Campaign proposalProduct:

Children society

Target audience:

My target audience will be middle aged women aged (40-50) years old

Campaign message: To look trendy and fashionable at an affordable price. The money that is spent on the clothing items will be donated to a good cause.

Launch date: The launch date of my charity will be on the 1ST of December because the weather is getting colder and this will give the opportunity for the target audience more clothes suited to that weather.

Schedule of advertisements:

Advert 1: 1st of March 2015. Billboards and buses Advert 2: will be 1st of April 2015. Magazines. Advert 3: will be 1st of May. Bus stations and shopping centres.

Locations of adverts:

Advert 1: Billboards and buses in big cities like Manchester and Liverpool. Advert 2: Inside magazines such as take a break and newspapers. Advert 3: Inside bus stations and shopping centres in big town and cities such as Manchester

Liverpool etc.

Legal issues

Intellectual property rights- Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time.

Trespass- Trespassing is entering a property that is owned by someone without their consent or permission. Trespassing can result in legal action taken on the culprit.

The trespass law won’t apply to me because I will be taking the photos in a public place

Copyright- Copyright is where a company or an establishment will put a copyright on their product or slogan, logo etc. to stop other companies, people copying or imitating their product. My Adverts will not copy or try to imitate other adverts.

I will follow the copyright law by not using other people’s photos.

Discrimination – discrimination is saying/stating anything that offends someone’s race, religion, ethnicity, age or gender in any way.

My adverts will not discriminate any race or religion. It will represent all communities and races of people equally in the magazine.

Obscenity law 1959- the obscenity law prohibits anyone swearing or using obscene language on commercial platforms such as radio stations and television. Obscene language is anything offensive like swearing.

I will not use any obscene language or motives such as swear words or offensive language in my Adverts. My Adverts will not represent any race or religion in a stereotypical way. It will not contain any racial slurs or language. My magazine will be produced in an ethical way following all these rules carefully and correctly.

Representational- representational issues is a law where you are not allowed to represent someone in a bad way or a stereotyped way.

I will represent people fairly in my photo-shoot. I won’t use stereotypical clothing in the shoot.

Ethical issues

Ethical issues- Being ethical is not discriminating against anyone, not using offensive stereotypes. And not using offensive language like swearing or saying offensive things in places / media where it isn’t appropriate. For example swearing in a magazine that is read by children would be UN- ethical. My adverts will follow these rules and be ethical.