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PIRATE PERSONAS: Understanding the culprits of digital book theft
Rating Digital PiratesIn the following pages you’ll meet six types of pirates. This legend will help you understand their tendencies.
Low =
High =
Legend:
HoarderData hoarder: Saving the world’s data against the apocalypse
Countermeasures: Takedown notices/escalation
Content EngagementDownload Volume
Upload VolumeIdealism
Purchase LikelihoodEnabler / Influence
Piracy Impact Finds, stores, curates & re-uploads online files. Prevents files from disappearing.
High-Tech EnablerYour friendly neighborhood IT nerd
Countermeasures: Fight tech with tech (DRM, watermarking)
Content Engagement
Download Volume
Upload Volume
Idealism
Purchase Likelihood
Enabler / Influence
Piracy Impact Willing and effective teacher of piracy techniques to other personas.
CrusaderDoing it for the cause, cred, lulz
Countermeasures: Takedown notices/reduce visibility
Content EngagementDownload Volume
Upload VolumeIdealism
Purchase LikelihoodEnabler / Influence
Piracy Impact Truly believes that content should be free. Will search on request for other personas.
Social Media MavenLightweight #reader, heavyweight socializer
Countermeasures: Takedown notices/rights-holder threats
Content EngagementDownload Volume
Upload VolumeIdealism
Purchase LikelihoodEnabler / Influence
Piracy Impact Uses word-of-mouth to promote piracy as well as the book. Gets help from High Tech Enabler.
BookwormHeads down, hardcore, laser-guided reader
Countermeasures: Grab their budget, All-you-can eat/subscriptions
Content EngagementDownload Volume
Upload VolumeIdealism
Purchase LikelihoodEnabler / Influence
Piracy Impact Heavy consumer, the more they pirate, the less you earn.
Starving StudentVery focused, very motivated, Top Ramen for every meal
Countermeasures: Accessible borrow or loan models
Content EngagementDownload Volume
Upload VolumeIdealism
Purchase LikelihoodEnabler / Influence
Piracy Impact Very highly motivated to find specific titles. Will ask for help from Idealists.
www.digimarc.com/guardian
LEARN ABOUT DIGIMARC GUARDIAN’S ANTI-PIRACY SOLUTION: