G O L F S H O P

Branding Manual

Table of Contents

2

3.............. Mission Statement

4-5........... Logo Use/Misuse

6.............. Color Usage Guidelines

7.............. Font Usage Guidelines

8-10......... Stationary Items 11-12....... Product Packaging

13............ Image Usage Guidelines

14-15....... Ephemera

16-18....... Website Design

19............ Car Wraps

20............ Storefront Design

3

Mission StatementOur mission is to serve our guest the best way

possible by ensuring them a constant and reliable source for all of there golfing needs.

Here at Pinseekers we will hold our customers above anything else to ensure a bond through a game that we all know. We hope to make their

golfing experience the best by providing the latest equipment and sources avaliable to cater to their experience both at our shops and at our driving ranges. Golfing is not just a sport but an

experience here at Pinseekers.

4

Logo Use

G O L F S H O PG O L F S H O P

These are examples of how the logo should be used. Please, stick to these designs as this will be crucial the branding of the company. Though the colors for the logo can be switched around, as long as it stays within our companies color palette.

5

Logo Misuse

G O L F S H O P

These are example of how not to use the logo. Please do not stretch, expand or change the logo in anyway that is not listed on the previous page (4).

6

Color UsageWe have a very strict color palette that should never be altered with. Here are our CMYK color palette for Pinseekers:

Primary Colors

Secondary Colors

C=37, M=0, Y=33, K=0

C=27, M=0, Y=25, K=0

C=100, M=90, Y=10, K=0

C=15, M=100, Y=77, K=0

7

Font UsageWe have only two fonts that shall only be used with in our companies branding: BeeRentica and Helvetica. “Pinseekers” should always be written in BeeRentica font, no matter how it is being used. While, “Golf Shop” and/ or “Driving Range” will require to be written in Helvetica font and NEVER BeeRentica. This is very important to our branding.

Golf ShopDriving Range

&

8

G O L F S H O Pwww.PINSEEKERSGOLF.com

Hilton Head, South Carolina1.843.PINSEEKERS

1200 Wereda Bom Avenue

Stationary Items

Business Card

These stationary items can be changed if needed as long as the design works well with our concepts, but should always be printed on eight pound bleed card stock paper.

Address Goes Here

StampPINSEEKERS Golf Shop1200 Wereda Bom Avenue

Hilton Head, SC 29925

Post Offi ce Barcode Marking

Envelopes

11.5”

4”

3”

2”

9

www.PINSEEKERS.com

1200 Wereda Bom Avenue Hilton Head, South Carolina 29925

1.843.PINSEEKERS

G O L F S H O P

Mission StatementOur mission is to serve you and make your golfi ng experience the best possible by providing the best equipment and sources avaliable to your golf experience. Here you can fi nd all the latest equipment in the world of golf, everything from clubs to gloves.

Golf Shop and Driving Range

Brochure

9”

6”

Stationary Items

10Letter Head

1200 Wereda Bom Avenue, Hilton Head, South Carolina, 299251.843.PINSEEKERS www.PINSEEKERSGOLF.com

September 19, 2012

PINSEEKERS Golf Shop1200 Wereda BomHilton Head, SC 29925

Dear Customer,

The font for this letterhead is Helvetica with different sizes for cer-tain parts. The size of the font should be 12 for the body, 11 for the date and address and 9 for the contact information on the bottom of the page.

Sincerely,

Brent Cox

Stationary Items

11

Product PackagingThese product designs should be changed every now and then so that we show that our company is always is evolving. Though when we change our packaging, be sure to use our design elements effectively.

Box 1: 3 Recycled Golf

1.5”

2”

5”

12

Box 2: Gift Box

12”

4”

5”

Product Packaging

13

Image UsageDuring our advertisments, we need to be sure to use great photographs that represent our stores well. Things that we neeed to focus on when choosing photographs for our designs are thing such as: friendliness, inviting, and cleanliness. We should also use our own photographs so that we do not have to worry about copyright infringments.

14

EphemeraThese are just a few company items that we will have for sale in our stores.

Golf Shirt Hat

15

Head Cover Golf Bag

1

G O L FS H O P

Ephemera

16

Website DesignOur website should stay very simple so it will be easy to access for our guest. Keep the website up to date and fresh so the guest know exactly what is happening at the store and at the range.

Welcome Page: Animated

17

Website Design

MEMBERS DRIVING RANGE CONTACT USMERCHANDISENEWS

PINSEEKERS Golf Shop, is a golfers paradise for golfers, located in Hilton Head, South Carolina. Our mission is to serve you and make your golfing expe-rience the best possible by providing the best equipment and sources avaliable to your golf experience. Here you can find all the latest equipment in the world of golf, everything from clubs to gloves. Also, here at PINSEEKERS we offer

several services to our guest, we have a large driving range on site, as well as club fitting and repair, to help you get ready for your next round of golf. We also want to show our appreciation to our guest, so we offer the 19th Hole Reward

Program, where you can save money by shopping at our pro shop or by check-ing out our Driving Range, located right behind our store.

Search

About PINSEEKERS

ABOUT US

Welcome > About Us

G O L F S H O P

www.PINSEEKERSGOLF.com 1.843.PINSEEKERS

About Us Page

18

NEWSABOUT US MEMBERS DRIVING RANGE CONTACT USMERCHANDISE

Welcome Members Name,

MEMBERS

MENU PAUSE QUITPINSEEKER Golf

Interactive Games PINSEEKER Golf Putting For Birdie

SearchHomepage > About Us > News > Login > Members

Website Design

Members Page with Interactive

Every Pinseeker member will have a chance to create a username and password on our website for discounts and exclusive extras.

19

Car WrapsThese car wraps are for our company cars which will be the Nissan Cube. The company cars will show up at golfing events and will be available for business trips.

Option 2

1.843.PINSEEKERS

G O L F S H O P

.1200 Wereda Bom Avenue, Hilton Head, SC

Option 1

www.PINSEEKERSGOLF.com

G O L F S H O P

20

Storefront Design

G O L F S H O P

www.PINSEEKERSGOLF.com 1.843.PINSEEKERS

Glass Window and DoorsGlass Windows with Decals

“Where Golf Lives”