Confidential – for Accredited Dealer Use only

PMW-EX1

Bill Drummond - SonyNigel Cooper – Lighting Cameraman

PMW-EX1 Camera Workshop

Confidential – for Accredited Dealer Use only

XDCAM EX camcorder – Key Concepts

• DEFINE a NEW Standard for the Compact HD Camcorder by offering the following….

• A NEW large ½ inch CMOS sensor & additional creative features to create the highest quality and fully featured Compact Camcorder- A Compact “CineAlta” Camera

• A NEW High-Speed Memory Media for a speedier workflow- …and all in a small & low power hungry camcorder

• A EXISTING Codec – Common to the MPEG HD world - Ready to Use immediately- Common with XDCAM Disc and HDV

Confidential – for Accredited Dealer Use only

Under SPA PAV 7

Camcorder + Lens Hood(no ext. microphone)

Component Cable

Shoulder Strap

Wireless Remote

OperatingInstructions

BP-U30

BC-U1

SBP-8

PMW-EX1 – What’s Included in the Box?

Mini-USBCable

SxS Driver, Clip Browser

AV multiCable

SBP-8

Confidential – for Accredited Dealer Use only

Optional Accessories

•SBAC-US10 – USB Read/Writer

•SBP-8 / SBP-16 / SBP-32 SxS pro Cards

•VCL-EX0877 – 0.8x wide angle lens adaptor

•BP-U30 / BP-U60 – Batteries

•BC-U1 – Battery Charger

Confidential – for Accredited Dealer Use only

XDCAM EX / HDV – advertising template

• Advert launched (EX only to be launched)

• English

• French

• Spanish

• Polish

• Swedish

• Danish

• Norwegian

• Finnish

Postcard inserted into IBC daily

www.sonybiz.net/compact

Confidential – for Accredited Dealer Use only

Choice – advertising template

• Advert launched (EX part of this)

• Central Media Plan being worked on with CSOs

www.sonybiz.net/choice

Confidential – for Accredited Dealer Use only

XDCAM EX Activity (post IBC)

Brochures- XDCAM EX Brochure- XDCAM HD Family - HDV Family (Q4)

Other- XDCAM EX training video- Scene to Screen online articles

Web Activity- Ad landing page- XDCAM EX product page- XDCAM EX floating banner- Broadcast / dealer newsletter- Shooting tips (mid oct)- 360° camcorder view- Promotional video (EX)

Confidential – for Accredited Dealer Use only

New Fujinon Zoom Lens

• 14x 1/2inch HD Lens

• Wide Angle shooting- f=5.8 to 81.2mm

(f=31.4 to 439mm @ 35mm equivalent)

• Optical Image Stabilizer

• New Manual Focus Mechanism

• Focus, Zoom & Iris rings

Confidential – for Accredited Dealer Use only

New Focus Ring mechanism

• Auto Focus Lens with Superb Manual Focus Feeling

Focus RingMoves back & forth

Gear

• Equivalent to Conventional AF Lens

• Momentary AF possible• Override control possible during

AF

Front Gear Open

Back Gear Meshed

• Equivalent to a Manual Lens• Manual Focus exclusive position• Absolute Ring & Focus position

Confidential – for Accredited Dealer Use only

Manual Control Rings

Focus Ring Iris RingZoom RingNew Mechanism

Confidential – for Accredited Dealer Use only

New Full-HD CMOS Sensor

• 1/2-inch full HD 2.2M pixels

• “1920x1080” effective pixels

• Low Power

• High S/N Ratio – 54dB

• Excellent Low Light Perfomance - .14lux

1920 pixels

1080

pixe

ls

Confidential – for Accredited Dealer Use only

Native 1080/720 Processing

• Great for international production and rental houses

• 1080 and 720 switchable by menu

• 1080 or 720 footage can be recorded on the same card

• Native 1080 & 720 Camera Process

– 1080 / 59.94i, 50i– 1080 / 29.97P, 25P, 23.98P– 720 / 59.94P, 50P, 29.97P 25P, 23.98P

Confidential – for Accredited Dealer Use only

Audio Features

• Built-in Stereo Microphone- Omnidirectional- 50 to 15kHz

• XLR Microphone Input- 2x XLR 3-pin- Phantom Power supply- mixed usage of internal and external

possible– (e.g.) CH1: Internal, CH2: External

• Audio is recorded uncompressed- Linear PCM 16-bit, 48kHz, 2ch

Sony ECM-673• Short Body• Phantom Power only

Confidential – for Accredited Dealer Use only

New 3.5-inch LCD panel

• One of the BEST quality 3.5-inch panels on the market!

• 640 x 3 (RGB) pixels x 480 pixels• Lens Information Display

Picture Element 1920x480Delta Alignment

Horizontal ResolutionVertical Resolution

600 TV lines480 TV lines

Color Temperature Approx. 6500KTransmissive / Reflective Hybrid

Surface Brightness 250 cd/㎡Contrast 95:1

480 pixels

640x3(RGB)pixels

Confidential – for Accredited Dealer Use only

Depth of Field Display

• Depth of Field display- Good for checking “Distance between camera & object” and

“Exposure setting”- Display’s when iris, zoom, focus rings are moved- Pre-assigned to an assignable button

Distance from camera (m or ft)

Depth of field Indicator

Confidential – for Accredited Dealer Use only

Ergonomic Handling

In front of chest In front of face

High Angle Low Angle

Confidential – for Accredited Dealer Use only

CineAlta 24P

• Joins CineAlta Family of products

• Recording native 23.98P on a Compact Camera….Brand New

• Along with 4 Cine Gamma Curves offers film-look for Movie-Makers

Confidential – for Accredited Dealer Use only

Overcrank / Undercrank (Slow & Quick motion)

• Frame rate can be changed, while keeping the vertical & horizontal resolution

- Works in 1080P HQ and in 720P HQ modes– Up to 30 frames in 1080 (1.25 times high speed in 24P shooting) – Up to 60 frames in 720 (2.5 times high speed in 24P shooting)– 1 frame Step

Confidential – for Accredited Dealer Use only

Creative Recording modes

• Interval Recording- For plants, wild animals, nature, construction, etc.- Interval Time selectable

– from 1 second to 24 hours- Record frames selectable

– among 2, 6 and 12 frames in 720/60P,50P modes– among 1, 3, 6 and 9 frames in the other operation modes

• Frame Recording- For clay animation etc.- Record frames selectable

– among 2, 6 and 12 frames in 720/60P,50P modes– among 1, 3, 6 and 9 frames in the other operation modes

Confidential – for Accredited Dealer Use only

•

• Supecedes PC Card standard

• Higher Speed Transfer (800Mbps)

• Multiple sources of supply for Memory Card• Smaller (45%) than PC Card

• Lower power consumption (Battery Life)

• Pricing 400 Euros – 8GB / 700 Euros – 16GB

SBP-8 SBP-16

SxS Pro Memory Cards

Confidential – for Accredited Dealer Use only

ExpressCards

Confidential – for Accredited Dealer Use only

Long Recording Time

• MPEG-2 Long GOP” codec and the “SxS Memory”- approx.50 minutes* in HQ mode and

approx.70 minutes in SP mode on a 16GB memory

Country Setting Mode Setting Video Format Audio

FormatRec Timeon 16GB

HQ mode35Mbps(VBR)

1920x1080 / 50i, 25P1280x720 / 50P, 25P

PCM 16-bit, 48kHz, 2ch

PCM 16-bit, 48kHz, 2ch

Approx. 50min

SP mode25Mbps(CBR) 1440x1080 / 50i Approx. 70min

PAL Area(50Hz)

Confidential – for Accredited Dealer Use only

SDI & Analog Component out

• Output HD or SD selectable

• For connecting to an external display, signal’s converted

to 1080/60i,50i or 720/60P,50P (in HD)to 480/60i or 576/50i (in SD)

SD selectable – Squeeze / Letterbox / Edge Crop

Mini-D to RGB conversion cable supplied with EX1

Confidential – for Accredited Dealer Use only

Composite & S-Video

• Signals from “AV OUT”- Composite- S-Video- Audio CH1- Audio CH2

• AV OUT to Pin conversion cable supplied with EX1- (No S-Video connector on supplied cable)

Confidential – for Accredited Dealer Use only

i.LINK

• i.LINK(HDV) In/Out

- i.LINK works only in SP mode– 1080/59.94i & 50i, 25Mbps mode only– No signal while set in HQ (35Mbps) mode

- Parallel recording possible – SxS memory & HDV recorder

- No i.LINK(DV)

- No i.LINK(SBP)

Confidential – for Accredited Dealer Use only

USB

• USB Connection to PC- Mini-B Connector

– USB Cable supplied with Camera- Mass Storage Class Connection

– No driver installation required– Windows XP & Vista– Mac OS X

- 2 memories on Camera can be seen at the same time as independent drive

– (e.g.) “E:” drive & “F:” drive

Confidential – for Accredited Dealer Use only

USB R/WSBAC-US10

Connection to PC

i.LINK(HDV)

USB

Case 3

Case 2

HDV Stream Only. No File Access.

Case 1

ExpressCard Slot equipped PC

Confidential – for Accredited Dealer Use only

Non-Linear Interoperability

• Apple FCP – 25Mbps / 35Mbps Support

• Adobe Premiere 3.0 / CS3– With Main Concept Plug In - 25Mbps / 35Mbps Support

• Avid - Liquid – 25Mbps Support – 35Mbps Support TBA– Xpress Pro – 25Mbps Support – 35Mbps Support TBA

• Edius 4.0 – 25Mbps / 35Mbps Support

• Vegas – Vegas 8.0 supports 25Mbps / 35Mbps.

** Interoperability is key to selling this product!!!

Confidential – for Accredited Dealer Use only

RECAP – KEY 10 USP’s

• NEW – 14 x HD Fujinon Lens - Manual feature / Iris ring• NEW – Full HD CMOS Processor 1920 x 1080• NEW - Native 1080 / 720 Processing• EXCELLENT Low Light Performance .14lux• NEW High Resolution LCD Panel• IMPROVED Ergonomics – Grip rotation• ADVANCED Picture Adjustment – Knee / Matrix etc• NEW Overcrank / Undercrank feature & Timelapse Recording• FIRST CineAlta Handycam - 24P/25P Recording. • Interoperability With Existing NLE’s

Confidential – for Accredited Dealer Use only

XDCAM EX – Camera Workshop

THANK YOU for LISTENING !!

Q&A