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Flower City
Report Planning, Design & Development Committee
Standing Committee of the Council
of the Corporation of the City of Brampton
Date: February 2, 2009 PLANNING. DESIGN & DEVELOPMENT COMMITTEE
File: N02 (Environmental Master Plan) DATE:
Subject: Municipal Solutions for a Greener Earth Survey 2007 -Information Report
From: Susan Jorgenson, Manager, Environmental Planning (905-874-2054)
OVERVIEW:
• City of Brampton residents participated in the 2007 'Municipal
Solutions for A Greener Earth' survey undertaken by Ipsos Reid Public
Affairs along with 11 other municipalities;
• The survey concluded that in 2007 the most important issues facing our
community are transportation, crime, healthcare, education, municipal government services, social, growth, taxation-municipal government
spending, revitalization, parks-recreation-cultural facilities & programs,
economy and environment;
• In thinking specifically of the 'environment', residents are concerned
with providing more parks/trees/green space, limiting development and urban sprawl, air quality/pollution, garbage, traffic, and recycling;
• Residents defined that the most pressing environmental priorities for the City include protecting wetlands, habitat, and natural areas,
creating new green spaces and parks, and encouraging alternative
modes of transportation (walking, cycling or public transit);
• Brampton's residents rank first overall amongst the participating
communities in undertaking environmental activities in their homes, and we exceed in the norm in areas of reducing water consumption,
using energy saving light bulbs, and composting food and garden
waste; and
• The 2007 survey will be used as background for the extensive public
consultation process that Brampton will be undertaking to prepare the
Environmental Master Plan and these 2007 survey results will be further
evaluated through the Master Plan consultation paper.
Recommendation:
1. That the information memo entitled "Municipal Solutions for a Greener
Earth Survey 2007" dated February 2, 2009, be received.
Background:
In recognition that the environment has emerged as a key area of public concern,
City of Brampton residents participated in the 2007 'Municipal Solutions for A
Greener Earth' survey undertaken by Ipsos Reid Public Affairs. This syndicated
public survey is intended to provide municipal leaders with tangible information of
their citizens' attitude, behaviour and concerns around local environmental
issues.
Three hundred (300) citizens, aged 18 years or older, participated in this
telephone survey. This size of survey is large enough to allow the results to be
analyzed according to key demographic variables. As a subscriber, Brampton
received detailed tables with cross-tabulations of the major demographics such
as age, gender, length of residence, and families with children under 18, a
PowerPoint presentation, and comparisons of our results to other 11 participating
municipalities, as provided in Attachment 1.
This report provides a brief overview of the key results from the survey and will
be used to inform the upcoming public-stakeholder consultation process, and the
preparation of the City's Environmental Master Plan.
Current Situation:
The survey defined that in 2007 the most important issues facing our community
are transportation, crime, healthcare, education, municipal government services,
social, growth, taxation-municipal government spending, revitalization, parks-
recreation-cultural facilities & programs, economy and environment. In thinking
specifically of the 'environment1, our residents are most concerned with providing
more parks/trees/green space, limiting development and urban sprawl, air
quality/pollution, garbage, traffic, and recycling.
The resident's perceptions of the overall quality of Brampton's environment are
moderately positive; however, citizens are pessimistic about the direction our
environment is taking. The most pressing environmental priorities for the City
include protecting wetlands, habitat, and natural areas, creating new green
spaces and parks, and encouraging alternative modes of transportation (walking,
cycling or public transit). Most people believe that they are doing their part to
preserve and protect the local environment by undertaking environmental
activities such as energy saving, recycling-composting, buying green products,
and reducing consumption and shopping local; and overall, people believe that
the City is doing a good job preserving and protecting the environment. To
encourage environmental behaviour, it is suggested that the City should focus on
recycling-composting-garbage removal programs and transportation activities.
However, many of our citizens do not support increasing property taxes to pay for
environmental initiatives.
Brampton's citizens ranked first overall amongst the 11 participating communities
in the survey, in undertaking environmental activities in their homes, and we
exceed in the norm in areas of reducing water consumption, using energy saving
light bulbs, and composting food and garden waste.
Summary:
The 2007 survey will provide background information to be referenced in the
proposed, extensive public consultation process that Brampton will undertake to
prepare the Environmental Master Plan. To put Brampton's results in greater
context, we also hope to contact other participating municipalities to share and
combine this survey data to add to our general knowledge of what is affecting
residents across the Greater Toronto Area and Hamilton.
Regardless of the 2007 survey results, Brampton recognizes that all of these
issues span the environmental, social, cultural and economic responsibilities of
the City and are directly related to a creation and management of a healthy,
liveable city. The Environmental Master Plan is intended to provide a sustainable
environmental framework to address municipal responsibilities related to public
health and safety, corporate operations and services, community (land use)
planning and services, and environmental protection and conservation by
identifying tangible goals, objectives, and sustainable actions that will involve the
corporation as well as our stakeholders and community, and result in
improvements to the health of our human and ecological environments.
Respectfully submitted,
(\ \\ Original Signed By Original Signed By
Adrian^mfrh^MCIP.RPP JbhlJ^Qtrt^' M#IJ>, RPP ~~ Director, Planning and Land Commissioner, Development Services Planning, Design and Development
Authored By: Susan Jorgenson, MCIP, RPP, Manager, Environmental Planning
Attachment 1: Municipal Solutions for a Greener Earth Public Survey, October 2007
Ipsos Reid Public Affairs
Municipal Solutions for a Greener Earth
- City of Brampton -
October 2007
Table of Contents
♦ Obiectives and Melhodology 3
♦ Important Issues 5
♦ Assessment ol Iho Local Environment 10
♦ Local Govemmenl Performance and Pfiorilios 14
♦ Environmental Behaviours 17
rva-5
Ipsos Reid Public Affairs
Objectives and Methodology
Objectives and Methodology
♦ The primary objective ol this research was lo provide the City of Bramptcn with a batter
understanding of citizens' environmental behaviours, attitudes, and pnorilies.
♦ A total of 300 lelephone interviews were conducted wilh Bramplon residents aged 18 years or
older.
♦ All interviews were conductod between Soplambor 5 and 10, 2007.
♦ Overall results aro accurate to within ±5.7 percentage points, nineteen times out of twenty.
♦ Resuils have been woighled using the 2006 Census to ensure that the sample's age/gender
distnbution reflects that ot Ihe actual Brsmpton population
♦ Where appropnate. results have been compared lo Ipsos Reid's municipal norms fo< added
context and insight.
id Public Affairs ■
Ipsos Reid Public Affairs
n unprompted basis, transportation tops the pub! issue agenda - the environment places twelfth overall
tit your view, as a letiaent at Me City at BiamtHott, w/ialliUie <noiU<rti>artant Istu* fatina your community, rfrar is me tyia Jssife you l shank! ncciva Iho gmjtt!5t oltentlon fiom your local ttadcis? Am Ihcrt jiy outer Impo/Ianl local Issues?
■ Fii5f Mmitlon ■SacorlO MenllDn
Norm
Transportation (NET) ■QE^HBH 28"/. 25%
CrliiB(NET) KETM~ ] 19% 11%
Heallhcire (NET) IV,W 9% as
Education (NET) KM 9% G%
Municipal Government Services (N ET) E3 J s% 11%
Social (NET) E3 is-. 12%
Growth (NET) SB 37. ie%
Taxation/Municipal Gov't Spending (NET) EEl7% 10%
Ravitaliiatlon (NET) 3(414 3%
""1-i * L ■- i"T n si O «i i ,^1 Erjn^ir^fi^JfirnjiinnuT L 1 f f .-*aiK5, rd'c i. cultural ^acJIlliDvHrogranB (Nfc 1) I! Y'° 3%
Econonv(NET) 12% 5%
Environment (NET) |2% a%
OHIO'(NET) EC ] fiii 13 V.
Oon't know/nni staled B%
s Reid Public A
When prompted, crime rises to the top - social issues, transports"
li-Hiry of a/I tltt vjvfair* fuuii fjc/iru your corinnunlly. pfeaitt ttll ft vtttlcb qu$ of ins fallowing you wouhimost W«fo s c Ihe CJf/of
iifplan foaii onov*i tfitnort ya.Tr AndwJWth ojre woufcf yoi'[is*lnroit JJXo ro sen r/io CJry of Bramptan focus on over" j/
Ann which oi>o bvoufdyou rjeifjifoar JJ*o ro Me OTd CJry o'&jm/jf&i /ocus ujt a*ri tfto next yvai?
■ Firs Wenltort uStco^J Wtntlon ■TJilril Norm
67%
SoClaMssuos suchii
poverty, hoinQlGssnoss, 62V. 66%
Transportation 55%
The environment 56%
Growth and dovoronmont 5.1%
i III" 3001
Specific environmental issues are diverse and
overall, green space, urban sprawl, and air pollul> n ■ the list
tnyoorvtt*. *h»l!% Ifto moat Important trtviionrnfiylsUiiu*/seine l~>* City of Bnmpton today. Out la tfiton* e l issue you trctivt Uie$reafsl tttenOon from your iocs'tesden? AnyViing ttw?
Mora parXktrnflsjQfoori ipaco 14S
I in,! ;,.| ,\r-- u |i|. ]f!i in ■ |ir i. I 12% Nm ni Top Mentions
K.Mii.r i- iJ.-.il with walor
Air EtujlltyJpoltutlon 10% pollution 15%
Mora parkUlroD^giDDn 5 pacts 14% Toornich QaibjQe a%
LItterrgarbdgs In public placos |G% sprawl
IDS
Alrquallty'pollullon 9 V,
Too nuc^ lufllc 18% KflOd for moro rocycling 8%
N ■ 'l ti,t in i .■ ro eye I Ing s% Too much QJriMQo S%
i'r.iijl' ri.. with drinking water 8V.
qiialliyravalJalilNly
Nooo.'no [fling I 11".
14%
l'<- lull.'il .■,!!■.mint. !nii- |. ( ifi.-(S} 9%
... fiota- Qnty tola'mention* of i\ en mof» ait
Citizens are opposed to increasing property taxes to p ■ -
fore
Would you support or expose rfie Cllr at Biamploti l/icnrn5lng citizens'property rjiis Ittlrelp pay tor In/tiatlvQS aimed at addressing ejmn?nmenraN"55CJes? (Is that strongly or somewhat suppoit-opposo?)
Norm
lronulysupport
32%Somewhat support
Somowhjt oppDSQ
Sbongly oppose
Depends 2%
Don'r kn
slated
: All respondent ln-30Q)
Ipsos Reid Public Affairs
Assossmont of the Local Environment
Perceptions of the overall quality of Brampton's environment are moderately positive
tlowwoukj you tattthtoytritt quality of ttrttnvtnxtfn*nl>" m* City or tl'iiriuicn tedj/7 would tvu s*f - 7
Extellsnl ■ ■?•-
E'CflllunKGoorl
SVi 67%
Good Sf/1 57V.
IT!,
5%
Bl»: All nspondinn (n.JOO|
^r-'
Perceptions of Brampton's air and drinking water quali are mixed - water better than air
Howwou.it you ran lit* OYtrjil... In lh* dry of Bmppron today? would you uy ... 7 How a5oyr the overall r-. 7
■ Al< Quality BOiiflliry of Diln^Jng Walpr Norni
Eicolloii! E mo I Ion I (Go ml C.i .-II.'ill C.ii.mF
49% 63%
Eiccllcnli'Gooit
£4%Good
Fab-
Poor
nctstatgd ■ ,]•/„
Citizens are pessimisttc about the direction Brampton' environment is ta''
Right new, da yvu think iftvQwrM quality of lh*6i"jiiQfl'>ie'it in m City of Brampten lz Q ttini/tgtt?', Q$ttii>tj
jOoul Ihosamo?
Norm
13!'.Gotting botlor
Mol Scoro Net ScoreSlaying about Hie same 51%
■9
Getting worso 28'/.
Don1! know'not staled 3%■■
Ipsos Reid Public Affaira «
Ipsos Reid Public Affairs
WVJ--II
ll. tio# would ytxmtt Pit pvtonnmn ol tiis Ci^orBran'plon whan II ctvw topitftvltrg and pi>ltict!ng tfrs tacit e
Waula* you iay . . ?
Norm
Verygoodjob I ■ II"
Somomhal gon<i|ob 65% 6?'/,
Somowhalpoofloh 15 V. 18%
Very poor Jgh ■ 5"'.
Don'tknow'nol I ! ltr staled
Siu: All rtiponOf.n (n-SOO|
Citizens are divided as to the most pressing environme, priorities for the City
ian> go'ia to tad j Jnf ol tfMjffl*
tPllmt wftlct} omff of [Atn you ffi/n' lAo a (/to /i/g/i*Upri^vify ffvtn« Cify o'£J/jmpr&i ovw tfta /»■! ypar. And wflJcft ones/iou'dto
priority? And irtfcA »,* sftouW to in» [f|fjj /rJgriesr priority?
■ Fir* MBrdon ■ Sacomt UbjiUofi HThlrd
Protocllng WQlLiniU. habitat, and ji.iiuj.il
aroaa
now groan spaces and parks
iglrnj idoinatJvfi modes of
on such ns walklnQ, cycl[ra,or
public Irans111
o: AU rtspocujenla |n*
sReid Public Aifaiis ">
Ipsos Reid Public Affairs
^
Environmental Behaviours
Most believe they are doing their part to preserve andIpsos protect the local environment
J'. fioiv kvchiMyOu rare your own personal perfornranco whan ll comas to atasortlnQ atitlprotecting ihe local e
IVouffl you w/.r. ?
Very good Job 32%
Somewhat good Job
Somcwhal poor job 5n,'n
Vary poorjob 0% 1%
Basa: All [BipandgntS {n=3M|
Ws sos Reid Public Affaire n
9
Citizens are engaged in many different environmental activities
[&r; jiw fro* oFstn you pmit)p$lt in *aeft ot tfio foH p aetfvifft*, Oo you a^a/i, somsiJm&s, <v never .„ 7 fJc
Turn oit lights (o save power
Recycta ijcssih;■. en1, paper, or 1%
Instead oMhrowirgTho
2% Ma^Q an otltiit lo rciluca water consuriptiori
5°'n Use energy savJng IIqIiI bulbs
Quy local foods jiki goods instead or (hosa B%
having to bo shipped over lung dlslancos
Buy household products Ihp[ jiq labelled as 6%
'good for Ihe anvlranrront'
Wash clothes in cold walor lo save power
Composlyour food and gardim
Roducocac use Ely using public Iran sit,
watKlng. biking, or carpoollng
Brampton's Index Score is 75.1 % and ranks first overall
Based on responses lo rv ;■■< ■"' '.
Plaaso Isiln" , or never... ? Hov abort ... ?
Avoraflo
City of Brampton
Municipality 2
Municipality a
Municipality!
Municipality 5
Municipality 6
Municipality 7
Municipality B
Municipality 9
Municipality 11
Base: All respondent* (n
s Reid Public Affaire !0
10
To encourage environmental behaviour, citizens sugg the City focus on recycling/composting/garbage remo programs and transportation initiatives
environ men iTAnyllttng t/»?
Recycling'comp
gubjgo removal (NET)
TranspQilalion (NET) 16ft
Norm Top Mcnlitjns
Recycling/composllrgf 32%
garbage removal (NET}Moro education'Information I ■ 1\ Trans ports Uon (MET) 16%
Morn qdtjf ..iinjv tnlDnnallan 9% Limit/control urban growth/
Encouraging grealor energydevekj p mo nV sprawl 5%
elllclency
ProvLdo economic Protecting welhn
Incentives for peep to to and natural a 5%
mafco envlrortmentalfy
Iriondly choices
Don'I know/not i
Bjw: Ail rm-on linn |n- '--IJ
Idsos Reid Public A
Ipsos Reid Public AffairsIpsos
■■_■-
For more Information, contact:
Jacqueline Boukydis ch Miiuflirh Ipsot
41MT144M
II