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COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 39 Kenneth Thornberry Implementing Change in Today’s Practice Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! Defining YOUR WHY, YOUR TEAM WHY & YOUR PRACTICE WHY Simon Sinek Video Michael Jr Video Creating personal WHY Team Meeting to Create Practice WHY Identifying Key Influencers on Team Understanding DiSC Communication Styles Understanding Strengthsfinder Evaluations Identifying Team Key Influencers Maxwells 5 Levels of Leadership Intro Communicating the Message Identifying Care Gaps and Using SMART Goals Standards of Care Elevation & Challenge Identifying and validating Change Need SMART GOALS & Action Plans Change becoming Culture OBJECTIVES We will give you the tools to think through change today and make change tomorrow. We will walk you through every step from identifying obstacles BEFORE they occur to creating “Champions of Change” to make change a permanent part of culture. KEY POINTS People don’t buy what you do, they buy why you do it! – Simon Sinek Your WHY makes your WHAT have more impact! – Michael Jr. Communicating “Change Needs” Effectively is the Key to change! If change is important enough to happen, we need to make it culture! TOOL KIT “CULTURE IN A BOX!”

Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! · The Secret to CHANGE SUCCESS! Defining YOUR WHY, ... – Simon Sinek • Your WHY makes your WHAT have more impact! –

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Page 1: Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! · The Secret to CHANGE SUCCESS! Defining YOUR WHY, ... – Simon Sinek • Your WHY makes your WHAT have more impact! –

COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 39

Kenneth Thornberry

Implementing Change in Today’s Practice Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS!

Defining YOUR WHY, YOUR TEAM WHY & YOUR PRACTICE WHY

• Simon Sinek Video• Michael Jr Video• Creating personal WHy• Team Meeting to Create

Practice WHy

Identifying Key Influencers on Team

• understanding diSC Communication Styles

• understanding Strengthsfinder Evaluations

• identifying Team Key influencers

• Maxwells 5 Levels of Leadership intro

• Communicating the Message

Identifying Care Gaps and Using SMART Goals

• Standards of Care Elevation & Challenge

• identifying and validating Change Need

• SMArT GOALS & Action Plans

• Change becoming Culture

objecTives We will give you the tools to think through change today and make change tomorrow. We will walk you through every step from identifying obstacles BEFORE they occur to creating “Champions of Change” to make change a permanent part of culture.

key poinTs• People don’t buy what you do, they buy why you do it! – Simon Sinek• Your WHY makes your WHAT have more impact! – Michael Jr.• Communicating “Change Needs” Effectively is the Key to change!• If change is important enough to happen, we need to make it culture!

Tool kiT

“CULTURE IN A BOX!”

Page 2: Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! · The Secret to CHANGE SUCCESS! Defining YOUR WHY, ... – Simon Sinek • Your WHY makes your WHAT have more impact! –

COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 40

Kenneth Thornberry

But I’m not into all this emotional…

• You SHOULD be…• Your STAFF is…• Your CLIENTS are…• Your COMPETITORS are…• EVERYONE on SOCIAL MEDIA

is…

Take “More than” a couple minutes Next week (cont.)...

Ask them what they think the practice “Why” is.

If a client could tell someone else about why your hospital is amazing, what else would they say…?

Those guys at “XYZ Vet Hospital,” they really believe…” (fill in the blank)

Take a couple minutes today…Write down your “Why” – start it with “I believe…,” or “I feel…”

Write down your practice “Why” (In YOUR opinion)

Think about your practice “Vision Statement” and your “Mission Statement”

Let’s plan to make your practice “vision” your staff’s daily practice “mission”

Write down what you think your STAFF “Why” is.Write down what you think your CLIENT “Why” is.

Take “More than” a couple minutes Next week…Ask them to think about your current VISION and MISSION statement.

What do you do to support and “earn” it?What obstacles are holding you back from achieving it?

Let’s plan to make your “vision” your staff’s daily practice “mission.”

Write down what you think your STAFF “Why” is.Write down what you think your CLIENT “Why” is.

Next, take “More than” a couple minutes Next week…

Discuss your “Why” with your HM(s), your doctors, your managers… Everyone BUT your staff.

Ask them to think about “why they do what they do” – Make sure they start it with “I believe…” or “I feel…”

WHY WoRKSHEET

I would challenge you that this is the fUN part!

Page 3: Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! · The Secret to CHANGE SUCCESS! Defining YOUR WHY, ... – Simon Sinek • Your WHY makes your WHAT have more impact! –

COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 41

Kenneth Thornberry

Poor Man’s DiSC

Page 4: Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! · The Secret to CHANGE SUCCESS! Defining YOUR WHY, ... – Simon Sinek • Your WHY makes your WHAT have more impact! –

COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 42

Kenneth Thornberry

How Do I Effectively Manage the Diverse Styles Within My Team?

To answer that question, you must first determine each team member’s style.Here’s a quick lesson on how to people read. Think about the person’s behaviors – their tendencies, tone of voice, expressions, word choice – and respond to these two questions:

Question 1: What’s the person’s pace? Is the person more fast-paced & outspoken or more moderate pace and reflective?

Question 2: How “agreeable” is the person? Is the person more questioning and skeptical or are they more warm and accepting?

Combine the answers to the 2 question (see model below) to determine the individual’s diSC tendencies.

Page 5: Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! · The Secret to CHANGE SUCCESS! Defining YOUR WHY, ... – Simon Sinek • Your WHY makes your WHAT have more impact! –

COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 43

Kenneth Thornberry

5 Levels of Leadership

Page 6: Plan Today, Change Tomorrow! The Secret to CHANGE SUCCESS! · The Secret to CHANGE SUCCESS! Defining YOUR WHY, ... – Simon Sinek • Your WHY makes your WHAT have more impact! –

COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 44

Kenneth Thornberry

SMART Goal Action Plan Template

Specific • What exactly needs to be accomplished?• Who else is involved?• Where will it take place?• WHY do I (WE) want to accomplish this goal?• What are the steps in achieving goal?

Goal:

Who:

Why:

List Specific Steps Detail Below

Measurable • How will I know when I have succeeded?• How much change needs to occur?• How many accomplishments or actions will it take?• How will the team know?

Reporting:

Specific Number Goals:

Team Info:

Achievable • Do I have, or can I get, the resources needed to achieve the goal? Skills, Knowledge, Capital, Market,….

• Is the goal reasonable (not too hard but not too easy)?• Are the actions I plan to take likely to bring success?• Who does the success rely on?• How do I impress key influencers (positive and negative)?

Needs:

Key Influencers (All):

Relevant • Is this an appropriate goal right now?• Is it meaningful to you (us) – and the people that matter?• Would it delay or prevent another, more important goal?• Am I willing to commit to achieving this goal?• Does this goal align with your strategic plan?

Why is this important? To you, staff, clients, pet,…

Time-Bound • What is the deadline for reaching this goal?• When do I need to take action?• What can I do today?• Who will and how will it continue, if appropriate?• How do we celebrate the accomplishment?

Goal Deadline:

Announcement Date – How?

Goal Start Date:

Champion: Reward:

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COPYRIGHT 2018 UNCHARTED VETERINARY CONFERENCE | NOT TO BE REPLICATED WITHOUT AUTHORIZATION 15

These are the things you need to remember

notes, Quotes, reflections & revisions