Holiday Cheer. Placement is on storefront window. Prior to opening on 11/6: Add Holiday Cheer campaign graphic to storefront window replacing the Fresh is in Fashion storefront.

Pinkberry Confidential P11P12FY2015

Deployment P11/12 FY15: Holiday Cheer

It’s Christmas already! Here’s what you need to know about our latest flavors.

Pinkberry Confidential P11P12F2015

Section Page Number

Local Social Pg. 1-2

Call Outs Pg. 3

Marketing News Pg. 4

*content blurred out due to confidentiality

Pinkberry | Communications Strategy Gowri Chandra

STRATEGY

• I decided to re-design and re-write it to make it more engaging

• I simplified its online directory to make it easier to find

RE-DESIGN

I revamped it in Adobe Illustrator, getting feedback from other teams along the way.

COPYWRITING

I worked with Marketing, Operations, and R&D to write and edit content.

Pinkberry | Newsletter Redesign

THE RESULT?

A cleaner, more accessible, and more fun newsletter that people said they read more consistently.*

Gowri Chandra

LOCAL SOCIAL /HWnV�PDNH�WKH�PRVW�RI�WKH�KROLGD\�VHDVRQ�DQG�XVH�IXQ��SRVLWLYH�PHVVDJLQJ�WR�SURPRWH�VHDVRQDO�FDWHULQJ��JLIWLQJ��DQG�RI�FRXUVH��3LQN�%XEEO\�ZKLOH�LWnV�VWLOO�around!

-XVW�OLNH�ODVW�SHULRG��KHUH�DUH�IRXU�UHDG\�WR�JR�)DFHERRN�SRVWV�IRU�\RX��,PDJHV�FDQ�EH�IRXQG�LQ�WKH�o/RFDO�6RFLDOp�IROGHU�DV�ZHOO�DV�LQ�WKH�o&XUUHQW�'HSOR\�PHQWp�IROGHU��

)HHO�IUHH�WR�FXVWRPL]H�WKHVH�XSGDWHV�WR�\RXU�VWRUH�DQG�ORFDO�HYHQWV��DQG�RI�FRXUVH��FUHDWH�DGGLWLRQDO�SRVWV��,I�\RX�KDYH�DQ\�TXHVWLRQV�DERXW�KRZ�WR�XVH�0RPHQW�)HHG��MXVW�UHDFK�RXW�WR�PDUNHWLQJ#SLQNEHUU\�FRP�

�3LQNEHUU\�&RQILGHQWLDO��/LPLWHG�,QWHUQDO�8VH�2QO\�_�3��)<��

POST FOR 11/30 - 12/4

Did you know that 'HFHPEHU��WK�LV�

1DWLRQDO�+XJ�'D\"�:HOO��QRZ�\RX�GR��*UDE�D�IULHQG��JLYH�WKHP�D�KXJ��DQG�JHW�VRPH�3LQNEHUU\�

WRJHWKHU�

No need to wait for the +ROLGD\V�WR�VKRZ�VRPH�ORYH�

36���*LIWFDUGV�ZRUN�JUHDW�for those long distance

EHVWLHV�

*content blurred out due to confidentiality

Pinkberry | Newsletter Redesign

(I also revamped another regular communication using the same process.)

Gowri Chandra

*content blurred out due to confidentiality

Pinkberry | Newsletter Redesign

VALUED DELIVERED?

• better brand cohesion across markets• marketing/operations directives better followed

Gowri Chandra

*content blurred out due to confidentiality

Pinkberry | Thank you! Gowri Chandra

AND THAT’S THE SCOOP!

Thanks for taking a look!