Pn Rosmiza Bidin, FBMK

Pengenalan Komunikasi Korporat (KOC3301)

Pn Rosmiza Bidin 03-89469791 rosmiza@fbmk.upm.edu.my http://fbmk.upm.edu.my/~rosmiza/class Assignment 40%, Mid term exam 20%, Final

40% Text book: Corporate Communication (fifth

edition) by Paul A. Argenti.

Parliament and law‐makingMalaysia practices Parliamentary Democracy

(Demokrasi Berparlimen) with Constitutional Monarchy and

His Royal Highness (Yang DiPertuan Agong) is the Paramount Ruler

Malaysia is also a country that practises a system of democracy based on the Federation system

Market conditionsstrong economic strength, supportive government

policies, educated workforce, developed infrastructure, vibrant business environment and quality of life

Population◦ Malaysia is a multi‐racial country. Malaysia's

population, as of July 2010, is estimated to be 28.3 million, which makes it the 44th most populated country in the world.

◦ Malays, who make up about 65% of the population, are the predominant group, with Chinese (26%, )Indians (7.1%) and other ethnic groups making up the rest.

◦ About 80% of the nation’s total population occupies Peninsula Malaysia.

Area◦ located in the heart of South‐East Asia, slightly

north of the Equator.◦ two geographical regions ‐ Peninsular Malaysia or

West◦ 11 states and the Federal Territories of Kuala

Lumpur and Putrajaya, and East Malaysia, which has two states, and the Federal Territory of Labuan.

◦ The climate is hot and humid.

Language◦ Bahasa is the official language. However, English

is widely used for business and in the tourism industry.

◦ Apart from English, Mandarin and Tamil are also common languages taught at school concurrently with Bahasa and English.

Currency◦ The local currency is Ringgit Malaysia (RM).◦ Major hotels and larger establishments readily

accept foreign currency. ◦ Foreign currencies can also be readily exchanged

at banks or licensed money changers.

The economy◦ The economic policies and strategies of the

country are set out in the National Development policy.

◦ These are implemented through the outline Perspective Plan.

◦ The previous action plan is the Ninth Malaysia Plan (2006‐2010).

THRUST◦ Charting development for a high income nation◦ 6% growth target◦ Per capita income to increase to RM38,845 (US$12,139)

by 2015◦ Creating private sector-led economy◦ Supporting innovation-led growth◦ Full employment◦ Restructuring of subsidies

ALLOCATION ◦ RM230 billion: 60% physical development; 40% non-physical

development◦ Sector allocation: economic 55%, social 30%, security 10%,

general administration 5%

Top 10 constraints to firm investment in Malaysia (2007)Inadequately education workforceTax administrationLicences and permitsCorruptionAccess to financeCustoms and trade regulationLabor regulationsAccess to landCrime, theft and disorderPolitical instability

http://rru.worldbank.org/BESnapshots/Malaysia/default.aspx

“Top executives from Fortune 500 companies rate communications skills as the most important quality for business leaders.”

--Business Section New York Times

“There may be no single thing more important in our efforts to achieve meaningful work and fulfilling relationships than to learn and practice the art of communication.”

--Max De Pree, Author The Art of Leadership

“I’m surprised how so many people struggle with communication.”

--Michael Rook, Production Manager Hewlett Packard, San Diego, CA

“The first thing the Human Resources Department did was give me a writing book.”

--Sam Reeves, IT Consultant AMS, Denver, CO

Source: Yankelovich & CNN/USA Today/ Gallup Poll

American Public’s Confidence in Institutions

% of Respondents Answering “Great deal” or

“Quite a lot”

Source: 2007 Gallup Poll

Paris Hilton $6.5 Million

David Beckham $27 Million

J. K. Rowling $32 Million

Elvis Presley (deceased) $37 Million

Rolling Stones$88 Million

Tiger Woods $100 Million

Steven Spielberg $110 Million

Oprah Winfrey $260 Million

Steve Jobs $647 Million

Source: Forbes, MSNBC, ABC, Rolling Stone

Operational◦ Internal ◦ External

Personal

Formal◦ well-established, usually along

operational lines◦ planned

Informal◦ complex◦ dynamic

DepartmentManager

Supervisor Supervisor

Black Solid Lines = Formal NetworkCoral Dashed Lines = Informal Network (at a moment in time, for they change often)

◦The Message - The content of the communication

◦The Medium - The method of passing on information

◦The code - The system of signs or sounds used

◦The Channel - Sound waves or light waves

◦Interference - Noise which can affect transmission of information

◦Feedback - information on how information was received

◦Context - Framework in which communication takes place

Written Or signs

Spoken

Visual/gestures

technology Touch

Recognize the new environment for business

1. Adapt without changing what they stand for

2. Foster understanding through education and outreach

Adapt without compromising principles

1. Technological innovations2. Governmental rules

Don’t assume problems will magically disappear

1. Address issue at its inception2. Anticipate the length of story3. Don’t assume public has short

memory4. Communication and negotiation

Keep Corporate Communication Connected to Strategy

1. CC closely linked to company’s overall vision and strategy

2. CC play pivotal role in defining and communicating mission internal and external stakeholders

3. Hire qualified staff4. CC report directly to the CEO