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#WCJAXwww.soulattitudepress.com
Plugins on PurposeHow to Choose
The Types of Plugins You Need Based on Your Website’s Purpose
John RehgSoul Attitude Press
WordCamp Jacksonville 2018
Fun Fact: WordPress.org lists over 54,000 plugins as of 3/8/18
#WCJAX
John Rehg 2www.soulattitudepress.com
Plugins on PurposePresentation Agenda
1. What is the Purpose of Your Website?2 Actions – 4 Categories
2. Hosting, Services, and Plugins – Who Does What?
3. Core Plugins for Every Site
4. Specific Plugins for your Purpose
5. A Comparative Tool to Help You (Bonus feature!)
6. FAQ – Focused Audience Questions
#WCJAX
John Rehg 3www.soulattitudepress.com
Plugins on PurposeWhat is the Purpose of
Your Website?
1. To Get Visitor to STAY and Buy or Clicka. Store – products to sell - eCommerce b. Content – click driven
2. To Get Visitor to Contact You or Enrolla. Lead Generationb. Company Brochure
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John Rehg 4www.soulattitudepress.com
Plugins on PurposeHosting, Services, Plugins –
Who Does What?
1. Hosting Providera. Backup/restore serviceb. Security
2. Services Move Some Actions Off-Sitea. Emailb. Payment Processing
- Will dictate some plugin choices
#WCJAX
John Rehg 5www.soulattitudepress.com
Plugins on PurposePlugins –
Over 54,000!
1. Wordpress.orgMain location – free plugins, links to premium
2. Other locations – usually premium onlya. Elegant Themesb. Code Canyonc. Theme Forestd. Envato
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John Rehg 6www.soulattitudepress.com
Plugins on Purpose
Core Plugins You Should Install
1. Security/Anti-Spam2. SEO/Analytics3. Service related: email, payments4. Backup5. Page Builder
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John Rehg 7www.soulattitudepress.com
Security/Anti-SpamProtect your site and block malicious actors
1. https required – Let’s Encrypt (free from host)2. blocking ip addresses or domains (host)3. Wordfence (free and premium)4. Bulletproof Security5. Sucuri6. Akismet (free for personal use)7. Antispam Bee8. WP Bruiser
Plugins on Purpose
#WCJAX
John Rehg 8www.soulattitudepress.com
SEO/Analytics(Search Engine Optimization)
Statistics on your site/Getting good search results
1. Yoast SEO2. All-in-One SEO Pack3. Jetpack
Plugins on Purpose
#WCJAX
John Rehg 9www.soulattitudepress.com
Service Related
Linking up to outside services
1. Mailchimp, Sendinblue, Constant Contact
2. Paypal, Stripe, Braintree
3. Shopify, Ecwid, Shoptly, Patreon
Plugins on Purpose
#WCJAX
John Rehg 10www.soulattitudepress.com
BackupsDisaster Recovery, Moving to another host
1. Backup Buddy2. Updraft Plus3. All-in-One Migrations4. Your HOST5. Jetpack6. multi-site managers (ManageWP, MainWP, WP Remote)
Scheduled vs On Demand
Plugins on Purpose
#WCJAX
John Rehg 11www.soulattitudepress.com
Page BuilderFor efficiency, reducing # of plugins
1. Beaver Builder (400k+ installs)2. Elementor (600k+)3. Site Origin (1 mil+)4. Premium options – Divi Builder, Thrive Architect
Can replace other plugins – contact forms, payment and email connectors, landing pages, galleries, sliders, maps,Social icons, subscribe form, call to action, etc.
Encourage use of related plugins that extend them
Plugins on Purpose
#WCJAX
John Rehg 12www.soulattitudepress.com
Store / eCommerce Sites
• Goals• Plugins• Examples
Plugins on Purpose
#WCJAX
John Rehg 13www.soulattitudepress.com
eCommerce Site Goals
1. Keep the visitor on-site as long as possible2. Get visitor to buy products
PhysicalDownloads
3. Get visitor to join (for future sales)
Plugins on Purpose
#WCJAX
John Rehg 14www.soulattitudepress.com
Plugins for eCommerce Sites
1. Store/Shopping CartWooCommerce, WP Simple Paypal Shopping Cart, Ecwid
2. Download Digital ProductsAbove, plus Easy Digital Downloads, Shoptly
3. Payment ProcessingPaypal, Stripe, Braintree
4. Subscriptions/MembershipMembers, Ultimate Member, Paid Memberships Pro
Plugins on Purpose
#WCJAX
John Rehg 15www.soulattitudepress.com
Broad eCommerce
1. Products2. Search3. Tracking
Plugins on Purpose
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John Rehg 16www.soulattitudepress.com
Focused eCommerce
1. Search2. Products3. Whitespace
Plugins on Purpose
#WCJAX
John Rehg 17www.soulattitudepress.com
Content Sites
• Goals• Plugins• Examples
Plugins on Purpose
#WCJAX
John Rehg 18www.soulattitudepress.com
Content Site Goals
1. Keep the visitor on-site as long as possible2. Get customer to click advertising links3. Get customer to click links to affiliates
(and hopefully buy)
Plugins on Purpose
#WCJAX
John Rehg 19www.soulattitudepress.com
Plugins for Content Sites
1. Affiliate LinksEasyAzon, ThirstyAffiliates
2. AdsQuick Adsense, Advanced Ads
3. Remote Content UpdatePostie, User Submitted Posts, Jetpack
4. User ManagementAddtoAny Share Buttons, Email Subscribers & Newsletters
Plugins on Purpose
#WCJAX
John Rehg 20www.soulattitudepress.com
Plugins on PurposeContent Site
John Rehg
1. Content is King
Multiple ways to get to the content
All linked to advertisers and affiliates
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John Rehg 21www.soulattitudepress.com
Content Site
Multiple ways to get to the content
All linked to advertisers and affiliates
Plugins on Purpose
#WCJAX
John Rehg 22www.soulattitudepress.com
Lead Generation Sites
• Goals• Plugins• Examples
Plugins on Purpose
#WCJAX
John Rehg 23www.soulattitudepress.com
Lead Gen Site Goal
Get visitor to sign up (for potential sale)
Plugins on Purpose
#WCJAX
John Rehg 24www.soulattitudepress.com
Plugins for Lead Gen Sites
1. Contact FormCaldera Forms, Contact Form 7, Gravity Forms,Page Builders
2. TestimonialsStrong Testimonials, Easy Testimonials, Page Builders
3. Mailing ListDepends on your mail: MailChimp, Aweber, etc.
4. Landing PageWordpress Landing Pages, Under Construction, Page Builders
Plugins on Purpose
#WCJAX
John Rehg 25www.soulattitudepress.com
Lead Gen Site
Appeal to the customer
Take action
Plugins on Purpose
#WCJAX
John Rehg 26www.soulattitudepress.com
Brochure Sites
• Goals• Plugins• Examples
Plugins on Purpose
#WCJAX
John Rehg 27www.soulattitudepress.com
Brochure Site Goals
1. Credibility for potential customer2. Visitor contact (call or email-form)
Plugins on Purpose
#WCJAX
John Rehg 28www.soulattitudepress.com
Plugins for Brochure SitesSome claim these are no longer valid!
May be too similar to Lead Gen in function
1. Contact FormCaldera Forms, Contact Form 7, Gravity Forms,Page Builders
2. GalleryNextGEN, Foo Gallery, Photo Gallery by WP,Page Builders
Plugins on Purpose
#WCJAX
John Rehg 29www.soulattitudepress.com
Brochure Site
Take action (call or email)
What they do(sell a/c)
Plugins on Purpose
#WCJAX
John Rehg 30www.soulattitudepress.com
Brochure Site
Take action (call)
What they do(plumbing – but no specifics above the fold)
What’s important?Family-Owned
Plugins on Purpose
#WCJAX
John Rehg 31www.soulattitudepress.com
Brochure Site
Take action (call)
What they do(below the fold)
No specialization?
Stock gallery
Plugins on Purpose
#WCJAX
John Rehg 32www.soulattitudepress.com
Bonus Feature!
• What’s important to you?• Compare apples to apples• FREE tool for your use!
Plugins on Purpose
#WCJAX
John Rehg 33www.soulattitudepress.com
The Plugin Comparison Tool
A simple spreadsheet to help you rate plugins before choosing the ones you want to try
1. A Set of Criteria2. Weight of each 3. Rating Scale4. Value (as you determine)5. Score
Plugins on Purpose
#WCJAX
John Rehg 34www.soulattitudepress.com
Compare Plugins with your own: criteria, weighting, and scoring system
PLUGIN COMPARISON TOOL EXAMPLE: PAGE BUILDER COMPARISONby John Rehg / Soul Attitude Press
BEAVER BUILDER ELEMENTOR SITEORIGIN
Criteria Weight Scale Value Score Value Score Value Score(0 or 1 to … )
# of Installs 20 10 3 6 4 8 5 10Last Updated 10 5 5 10 5 10 5 10# of Functions 30 10 10 30 9 27 6 18On Current Version 20 1 1 20 1 20 1 20Star Rating 10 5 5 10 4.8 9.6 4.9 9.8# of Developers 10 5 5 10 4 8 2 4
Total 100 86 82.6 71.8
OTHER FACTORS:
COST 400 200 0DESIGN SPEED (FRONT/BACK END) 10 10 5
Above actual values: installs 400k+ 600k+ 1 mil+last updated 3 days ago 3 days ago 5 days ago
on current? 4.9.5 4.9.4 4.9.4star rating 5 stars 5 stars 5 stars
94.03% 91.40% 93.30%total ratings 268 616 926# devs 18 9 2
functions templates 30+ create own 26+ create own 24
Download your free copy here:
Plugins on Purpose
https://www.soulattitudepress.com/plugin-comparison-tool
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John Rehg 35www.soulattitudepress.com
FAQFocused Audience Questions
HOST, Service, PluginsCore and focused on your purpose
Plugins on Purpose
