@PMLRProject Live Tweeting Events and Project Milestones Scott Nance, Communications Specialist, TriMet 2015 APTA Marketing & Communications Workshop

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Live Tweeting Events and Project Milestones

@PMLRProject

Live Tweeting Events and Project MilestonesScott Nance, Communications Specialist, TriMet 2015 APTA Marketing & Communications Workshop

1About the Portland Milwaukie Light Rail Transit Project (PMLR)

$1.49 billion7.3-mile light rail extension10 stations10 elevated structures2 Park & Ride facilitiesNew multi-modal bridge22,765 weekday rides by 2030Up to 14,500 jobsOpens Sept. 12, 2015

2The Portland-Milwaukie Light Rail Transit Project (PMLR) uses Twitter to:Communicate in real-time during project milestone eventsShare information with existing followersGain new followers while building interest in the project

3Objectives

Learn how live Tweeting builds excitement for a project or event Review examples of how PMLR has live tweeted campaigns Discuss best practices and tips

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Four PMLR live-tweeting examples

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Bridge name announcement: January 15, 2014

The PMLR project includes a first of its kind multi-modal bridge that will carry: Light rail Buses Bicycles Pedestrians StreetcarBut no private vehicles

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Bridge name reveal and banner drop: April 16, 2014

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11Light rail vehicle clearance testing: August 25, 2014

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Type 5 light rail vehicle arrival: September 29, 2014

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18Best practices and how to prepareSelect the eventInform stakeholders such as internal communications teams and construction crews of your presence and intentionsGet the facts right; identify or develop an appropriate hashtag

19Have a great phone and identify the best shots before the eventDont rush to get the right shot@Tag partnersUse a call to action when appropriate

Best practices and how to prepare, cont. 20ConclusionFollow the Portland-Milwaukie Light Rail Transit Project@PMLR Projectfacebook.com/portlandmilwaukieyoutube.com/portlandmilwaukieflickr.com/photos/portlandmilwaukienances@trimet.org

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