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Planning Commission
Code Amendment: Electronic Display
SignsFile #ZA-11-02
September 13, 2011
Planning Commission
Presentation Outline
• Summary of proposed amendments
• Public outreach
• Comments received
• Key Issues for Planning Commission discussion
Summary of Proposed Amendments
#1: Electronic Display Signs in Downtown
•Size limit of 25% of sign face OR 20 sq ft
•Allowed only along McLoughlin Blvd
•Allowed only as part of larger sign face
Planning Commission
Summary of Proposed Amendments
#2 Electronic Display Signs in Commercial and Industrial areas
•Size limit of 25% of sign face OR 50 sq ft
•Allowed only as part of larger sign face
Planning Commission
Summary of Proposed Amendments
#3 Rate of Change
•Sign of 20 sq ft or less: 15 seconds
•Signs more than 20 sq ft: 3 hours
•Current code: 10 seconds, regardless of size
Planning Commission
Summary of Proposed Amendments
#4 Illumination and Shielding
•Illumination limits specific to electronic display signs
– Not more than 0.3 fc above ambient light– Measured closer to sign for smaller signs;
farther away for larger signs– General clause for signs that are unduly
distracting
Planning Commission
Summary of Proposed Amendments
#4 Illumination and Shielding (cont.)
•Shielding – 90 degree cutoff for external illumination of signs > 100 sq ft
Planning Commission
Summary of Proposed Amendments
#5 Other topics
•Coordination with ODOT outdoor advertising permits
•Adding electronic display signs to nonconforming signs
•Requirements for all signs
•Allowance for LED lighting
•Definitions and minor changesPlanning Commission
Public Outreach
Planning Commission
Posted notices M-56
Notice
NDA notice and press release
City webpage
Comments Received
Main topics from commenters:
•Hold time
•Sign sizes
•Illumination
•Shielding
•Benefits of outdoor electronic display signs
Planning Commission
Key Issues
#1: ‘Hold Times’
•Regulatory purpose
•Comments
•Staff recommendation
Planning Commission
Key Issues
#2 Electronic Display Area Size Limits
•Regulatory purpose
•Current Rules and Proposed amendments
•Comments
Planning Commission
Key Issues
Planning Commission
32% 40% 60%
70% 100%
Key Issues
#2 Electronic Display Area Size Limits
•Regulatory purpose
•Current Rules and Proposed amendments
•Comments
Planning Commission
• Staff recommendation
Decision Making Options
Planning Commission
1. Forward a recommendation to City Council to approve the proposed amendments and ordinance.
2. Forward a recommendation to City Council to approve the proposed amendments and ordinance with modifications.
3. Continue the hearing to further evaluate the proposed amendments and ordinance.
4. Forward a recommendation to deny the proposed amendments and ordinance.