Pinterest for Business - s3-us-west-2.amazonaws.com file+ My 5 step formula to creating a proﬁtable Pinterest strategy ... trafﬁc AND drives 2x as much as Facebook + 80% of Pinners

Summer Tannhauser Pinterest Strategy + Business Smarts

LadyBossLeague.com

HOW TO CREATE A POWERFUL PINTEREST

PRESENCE FOR YOUR BUSINESS

http://LadyBossLeague.com

Here’s what you’ll learn …

+ Why Pinterest is a must-have for growing your blog and business.

Summer Tannhauser | www.LadyBossLeague.com

http://www.LadyBossLeague.com

+ The 5 most important steps when setting up your Pinterest profile for business success.



+ How to effectively utilize Pinterest for a service or product based business.



+ My 5 step formula to creating a profitable Pinterest strategy (that gets you visible quickly).



+ How to automate your Pinterest as much as possible + my own weekly Pinterest routine.



My Story • Entrepreneur since 2009: opened a

local pet sitting + dog walking company, while teaching full time.

• 2012: Stopped teaching + welcomed my daughter into the world, putting my local biz mostly on “auto-pilot”

• 2013: Was ready to explore a new business opportunity and opened an online travel consultancy.

• I had 0 leads, 0 clients + 0 ideas about how to get profitable.

(in less than 3 minutes!)



Pinterest changed everything …

+ daily “trip design” request forms from potential clients + Pinterest pins that drove 10-20 email signups each day

+ over 75% of my clients came directly from Pinterest + I never had to hustle for leads or wonder where my next client was coming from

Now I teach other online business owners to achieve the same success with Pinterest!



Why Pinterest?

It’s HARD to stand out in the online world.



Have you ever felt like …+ You wish you could attract your ideal clients + readers, but have no idea how to do it?

+ You feel like there are SO many people out there already doing what you do. How will you ever get noticed?

+ You wish you could get enough engagement with your blog/website to finally turn your passion into a full time business.



Pinterest CAN solve ALL of these problems for you!

(on about 1 hour of work per week)



Why should you Care? + Pinterest users are nearly 2x as likely to buy, compared to Facebook users.

+ over 70% of people use Pinterest to get inspiration on what to buy

+ Pinterest is responsible for over 40% of e-commerce traffic AND drives 2x as much as Facebook

+ 80% of Pinners buy within 3 week of pinning



And here’s the best part … You can be successful on Pinterest EVEN if you have small follower numbers.


(I did it with less than 500 followers)


The Pinterest SMART Feed is your secret weapon.



The Pinterest Smart Feed + an algorithm that shows pins based on popularity.

+ each pin is weighted according to 2 factors:

1. Popularity: pin image quality, pin description quality, and the user’s interests

2. Activity level of the pinner who posted the pin



What does this mean for YOU?



If you have a high quality pin image + a strategic pinning plan, you WILL get noticed.



The majority of my students after implementing a strategic Pinterest plan, see their highest website traffic numbers EVER.

(after 1 month of work)



Set up your Pinterest Profile for Business Success

The KEY to remember


Your Pinterest is ALL about your ideal clients. It’s no longer about you.

Hint: that means no more cute kitten boards :)


Step 1 Join or Convert to a

Business Account Go to: http://business.pinterest.com

Gives you:

+ Analytics

+ Verified website

+ Promoted Pins



Step 2 Your Profile Image

Match across all platforms + STAND OUT

• A person; not a logo • background white or a mostly solid color • something of interest - prop or pose • not a “beauty shot”



Step 3.1 Username

Your handle: username in your social media URL

* ideally the same on all social media platforms

Pinterest Twitter Instagram

@LadyBossLeagueSummer Tannhauser | www.LadyBossLeague.com


Step 3.2 Business Name

Business name (on Pinterest): includes your

business name AND key words

Pinterest Notifications:



Step 4 About Section

1. Who do you serve? (who are your clients/customers) 2. What does your business provide? (what service, products, etc.?) 3. Include keywords.



Step 5 Board Strategy

Think about your ideal client and her interests. Create board topics around these interests.

*keep it aesthetically pleasing



Step 6 Click Through

The purpose of social media is to get the click to your blog/website!

• more compelling than your website • bit.ly link to make it EASY • switch it up!


http://bit.ly


The 6 Things you MUST do to your Pinterest profile.

1. Join or convert to a business account. 2.Update your profile image. 3.Username + Business name w/keywords. 4.Write your about section. 5.Create aesthetically pleasing boards. 6.Give a reason to click through!



Using Pinterest with your Blog

It’s ALL about your business blog.



The main goal: getting Pinterest users to click through to your website (blog)

• High quality + enticing Pin images

• Compelling + interesting text overlays

• Freebie/opt-in offers



Step 2: The Blog Post REMEMBER YOUR IDEAL CLIENT

+ Answers a question that your potential clients would have about your product/service OR provides valuable info related to your business.

Your blog content is what gets Pinners to you website.

Wedding Planner

Graphic Designer



Personal Finance

Food Coach



Blog Posts have a PURPOSE.

-You can ONLY have one!-

A. Promote your email list

B. Promote your product/service

C. Promote a work with me form



Promoting Email List Promoting Product Purchase

Promoting Work with Me Form



My suggestion: focus on your email list

Grow your know, like, and trust factor.



Optimizing for Opt-in1. Include 2+ clickable buttons within the blog post (top, bottom). Avoid text only links.

2. Include images of what they will receive.

Optimizing for Opt-in3. Include a sign up box at the bottom of the post.

4. Include an announcement bar.

Pinterest + Blogging

1.Enticing blog content. 2.High quality Pin. 3.Purpose for your post. 4.Optimize for the opt-in

How to Get Visible on Pinterest Quickly

Step 1: Get Active (remember the activity level of the pinner makes a

difference in the SMART feed!)

• 20 - 30 pins when in “growth” mode

• 1/3 of your own content

• Consistency is key!



Step 2: Optimize your pins (remember quality of the pin makes a difference in the SMART feed!)

• Rich pins

• Keywords in description

• Call to action

• Text Overlay



Step 3: Pin Multiple Times (because of the SMART feed you won’t overwhelm others)

• Board for your blog content

• Pin multiple times to

multiple boards

• Group boards



Step 4: Check your Analytics

• Check for: popular pins, popular boards, most clicks

• Analyze for what makes them successful

• Re-pin what’s popular



Step 5: Promote Pinning

• Pinterest sized images

(735px x 1102px)

• Ask for people to pin!

• Pinterest widget



5 Tips to Getting Visible on Pinterest Quickly

1.Get active 2.Optimize your pins 3.Pin multiple times 4.Check your analytics 5.Promote pinning



Automating your Pinterest Strategy



Considering Pinterest Scheduling Programs

• Tailwind (my

favorite)

• BoardBooster

• Ahalogy

• Buffer

• Viral Tag

Most run between $5-10 per month



A Peak into Tailwind



My Weekly Routine1.Pin for the week in one

30-60 minute session.

2.Use group boards, the smart feed on my Pinterest home page, and others’ Pinterest pages to fill my pinning schedule in Tailwind.

3. Schedule my own blog images to pin to group boards and my own boards daily in Tailwind.

4. “Like” (click the heart) pins that others pin from my website.



Today you learned …+ Why Pinterest is important for your marketing.

+ 6 things you MUST do to your Pinterest account.

+ How to strategically use Pinterest with blogging.

+ My 5 tips to getting visible on Pinterest quickly.

+ A peak into automating your Pinterest strategy.Summer Tannhauser | www.LadyBossLeague.com


Documents

Pinterest for Business - s3-us-west-2.amazonaws.com file+ My 5 step formula to creating a proﬁtable Pinterest strategy ... trafﬁc AND drives 2x as much as Facebook + 80% of Pinners